Creating a Successful Wedding Photography Business

 

Lesson Info

Soften Image & Retouch Skin in Photoshop®

Okay, next image. Okay, let's go for this. This one I would like to see it as a black and white. But before we go to black and white, I'm gonna clean up the picture first. These are examples that I have to show. If we rotate this picture 180 degrees, what do we see? What's wrong with the picture? The white. This white? Yeah. This white is a distraction for me. This is a technique we used to do in the old days. We have a print, rotate it upside down, then you see problem. The white is definitely a distraction. The arm, a little bit light, too dominant. The veil is beautiful, but we can make it nice. The white on top of the wall is a bit of distraction. So, I really want my eye to go to the bride. So let's go back, let's undo the rotation and let's work on it. The same actions, the same thing, but each picture needs a separate finishing. This is what it is all about. So, the first thing I'm gonna do is you know the technique I told you, to stretch the picture inside the frame? Let's go b...

ack. So, I'm gonna select the left side, approximately there. Command + J, Command + T, and Delete. Okay, done. Got rid of that background without you knowing it. Easy, why retouch it for hours? This is production, you have to do it quickly. Before and after, can you see the difference? No you don't. I was wondering why you don't use content area instead of Command + J. Which one? Edit, and there is content area. It's stretching the picture without making another layer. No, content is gonna mess it up. It's gonna mess it up. I am a practical person, do it quickly. With the content it's gonna take you half an hour. With this, it's done. It's not part of the picture that needs content adjustment. It's a very quick one. Basically, what content does is also this, but I will control it. I like manual work. Okay, that's number one. So, we'll merge this down. And number two, I need to stretch her just a little bit. Command + J, Command + T, and stretch her, because sometime our cameras distort people. So, either I can get rid of this also, so what I'm gonna do, I'm gonna crop it inside the frame. So let's go back, let's go back. Very active, my computer. Okay, let's go back. Let's delete this layer. Command + J Command + T. So, when you do Command + J Command + T, it picks up a selection inside the frame. When I stretch it, it doesn't go out. It crops it inside the frame, so I'm not distorting the frame. There's too much distortion, just a little bit there, and I can crop it also inside the frame. You know I got rid of that top area on the left. That white area, just get rid of it. I'm cleaning up my pictures, and there, merge down. So, before and after. You see I've done a little bit change. It took me a second and it's done. Now, I'm gonna select outside the girl's face, feather, 100. I'm gonna invert my selection, and I'm gonna go into the adjustment layers and levels, and I'm gonna dark outside the girl's face, just a bit darken it. So, I want the attention to go to her face. Okay. I'm gonna go also into her arm, that area there. This area here, select all these areas. I'm sure you know how to select different areas. Feather, 50. Again, levels, and I will be darkening those areas there. I'm not gonna worry too much to fix the gray, but let's do it just in case if I decide to have it in color. So, make a color layer. All my techniques are the same, but different picture, different way of doing it. So, I'm gonna click Option, go to the New Layer, click on the layer and adjust the color. Just warm up her arm just a bit, so it's matching the rest of her body. Okay. Now that I've done that, I'm gonna merge the layers, and I will be going to the Frequency Layer Adjustments. So I want to soften her face. This time, I'm gonna go even softer. So, it's done, very good job if we have a look. Okay, now there's a bit of shine in her face. Look what I'm gonna do. A bit of shine in her face there. We'll go... Let's reduce, this is 50%, it's good. We'll go this area here where the shine is, one area there, one area here. I'm gonna go to the center layer. Command + J, and Levels. And I will be darkening that area. Okay, something like this. And I'm gonna go into Filter, Blur, goes in blur. And I'm gonna soften it to make it nearly transparent somewhere there. Okay. Now, because it's a layer, I'll change the opacity also. Okay, and I will change the color. So let's do color., Command + B, and make it warmer, that area, so it's not gray. Okay, so before and after, and let's reduce it a little bit. So, I got rid of the highlights, the glare in her face. Now that I'm happy with the softening, I want a bit more getting rid of her skin marks. So, this is where I go back to my actions, and I will select an area like this, and Blur Selection, and I will soften it, and that blending. You can change the blending also here, merge it down. Let's go, there's a bit of hair here. There's a bit of marks there. We can do few areas there. Click again, Blur Selection. Look at the picture, how much you want it, and click OK. Once I've done that, I will also change the top layer's opacity, and there you go. Now I've softened her. What I see in the color thing, I see a bit of gray still here, a bit of gray here and a bit of gray here. So feather, 100, color, and let's change and warm it up a little bit there. Perfect. Now I will create a new layer. So, Command + Option, Shift + E. Now we have a nice veil there. We've got all this veil moving around. What I'm gonna do is I'm gonna select different areas of the veil. I usually select areas that moving in the same direction. One here, I will go into the Yervant Actions, and Motion Blur Selection, click there, Continue, and motion blur it to the amount you want. Okay, one, and then select another area here. Do it again. You see, I rotate the direction of the movement of the veil, so I'm exaggerating the movement. This action is also very handy, this action is very handy to iron dress, very handy to motion people in the background, instead of removing them. I want people in the background, but I don't want to see who they are. If you're on the streets, I don't want to identify them. So we'll show you that later on also. Okay, go there, and motion blur this selection. You see I do it separately because every area of the veil has different motion and different amount of motion. The girls love this effect, because it gives a nice glow to their veil. Even photographers like it. They always ask me, "Yervant, how did you do that beautiful blur, the veil?" Especially if the picture is all about the veil, why not? I think I picked up the wrong layer there. Let's try again, let's try again. So Motion Blur Selection. Okay, you see I'm rotating to another area just there. Let's pick up this area here, without her fingers in it, and let's go there, and... Okay, let's rotate it again to here, reduce it a little bit. Couple more areas. So, one here. Motion Blur Selection, okay, let's do this. I'm gonna exaggerate that area a little bit more. And the last area is this, and a bit more exaggeration here. Okay, so, I've put a nice motion blur into the layout. what I'm gonna do now, I'm gonna blend, I'm gonna merge all the motion blur layers, Merge Layers. To do this action, I need to change my font into eight bit font. At the moment, it's 16 bit. So, I'm gonna change it to eight bit, and I'm gonna use my action, which is called, let me see, Yervant Glow Eight Bit. This already convert it to eight bit. Click on that. And what happens? It creates a new layer with a nice glow into the veil. You see you can change the opacity, how much you want, how much opacity you want. Okay, let's see up to now what happened to the picture, so let's go into History, Original. Nearly there. You see how the picture came different? So, I've done all my... yes? You wanna take some questions? Yes, of course, I'm here to get questions, yes. Perfect. You guys been thinking of your questions. We're gonna take two from online. What specifically are you looking for when vertically stretching the subject? What I'm looking for, because I use sometime wide lens, I'm trying to get the width of the paint. Sometimes, because of the wide lens, you get people distorted. So, I'm stretching it to visually what she looked like. Because it's distorted a little bit, so I'm stretching it to give her the nice height. This technique also is very useful. When I shoot wide lens, I like to shoot vertical. So, vertical lens already stretches the people. If they're a bit on the heavier side, it stretch the people. But on the other hand, if they look short a little bit, then it's not good. Stretching it up also helps to look, the picture look better. So, I'm not really taking the person in the wrong face. I'm just visually remembering how she looked, and taking it to that stage, because camera distorts people. The way you're holding the lens, the angle you're holding, they get distorted, so it's good to fix with this. Okay. One more question. Was that a frequency separation layer change for the shine? Is that what you used? The frequency layer was there, and under where the soft layer was, which is called the center, center layer, that's where I changed the thing. So, on top, there's still texture. The top layer has texture, and I can play with that to bring it to the level I want it. Perfect.

International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.

 
 
 
 

Reviews

  • I love it!!!!!! I am so inspired, I learned a lot! thank you Yervant for sharing your Talent with us this two amazing days! Thank you to all the CREATIVE LIVE staff you are awesome!!!! best time! I want to come again!
  • I am SO grateful to CreativeLive as well as Yervant for taking the time to put on this class. So many times while sitting in this class I thought to myself "what have I been thinking?!" I have so much to learn! I loved hearing about Yervant's process for creating images, but what inspired me even more was his advice on how to view, and treat yourself as a professional. I completely agree when he said photographers are creative but we are "terrible business people." But I aim to change this in my business from this point forward, thanks to this class! Yervant's advice on how to value, protect, and sell your art is priceless. I have always valued printing and creating products clients can hold, but I don't think I understood the real emotional value in it until this class. When he pulls those images we just watched him create for the last two days, off of that printer, and they are there before our eyes, I had an emotional reaction to it. I want my clients to experience the same, so I must value it and create opportunities to educate my clients. Thanks for the kick in the pants that we all needed Yervant! And I hope this will not be the last time I get to experience your education in my life. I said this many times to other students during the class, but I will say it again here, I want to carry a mini Yervant with me every where I go! Thank you Creative Live and thank you Yervant!
  • Yervant’s ardent love for wedding photography and capturing his brides in their best light is unquestionable. His love for this photography community and his regard for our respect in the world hierarchy is without reservation. Yervant’s willingness to share his knowledge and skill for all these things to come together is beyond generous. These are some of the things that help Yervant to effortlessly stand out as a photography master and this is exactly what this class is about… plain and simple.