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Content Marketing for Photographers

Lesson 12 of 51

Image Naming for SEO

Jared Bauman

Content Marketing for Photographers

Jared Bauman

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Lesson Info

12. Image Naming for SEO


Class Trailer

Day 1


Introduction to Marketing, Old vs. New Models


Companies Doing Content Marketing Right


Defining Content Marketing


Areas of Content for Photographers


Laws of Content Marketing


Phases of Content Marketing


The Evergreen Nature of Content


The Client Referral Ladder


Building an Authentic Message


Content Marketing and Your Website


Creating a Blogging Strategy


Image Naming for SEO


Building Successful Blog Content


Blog Post Ideas for Content Marketing


Business Recipe and Recap


Day 1


Marketing with Facebook: Setup


Marketing with Facebook: Posting


Marketing with Facebook: Boosting and Advertising


Creating a Facebook Fan Page Demo


Building Guides for Content Marketing


Building the Content for Guides


Guide Creation Outline and Steps


Steps For Releasing a Guide


Why use Instagram and Pinterest for Marketing


Marketing and Instagram for Photographers


Using Hashtags on Instagram for Photographers


Common Instagram Mistakes


Marketing on Pinterest for Photographers


Marketing on Pinterest Q&A


Using Email for Content Marketing


Tips for Email Marketing


How to Launch an Email Campaign




Business Recipe Recap


Guide Critique: Newborns and Wedding Planning


Guide Critique: Better Pictures and Family Photography


Guide Critique: Adventure Wedding


Analyzing Facebook Results


Steps For Creating a Marketing Plan


Marketing Plan for Every Shoot


Marketing Plan: Weekly


Marketing Plan: Monthly


Marketing Plan: Yearly and Quarterly


Tools to Use to Execute Your Marketing Plan


Using Systems to Make Time For Marketing


The 90/10 Model for Making Time for Marketing


Client Communications


Marketing Systems Q&A


The 90/10 Model for Efficient Photography


The 90/10 Model for Efficient Content and Shortcuts


The 90/10 Model Q&A


Final Business Recipe Recap


Lesson Info

Image Naming for SEO

let's talk about the next side of the block I'm not going to choose to touch a lot of this because seo is a bit of an oxymoron in my opinion if you are doing your job right is a marketer you don't need s u you'll never need people to type anything into google to find you they'll find you on their own accord because you're doing such a good job getting the message shared with that being said I don't think it's bad for us till these address the areas have set up your blogger so that it has a maximum benefits to your this is a quick overview when I say essay I mean search engine optimization and that is the ranking system that goes into how your website shows up with people search for different terms ah lot of energy has been put to this over the years especially as a google and the ranks like them have become so ubiquitous and so important getting your website to show up for your search terms is a very valuable thing now here's one thing if you you can start to understand what it is your...

target market searches for when they're looking for a photographer like you that can have a lot of value and making sure that your website your blawg everything ranks highly uh there are some things you can do that are very simple that will really help your ceo exposure again I don't like to live and die by asio because it changes so frequently everything's always changing it's kind of weird to talk about tomorrow with facebook it's changing so much when I'm going to do is show you just the core tenets of howto have some good asio and then I'll leave you guys to decide how much you want to know how detail you want to get the s u but these are the four important things we can touch on for the the title that's the title of your block post the meta description that's a meta description that you use for your block post your image title so any images you use in the block post what you're titling that and what you're saving that as and then the links whatever your outbound linking so here's an example of what I'm talking about and so here is the search term grow your wedding photography business and that is a search term that she'd done at it we know a lot of photographers who are in our target market won't help with it's an area we can help them and they're searching a lot on google so from a standpoint it's a wonderfully valuable search term because we know that that is rich with our target market our customers are potential customers the pete the stars you she done it are really keen on how to grow their photography business and again we're focused on the wedding photography business so grow your wedding photography business is a highly valuable term that we can use it we know it's what our target market is looking for and so we've made it so that are just using a couple of these techniques on dh the fact that really what is social proof me google looks at how many times will click on it and have a nice people actually enjoy the content with all those factors into it our guide how to grow your wedding photography business and then the blogger post featuring that guide are the top two search terms at least when this screen shot was taken it does change where this top to search terms for this category creative life is third by the way well done that's awesome but I think it's really great to note that you know this is not how to start a wedding photography business that's not something that we really find people who are good for shoot dot edit are searching for typically people who who you should not have been in business for a couple of years we know this about our target market were best suited for people who usually have been in business a year or two and so typically start a wedding in our business is not what we find our target market looking for it so we don't ever focus on that we don't create content for that we don't try to love on people on that stage because they're not best suited for shootout at it were best suited for photographers who are focused on growing their wedding but our business and guess what using shoot that it helps you grow your business because it gives you that time back to focus on your marketing so our ceo is focused in this case on that let's talk about how I had a label the benefits of labeling images so we talk about green weddings are business and if you move from the web category over the images category which by the way brides use this a lot they hit images when they search for you know outdoor mountain colorado wedding they'll click the images because I want to see the pretty pictures to go along with that well look at what properly naming your images does we have our images for grow your wedding americans are all over the map now not necessarily is valuable for shoot dot at it because it's a guy they're trying to download but what if it was your images that were all over google's image search just because you tagged your image is properly for that specific search term that was what your target market search for and I'd be a lot more valuable to somebody like you when all of your images are in the top google search for that category than it is for you know for us I don't think many flowers going let's see how do I grow my photography business let me search google and then click images but it still shows the power of what happens when you properly just do a couple cook things with your images here's another category that we like to help the towers that with which is for for wedding photographers it's something that people have a lot of interest in as a wedding photographer on doll though I'm not gonna spend time time talking about it here today properly labeling is is important because it helps get you get your images right where you wanted it again for a wedding starter for a portrait photographer for any photographer who is selling their images this is an important tab for you guys to focus on

Class Description

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. 

You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 

Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.

Class Materials

Free Downloads


Bonus Materials with Purchase

Jared Bauman - Youngrens E-mail

Jared Bauman - Guide Template How to Video.mp4

Jared Bauman - 10 Steps For Writing a Guide.pdf

Jared Bauman - 4 Most Important Pages Of Your Website.pdf

Jared Bauman - Guide Template Starter

Ratings and Reviews

Student Work

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Linda Jullyan

Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.


Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!

a Creativelive Student

Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!