Image Naming for SEO


Content Marketing for Photographers


Lesson Info

Image Naming for SEO

let's talk about the next side of the block I'm not going to choose to touch a lot of this because seo is a bit of an oxymoron in my opinion if you are doing your job right is a marketer you don't need s u you'll never need people to type anything into google to find you they'll find you on their own accord because you're doing such a good job getting the message shared with that being said I don't think it's bad for us till these address the areas have set up your blogger so that it has a maximum benefits to your this is a quick overview when I say essay I mean search engine optimization and that is the ranking system that goes into how your website shows up with people search for different terms ah lot of energy has been put to this over the years especially as a google and the ranks like them have become so ubiquitous and so important getting your website to show up for your search terms is a very valuable thing now here's one thing if you you can start to understand what it is your...

target market searches for when they're looking for a photographer like you that can have a lot of value and making sure that your website your blawg everything ranks highly uh there are some things you can do that are very simple that will really help your ceo exposure again I don't like to live and die by asio because it changes so frequently everything's always changing it's kind of weird to talk about tomorrow with facebook it's changing so much when I'm going to do is show you just the core tenets of howto have some good asio and then I'll leave you guys to decide how much you want to know how detail you want to get the s u but these are the four important things we can touch on for the the title that's the title of your block post the meta description that's a meta description that you use for your block post your image title so any images you use in the block post what you're titling that and what you're saving that as and then the links whatever your outbound linking so here's an example of what I'm talking about and so here is the search term grow your wedding photography business and that is a search term that she'd done at it we know a lot of photographers who are in our target market won't help with it's an area we can help them and they're searching a lot on google so from a standpoint it's a wonderfully valuable search term because we know that that is rich with our target market our customers are potential customers the pete the stars you she done it are really keen on how to grow their photography business and again we're focused on the wedding photography business so grow your wedding photography business is a highly valuable term that we can use it we know it's what our target market is looking for and so we've made it so that are just using a couple of these techniques on dh the fact that really what is social proof me google looks at how many times will click on it and have a nice people actually enjoy the content with all those factors into it our guide how to grow your wedding photography business and then the blogger post featuring that guide are the top two search terms at least when this screen shot was taken it does change where this top to search terms for this category creative life is third by the way well done that's awesome but I think it's really great to note that you know this is not how to start a wedding photography business that's not something that we really find people who are good for shoot dot edit are searching for typically people who who you should not have been in business for a couple of years we know this about our target market were best suited for people who usually have been in business a year or two and so typically start a wedding in our business is not what we find our target market looking for it so we don't ever focus on that we don't create content for that we don't try to love on people on that stage because they're not best suited for shootout at it were best suited for photographers who are focused on growing their wedding but our business and guess what using shoot that it helps you grow your business because it gives you that time back to focus on your marketing so our ceo is focused in this case on that let's talk about how I had a label the benefits of labeling images so we talk about green weddings are business and if you move from the web category over the images category which by the way brides use this a lot they hit images when they search for you know outdoor mountain colorado wedding they'll click the images because I want to see the pretty pictures to go along with that well look at what properly naming your images does we have our images for grow your wedding americans are all over the map now not necessarily is valuable for shoot dot at it because it's a guy they're trying to download but what if it was your images that were all over google's image search just because you tagged your image is properly for that specific search term that was what your target market search for and I'd be a lot more valuable to somebody like you when all of your images are in the top google search for that category than it is for you know for us I don't think many flowers going let's see how do I grow my photography business let me search google and then click images but it still shows the power of what happens when you properly just do a couple cook things with your images here's another category that we like to help the towers that with which is for for wedding photographers it's something that people have a lot of interest in as a wedding photographer on doll though I'm not gonna spend time time talking about it here today properly labeling is is important because it helps get you get your images right where you wanted it again for a wedding starter for a portrait photographer for any photographer who is selling their images this is an important tab for you guys to focus on

Class Description

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing enviroment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 
Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.  


1Introduction to Marketing, Old vs. New Models 2Companies Doing Content Marketing Right 3Defining Content Marketing 4Areas of Content for Photographers 5Laws of Content Marketing 6Phases of Content Marketing 7The Evergreen Nature of Content 8The Client Referral Ladder 9Building an Authentic Message 10Content Marketing and Your Website 11Creating a Blogging Strategy 12Image Naming for SEO 13Building Successful Blog Content 14Blog Post Ideas for Content Marketing 15Business Recipe and Recap 1Marketing with Facebook: Setup 2Marketing with Facebook: Posting 3Marketing with Facebook: Boosting and Advertising 4Creating a Facebook Fan Page Demo 5Building Guides for Content Marketing 6Building the Content for Guides 7Guide Creation Outline and Steps 8Steps For Releasing a Guide 9Why use Instagram and Pinterest for Marketing 10Marketing and Instagram for Photographers 11Using Hashtags on Instagram for Photographers 12Common Instagram Mistakes 13Marketing on Pinterest for Photographers 14Marketing on Pinterest Q&A 15Using Email for Content Marketing 16Tips for Email Marketing 17How to Launch an Email Campaign 1Business Recipe Recap 2Guide Critique: Newborns and Wedding Planning 3Guide Critique: Better Pictures and Family Photography 4Guide Critique: Adventure Wedding 5Analyzing Facebook Results 6Steps For Creating a Marketing Plan 7Marketing Plan for Every Shoot 8Marketing Plan: Weekly 9Marketing Plan: Monthly 10Marketing Plan: Yearly and Quarterly 11Tools to Use to Execute Your Marketing Plan 12Using Systems to Make Time For Marketing 13The 90/10 Model for Making Time for Marketing 14Client Communications 15Marketing Systems Q&A 16The 90/10 Model for Efficient Photography 17The 90/10 Model for Efficient Content and Shortcuts 18The 90/10 Model Q&A 19Final Business Recipe Recap