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Content Marketing for Photographers

Jared Bauman

Content Marketing for Photographers

Jared Bauman

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Class Trailer

Day 1

1 Introduction to Marketing, Old vs. New Models 29:26 2 Companies Doing Content Marketing Right 29:45 3 Defining Content Marketing 19:11 4 Areas of Content for Photographers 08:12 5 Laws of Content Marketing 40:58 6 Phases of Content Marketing 18:33 7 The Evergreen Nature of Content 13:55
8 The Client Referral Ladder 12:04 9 Building an Authentic Message 18:41 10 Content Marketing and Your Website 39:45 11 Creating a Blogging Strategy 39:57 12 Image Naming for SEO 05:44 13 Building Successful Blog Content 11:25 14 Blog Post Ideas for Content Marketing 23:44 15 Business Recipe and Recap 07:41

Day 1

16 Marketing with Facebook: Setup 25:45 17 Marketing with Facebook: Posting 19:44 18 Marketing with Facebook: Boosting and Advertising 20:45 19 Creating a Facebook Fan Page Demo 25:26 20 Building Guides for Content Marketing 19:41 21 Building the Content for Guides 14:58 22 Guide Creation Outline and Steps 21:57 23 Steps For Releasing a Guide 13:01 24 Why use Instagram and Pinterest for Marketing 12:24 25 Marketing and Instagram for Photographers 13:20 26 Using Hashtags on Instagram for Photographers 20:46 27 Common Instagram Mistakes 11:59 28 Marketing on Pinterest for Photographers 21:04 29 Marketing on Pinterest Q&A 11:47 30 Using Email for Content Marketing 22:34 31 Tips for Email Marketing 21:07 32 How to Launch an Email Campaign 30:02


33 Business Recipe Recap 07:24 34 Guide Critique: Newborns and Wedding Planning 18:20 35 Guide Critique: Better Pictures and Family Photography 19:15 36 Guide Critique: Adventure Wedding 22:33 37 Analyzing Facebook Results 15:47 38 Steps For Creating a Marketing Plan 11:54 39 Marketing Plan for Every Shoot 10:16 40 Marketing Plan: Weekly 09:38 41 Marketing Plan: Monthly 13:35 42 Marketing Plan: Yearly and Quarterly 19:04 43 Tools to Use to Execute Your Marketing Plan 10:17 44 Using Systems to Make Time For Marketing 23:10 45 The 90/10 Model for Making Time for Marketing 16:44 46 Client Communications 29:49 47 Marketing Systems Q&A 13:56 48 The 90/10 Model for Efficient Photography 21:33 49 The 90/10 Model for Efficient Content and Shortcuts 31:16 50 The 90/10 Model Q&A 10:08 51 Final Business Recipe Recap 15:52

Class Description

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. 

You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 

Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.


Linda Jullyan

Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.


Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!

a Creativelive Student

Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!