Cyber Famous vs. Internet Famous
YouTube is really one of the most happening social sites. And it's funny because when when people goto list social sites, they often leave it off the list. You know, they think Facebook, Twitter, google, MySpace. Well, okay, my space is a little old fashioned by many standards, but YouTube is really one of the most important social channels out there. And, uh, so I want to spend a little time talking about YouTube. And in just a few minutes, I'll bring in my guest Roberto as my calling us. But first, my audience has been so awesome. I have to reward them with a little chocolate. Wake me up. I know it's let mid morning. You just had your coffee break. Shen telling you get a second shot at that. Wow, I I am not throwing well today. One more time. I think if we could do it this time. Oh, you save May. All right, Bree, I will not leave you out. Yes. Okay. You know, throwing from a seated position is not that easy. One more time. She really wants it. Whoa. That was almost a collision of bot...
h of you at once. When you retrieve that chocolate like a champ. Thank you. Thank you so much for that. Thanks for playing. Only the week up mid morning. All right, So YouTube YouTube is, uh, one of the quotes. I love to kind of sum up this Andy Warhol. If you remember in the future, everyone will be world famous for 15 minutes. I think you two has taken this to a whole another level for us. This for 15 minutes of fame idea that came out of that quote from Andy Warhol was that we'd all get a moment in the sun. But with the Internet today, any of us can step out and build a last and more lasting audience than we've really ever had before. This quote predates things like YouTube. It was it was traditional media that would only shine the spotlight on you for a little while unless you were super famous. And even then, he's kind of poking fun it celebrities who often become famous and then lose that fame. So something very different is happening on the Internet. And there there's a term and I have an audience poll for you, Jim, should we say cyber famous or Internet famous when I first start playing on the Internet, I heard cyber fame all the time, but lately haven't here in Internet famous, and I'm kind of curious now just to get a poll of the audience that's out there. I know we have a global audience, people from all over the world. What's the term of art these days? Is it cyber famous or Internet famous? And are they different? So I'll come back to you with that? Maybe not even till after my calling guest let people chime in. And if there's another term of art that they want to throw in, I welcome that, too. Thanks for all your activity in the chat room. I know in addition to responding to my polls, you guys help each other in the chat rooms a lot, and I really respect that. So when people have questions I can't get to or you can answer easily for each other in the chat room, thank you for that. I welcome that. I encourage that it's one of the great things about going to school or taking classes with other people. It sometimes we learn as much from our peers as we do from our teachers. So cyber Famers or Internet famous. Let me new couple quick YouTube stats. Just put this in perspective. YouTube gets more than a 1,000,000,001 billion unique visitors each month. That's more than six 1,000,000,000 hours of video watched every month. That's almost one hour of video for every person on the planet. Think about that. If everybody on the planet watched YouTube for an hour, that clearly doesn't happen. Some of us watch it for many more than one hour. 100 hours of video are uploaded to YouTube every minute. Think about that. One just stops me right there. Wow, 100 hours of video uploaded to YouTube every minute. That's more video than I'll ever be able to watch in my lifetime, right? And that also really speaks to YouTube is a great opportunity. I alluded to the fact that some people are making money there. I'll show you some evidence of that, but it's also a really competitive place. There are a lot of people putting up videos. There's a lot of noise there. There's a lot of competition for audience, and it's one of the reasons that creating a design that represents you that introduces you that sets the tone for your channel. It's so important. And then 80% of the YouTube traffic comes from outside of the US Again, we have a global audience here. Creativelive. We know that people are watching video all over the world, and then it's allowing us and access to each other that we've never had before. A few more stops YouTube offers content and more than 61 language is all. But it's higher than that. I think it's growing its funds on. You know how many different channels you're watching and some of those videos of people dancing in so many different countries. You think it's more languages than that in one video. But we'll think According to Nielsen, YouTube reaches more U. S. Adults from 18 to 34 than any cable network has heard. The term cord cutting. Anybody know what cord cutting is? It's a It's a trend in the U. S. Of households that historically have paid cable for connections to cable TV or had a disc of some sort that brought television into their homes. They're getting rid of that. They're cutting the cord on those premium paid television services and just going to the Internet there, watching YouTube. They're watching who they're getting Netflix and they're replacing the big traditional cable and dish networks, and that is scaring the heck out of some of my colleagues in Los Angeles. But it's really an indication of how the world is changing and how important YouTube has become. Millions of subscriptions happen every day. If you have a YouTube channel, the sweet spot, the thing you most want people to subscribe to that channel because when people subscribe to your YouTube channel, they get notified every time you send out information. Every time you upload a new video, they get notified about that and you want subscribers. YouTube encourages subscribers and YouTube rewards subscribers. Erin mentioned yesterday that she lives down the street from one of the YouTube studios out show a screenshot of about that in a minute. But, um, they will. If you have more than 10,000 subscribers on your channel, they'll actually help you produce videos, which is a pretty big thing for them to bring to the table. But it's based on subscribers, not just page views. So the more subscribers you have, the stronger your channel is when you get up into the hundreds of thousands or millions of subscribers. People are really making serious money on that kind of an audience. I'll show you where you turn on the ads, too. If you're interested in that, um, the number of people subscribing daily is going up. So the good news about that is that that there's a trend that people are figuring out that when they find a channel they really like, They should subscribe to it. And instead of YouTube just being a place, we sort of go and search for what's the latest funny video? Or what's the latest news item I'm trying to find out about? Increasingly, people are starting to find personalities, channels what we call Web Assad ICS. It's another term in the industry Web azotic, meaning something that's episodic and happens on the Internet. So weather sonics are increasingly popular, and if you have a channel where people get used to coming back and seeing your content over and over, they subscribe. They become loyal viewers. So that's really the sweet spot. The thing that most people who have a YouTube channel that they're trying to build an audience around, aspire to Some of us just use YouTube to promote ourselves and our work. Ah, lot of people who do public speaking or Jim talked about. He might want to have a YouTube channel to show his talent on camera and maybe highlights of some of his work here. Creativelive and elsewhere, where he's had time in front of a camera that may not be to build a channel with its own audience, although he may have that dream, will have to talk more about that at lunch. But he may just want to use it as a place to show off what he's already done to try and get other clients or to try and get other people interested in hiring him to do that kind of work. And a lot of us use it that way, and my guest this this morning definitely uses it in that way as well. Uh, I guess I'll take that audience poll real quick. What would they say? Cyber famous, Internet famous. Do you have any? Let's take a look. So definitely a handful of people are saying cyber famous. According to Elizabeth, she says, Internet famous sounds better to me. Cyber famous just sounds a little crazy. Um, what about Web? Famous Cyber famous. Sounds better. Full fame. The Hollywood celebrities would like to say that I know, uh, NW, who's in the chat rooms a lot. I don't know if she's there today, but, uh, I remember she saying her thing, that her favorite term was Web ready. Oh, Weber, the like celebrity. You're OK. That's nice. It's nice. I'll add that to my little list. You know, I've heard Internet famous used almost disparagingly in Los Angeles like, Are you a real celebrity or you just Internet famous, right? Um, and I think cyber fame is were raised by the geeks like we aspire to have cyber fame and people who aren't part of the Internet stuff. See, cyber is this weird word that gets overused and they don't really understand it. So Internet famous. I'm waiting to see if that's gonna catch on. Is the replacement in a positive way or if it's just being used by the Hollywood set to sort of dismiss this this Internet fame thing that said, And all due respect to my friends, some of whom really are celebrities in Hollywood. Some of the numbers that people are getting on YouTube would humble them to the core when they look at their own audiences, even a major TV networks and such. So it's kind of amazing. Okay, if you have any other terms of art you want to share through the day FYROM out Gemmell sharing with us, uh, to set up my next guest, I found this quote. Adolescents have been called digital natives, but data suggests that they're both comfortable with new technologies and yet not always as technically savvy as we collectively believe them to be. Now tell you having Tanah lot of college students over the last decade and I'll talk to professors and I'll talk to teachers and I'll talk to parents and they will all say, Oh, the kids know everything about technology. I'm so intimidated by them they know so much more than we dio When I get in front of college students and I start teaching them about digital journalism and Web design and the latest trends and technology. I am often shocked by how little they really know, and it's not that they're not comfortable. Technology. Adults are a little insecure about technology. It's the other thing we didn't grow up with. And it's strange. I often say to college students, Everything I do today in my profession didn't exist when I was in college when I was in college, I didn't even have email when I first started working as a journalist. The fax machine with a magical device know we kind of look a fax. Machines like how old fashioned and foolish. If you think about the technology, it's really kind of convoluted. You you taken analog thing and digitize it. Send it over a wire. You spit it back out and you make an analog again. Terrible model e mails, much more efficient. But that came later in my life. I had to become a life long learner. I had toe figure out how to keep retraining myself to work in this profession, and I think a lot of people who are, you know, over 25/ over 55 wherever you put yourself in the demographic, if you're not under 25 or 30 you have this idea that young people understand this world and you don't and one of the things that I found in my teaching. And I know my guest Roberto's gonna share is that although young people are comfortable technology, they often don't have the life experience or the broad perspective that you need to really understand all the elements of it.