Marketing Images

 

Senior Photography: Break the Mold

 

Lesson Info

Marketing Images

We find ourselves a lot of times looking through magazines or we'll see other people's work and we say oh man, I wish I had something like that or you know I don't have people that show up dressed like that my clients don't come with make up like that and a lot of the reason they don't is because of the point that you said this morning what you like yesterday is you said you can on ly sale what you show so if you expect people to come in and look a certain way if you don't give them a go to and say hey this is what we like to shoot so come looking like this they don't know that it's available you're not gonna have a girl that's going to come in with things glued to her face if you don't first advertise it especially in my area you start doing that meyer and people like man this guy has really lost his mind so I had an idea recently I wanted some amazing marketing images and I wanted to really kick it up a notch I didn't want my regular you know my everyday work to be on the forefront o...

f my marketing images I wanted to appeal to a client there's a little more stylistic a little more of fashion easter someone that was really vain that really cared about what they look and wanted to almost be involved in a fantasy not that kind of fantasy, but a fantasy meaning fantasy style makeup. So I created a glam session and I said, all right, how can I create all these new images to get people talking about me? I want my name in the community even more. I want I want to give them something else to talk about. People are going to expect that I do this, they stand back and wait to see what's next, and I like that. I like that aspect, but I didn't want to just create all these images for free, just for practice. I mean, everybody needs a little practice every once in a while, but I would rather make money, so I had to figure out a way to do a glam session but also get paid to create images for me. Now that sounds really crazy, right? But that's, exactly what we did, and I wanted to get images in the schools and on facebook to get the kids really talking about something I want to talking on one of my name in their mouth, whether they love it or hate it didn't care one of my name in their mouth, so the way that I did this isthe a charge there there for their regular session anyways. They're going to get their regular pictures made I do this at the end of their session this is a session ad on so they add this on to their session you don't want to take every single image was stuff glued to their face and they're here all weird they're not that's not gonna work but they show up it's one hundred fifty dollars session fee on top of their normal session fee now what that does is that includes makeup and I've got a girl that would do their hair is well she's a hair and makeup girl all in one she charges me seventy five and then we get one hundred fifty dollars session fee so not making one hundred fifty obviously but you take that seventy five out of that that's what I have left but she's already paid for a regular session make up artist that we use we give her a ten, ninety nine for tax purposes that way she is responsible for taxing that and we can use it as a write off hey we had to pay her to provide a service for our business so again I'm not being greedy but I'm using our system in a way that is advantageous for me systems that were put in place to make it advantageous to be a small business owner which there are very small advantages these days is something you may well know of owning your own business so for this always use that three lights set up I'll use a ring light and these are some of the images that I'm talking about that I get from this out there remember the old file cabinet I'm getting paid to use the file cabinet on top of her normal session this girl this is a girl she's a cheerleader she's very quiet except for when she's sharing she's kind of shy a little bit she would never in a million years imagined coming in getting pictures made like this but I showed her images like this of this girl and she said I want to do something very similar that so he did it she loved it it gives these people a chance to feel like they're living a fantasy so google fantasy style makeup google that and see what you come up with your come on some wild ideas you have to find someone in your community and knows how to do make up it can't just be a regular they have to really understand makeup it gives you that really exotic commercial look it's something really unique really different key things anything about our false eyelashes, rhinestones we can't forget run stones right? And then again look at some of these images you can get the sim is on the bottom right? I would never in a million years have a client that would show up looking like that if I what I'm like oh my gosh, this is gonna be the most awesome session ever going to get such great marketing material from here this is going to be great, but if I don't put something out there for people to see and know that it's available, they're not going to come in and say, hey, can you tease my hair and put hair extensions in there? Because what I really want to do? I want to do some of my here up with my hair down I just want to get crazy. No, I may get a forty year old woman that comes in and says that because you know she just left her husband she's got a twenty year old boyfriend, she wants to do something crazy, but I don't want to mess with them, so I can't shoot you can't sell it if you don't show it now things that will really help you if he wanted to do something like this, go to a dance studio, find someone that you know that has taken dance for a number of years ask him if you can have not by if you can have some of their old competition dance team outfits something really crazy that dance uniforms and cost him too crazy so the hare has to have a high contrast and you have a lot of color in their outfit is everything has to be kind of almost over the top, not your everyday clothes, everyday clothes just not gonna cut it in a big thing to his plenty of accessories tripping when necklaces, scars, airings, big washes, anything you can think of anything jewelry, the bird cage veils top has gloves, anything you can think of and then puts you together an album of various various images from there. And then what about taking that to a very high end salon that does high and make up that has clients that's a real funky place like say, you know, like mac cosmetics, they would probably groove on this someone like a in revlon is very upscale and proper, they're probably going to groove on this. I'm not going to take it there. Obviously revlon would give me the time of day mac wouldn't either, but take it somewhere where they have loud, where they have music playing, where they appeal to this type of client and ask him if you can throw ones out there are out there. So you know what I love tio have a reason to send my client's here to buy makeup to do things like this, you may be surprised at what could happen put that in there, you don't think every girl that comes in is going to pick up that book and check it out the possibility and that I love doing extreme album that's an eight by twenty panel album from ancient age and we do the pearl finish pearl on the inside I wanted to look as good as it possibly can and they also do those in some other sides like ten by ten twelve twelves eight twenties all those marketing images make him make him different don't do standard sizes people are used to that and again all of my albums like that I would never in a million years imagine getting pretty anywhere else but asian his color lab uh we'd like to sell one with every glam session so we tried to figure out a way to incorporate that and every single session that we do that hey, you pay for say, how does it work instead of saying whether is tons of different options you configure that as you go now I want them to buy an album so that's what I say I say well what most of our clients do which may or may not be true I say what most of our clients too is they find themselves wanting an album because you're not really probably gonna want to be large wall portrait hanging on your wall and loose prince you know, what do you do with those of images like these? So I think to solidify and really be able to take advantage of this situation I feel like an album would be the absolute best thing to do okay, we'll go with an album so now I've already sold him an album for their regular session wall portrait small gifts prince wallets everything else now I'm able to sell him a whole another album does it happen for everyone knew but does it happen occasionally yes do I get amazing images that I love? Absolutely I never in a million years imagined in my small town that people would let me print out moth wings on an ink jet printer and glue them to their face and pay me to take their pictures I'm never in a million years thought that was possible and let me tell you something I got this idea these wings here from martha stewart living for months she must've had a lot of she's had a lot of free time on your past to cook up some wild ideas buddy because she has got some amazing ideas so I get that I got that from that magazine told me exactly how to do it I cut it out included her face and I loved it all those old tvs and stuff that I had at the rock quarry with the wild makeup why not man is there put it together make it work is that extreme yeah this extreme that people look at that doesn't get your attention more than it would a girl standing going yeah, so why not do it? And when I get paid for now, if you're not right, this isn't your style. I'm not saying everybody go out and put fantasy style makeup on people, but I'm giving you an idea of sand. You know he does a glam session. Well, what about me? What could I do that fits my brand as a session at on get me to another point of where I want to be toe open up another avenue to get a more clientele into my business. So same thing here, this girl right here, all american girl she goes teo, she goes to a christian school christian high school. She's been going there every since she was in kindergarten. Very strait laced girl. And she saw that and her dad actually attended one of my workshops. And he said, you know what? I want my daughter to have that one I have that experience is you just explained, I wanted to break out of her mold, and I want her to do it well, they came in with her makeup, her hair, this girl she cried because she loved the way she looks so much when she saw this, she said, never in a million years thought that I would look this good, doing something this crazy and then I talked to her. Daddy was a fabrication shop, and I talked to him just a few weeks ago, and he said, man, let me tell you something. So that thing that really changed britney's confidence level hey said, I see her just not as timid anymore about stuff, you know, so you can also do a lot of good in people's lives by things, trying to find the good in everything. I try and find something that's going to be really good for you. But it's gonna also be good for your client.

Class Description

Are you ready to add a new, lucrative dimension to your photography business? Join award-winning photographer Blair Phillips for an introduction to everything you need to know about taking portraits for high school seniors.

In this three-day course, you’ll learn about how to market yourself to the high school audience, no matter where you live or who you know. Blair will discuss his signature techniques for effortless, versatile posing. You’ll also learn everything you need to know about both off-camera and natural lighting, including how to create foolproof lighting setups, even if you’re working without an assistant. Blair will also cover strategies for creating a productive workflow and working confidently in a wide variety of settings.

By the end of this course, you’ll have be equipped with the core marketing techniques and one-of-a-kind photography skills needed to connect with high school seniors, give them results they’ll love, and grow your business.

Reviews

a Creativelive Student
 

Blair is great. This class is packed full of great info and is a genuine good hearted person.. Really like his approach with high school seniors. I recommend it.

Sean
 

Loved watching Blair Phillips. He has so much energy and is very entertaining to watch. He was extremely well prepared and did a fantastic job.