Lessons
Day 1
111 Pre-Show
09:04 2Shoot: Talking Protrait Demo
16:07 3Free Preview: Making Talking Protraits Profitable
22:05 4Tools and Delivery Workflow
32:16 5Equipment: Tripods and Slings
26:37 6Equipment: Sound and Cameras
24:25 7Equipment: Recording System
33:03The Audio Element That Helps Hybrid Sell
23:11 9Audio: Equipment and Workflow
39:29 10Shoot: Examples to Test Different Delivery Platforms
21:17 11Delivery: Options
24:54 12Delivery: Compression Differences
26:05 1311 Wrap-Up
09:28Day 2
1420 Pre-Show
08:32 15Overview of the Day
31:13 16Shoot: Dancer Talking Trading Card
26:34 17Shoot: Swimmer Talking Trading Card
27:53 18Intro to eCard Pro
19:30 19Shoot: Rocketman eCard
40:19 20LED Light Problems
38:44 21Skype Chat with Dan Foster
39:48 22My eCard Web Demo
10:24 23Editing Sites Demo
24:34 2420 Wrap-Up
02:41Day 3
2529 Pre-Show
10:09 26The Birth of Hybrid Sales
23:15 27Rocketman eCard Critique
26:29 28Attracting Commercial Clients
33:35 29Introducing Hybrid to Your Clients
24:16 30Introduction Step by Step
45:37 31Show and Sell
24:01 32Skype Chat with Patty Bradley
38:36 33Sales Q and A
36:04 34Thanks and Credits
17:00 35Fitting eProducts into your Current Sales
26:27 3629 Wrap-Up
03:32Lesson Info
20 Wrap-Up
I have to tell you, if the chat rooms are any indication about what they've been asking about and we have so many questions, any indication of what they're most excited to hear about? Yeah, it's the selling. It's it is the business side of this. So could you tell us a little bit more about what we're gonna tackle tomorrow? Absolutely. Tomorrow we're going to talk about the delicacies about how you first enter the hybrid product into your sales menu, right, because you've got customers that have been buying photographs for a long time. Well, now, all of a sudden we've gotta insert the fact that you're, ah, hybrid photographer because what we don't want to do is we don't want them to say, Oh, they've changed. They don't do pictures anymore. What's a hybrid photographer? It could be interpreted as a negative thing. Well, that's why were we're experimenting like anybody else's, right? We're in Chicago. Were the biggest guys there are in Chicago that do this kind of work, and the sign and t...
he way that we're branding it is talking Portrait's right talking portrait's instead of hybrid photography, hybrid photography works. When you were in a technical spot. They get that they get that, Ah, hybrid cars, half gasoline and this half electrical motor, right? Well, that's kind of what we are here to, but talking portrait gets that picture across. That's the trigger. To get people to say talking portrait will hang on a second. Maybe instead of just getting a portrait portrait from whomever down the street, I want to check this new guy out about getting a talking portrait. That's how we're gonna first insert that into our sales. Then how do we keep them going? How do we get them interested? How do we educate them than Mawr? Importantly, how do we get them to understand the value of that piece? It's one thing for us to sell a 16 by 20 beautiful museum gray, black and white piece of photographic paper that's in a frame. And in a matter for 1400 bucks, there's value there, right? They pick it up. They look at it, they go. That's beautiful. That's value. All right. I don't want to lose that sale. I don't want to lose that $1400 sale. It takes me an hour to make that sale. Why would I want to sell a $399 product instead of that $ product? That's my problem, and that's what we're gonna solve tomorrow.
Class Materials
bonus material with enrollment