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Senior Photography: Break the Mold

Lesson 7 of 33

Video Marketing

 

Senior Photography: Break the Mold

Lesson 7 of 33

Video Marketing

 

Lesson Info

Video Marketing

Let's look at a few more videos and you'll get it. You get a sense for of a style. Basically, this was a more generic video that went out Teoh regular seniors. So I wanted to take my senior models, and I wanted to give them a video that they could email their friends and their friends simply had to click on it. And it was like, Hey, what's up, guys? I'm Blair. But if it was entirely, this is the deal your friend gave me your name. Everything has a video now, so check this next one out. Hey, what's up, guys? I'm Blair with Blair Phillips photography and you've been to school all these years now and we feel like that now is not the time to settle for some boring senior pictures. So if you like things that are unique and different that no one else is gonna have than you are at the right place because that's exactly what we do. Unlike most places, we dont put a limit on the number of outfits you can change into. We basically have a couple of hours that we're gonna shoot for you guys and we...

've got one of the coolest and most laid back environments ever. I'm gonna show you exactly how to pose. Just make everything really chill for you. You're gonna get all this special treatment, all this special attention. And you got to be saying to yourself, Man, this is gonna be pretty expensive, right? Well, no, it's actually right in line with what the school's charging, which is crazy to me because we're doing so much more than anybody else is doing. So if all this sounds like something that you'd be interested in, have mom or Dad sit down, show him our website, showing that these were the kind of images that you want for your senior pictures and then from there, just have him give us a call. We can answer any kind of questions that they have. And then, from there we can book you guys an appointment to come in for your senior session, and we'll go from there. We're really excited for the opportunity to hook you guys hope all some senior pictures this year. So look us up on Facebook. You can always shoot us a message. If you have any questions, you can email you can call. Whatever comes about. Just remember, super cool atmosphere really laid back and can't wait to hear from you there again. It's just me. I'm like a super cool atmosphere. Everything is laid back and chill. I have to appeal to those seniors, and I'm much older than them, you know? Like I said before, I'm 56 years old, so it's hard for me to not really am. It's hard for me. Oh, it's hard for me to relate. Sometimes you know, I can't come and like, Yeah, man, it's cool. Just get what's up. Come in. It's gonna be all right, man. They're going to like, What is wrong with this guy? This guy's an idiot. So you have to just be yourself and that they're attracted to your personality. They're attracted to it. If they're like, OK, that is, I would never go there. Maybe, you know, you have toe got a little bit of acting in there and make yourself more suitable, I guess. I don't know. But everybody has a personality. You just have to dig deep and figure out a way to get out of you, you know, break out of your comfort zone every once in a while, you'll see this next video that I'm really out of my comfort zone. And I get into character in this video. And I say, You know what? I don't care This message. People can laugh at me all they want to. I am doing this video for brides. This is a bride video. So this was the first video that I kind of branched out and said, Hey, you know what? We're gonna maybe start using video for some Brattle stuff and see if that can get me some more weddings. And it totally worked. I started working at this at this place is called Saratoga Springs. And it's a wedding venue. Beautiful place. I love shooting. There's easy, It's so picturesque. And I said, How do I get more weddings there? But then I did a couple weddings there, and the people were like, Well, yeah, I don't know if I want. I don't know if I want to put my dress down in the grass because it might get dirty or and I'm like with Global. Okay, we're gonna have obviously, the vibe I'm giving off is not the right Bob. I want these girls to know when If they choose me to shoot here. Yes, Going a little bit of a different story way are this lovely venue. A beautiful, beautiful place. But what we do is we look for the abnormal spots. Like I said, beautiful place, a lot of beautiful opportunity. But what did we do when we first got here? We took the bridesmaids out, walked across the street, over the fence and into the woods. But we still always capture some of the more traditional things as well. But we like to give people some different things that other people don't do when they're when she leaned back. You're gonna when you want to show a bride how to pose I show every single person in the wedding party what I want them to do. Don't be afraid to put yourself on front street. You got to show people what you want. You lead by example or you get left in the dust when you lead by example. You're not hoping when you get home. Oh, my gosh. I hope I got those shots. I hope I got what I needed when you lead by example and you put yourself there on front street. You show people what you do, you're gonna get the shot every time, every time, no guests or any person that would come from that venue. Do you think that they're going to be scared to go across the street, over the fence, into the woods? They know that I'm not the guy that's going to go to the gazebo. It's just not gonna happen with me. So now, through the use of these videos and attracting the type of seniors that I won't the type of weddings that I want And then I say, you know what? This is really get. This is gaining me a lot of business. Yeah. Quick question. I want to make sure I didn't see anything kind of great. Well, some kind of crazy. But was it a trash? The dress type situation, like water being talked about in the one of the beach? That one, I think it seemed like it was one that was, like by water family, like, seems actually getting sprayed with water. The one at that was on the beach. That was actually, uh that was after they just after they got married. I was like a day after shoot, but the one at the wedding that was her regular wedding. And that's the thing. You could do a lot of this stuff without tearing everything up, you know, and you can make it seem that you're going all the way, But you're just maybe just going halfway. So you know, you can kind of trick your audience in tow into thinking that And these guys went everywhere, did pictures. He's been all over the world. And when really, may not may not have. I've got one more video that I want to show you guys. That's kind of newborns. That's one of my highest average is across the board, monetarily wise. And it's rare that you see a lot of guys that she that photograph newborns. I have a tremendous love for Children. I love love, love Children, and I'm very good with babies, and as a result, I make good money with babies. And instead of only focusing on seniors, I said, Well, these seniors gonna get older Ireland. They're gonna have babies. So when I just keep it all in house and then we're gonna get married, well, no, actually, Well, you in the south, they have the baby the way we do things in a little bit of, ah, reverse order there. So it runs, you know, threefold there. So what about And again, this is all senior relatives. Don't jumping fence. You're talking about babies. I'm trying to give you some well rounded ideas and not only thinking about one particular thing. So I take the senior videos, and I say, What about a mom that calls up? Uh, yeah. I was wondering how much is a newborn session? I remember. I've waited nine years for that phone to ring for her to call, So if I just say yes from a newborn session is 1 Okay. Thank you. Oh, my gosh. I'm gonna flip out. I'm gonna I'm gonna tear the phone apart of somebody does that. I wanted to be more heartfelt. What if I send her a video in a quick email and said, Look, let me call you back in, like, five minutes. I want you to watch this video just so you kind of get a understanding what I'm talking about. Let's watch this next video. See if you can't feel a little bit of compassion coming from me, even though we may have never met. Congratulations, addition. Family. A lot of going on right now. What's not important way. One of the biggest gold trading really images to create way, newly renovated studio with one background cues from or putting the baby another really important thing I have. When you work with new Warning, you really never know what when you get them out of their element. You're opening yourself element of surprise to make you guys really comfortable. Never way off, a couple of hours, plenty of time that the baby is fussy or here she way do that Never, ever, ever really, really important. Keep everything really queen really sanitize Everywhere you go, you can bother myself all taken. Congratulations. No way do work. 100% effort where you're waiting for you guys That newborn call or email way Everything is really consistent there. Yeah, question. I just want to be Could come in. I have a 21 1 Sold your video just totally sold me, especially when you kind of have a baby kind of trying to cry and from him the talk about some of the key things I will concern whether it's 30 sensitize and all this, you just like I mean, I want to shoot with you, give you around here and say That makes perfect sense for me to go right into this next topic and I appreciate that comment, and that's that's the reaction that I won't. You know, that's what I'm going for. So even you know me. It makes me almost here up, and I'm the one that was there. But that's a great question. Did you hear? He said? He said I said the key things that he wanted to hear that made that connection with him. So if you're gonna do a video yourself, you're gonna need a few things here. Jot down 5 to 7 main objectives. The little things that tug at their heartstrings. Jot down 5 to 7. And when Im scripted video, I'll get a gigantic piece of cardboard with a with a big marker, and I'll write him out. 1234567 And I'll put it over in the corner. And I'm like, First intro Hey, guys, I'm Blair. Hey, guys, what's up? I'm Blair Blair, full of photography Bubba Bubba then appalls. And I go to the next number two. Okay, I've been shooting high school seniors so scripted out make it easier and allows you elaborate on those objectives. And then again, scout, that location is gonna fit. Your brand is gonna look right for you. And if you have to rent equipment or borrow equipment, you can rent equipment for pennies on the dollar. But what about all of this stuff? Obviously, but I'm telling it makes a big difference. One of a couple big things. Wireless microphone. You gotta have a wireless microphone to get good voice or it's just gonna be It's gonna be a miss me, Miss. Make sure your videos air no longer than 2.5 minutes to an Adminis and use royalty free music. You can't have the latest, you know Miley Cyrus Song on there, Which would be? Wouldn't have that anyways. But I'm kidding. You can't have that. You can't say, Hey, don't cough. In my work when you got people's work the chief copied on your own promo materials, that's just not a good look. You know, it's not a good look, and I actually got a treat for you guys later. When it comes to music, I'll give you that on the last day. So little little something coming your way A little something, something. Check this out. Everything switched for us. Everything made a big change for us recently in our model program. I ran its course for, you know, 34 years. And then I said, I again, it's working, but I wanna rock the apple cart. I want to turn it over. I want to reinvent everything that I've been doing. So that's what we did when we started the Little Rock Star program. Now, instead of being called a senior model, you're called a Blair Phillips Photography little rock star. And any what reason? That I do it that way just to create a following. Has anybody ever heard of there's a lady, I think Lady Gaga or something like that? I'm kidding. Everybody's heard of her. Everybody knows her, no matter who you are. Randy, You know Lady Gaga, right? I don't tell me the story. I heard when you pulled up this morning. I heard you jamming out to it. I saw you. Um, Randy knows that. You know it, you know? You know, Lady Gaga, everybody does. She's created a brand that no matter whether you like her or not, you know she is. And no matter where, whether people like me or not, my name is in their mouth. So I wanted to create a following, and I wanted to carry it through with a rock star theme because that's kind of our studio more than rock star type. We wanted to get people that feel I'm not a rock store. I don't pretend to be or about that person. I just surround myself that things that may look like a rock star, but I'm not The rock star got I'm just plain old me. We wanted to create that following, and we wanted to do all video gnome or promotional stuff we did. We switched toe all video because we're going to an all video studio were like, That's just how we're gonna go. We're going there now. Watch the advancements and watch the changes that we made. But there's similar characteristics and all three years videos. The one thing that I put in all three of these videos is I create a sense of urgency So I say, Hey, you got to get Mom or Dad on board right away and I say, You've got to get Mom or Dad onboard. Get him to call us no less than three times. I want to get contact with their parents. The kids think it's all frilly in pretty moms and one paying for it. I want to talk to Mom. I want to talk to you. I'll photograph you, but I won't talk your mom. She's the one paying for it. So watch this next video and you'll see a big change and you'll see where we went from. Climb the ladder. Got here. We started using some more professional lighting. I used the Westcott TD. Six is the continuous light, much like what's in here and let's take a look and see the changes here. I feel like it looks the same to me. So you've been to school all these years. Graduation is just around the corner. Don't you think you deserve more than just to settle for boring senior pictures that looked like everyone else? Hey, guys, I'm Blair with Blair Phillips photography, and your name has been given us by one of our current Blair Phillips photography senior ambassadors. And they think that you would be a great fit for our brand new program. That we're kicking off is the biggest and the best that we've had those for. And it's called a Blair Philip Photography Little Rock Star program. So you may be asking yourself, What's a Little Rock store? A Blair full of photography? Little Rock star is basically where we're gonna hand select 10 people from each school to represent Blair put photography. You're going to go through the school. You're going to go somewhere and get your senior pictures made anyways. So why not come to Blair Field, one of the most award winning studios in the area, and let us take care of that and reward you for doing what you're gonna do anyway. We've been lucky enough to be photographed and seniors for about seven years now, and we have a brand new studio that really reflects who we are and what we're all about. Got a ton of different backdrop options. A ton of different sets. For 2012 we got a brand new prop shop that we're building in the back for an outdoor area. So the options are absolutely, I think, this year a little rock star as an opportunity to win four concert tickets of your choice with limo there and back and roll out the red carpet for you to any concert that you want to go to. One of the most important things we have to do from here is definitely getting Mom and Dad on board. Take them to our website showing my Facebook get them from mayor with type of images that you're looking for. Let them know that you don't want to settle for the stuff they do in school that you want a lot of different backgrounds, a lot of different sets. You want different locations and where the ones that do it for get mom or Dad to give us a call. We'll set up a time for you guys to swing by for a little mini consultation, and we'll share with you guys exactly what we're all about. Show you some more examples and share a little bit more about all the incentives and the bonuses you're gonna receive for being a little rock store. So remember we're on Lee hand picking 10 people from each school. So it's really important to get Mom or Dad to give us a call. We'll set up your consultation will get the ball rolling, remember bigger and better than last year. So give us a call, that sense of urgency, making them think that I'm cool or making them think that the whole process is cool. I'm gonna open it back up in just a few minutes to some questions. But I want to run through some of the person what we're doing differently this year than what we have in some of the other ones. Same type of thing. There got the names from last year. This time we have the video link. We give that to all the seniors we photographed the year before. They email that to all of their friends and it looks like is directed straight from them. It's like, Hey, this is that, Ah, check this video out. It's awesome. We hand picked 10 people from each school, not 10 beautiful people. We give everybody a chance. Each demographic in their each demographic don't leave anybody out. And then biggest thing that we do now, that's differently. This different as we have a console. What? The parents If I've got a schedule it on the night on an evening where I could get, like, 15 of them together, do it in a group because we're what I said. If one kid does it, they're all gonna want it. They're all gonna want to follow. So we do that. It explains who I am, what they're there for, what I'm all about. And we toured the studio and we just kind of that's when we hand out all of the all of our information that they can take with him. And we're actually booking all their appointments that night. Some book in 15 appointments every night that I have a console and it is working great. This is the material that they take home again. Nicely printed. It's not a bunch of junk. This is on the forefront of my program. So I wanted to look awesome and then even inside of there, lots of pretty pictures. The Burbage is nice. There's a lot of texture. It matches my brand fully and what we're doing while they're there, as we say, Look why you're here. We're going to have many Facebook session for you. It's just gonna Just 3 to 5 images is to show you how we work together. How oppose with you, how will make it really, really easy. We send them that they put on their Facebook. They're good to go. What we did differently this year as well as we said, You know what? For every for every every senior, every senior rock store or little rock store we're gonna give you guys session tickets. I want you to give these to two of your best friends because I want them to come with you to your session. Allows him to bring a friend, and we know may throw them in 2 to 3 photos just to kind of see what's up. Three. If they send three seniors, we give $100. Also, then we're passing these out. These air all over the schools were doing T shirts, and we do these T shirts in a way that people would wanna wear him. It's not like the big, bulky shirt that's like here is a free shirt. You can go home and use it for a sleep shirt. It's the slim fit burnout T shirt that though actually wear to school, that they actually will wear it. And we said as our big reward at the end, remember, we always have a big reward at the end, said. This year, you and three friends can go to a concert of your choice. I didn't say I didn't tell you will be sitting in the loan, but you're gonna go to the concert. We'll get you the limo there and back, and life is gonna be good Now we're not doing model cards anymore because we developed a re didn't development. We stumbled upon something new, and it's called sticky albums, and it's basically I can put their images on an app. I can send it to them via email. They click on it open and it says, Download to home screen, they click the button, and all the sudden it shows up as an app on their IPhone. And then they condense text that our email it to all of their friends and it becomes viral. You can track how many times they send it out. So if I see that Leslie is not sending out, I can pick up the phone, say, Leslie, you got to check this out. I don't know what's going on, but I see you haven't been doing that very much lately. So what's the deal here? So it makes it trackable. It's communication. And what do you do if What do you do if just one of situations were like, I don't have any current seniors. I don't have any seniors. You told me about all these model programs, but I don't have any body. What will I do? It's easy. It's very, very easy to go out and shoot awesome examples for marketing purposes. Get your knees, Get your cousin, get your friend's cousin, get someone, go out and shoot some of the most the most awesome images that you feel like you're capable of. It takes you all day to shoot him. Go do it. That's what she want to be on the front. That's what she want to be. So you can't put regular image that you got to draw their attention, you know, like the one that I have in front of here. This isn't an average senior picture, but this is gonna make the people pick it up and say, I want to see that. Let me see that. We see that she's got Rhinestones glued their face. Like what? What is that? It's got to grab their attention. It can be boring and can't be mundane. Type in this down on the bottom. That's a bit Lee right here. Type that in and you can save $50 off a full membership. That's basically like getting it for free, pretty much so. That's pretty much the deal of the century there. But we want to give back some things to you guys to help you out as well. I know that's a lot of information to take in, and I'm hoping that we've got some questions. But I want you to understand as well that if you don't have a lot of business right now or you do have a lot of business, you can still take a lot of these things that we put into place and probably used. And you can say, Well, I like the fact that he did this this one year, but I don't like all that was so that's too much work. You can simplify and keep it to what works for you. But to recap, you can start Even if you don't have any seniors, you can start with somebody that you know they're your senior. They have friends, trust me, even if you have to do it at a small bit of a discounted rate to kind of get started for a couple people. But don't wait too long. Like the text MP 587 Guided. Don't wait too long to to start really charging. So I want to open it back up to some questions both online and then as well as if you guys have some and will kind of see if we can make sense of some of this stuff and we'll go from there. Yes, with your models about the out outfit. Yeah, and do you have? Does and Don's What outfit? Right? She asked. Do I discuss with the models about their outfits and I've got a in one of my programs that we're gonna deliver? I think it's tomorrow. I'm going to go into great detail that is going to save you so much time and so much aggravation about their outfits. So I'll get in a little bit. I'm on almost spoke everything for tomorrow, but yes, we are very deeply involved, but we're involved from a distance. I don't I don't necessarily tell them to bring an outfit. Looks just like this. It looks just like this just like this. But you do have to tell them to bring a lot of stuff. Because if you don't, they're gonna show up with a variety of three tank tops that they It's a variety to them. But it's a photographer is less inspiring to photograph when you don't have good outfits. So you definitely want to consult with them on their outfits for sure. Yes. I actually had a couple questions. You're only allowed one here. Creativelive. I'm so sorry. Well, I'm kidding. Um, the first question, How long is your season then? Because you said it's not. You're you know, the model programs, right? Is it just from January until they graduate? Or do you actually start from the first year we actually, our season we start shooting like riel sessions. They normally don't even like to do him until they get out of school. Which is weird, because at school, you know, they're trained all throughout the years, so that you're gonna go to school to get you're seeing pictures made, but they have to come and get those made during this summer when school is out. So they're accustomed to doing it in the summer. So my season of shooting is normally June, July August, and then I'll have a few linger through September, and then it slowly starts to taper back off. So May June, July August, those air my really hot months. And they're really hot in the south of you know what I mean. So, yeah. June, July, August, September. That's our heavy shooting months. And then as soon as the shooting dies off, that's when on the okay. Time to start marketing for next year, you know? So I'm not waiting until June to start marketing. I'm starting marketing again. You know, November, December. I'm starting to really get the ball rolling for you know, for that. So hopefully I'll help you out a little bit there. Yeah. Good deal. Any other questions from you guys? Question, which is really unrelated to that part? The junk yard. You have problems getting in there with a senior to photograph, or are they give you? You know, now I've got I've got some really really heavy duty. I found that the heavy duty bolt cutters worked the best. I'm kidding. I built a relationship with A with a guy that owns the junk yard. I had to go do a photo shoot for a magazine and they said, Hey, just do your thing. We like what you do. And they had this motorcycle that was 60,000 on a motorcycle And they said, Do you think I said Good? We're taking it to the junk yard like what? Makes no sense. Like, That's why your viewers are going to read it because it makes no sense. And that's what we did. I struck up a relationship again. I'm when I'm out in public and I meet people. I treat that relationship as if you know what? What if we need something from 11 another? One day? I wanna be able to see that guy again in 10 years and like, Oh, hey, Blair, how you doing, man? You know, I don't want to be like a jerk over there that did this. That the other I wanna be able to go back. So while I'm there, I kind of kicked the tires around a little bit. I say, man, this is an awesome place. Like I never in a 1,000,000 years and even do it was here and, you know, say, have you ever would you ever consider, you know, just throwing down there, Would you ever consider letting me come back? And, you know, I work a lot with high school seniors. Would your allow allow me to come back and just do a little test shoot or something kind of show you what they look like? And luckily said, Well, yes, find me. And so I did. It went, did the shooting. I shouldn't the images he was born away like you did that out here is like one in the world, man. And I told him my life story. I told him how I grew up in what I was trying to do, and he embraced it. And he said, You know what, man? He said, I just I like the fact to see young people trying to make it and and I gather that from him. So we bonded. Not in that way. But we bonded, and now I can go out there any time he'll even come on a day that he's always not even open, and I don't lock it for so never such a closure back or turn your back on opportunity because you never know what could happen. First question. I'm going to follow up. Question on the location is from nutmeg. Wondering, How do you go about getting permission for shock? Like your weight room? Um, like the shot of the boy in the weight room. It looks like it's in the school gym. You're just talking about like that one relationship you have with the junk yard. And how do you do that for, like, school gyms and other locations? Yeah, that's a good question. You know, not every where you're gonna go is gonna be like, Oh, yeah, sure. Come on. And Blair, we know you are. I think that's a great idea. Most people would be like myself and say, Whoa, that's a huge liability and I want nothing of it. So get off my property or I'm gonna call the police. And I'm sure you know, here in Seattle, it's probably that way, you know, you can't just roll up on somebody's property and start shooting, and it looks really bad. If you do that as a rogue photographer and get ran off the situation, you know somebody comes out, you know? What do you do on dinner? It doesn't look good on our part. So to answer that, you know, it's just being genuine. Not everywhere you go is going to say yes. But if I have a location that I feel like could be to my benefit I go in and plead my case. I said, you know, this is what I do, man. This is where I'm coming from, and I almost act like, kind of act like a child for a second, believe it or not, and and almost act desperate and very needy. And instead of coming in and saying, you know, hey, I know the show got this place here, you know, it's also man, I love this place, you know, this is this is just awesome. I come in and it's almost like I'm pitiful and I say a ser our young I'm Blair with careful with Harvey, and I noticed that you have You got an awesome place here. And, you know, I didn't know what the chances would be letting me maybe Come take some pictures here. I'm a photographer in town, local guy. I'm a young guy, and I'm just trying to provide for my family and make a living. And, you know, I didn't know if maybe possibly you would ever consider, you know, letting me use your place sometimes for photography, almost that confused and act like a child. That way, you kind of have to feed their ego a little bit. And I'm not doing this to be manipulative. Yeah, I am. But you have Teoh, you have to be their ego a little bit and let them feel like, Yeah, I got the upper hand here. This is my place. What? You won't. Boy, you have to kind of play that. That's at least that's what I'm doing to gain access. And I'm a friend that I make myself a friend of them and, you know, like the gym. I know the coaches there, and I expressed to the coaches, you know? Hey, man, listen, These guys, your players, they work so hard throughout the year, you know, love to come into your gym and be able to showcase your gym in a way that they still super proud of and give them a memory of all the hard work that you put them through in this gym. And to put that lasting memory that, you know, Hey, Coach Johnson, man, he usedto I mean, he really made us work hard in this gym. But this this is who I am, So I always give it a personal connection as well. So there's no easy way to go about it, you know, You go in, you plead your case and then you shut up for a minute and let them talk and then see where it goes. Some people say yes. Some people say, Get out of here right now and see where it goes. I like that. Your approach to networking is very genuine and honest, Absolutely, very subtle. You know, it doesn't come on very, very strong, and abrasive has to be very, very easy. That's why when I go to New York and people give me stuff for free in New York, I'll go in order, you know, order of something that during compete for like here, man, just just take it. Don't even don't even pay for it like you're just so nice. I'm like, No, I'm just me. So in the South, it's different. Appear over here. It's probably a little different. So depends on where you are. That's another one. All right, So going into video marketing, all those videos, you for showing us those great videos money. Rodriguez and a couple other people are wondering. We noticed that in the videos you didn't have any still images in there. Is that on purpose? Is that because you want Teoh show more of the experience side instead of product and that, Yeah, that's a good question. The reason we didn't do it is because we want down to focus on the message that I'm sending them and not get wrapped up in. And they may see video, video, video and in steel, and it may remind them of a girl that they know at school that they don't like, and it could totally turn them off. Or they may look at her hair and they say, Oh, my gosh, I love the way her hair is. I'm gonna go to Google and look at this here. Different hairstyle are they made love her jacket, and I like to keep it pretty fluid all the way through with video and not break it up because I want to leave them in a state of suspense. Like, Man, I want to see what this is about. Go to the website, you know, he said, make sure you go to the website, so the first call to action when they're done. Without that, I want them to go that website. So that's why we choose to do it that way. Not that that's a good idea or a bad idea. That's just kind of my thought process behind it. Very cool. All right, so myself included, and Macintosh and profit over many others. Video getting into video fusion are, you know, just actual video marketing. It's a daunting task because it's so time consuming and we already are so busy. So questions that are coming in is how long does it take to make the videos, including editing and what software to use in any great tips that you can share on how we can streamline it. So it's fast and easy, for I think one of the biggest things is in your shooting processes. If you're ever gonna do video, you don't go into. It's just like this segment today. You know, I didn't show up last night and say I need to throw together something for these people tomorrow. I mean, I've spent you know, weeks upon weeks upon weeks, getting this material together for you guys. So imagine how chaotic it would been. If there was no direction in here today, I would have been all over the place. I've been sitting on the couch, land on the couch with a said Blair, you must stand right here. Don't move. Do you hear me? Same thing when you're making a video, you have to have those 5 to 7 key points laid out to give you something to go by. If you have a scripted out look at it, say it. Look at it. Say it. Look at it. Say it and rehearse it a little bit. The shooting end is pretty easy if you mess up when I like. What I would like to do is go back in and delete that file completely so that when you get finished, you got seven files that you know are usable. And then with me. I'm fortunate because I have Adam at the studio. That is great with editing and Adam, he edits everything for me. And he uses Adobe Adobe Premiere. Now again, you don't have to use that. You know, you don't have to get started in all that, but that's what we use. And I would say, putting together a promo video like that, I'm going to guess we may have for every four or five hours worth of actual shooting and editing to get to a final product. So it's not a Tom, but you have to understand that video is going to see me all the way through for a full year. So you know, if it takes me a day to produce it and be done with it, then I'm OK with I'm okay with throwing that in there. And then one last question on video marketing from maig wondering when bio buying royalty free music. Then you can always use that music on CDs and videos for clients to purchase. Is that correct? Can you clarify? That is correct. And I will tell you, if you stay tuned, I will tell you what I use and where I get it from, and we've got something like I said for all of you guys for that too. So you're definitely gonna You've got to use roti free music because again, if it's in question, if you're like, ah, should I do this should or not? Don't do it. Don't even go there. Don't even open the door for the opportunity. So, yes, when you buy a royalty free music, you can do with it whatever you so choose, you know, Always check, though you can check with some some stuff. They may have, like a little clause in there in the fine print that says you can't use it for reproducible products that you make money from and you sail and things like that. So if you're buying from somewhere, ask them those questions, you know? Yes, I'm photographer and I sell slide shows. Can I sell this to my client using your music? And if they say yes, telling you want it spelled out in writing, you can almost can't trust anybody anymore, and I hate that our society is getting that way, but you have to always have something in writing just to protect yourself, because a lot of people out there looking to take advantage of of folks just like us

Class Description

Are you ready to add a new, lucrative dimension to your photography business? Join award-winning photographer Blair Phillips for an introduction to everything you need to know about taking portraits for high school seniors.

In this three-day course, you’ll learn about how to market yourself to the high school audience, no matter where you live or who you know. Blair will discuss his signature techniques for effortless, versatile posing. You’ll also learn everything you need to know about both off-camera and natural lighting, including how to create foolproof lighting setups, even if you’re working without an assistant. Blair will also cover strategies for creating a productive workflow and working confidently in a wide variety of settings.

By the end of this course, you’ll have be equipped with the core marketing techniques and one-of-a-kind photography skills needed to connect with high school seniors, give them results they’ll love, and grow your business.

Reviews

David - Muse 10
 

As an experienced photographer myself, this class was both helpful and inspirational…we're never too experienced to learn from someone. Blair is really a lot of fun to watch and listen to. He has a way of making things fun with his high energy and dry sense of humor. To be completely honest in my review of this class, the lighting and posing sections, while VERY good, have been done over and over again by lots of photographers and didn't offer much in the way of new ideas. The real value was in the customer service and marketing techniques presented here. Blair's use of video as a marketing and communication tool with his clients is very unique and sparked TONS of ideas I would like to implement in my studio. His simple pricing structure and the way he presents it to his clients is also unique and has helped me rethink some of my own methods. "That being said" (Blair should appreciate that phrase) this class is totally worth the price and will continue to be a good reference for me. Some photographers are excellent at their craft but are dry teachers; others are great teachers but their "real-life" work doesn't live up to their classroom presentations. Blair is the real deal and makes this class very exciting.

a Creativelive Student
 

Blair is great. This class is packed full of great info and is a genuine good hearted person.. Really like his approach with high school seniors. I recommend it.

a Creativelive Student
 

This has been my favorite class on Creative Live. I loved how Blair explained exactly how he landed dance and sports contracts. This class was packed full of ideas for marketing and selling products. There was just so much great information. Thanks, Blair!