Improving Site Speed
According to Neil Patel.com, Amazon did a study of their website and found that for every additional second it took their site to load, they lost 1% of revenue. That is a lot the business you're supporting is probably smaller than amazon's but no matter the size the takeaway is clear. Speed matters thankfully. There are free online tools that can help you identify your site's usability score and provide specific recommendations to your engineering team for how they can improve site speed. Let's take a look in this section, I am going to share with you three different tools you can use to understand your site speed and also ways that you can improve it. The first two tools are google tools and the third one is a hubspot tool. This first one page speed insights is probably the most popular one. So you can just google page speed insights and you'll be able to find it really easily. So I'm just going to type in my website and click on analyze and while that runs, I'm going to show you the ...