Managing your Social Media Sites
So this segment is really about different websites you could use for managing social profiles and for managing having lots of different social profiles. And then, like I said, they're a couple of their tips just about presenting yourself online that I threw in here. So rebel mouse, if you haven't been there before, is a tool that you sign up and then you can connect it. Teoh, Facebook, Twitter, Google and bring in information from each of those. And so I have a rebel mouse page. From a design perspective, it's pretty straightforward. There was a big space at the top for a banner, and the only tip I would give you is put something in there. That's big, because if you put something in there that small, it'll stretch it out pixelated, and it will look terrible. So you really want a pretty big banner image of the top? Um, the other thing. I'll come back over to. There we go, my rebel. Most page. The other thing about rebel mouse that could be a little confusing. So you set it up. You set u...
p a banner at the top. It's a pretty straightforward process. The one thing that confuses people and throws people is this curated area where it's bringing in posts that I've made on social media and noticed. Two. It's bringing in post that other people are making about me on rebel mouse. You can choose to bring in not only your posts but mentions of you that other people make and you have some control in some options about that. But then you can also control what is the post in the main center area here. So right now there's a post from somebody else. Thank you. Care and MacMillan for posting about, um, the YouTube channel and how I mentioned some of the great YouTube resource is in the class day or obviously watching or we're watching. But it looks like somehow that got up there twice. So if you use rebel mouse, it automatically pulls all those things in. Sometimes you may want to go and kind of curate it so you can remove one if something appears twice. Yeah, actually, I don't think I want her post twice, and I like that. But maybe I want my post about the class to be first. So just to show you when you roll over one of these posts. You get all these options about Holly move around. So the process is automated of pulling things into the page. But once they're there, you can actually do quite a bit. So if I click on move, I can shift this over and say, no, I want this to be my centerpiece. That's a little tricky. The center spot in particular could be a little tricky to get opposed to stay there. And then once you get it there, you can lock it there for a little while for a long while. Come on. Did this just a second ago. There we go. Um, no. Still doesn't want to go. All right, Once you have something in a place you like rather than waste time looking for that, um, once you have ah post there, you can freeze a post in a particular place and hold it there. And when you free something, it gives you some choice about how long you want to freeze it. If it's in this middle section and if you don't freeze it for very long, it will automatically replace it over time. So something that confuses people on rebel mouth sometimes as they lock up host in the top middle to get it to actually stay there and they freeze it, Then you want to go that extra step and control how long it's frozen there and that will help it stay in place. Um, there we go until I remove it, or until a certain time. So you can free something in that middle spot for six hours or a couple days. A lot more options here than many people realize at first blush. One other thing, I'll point out. You can link to your own websites from here a swell, and there's a little editing button over here that makes it pretty easy to add in and build in other pages, other sites and, uh, and build that out further. So I use this to aggregate multiple social sites, but then also to link to my own sites, and more and more people are starting to go. Here is a place if you're following somebody, that's on a lot of different social media sites. This could be a handy place to find them all in one place and just kind of curate some of the postings that they're doing. I think it reflects the evolution of social media that we're going from. There was one social media site. Then there was another one, and then there was another one, and then when there was one that took its place, and now that we have, so many were starting to need tools that help us manage profiles and posts across multiple sites. The other thing. I wanted to make sure I showed you suddenly do this before I forget is list on Twitter. So this is Curry's Twitter page, and you see all the usual suspects across here. If you've never noticed this more button, when you click on more, you get the word lists. Not everybody uses lists. A lot of people you'll click on this, and there's absolutely nothing there. But what you see here are the list that she has created. Her photo indicates that these air lists she created, and it shows how many members three members, 56 members, 314 members, depending on the list and how she said it up. Who she's invited. Also, if you see this and say, Wow, I'm really interested in Curries, writing and publishing list. That's cool. I'd like to subscribe to it. You could add yourself to her list, and once you're a member of that list, you can go back and see what other people are talking about in the lists. It becomes kind of a curated area of Twitter. When you first get into Twitter, it could be a little overwhelming to have all this stuff just flying past two. As you start to use lists more effectively, you can start to organize what people are discussing on Twitter into three buckets of information that could be easier to follow. If you scroll down far enough, you'll see that she's also joined many other people's lists. So she's not just making less herself. She's also participating in lists by others. And again, I think that reflects very well that she's always thinking about balancing that. It's not just about me. It's about you first and then me and how we can do something together and that message and that feeling. I think if you can achieve that in your social media presence, you can accomplish great things. Find great clients, build new allies that you might never have imagined question for you. Yeah, so for the client. So I understand this concept of lists. Yeah, is the When you if you post Arthur, if you tweet about something that's related to that particular list, do you at a hash tag so you can see the conversation? Does that make sense? This transcends hashtags. So this is a great question. One way that a lot of people follow a topic on Twitter is to search for a hashtag. And there's some great tools. I'll talk about the next segment where you can do things like find everybody who's mentioned hash tag creativelive ever, and find all the people who have mentioned creative life. This goes a little beyond this. This says that somebody like Harry has set up a list and invited people or other people have found and subscribed and chosen to be organized around this topic. And so when we click on, um, women we admire anybody in that list is gonna be here. Whether they have, they don't need pound women. We admire This is all the tweets from the people that were in that list talking about that topic. Um, I may not be explaining this is well And I guess that's my question. When you say talking about that topic, how does that topic No to populate into this area of Twitter? And, you know, I may be mis stating that I think it's more about organizing people around, um, topics of interest. And then it's all the things that they're talking about within that area. So instead of seeing all the post by everybody out there on Twitter, you're seeing all the post by the people in that list. Got it by in terms of topic area of interest. It's based on what they all share is an interest. Not necessarily the specific post having a keyword or something. Got it. So if I'm in this group and I post about how I love my my tomato soup and and grilled cheese sandwich for lunch, it'll actually appear in this. Yeah, and then she's gonna unsubscribe you from the list. Yes, I believe that's how that works. Okay, but yes. Excellent question. Excellent question. We just make sure Oh, the other thing that Qari mentioned was Twyla in addition to rebel mouse toilets, another one that people used to kind of bring connections together especially, but it's specific to Twitter. Absolutely specific to Twitter. OK, eso rebel mouse. So about me is another one that we talked about a place where you can create if you don't have your own website, maybe bought about launching a block, but you've never done it. You thought about creating a website, but you haven't had a chance. And now you've got all these social media sites. Do you really need a website? About me? Is an easy, simple way to kind of create a page that's about you. And it could be in addition to a website. But a lot of people use it instead of one is it's just a very simple way to set this up, and there's not as much. You can certainly do a lot more with something like WordPress than you can hear, but you can set up an about me page that has ah far more detailed bio than what you see here and connects to different social media sites very, very quickly. So if you just want to have a place that you can call your own in addition to your social media sites, about me is a free, easy place to do that right away. She talked about news, Lee. I think particularly if you're interested in, uh, being in the know and sort of current events. This is a good place to go. But the one that I'm really intrigued by, and not just because of my passion for journalism, obviously, but also because it's an author and, uh, somebody who is an instructor and speaker myself. I get quoted in the media as well as writing for the media now, so I'm trying to figure out how to use both sides of the site. Um, But as I mentioned before, one of the best ways to drive people to your own social media sites is by getting mentioned in traditional media. It's really still a very powerful way to build engagement. If you're getting quoted in traditional media, there's a credibility and an authority that gets applied because of that. That's very hard to build through just social media and that outside credibility that outside reference being able to say, you know, as quoted in as seen on, really does help more quickly establish your credentials as an expert or in whatever area you're trying to pursue. So how do you manage so many social media profiles? We talked a little bit about clout and coping, a place where people check each other scores curry, and you wouldn't be surprised as a very respectable coat score. And this is also something to keep in mind her willingness and interest in seeking people out, commenting about them, sharing about them, mentioning them the fact that she has such a high score herself. When she mentions me on social media, it has a greater impact on my called score, then, when some of my other connections mentioned me. So she does that a lot, and she shares a lot of value and love that way. And I really love the sort of philosophy. If if somebody retreats, you don't just thank them. Go find something they said that you think is valuable enough to retweet, or at least favorite. A couple of things they said. Don't just send them a quick thank you reciprocate in a more thoughtful way or put them in touch with somebody else that might be useful to them. And that can really help you build up a network that can build up your cop score something that not everybody realizes this cloud now has the ability to schedule content, much like Hoot Suite does. So if you're still need a quote to clout where you haven't explored it lately, they've added a lot of new features to this, and it's really starting to become a social media tool itself. And they even do little mailers that say, Here's some content to share. Clearly, Cloud is trying to help you be more engaged, being more effective in social media and give you tools to help you raise your own social media profile. So you can then share those and you can even schedule them and you'll see when I talk about Hoot Suite. One of the things that's powerful about that tool that makes it so popular among social media managers and people who do a lot in social media is this ability to pre schedule events and the fact that you cannot do that unquote unclouded. It's kind of interesting to me that they've added that functionality and integrated it right in. What's the best time to share? That's another thing. That cloud is trying to help. You guessed a mate, not. I thought it was interesting when Curry was saying she shares in the morning and she shares at the end of the day because that's what fits her life and her schedule on. I actually asked her fairly recently, sometime in the last couple weeks, when I was getting rid of some things ready for this class. And I said, Do you use Hoot suite and Pre schedule? Because she tweets and updates things so regularly and she said, You know, I've thought about it there. There are some limitations to these pre scheduling tools. Every once in a while, they don't quite make the connection. You know, we're talking about two online tools that have an A P I, and sometimes one of them sound for a period of time, and something can go wrong in that process. On there are some indications that some of the social sites value tweets and posts that are made directly more than the ones that come through these sites that let you automate that. I haven't seen anything. Teoh confirm that 100% but I've seen enough anecdotal evidence to say if you really want to make sure that your tweets and your Facebook updates are getting as much attention as possible. You're probably best served by doing what Curry and I do and actually manually doing that on rare occasional schedule things through Hoot Suite If I know I'm gonna be busy, If I were a social media manager, I'd use it a lot because it's just too powerful a tool. And I'm not saying it will hurt your results significantly. Just that there seems to be just that slightest bit more of an edge that you might get from doing things directly. And that seemed to be Curries experience as well, If you don't know. Both Facebook and Twitter seemed to give different priorities to different posts, and they prioritize those posts in part based on how popular you are and what kind of attention you gotten before. How many friends you have, how many followers do you have? How many likes do you get on a typical post? But they also will pay attention to a post that starting to get traction. So if you post something and it gets 20 likes in the 1st 20 minutes, it's probably going to stay prominently enough and enough people's timelines to go on to getting a lot more likes, so that early set of likes can make a big difference. And if you do find that there's a particular time a day when most of your followers are online and you can post at that time and get a bunch of likes right away, that actually could give your post more longevity over time, stay up there over time and maybe get to a much higher level. Eventually, I showed you my profile photo, got 25 lakes in 20 minutes and then in about 24 hours have had 200. And that's a lot of engagement, even for me. I'm convinced that it's because it got so money right away. It stayed up there longer. It got seen by more people. And as I said, there's something about photos of ourselves that really resonates with a lot of our followers. So keep that in mind. As you look at these scheduling tools, some of them are useful, and some of them, maybe there could be better. Uh, sometimes, going directly can be better, but testing the time of day and finding a way to work that into your schedule regularly. I think are both important. Figure out what times of day your followers are most engaged. But then also figure out when can you routinely do this so that you make it a regular habit? Because if people get used to seeing you first thing in the morning, then they're more likely to be looking for your first thing in the morning to these things can have a way of reinforcing each other. Cloud can also do some things of kind of helping you measure your impact over time. So we're talking about if you decide Wow, I'm so motivated by Janine's class, I'm gonna go out. I'm gonna really redesign on my profile. I'm gonna make sure that I'm updating them every day or three times a week. And I'm gonna really stay focused on the things I want to be known for so that I start building a reputation around an expertise. That thing. I want to be known for the seek out people who are also talking about that and connect with them and share about them. And let's see if that actually has an impact, then coming back to cloud and looking at. How does this affect your cloud score can be a nice way to find out if what you're doing is working or not. Obviously, if you start getting clients, you're doing something that's working. But sometimes just looking at your call it score. Ramp up can really help you see that you're doing something right and similarly doing something wrong. If my cloud score starts to go down, I'm like, Oh, I haven't been using social media as much lately. I guess I better think about making that more of a part of my life again. There's another website called Empire Avenue. It has this model of sort of buying and selling value, and you're sort of buy stock and other people. So it's sort of measures your influence based on how much people are willing to invest in you kind of a novel. Interesting approach. I experimented with it for a while, definitely got some media attention, but I haven't seen it. Getting the kind of recognition clout seems to be the one that's gotten the most attention in terms of people using it t gauge social influence