The Importance of Your Booth Display
I'm so excited to talk about this right now I woke up this morning just like can't wait to talk about the bruce and look at the booth booth display is something that's the first thing that people see when they when they come and see you it's your brick and mortar store you know it's think about what you how you put thought into what you're wearing, you know we're all creatives we have probably all put thought into what we're wearing so um your booth display is kind of like your business is outfit we've never thought of that before just but it but it's true so no matter where you're starting from don't worry I'm gonna show you guys my first booth this was it thank you for laughing appreciate that no, I was hoping you would laugh that's actually not my art that's my friends are my art was over on the side and this is my booth att the venice beach boardwalk where right where I used to sell that was where I sold before the flea market that's my blanket from my bed that's there that was all...
I had at the time and then I thought it was really clever using that crate to give some height you know, some height to my booth on dh then that create actually doubled as what I carried my paintings in uh I you know as much as like the flea market kind of like you know was the beginning of my business being born this really was the true beginning I even though it wasn't a craft show, it was very intense, you know, sitting out in the sun all day every day, five days a week, you know, getting there at six o'clock in the morning most of the artists down there were homeless my friend tonight who shared a booth where like some of the only people down there that actually had homes to go teo even though we shared a one bedroom apartment with you know, there were five of us girls and there we were like the rich people there obviously I've learned some stuff about my booth over the years this is a later booth um and you can see the humongous difference between this and this and just and just, you know, a short amount of time. So what got me from here here to hear what I've learned is teo get inspired and to be unique, you know, you need to be the you of your business, the branding of your business really needs to come through in your booth and that that branding is not just your booth but every element of it you know, your props you're signing your tablecloth the way your styling, your stuff and then when we think about our space and we think about utilizing that space, you want to assess that space ahead of time, you don't want to get there and be surprised that you were planning on having a backdrop and there's actually a booth behind you, and, you know, they have something going on that you can see through to the back of your booth or that they have a big thing behind you and the you need to cover that up. And also, when I talked about using that crate, that was like, the beginning of building up, you know, so really building up, but also building down, we have the floor also, and, oh, around us, and then I talked about this a lot yesterday with the packing, but having a setup that is very functional it's great to have something beautiful, but if it doesn't function too it's not worth it, so making, having it be adjustable for different kinds of, you know, booth sizes and booth settings and making sure that you can store it and that you can fit it in your car. And another important thing that I didn't think about in the beginning, I was going to flip back here again is storing my extra stock and my supplies, like you can see. Oh there's my water, my gator aid and all my you know, blank pieces of what I'm going to paint on and all of my supplies just out there and a paper bag just randomly sitting there it was fine when I was you know, homeless style venice beach boardwalk but when you're doing a craft show especially like a jury craft show you I really need to take that stuff to the next level and think about where you're storing your extra stuff and then you also want to think about sign edge so getting back to branding and like you having that brand recognition and people walking up and seeing your sign and recognizing your stuff and also seeing your prices and when we talked about pricing my second favorite way of taking money from people is credit cards so you want to let people know that you take credit cards that shouldn't be it shouldn't be a question uh people don't walk around with cash that much anymore least not not the people that I know and then when we're talking about our booth it's all for our customer you know, it's all for our customers so we need to take them into account and anticipate how they're going to be interacting with our booth and our stuff okay? So perceived value so that's how much somebody thinks that something is worth and for our purposes that is going to depend on how they see the thing so you can imagine in your mind you can close your eyes if you want but you don't have to I'm gonna close my eyes so I'm going to think about a thrift store so think about the last thrift store that you went into and imagine what it looks like, okay? My first store has like a bunch of shows and stuff everywhere and then there's racks and it kind of smells a certain way kind of like musty and dusty, I like that smell, but because it tells me I'm going to be finding a treasure soon and I'm looking on the rack nothing's really in order and then I find a shirt in my mind that shirt is five dollars, three dollars, two dollars so then keep your eyes closed and imagine walking into, uh, let's say what's a store that's all across the nation. Macy's maybe what was that west? Oh, yeah, imagine walking into west fillmore, macy's or in anthropology and, uh, close your eyes and think about being in there. Well, my example is a shirt, so we better think about macy's because I don't think they sell shirts at west zone, so think about being in there and think about how it smells in there think about what the sales person is dressed like think about it how things were displayed think about this space. Think about if you feel comfortable in there and then you find a shirt in there. So for me, that shirt, everybody can open their eyes now that shirts like forty bucks, maybe it's no less than forty dollars that's the perceived value and that's yourjob with your booth is to create that full experience. You know where each item seems special, seems cared for its you know, your prices match what's happening with your booth. Ah, this is what I just talked about. So how your products are displayed informs your customers opinion on what they're worth, the areas of the boot, your booth that you want to think about pretty much everything, but I've listed some here, so you want to think about lighting? Uh, if you're at an outdoor show a lot of times that's not an issue, but if you're in an indoor show, you want to think about lighting, you wantto try to go to the venue ahead of time and assess if you're going to need extra lighting, you want your stuff to be? Well, let you don't want people to be struggling and having to bend over and really look and see how much, how much something is or what it looks like. And then we talked about the floor people rarely think about the floor but the floor is part of your booth branded rug I mean, we have this rug in here which kind of goes with actually both boost that we have so lucky us they killed it on the rug in here so you also want to think about your displays your shelving your containers you're rolling right everything that part of that your table your chair if you're bringing a chair to sit in and you just bring um mom sorry my mom has this like fold up kind of backyard hee park chair and that's what she brings us sit in but it's like big and it takes up all this space and it's black and it's you know, made of that like nylon e material and it's just it doesn't fit her that her booth branding if it fits your booth branding great you saw you know water bottles or something sporty awesome used that chair you also want to think about your backdrop in walls like I just talked about that's part of your booth to the space behind all around here is your booth and then your sign ege credit cards all every all of your sign it needs to fit in with that you also want to think about the height of your displays so how tall are you going? How much of that air space above are you are you using and is it functioning? You are using too much. Is it? Rickety isn't gonna fall over if somebody comes near blows on your booth and then if you're an outdoor show, you're gonna have a tender umbrella. Don't just grab the umbrella that's in your backyard on your patio table. That's forest green when all of your stuff is branded in this, you know, golden earthy tones and then your props. I love that our displays your have props so we have tons of props here to talk about when we talk about those were going to get deeply into that. And then if you have an area where I call your cash wrap area so it's basically like your counter where you're bringing people up, bagging up orders, you want to think about that, too? It can't be like this is my cash rapper, creative, live, and I don't have all of my personal things that I need out here. I don't have my leftover cereal bowl from the cereal I ate this morning, you know, this is a part of my display that I'm sharing with you guys and then your space for your customers so it's all about them, they need to be in there.