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Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Lesson 5 of 39

Now is the Time for Craft Shows


Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

Lesson 5 of 39

Now is the Time for Craft Shows


Lesson Info

Now is the Time for Craft Shows

Remember that list of action items that I had from those three benefit goal in action worksheets there's a lot of stuff on there right? And when you look at this you feel overwhelmed I am a person that always has, like, a massive to do list and if I look at it I feel totally overwhelmed but if I take those tasks and I start dividing them up on my weak so I take my big to do list and I put boom boom boom boom boom that I'm like ah okay, so it's about creating those those benefits to the goals to the actions and then planning out when you're going to do them so and again starting right now from wherever it is that you are I really you know what I said earlier? Now I really believe that now is the time for craft shows their arm or craft shows than there have ever been before. I mean, there are we're just like up to our ears in craft shows right now as rebecca was able to do fifty last year um and the reason is because more people are interested in where their products air coming from who'...

s making their products what their products are made out of were we're conscious consumers now you know, everything people care basically and that is why there is such a love for handmade right now and it's almost like cool has anybody noticed that like hand me before was totally dorky and now it's like cool now people are like oh yeah it's hamid you know it's like it's almost like saying like oh yeah it's I don't even know a fancy designer what was that? Yeah sure, yeah big week fancy designer person people are just understanding that importance of buying local carrying about what they're buying um which is awesome makes me very very very happy and I think that people are finally finally finally finally starting to understand the a shirt doesn't need to cost ten dollars that his shirt needs to cost what that shirt is worth and people are thinking about well I can buy five shirts that cost ten dollars and they were all made who knows where by who knows who and who knows how long they'll last or I could buy one shirt from this person at my local craft fair thee supports my local economy supports supports this person I know where it came from if it does fall apart I can email them and be like what is up with my shirt? You know hopefully that wouldn't happen ah and then talking about that online competition like how to get people to your online shop uh this is a great way to drive people there mean when he first started out it was like if somebody would type in, you know, applicator bird shirt or whatever one of mine would come up in like the first couple of pages but now it's like needle haystack situation you know it's very hard to get to give to get found and how are people going to find you you build your brand you build your name you build your customer base that person's wearing your thing somebody compliments them they send them to your website you met them at the craft show you know it just so I'm really excited teo get this going and I don't know it just it makes me so happy when people are doing what they love for living because I don't know we spend most of our lives working like most of our waking hours are spent at work and what a bummer bummer if you're miserable while you're at work I just wantto askyou a question from one of our online audience members no questions how how not to get discouraged when I go to a show and I do not sell much or anything at all that day I don't know if when you were first doing shows you know you were ever feeling discouraged maybe you're making us tons of stuff you had about that I was never crying in my booth never never ever crying in my booth the first thing I would say is that if you're going to do this if you're going tio have a business where you're selling something that you make you're gonna have to have kind of thick skin, and if you don't have it, you're going to have to grow it. You know, this is not not a place for cry. Babies like me. Uh, I mean, I had to grow thick scan. You know, I did start out crying my booth, honestly, um, so finding finding the right show, being at the show where your customers are going to find you where it is, the right people is going. Teo, help you so more.

Class Description

Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.

Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort. 

You’ll learn how to:

  • Find and apply to the right show
  • Develop your “look” using basic branding
  • Prepare for shows with products, checklists, staff, and a pitch
  • Merchandise and display products for maximum effect
  • Deal with pricing, permits, and taxes

Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.

The world of craft fairs is complex and it is not always easy finding the right match.  Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.



It was an awesome experience. I learned so much from Nicole. She is entertaining and so knowledgeable that I feel I left the show with soooooo much info. I loved being in the studio audience, I met so many great people, crafters and new friends I feel we all became one big support for each other. I am putting to good use everything I learned. I look forward to coming back to Creative Live for another learning experience. Craft Show Secrets taught me all the ins/outs of craft shows ...I'm excited for my next craft show. Time to Create!!!

Lisa Jones

Great Class! Full of practical information + tools about how to REALLY succeed doing shows. I have attended many a craft show and found an enormous amount of useful tips. I especially loved the bonus material! Thank you Nicole and Creative Live for keeping it real + FUN!!

a Creativelive Student

I've been growing my business successfully online for the last six years, but hadn't shown my work in person for a decade. As a refresher, I took Nicole's craft show class to be sure that I made the most of the time I would have in front of my customers. Because of the preparedness and mindset that I gained from Nicole's teaching, my show was a huge success. My interactions with the customers, producers, and other vendors were genuine and joyful, building a stronger foundation for future business and relationships. This course took the worry and stress off my shoulders so I could enjoy the opportunity that I had. Thanks, Nicole! Tamara Kraft Pithitude