Guest Speaker Kare Anderson
this session is all about Rebel mouse and some other things that I'll show us well cause Rebel mouse isn't the only one that's just one of the most popular of the sites where you can create kind of a page about yourself that aggregate other social media sites. But before I get into that, one of the people who I know who uses that and other social media sites very well is my friend Khari Anderson and Curry. Anderson has a company called Say It Better, and she helps people communicate to connect. And she coaches people, organizations and employees of organizations in how to communicate more effectively the mission and the message of the organization. She could probably say that better than I just did. But she has, ah, website a Facebook profile. I mentioned her on the first day when I posted a new profile photo of her up there and she was a little self conscious about it looking to self promotional. She's one of the best people I've seen at building a really strong online network and pro...
moting herself very effectively in a very nontraditional promotional way. She's almost hypersensitive about not looking overly promotional although, as I said, I don't think have to worry a lot about changing your Facebook profile. If you get more than 160 likes on it and 23 comments right away, then you can probably assume that people are responding well to the update. Of course, she has a Twitter Twitter account and more than 10,000 followers on Twitter. She's very active it using lists on Twitter, which I'm gonna ask her about, and I want to make sure that we mostly leave time to talk with her. So without further ado, if you want to bring up my friend Khari Anderson. Curry and I met many years ago in Marin County, California I believe that's where you are today, right? It sure is. Hi. Hi, Curry. Thanks for joining us. You use a variety of social media sites and I think all of us in this class have been talking about you know which sites to use when and how many to use. Can you just talk a little bit about which sites you have found effective And why you like those sites in your work? I believe I would leave it to lengthen Facebook and Twitter and a little bit of Google Plus and some people do a lot more, and I'm going to more visual things in the future. Look divine in Pinterest, but those are the basics. That's a great answer, and I think that really does hit the highlights. And it's interesting that you put linked in first. It's a very professional site and a very strong site for building networks, but I know you're also very active on the other side. You update Facebook, Twitter and all the other sites so frequently and so thoughtfully. I wondered if you could give some tips about how you do that, what you choose to post and just you're one of the more active but really thoughtfully active people I'm connected with. I'm actually middle of the crowd. Some people do it even more. But for me, when I'm thinking of writing my Forbes or Huffpo column or in planning a speech, looking online at specific people that I really admire, I get insights from them to keep them hate my own stuff fresh. So I site them. I go back to my writing and it sort of makes things fresh. It Spurs ideas in me, so I probably do it more in the morning, which is my primetime. I'm saying that to the people that are watching, what, your prime time and then a bit of the night. Just, um, when I'm ending, I'm reflecting on what had created that day. That's nice. So you've built it into your routine to be something you do is part of your morning routine, part of your kind of end of the day routine. I like that strategy of making it a regular part of your day, but not all day. Is that fair to say yes? And I also think it's what you really want because I o in the richness of the content you're offering. Michael is the polling experts who have expertise that matters to me, people that have kindred interests since I'm a paid speaker. Frankly, the social isn't that helpful, because most meeting planners don't look there either to verify whether you're the right speaker and your reputation, although they might in the future. And so if I say what is your goal? It's to build content as a thought leader is to share and discover people, um, and where the people that most matter, I try to refine it and keep closer to those people and avoid not altogether successfully that serendipity, as Franz Johansson would say off just finding several things you love. And suddenly it's 1/2 hour and I say, Stop! I even have ah thing to make me stop Now it's one of those wearables. When things get too interesting and say, I've got to go back and write or plan my speech and I just stopped Twitter. I'll stop whatever I'm doing. I'm advocating that to others as I try to learn and practice it myself. I understand all too well. I was joking earlier. If you have any trouble procrastinating and social media, I think the ultimate test for me was writing a book about Social media. E found myself having to be on social media, and having to write about it definitely made it hard to stay focused. Sometimes on getting those chapters done, you're really good at looking at other experts and reading what they have to say. You're not somebody who's just put it pushing information out. It seems like you're more curating information from others. Is that a fair way to describe it may be to talk more about that. Yes, I hope that's true. It's what I try. I believe we have to thin, slice and say What specifically do we stand for and what we're willing to not have to not be scattered So human behavior and quote ability. Arjun mentioned key to me. And so I try to stick to that. And some people like to chatter a lot on social media. It's not right or wrong. That doesn't work for me. I don't care whether you have a pizza in the morning, but I love to hear your ideas. It's not that there shouldn't be something personal where you traveled, what you've done, especially as it relates. But I think restricting it and getting very concrete about the main one liner that people might say about you because they keep seeing that. I think that's important in the three facets of related interests that support that. That's what I've come to feel that if I can summarize that, and maybe you can say that again because I think that's really powerful thinking about when you're posting your really building your reputation for what's important to you and you said sort of three points of interest that you try to stay within those areas in all your posts. Yes, yes. And so for me, it's human interaction, quote ability, the's storyboard, the sequence of scenes people, experience and physical place and mutuality behavior. What do you do? That's connective? Because it is one of my hot buttons and I'll just say briefly, go to your passions and the things that most upset you. You probably discovered that's what you're working on and one of my hot buttons, Air People that are what Adam Grant and given take calls, matches, givers, takers and matters. So you may write something about them and they'll say Thank you, which is thank you for being helpful to me. And then there's others that actually learn more about you, and they share your insights because of shared interest. And then there's others. Just ignore what you're doing. So rather than getting upset, you just notice what upset you and what you admire. Because other people who say curry, you follow this person. You cited this. You may be interested in meeting these people for this reason. In other words, the best to me and social media is not when you're helpful, it's when you're helpful in helpful ways. And that's something I think. You become really popular with the people that matter to you and have those similar values what it's on preaching. But I do feel well. I wouldn't call you preachy, but I would certainly saying You give very thoughtful advice and you walk your talk. I know you're a fan of Twitter lists, leaving talk a little bit about how you built your own less. You have many Twitter lists you felt built, and I suspect that's one of the ways that you do some of what you're talking about, right? Exactly. That's such a good way to put it. I got on Twitter like some people, because I didn't want anybody else to take my name and thought I just go on about my life. But then I started noticing behavioral researchers, writers and so on, and I made a list of them, and then I thought, Oh, people in the companies were their clients of mine. I made a list of them and then at that Oh, talent development. Oh, patient centered care. Those relate to areas on which I work. And then I found myself on morning clicking on the list, and I just strongly recommend to the people watching that to clicked on that list. Insee who's writing something that's really pertinent that day? How interesting. It's like a primer quickly. It's my version. The newspaper, um, who are they following? And I made myself stick to 1/2 hour doing that daily, but its rich. So I recommend people think, or your stakeholders divide them in the list. They'll find out when you follow them, and they'll feel doubly honored because you put them in a list that's so smart. And for anybody who's wondering what Twitter lists are, as soon as we're done with this call, I'll show that briefly so you can see some of the list she's created and how lists work on Twitter if you're not familiar. But what you're saying is she goes out and recognizes people that she knows how important she creates a list with a topic that really speaks to their interest in their expertise. She adds them to that list with other people. They're likely to have something in common with, and boy Are you surprised when those people really respect and appreciate her? For that? I think that's a very smart strategy. And one, just one last thing more than Facebook. Arlington I have been startled how deep the connections have become with some people. When I see what they've done over time, they say, I think we have some interest. Let's talk, by the way, I'm a great fan of Skype Group call. Now they're not a client, but for free week and talking groups, I probably got nine clients through Twitter because we're sharing and helping each other, not because we were selling. So I strongly suggest there's something very incredible that makes you very accessible and other people who would probably you'd never be able to connect with. They'll respond when they see what you've done on Twitter. So that's why I like it and the visuals of occasionally now being able to add images and video that so smart and Curry's very humble. But she has some very big name clients on retainer who use her services at a very high level, and the fact that she's able to get people at that level through this level of social media, I think really speaks to the power of it. You also use Rebel Mel. Listen, I'm gonna talk a little bit about rebel Most. How did you find rubble, Nelson? Why do you like it As a place to kind of bring things together? I find a lot of things to friends, and I was giving a speech, and this man before me was showing it off in San Francisco. I like it because it's a visual mosaic. It's a snapshot in real time off the people and events and images that matter most to you so you can curate, um, another juke and move on this page, all these different tweets and Facebook things that you've done or you cited, and people can look at it. They can subscribe. It's free. Of course. There's a pro version Tyler. I like secondarily t w why l of H. But versatility and the design of rebel mouse is much better, so you can also do a screen grab and share it sometime in one of your the social channels. Excellent. Thank you. You also gives, especially if you learn how to do a screen jab. Trapped screen grab from James O. G. Did I teach you that? Check that we've known each other for a while, which we've taught each other many things. You also use news Lee and muck rack where you talk a little bit about those two sites. News Lee and muck Rack right there. Excellent for what they do, because they've honed in two things very specifically for journalists and for people want to reach journalists, bloggers, columnists, editors and so on. It's the way you can post your columns, give a description of what you're about, and people can pitch you and the pitches to be 300 words. For example, in my Crack and sings about muck rack. Dino Duggan, who is the founder? Triboro One community building site he got someone from McCracken was interviewing him about the value of having better shared connections between people, 1/2 stories covered and people that might want to cover them and they were using. My site is an example, and since my name is on curry, they got in this muddle about how to pronounce my name, and Dino says, notes Curry. And then he would get bothered because he wasn't getting it right. So I cracked up laughing. That's along when we have seen they have videos. Muck Rack hasn't beautifully curated email you can get of what's hot in the news, who's covered it and why I haven't ever been sighted in it. I just admire those who have and the quality of the curation of the email that my crack does news lease a variation on it, so it's good to be signed up for both of them. And if you want coverage of your story toe, look at who is covering things that Kendall what you're about. So instead of talking about you, you say in light of what you as a reporter or call Mr Covering, you might be interested in this. And so it's a much more relevant way to pitch. You know, I think that sums up so much of the advice I've heard you give over the years. The difference between walking up to somebody and saying this is what I'm about and why this is something you should care about and walking up and think, Wow, I'm interested in what you're doing. Because of that, maybe you'd be interested in this other thing, and Curry's always been really good at kind of thinking about that other person first and teaching people why that's a more effective way to connect with people than just broadcasting at. Um another thing I've heard you say is if if I do something if I retweet, you don't just thank me. Go back and re tweet me, right? There's the reciprocation that I think you do really well online, and you encourage other people to do as well. And you notice when they don't, uh, and you introduce people together in helpful ways to add value, in other words, and that's very concrete. I mean, you're wondering doing that and you really clear about the You have five. I think facets of your brands. I won't go into that. But people really turn to you because you're one of a kind. You're the only one that does the kind of bilingual, digital, responsive design international travel in training so you can have people get to know each other through you. That wouldn't have happened. Otherwise, you're a good model of when I preach well, and you just reciprocated that so brilliantly. I'm just gonna let that go. Uh, what do you use, maybe share a tipper to of other people you think have done a particularly good job of presenting themselves online. A lot of this class goes beyond just the design elements, the photos, the images, those all matter. But really, when you think about designing your social media presence, it goes beyond just the images to how you're presenting yourself. Have you seen anybody out there? Currie, who you think just does a fantastic job of that? Yes, I'm so glad you asked that, because that's the wonderful thing about so telemedia. I met Vala Afshar, who's now the CMO of extreme networks. I was on a Twitter chat 1st 1 barely knew what I was doing, but they asked you questions and you re tweet. You tweet answers back and other people in the chat can as well. And Vallis answers were more vivid and interesting and relevant than mine. So I immediately looked him up and we've had a chat by phone. Here's the person was a C M. O of a company that got bought by another company, and he demonstrates the different facets of his brand, his core values, about collaboration, about character building about what makes an organizational cultural good and extreme networks is about pervasive WiFi for college campuses and for sports arenas. So he couldn't indulge in talking about that because he's John in pro athletes and so on. But that mix makes him always interesting and admired. And Whitney Johnson works for Clay Christensen, who is a legend at Harvard writing about the innovator's dilemma. She's also a stunt supporter of young women and tech, and she also is very literate, a devout Christian. So together those mix and that congruence she's she built up a very fast following, Um, and there's two gentlemen from Deloitte when I worked at Center for the Edge Jr. Reagan is extraordinary backer of things relate to health and medical innovation but also tech. And he's so thoughtful when he cites other people when they've done heroic things that relate to that. My last one is Bill Leaguers. Dave Eggers, the famous fiction writer Brother Bill. He wrote a book called Solution. Revolution, and He Is Dynamite on how the hardest problems require cross functional collaboration, and he also is deeply in love with a beautiful ballerina. So they travel the world they love scene, things that match his values and hers. So he's credible. They have interesting nous, their relevance, and they offer actionable tips. That's a IR actual tips. Interesting. This and relevance. That's my air model about being quotable. I just thought of that. So those are the things that I think make me admire certain people and want to get to know them better and tell other. Be about, um, Adam Grant is the last one, an introvert wrote Give and take lowest youngest tenured professor at Warton. His research is so well written he walks his talk with what he says in the book, and so all kinds of people are asking him to be a part of their show or whatever, but the congruence and the credibility and the character that selective I deeply admire and, um, proud to learn from and with him. And he is a mutuality minded person that was two. There was a lot, but those air people came top of mind. Think I got almost all of them, and if you're interested that she's done, I'll just click through some pages and point out the books, and some of these are people that I know also or have learned of through you. And what, That an impressive job of just naming them, describing what they do and introducing them in a way that makes you want to know more about, Um, I think that really is what she does through social media as well. That kind of introducing people to each other and presenting them and first finding them. Noticing that follow was somebody who was really talking about social media in a smart way. And he has a book about social media. I'll show you on his page and recognizing that talent. But then shining a light on it, that really endeared him to you and made him want to reciprocate that so beautifully done and beautifully illustrated and trust, it comes down to trust. Who do you really trust is congruent, and that's saying what they believe. Yes, I think so, too. You know, I've sort of asked us a couple different ways, but you post a lot, but you really listen a lot. Can you talk a little bit about using social media as a listening tool as well as a promotional tool? I think when you deeply listen and give people feedback about why something mattered to them. You enable them to get insights, and and it might be helpful to you. And when you see a thread connection between things, you're adding value because you can say this appears to be a trend, or this could be adapted or scale. I like systems a lot, as do you. I know. So listening deeply and adding value but not reverting it back to yourself, I think, is the way where you create that we feeling. And there's a sense of mutual inspiration. Uh, that scales, um, I'm still a student of this, but one of the final things about this is you learn most from people who don't act right like you like. I'm a fast thinker, but two of my closest allies air slow thinkers, ones not dumber, smarter, but they think while and come back with wonderful written things. Lifter. There's optimistic, pessimistic. There's fixed and so on. And if you confined people's temperaments and talents so much different than yours and you find a sweet spot of mutual interest by deeply listening by not making about you, uh, I think you have unexpected allies, and that's when you have that kind of benefit, I think it reinforced the importance of listening longer and this thing better. Um, and it just feels so good afterwards when you get an inside of left field from someone and you have a different lens on the world. Uh, that's the upside of social media, in my view. So Well said, I want to share her with the rest of you. I know JD, you've been toying with an idea. I don't know how much you want to talk about the idea, but I think she'd be a great person. Ask about that. If Chantelle every you have questions or if there's anything Jim, anybody online clamoring the talk with her, or should we let Jamie go first? How about I throw a question? We'll throw it over to Jessica. So, um, thank you very much for joining us here today, first of all from creative life. And one of our guests would like to know what you did in order to promote yourself as a speaker very little related to social media, Frankly, because I was a speaker and I have a group of colleagues and we cross refer so the main way and social media, I suggest, is if you pick the professions and industries where you most want to speak, and you have very clear messages about what you speak about, um, you might reach out to site some of the organizations that air lots of examples of what you recommend. So, for example, I first started out. I was doing a lot with Realtors, and there were some realtors doing very innovative things, and I cited them. So they told the meeting planner about me, medical health care and technology or others. When you start citing people specifically and say just a zai mentioned my blogged, they're doing this. They're an example or the reverse starting with them. You're pulling people in, and it's a pull world, not a push world. So it's clear about where you want to speak for fee, who you admire. Their who the decision makers are and authentically site them when they say something you genuinely find helpful. If you look through her posts on social media, they often refer to other people and what other people are doing. When she comments on something that I post, she doesn't just comment. She comments and adds a thoughtful, clever thing about it and then refers to somebody else I should know related to it. There's just no way that she does that everywhere she goes on social media that I think you're offering that as guidance to somebody who wants to get hired as a speaker. It's the same idea you don't call up and say, Hire me to be a speaker. You start showing them that you're active and insightful and inquisitive and have something to offer their community, and they, for your lucky will naturally turn to you and want to involve you. J. D. Hi. Um, I actually wanted to ask you about what you mentioned earlier, a company that creates communities because my, um what I'm creating now is a company, uh, community for women entrepreneurs that, um, the profiles based on their customer profile so that they can create local networking groups that could cross market to the target Target customer. Jessica is still learning to talk about this idea because it's very new. But one of the reasons I thought you might find it interesting, Qari, is that I think she's thinking about helping people make connections with each other, not based on what they dio, but based on how they share the same audience of consumers or the same people as customers. And I know that something you've talked about before That's a very smart idea, by the way, because then you can have complementary partnerships like the creative life. Of course I did seeking other people saying that serve the same market. What you might want to work on our honing some ways that when they find kindred spirits serving the same market, they can do something better together than they can do on their own, how they co create. Plus you fear, um, giving coupons to the biggest customers of the other. But tribe er is one of the community building groups, and I respect it, and I'm going to get more active on it. So that is about creating shared interest. You might also look at some of the apse that air geo local related, because some of the people you're reaching may wanna be local and served local audiences. And also to think who else is offering something that sounds at all like yours. So you're very distinct and specific about how you're one of a kind in your organization, you're the first, the only, and you sit in terms of the benefits you offer them. If if you are data or data or data, then we're the first place you could come to to accomplish that better, thank you very much. That was completely perfect for what I'm looking for, and I really appreciate the recommendation to, and if you haven't watched it, I don't know. She just kind of mentioned it in passing. But she did a whole creativelive class about smart partnerships and one of her specialties, And I know I've learned a lot from her about this over the years. It's finding other people that share your audience, share your interests and finding ways that by working together you can create something new of greater value or help each other by referring each other to a similar audience on. She has a lot of creative suggestions about that and and ways to find maybe unexpected alliances that I think could be particularly powerful. So with that business idea, you definitely want to go back and get that creative life class wonderful. Uh, anything else? When the Internet Jim is saying we're good curry. Any last words you want to share with us? Um, I think my credo is based specific, relevant, vivid and breathe. And when you find ways to step into the shooters of other people in social media, I think that leverages on its own. So yes, it's wonderful that follow some people toe learn to technology. And I think what you offer is such a good primer. We need the foundation with people like you. Um, and when you Jenning offer this primer, then we go off and say, OK, who are my key people? What's their hot button? What they most like and what it was dislike. Let me go to that sweet spot. So I really look forward to hearing how people use your of course and the success stories that ensue. Thank you so much. Gracious as always. Always a pleasure to talk with Yukari. I look forward to talking to you again soon in a more private area. Okay? Yes. Thank you, Janine. Thank you. Great. So, as you can see, I've learned a little from Curry over the years. She and I actually sat down at a women's breakfast meeting many years ago. And Marin, I think they call it Wednesday morning dialogue. Bunch of women in Marin County started it cause there used to be a men's only group and they decided to start their own. And I sort of wandered in naively many years ago and just serendipitously, serendipitously sat down next to Car E. And, uh, she said, Who are you and what do you do? And I said, Well, I'm a Web designer and I'm starting to learn more about public speaking. Who are you? And she said, Well, I'm a public speaker and I need a website why we should talk. So we've become friends and and stayed in touch for many years since. But I go back and quote her on a regular basis. So let me pull up what I've got here on the screener. First of all, this is her about us page. You can learn lots more about her and say it better. If you're interested from that, notice how she links toe Facebook, Twitter, lengthen Google Plus, and then muck, rack, muck, rake, muck, rake my crack. Yeah, news. Lee and Rebel Mouse as her kind of collection of social media tools just to show you quickly. This is her news. Lee profile. This is just the front page of my crack to give you a sense of how that works. Um, I'll come back to the other sites there. Don't let me forget show you twitter lists before I jump off of this. She covered so much in there. I've got lots to show you guys. Um, Vala Afshar, as she mentioned, is ah, chief marketing officer. And he also wrote a book called Social Business Excellence. So if you're using social specifically within a business, especially if you're a CMO level, I would say that's a particularly useful book. And as she spoke, he's really quite good at talking about using social media. Whitney Johnson was another one. She called out as somebody who she thinks introduces herself particularly well online. You can find her website Whitney johnson dot com and her book The Solution. Revolution was another one she mentioned, and the author of that book, um, again expressing that she thought this was particularly good. They were particularly good at presenting themselves online. And then this is the Warton youngest full time professor at Wharton. That she mentioned Adam Grant. If you're interested in learning more about him and given take while helping others drives our success, clearly, she and he have something in common. They're in their philosophy about, um, how toe help others to help yourself and the value of thinking of other people first, when you really want to promote yourself is not just being more selfless, it's often being more effective at promoting yourself and that question she got. I've had lots of people ask me over the years to How do you get paid speaking engagements? She's very good at articulating how to identify people and connect with um, but at the end of the day, most of that comes from very trusted relationships. And using myself again is an example. You know, Facebook and Twitter and some of the other places that I promote myself for or share things about my books and and the work ideo but boast of the invitations to speak in other countries. Invitations to teach it creativelive. Things like that come through that much smaller, much more trusted network that you either have on your personal friends less through email or through something like Lincoln So when you you really have to gauge the broad audience versus the more connected, trusted network in terms of what you're trying to do with social media can make a difference in how effective you are. So thanks again, Qari. Always a pleasure to talk with you.