Managing Clients: Expectations

 

Wedding Photography Weekend

 

Lesson Info

Managing Clients: Expectations

moving right along into managing the client and managing client expected yes so I had mentioned at the very beginning of this morning how a business interacts with you depends how you feel about them and if you'll go with their services there once you've started a relationship with that business if you'll continue to recommend them to future to other people so it's the same thing when we start a relationship with brides we need to be on it makes making sure that they feel like they're there number they are our number one priority and we're going to take care of them and we're not just going to take their check ignore them for nine months and then shoot their wedding so we are going to talk about um setting the expectations for them and how we manage their expectations through the whole process from booking now until through it after the wedding so the first thing that we do is once they have booked us we send them an email so and um well the first thing every book asses you know he's i...

n them that gift and then two weeks later this is kind of like we're downloading all of this wedding information for them to think about you know they have these binders or they just put everything in so it's a bit too early to start talking about the timeline of the day and how we want to structure that out but we start putting these little seeds of so we'll talk about it so the e mails first of all how are super excited and they're just making sure that we're staying in that excitement for them because this is a really big part of their day and then the second thing is we communicate to them about the wedding timeline so we say them you know this is the big kahuna email these are things that you needed toe keep so when you start planning for the day of your wedding make sure to reach out to us we know the images and that we know the time that it takes to get the images that you are wanting we love toe I will help you build your way you like to shoot because they like that and then we also say hey if you I have booked an engagement or bridal session or you want to book an engaged in her bridal session remember that this needs to be planned out at least two months prior to the wedding are we may not be able to turn although in products around that you may want and then the last thing that we do is in the state of tennessee for people who get any sort of premarital counseling it costs ninety dollars to get a marriage license and if you get premarital counseling actually get a sixty dollar off fi waves on ly costs thirty dollars get a marriage license so what we do for a client's remember we want a lasting impact on their marriages so we tell them hey I don't know if you know about this but if you're getting premarital counseling you get sixty dollars off and what we would love to do if you get this done as we would love to gift you a credit um of thirty dollars to pay the rest of that marriage license um if you get this marriage counts premarital counseling and so many churches did but we have counselors that we know that we recommend so right there we tell them about this opportunity and we no like preparing for a marriage you know and we're still you know working on our marriage and stuff like that and so we want to help we can help give our couples that really great foundation we throw that nugget and our marriage counselor as well is terrible hand it off to hand it off to hand it off to the janitor or something from the church did our marriage counseling and it was just it was not good like it was very unhelpful s o we realize this is important people need to talk about issues and you know you learn a lot of stuff as much as they can before they get married and if we can recommend some people with a small incentive of sixty or hundred buck you know thing and that is that little extra thing that pushed him over the top to go yeah you know let's do four five marriage counseling sessions and awesome like we would love for them to get us much help is they can going into their mirrors and then something else that way also put in the email is we remind them hey if you would like photos of the girl not only the girls getting ready but the guys getting ready as well we recommend that they're at the same location don't worry we shot many weddings were great at working it out so you won't see each other beforehand but try and have them at the same location because there's nothing worse especially for your solo photog over the bride's getting ready at the church the groom's getting ready as house and its fifteen miles away and then getting ready at the same time and they want getting ready photos of both of them and they somehow magically expect you to do that but if we manage the wedding they go oh we don't need to get ready here we can all get ready here or the guys when you're reading this sign and the girls can get ready in that side and zach and jodi will make sure that we don't see each other then we can easily manage that day just by sending a preempted email eight months before their wedding and then it's not the day of the wedding and we're like how are we gonna photograph this it's never gonna happen so yeah helps a lot so it's great cause zach and I are both at the same location both shooting our things and wants time to be portrait's would come together and everyone's just there um it's in this email we talk about the option of them seeing each other beforehand or not we don't care if they see each other before in or not it doesn't matter to us what matters to us is we want the bride and groom photos at the best time of day so whenever that works out whether it's after the ceremony before we don't care because we want the best late so we just educate them on the two different options we'd like something to think about and just kind of leave it that we really don't often talk about that and are um our meetings with them when they come in to see if they want to book us or not because sometimes it's a point of it can be a point of attention where they're like well my friend told neither photographer told they had to do it and then you know so it's not a big deal to us and we just put the information in there unless they ask about it and the other thing we also do as we educate them on when toe have there exit there's a lot of reasons why we want them to have their exit after the ceremony and not at night one it's not pitch black so it's better light into they actually have wedding guests around what do you know instead of like six drunk people you know like yeah we love both exits don't get us wrong but we'd prefer an exit from the church because then we've captured it and then if we have four hours of dancing photos at the end of the night we know we only need one hour of crazy dancing photos and then we can leave because we've captured everything happening we don't have to hang around to the end of that so that really that's great because we're setting x imitations of the things that you know they can do to help make the wedding day smoother and then we also set ourselves is the expert so if by the time wei send them out a client questionnaire which will get teo and if they start planning earlier than that then they have gotten this email to know that okay I need to reach out to zach and jodi because they know what's best remember a bride wants to turn it over to you she wants to be like hey please take care of this and that's great because we want to take that we want to take control of the wedding day

Class Description

Being a successful wedding photographer isn’t just about taking gorgeous shots, it’s about creating an incredible experience for your clients. If a bride feels great about the services you provide—from your first meeting to your wedding day demeanor to the final delivery of the album—then she’ll be a happy customer for life and recommend you to her vast network of friends and family.

Zach and Jody Gray not only produce beautiful photos, they take great pains to ensure that every aspect of the wedding day is well planned and executed. In this weekend course that includes actual shoots of a bride and groom, Zach and Jody cover all the components of wedding photography, everything from marketing your business to finding the perfect lighting sources to posing your subjects to picking the best shots.

By describing their humble beginnings and explaining how their modest start-up grew into a thriving business with clients across the country, Zach and Jody will inspire you to pursue your own wedding photography dreams.

In this class, you’ll learn how to:

  • Establish a strong connection with your clients.

  • Identify the essential gear you’ll need for your shoots.

  • Use light rigs when natural light is unavailable.

  • Understand lighting ratios, strobe lighting, clamshell lighting and more.

  • Figure out which lenses to use for each part of the day.

  • Build up your network and attract more clients.

  • Market your business with your website, sales calls and word of mouth.

  • Review your images and find the best shots.


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