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Lesson 9 from: Conversion Rate Optimization: Convert Visitors Into Buyers

Rita Cidre

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Lesson Info

9. Introduction

Lesson Info


Have you ever had a frustrating experience buying something online? Maybe you couldn't find the product you were looking for? You clicked on a broken link, the payment didn't go through or even worse the site crashed. Marketers refer to all these user experience issues as having friction in your funnel friction is, how easy or hard it is for users to navigate through your site. If your checkout process is cumbersome and complicated, you have friction. If your global navigation is confusing and people can't find what they're looking for. You have friction. If your site times out, you definitely have friction removing friction. In other words, makes your site easier to use and is valuable because, well, it will really improve conversion rates in this chapter. Will first cover a marketing framework that can help us identify where we find friction. I'll then share three key strategies for removing friction from your marketing funnel to improve conversion rates. The first one is improving t...

he checkout process, then we'll address how to measure and improve your site speed. And finally, we'll cover topics around accessibility. Let's get started with my favorite marketing framework of all time. The funnel

Class Materials

Bonus Materials with Purchase

CRO Tactics Cheat Sheet.pdf
CRO Formulas and Definitions.pdf
Fiverr Conversion Rate Optimization Worksheet - Rita Cidre.pdf