Trendsetters & Tastemakers


What's Your Home Design Personality?


Lesson Info

Trendsetters & Tastemakers

Good morning, everybody I love seeing familiar faces from this weekend some familiar faces from my last course jackie I'm glad you're back on dh certainly would have suspected that your design style was was that artistic traveler with all your own textiles that you create so that's fun to know? Well, we've covered a lot so those of you who haven't been with us hopefully we've gotten a little taste of what the different styles are and everyone out in the online audience he maybe is just joining us for today can go back and look at my pinterest boards at pinterest dot com slash toby fairly and do the quiz and see what what style they are because it's really more fun particularly because all the rest of us are only talking in my lingo now right? We all say a b, c and d and people are like what the heck is that? So hopefully everybody will catch up a little bit, get on board with us and know what their style is so we can finish really strong today. But for this first session I thought toda...

y I thought it would be really fun to look at some iconic designers but that air current today so in my color course there was a section on the history of design and where a lot of this design came from, where pigment and color came from that really led to beautiful textiles and patterns and paint colors and all the things we love tease but it's really more. I think current time designers that were trendsetters, tastemakers that a lot of us follow, particularly in pace places like pinterest and on the web and in magazines. So many of you hopefully have seen my work. I mean, I've shown every picture for three days are not every picture but lots of pictures of my work and then in the last color, of course, I think we exhausted the inventory of my own work, but I think it would be great to look at some other real trendsetters and taste maker says let's. Talk about what this means. What is it? How do you become a translator? Who we're the trendsetters and tastemakers? And what does this means? And then we'll go out and look at some work, and I'd love to hear which one of these designers influence you, and it will be fun for us to sort of guess what we think those designer styles are, and we can talk about that a little bit. So what is it, a trend setter or a tastemaker? This these these terms certainly get used a lot these days in the interior design world and as a designer you love when someone says, oh you're a tastemaker can we interview for an article or are you know some kind of ah magazine story but how do you really get that title? What does that mean? What's a designer an industry pro who has an original and authentic design perspective so that's really what I've hopefully been teaching you over the last few days to get in touch with your own original and authentic design perspective because everyone's really designed personalities we've been learning is different right? We all have different parts of our own personality our own style that we blend together with in different ways in different percentages to create a unique style it's a designer or an industry pro who is working on the forefront of shifting trends in design elements in methodology. So yesterday when we had that whole section on trends and I was saying if you really want to know what's going to be trending what's going to be the next hot thing followed some of those designers and well if you don't know who to follow you're going to have a few after this session who should you be looking to to really see what is the on the forefront the cusp of design what's cutting edge what's new it's avant garde what's different what's inspiring and that's these people are definitely the people that have been doing that some of these people have been trendsetters and tastemakers for many years, and I'm going to show them to you that have managed to say really current, which I think is really, really interesting. How do you stay on the forefront of an industry for twenty or thirty years? That's a really remarkable thing and it's not easy to do, and then someone who is self off self authorized to embrace what they love about design and use it to create something new and unique. So a lot of those rooms that were saying yesterday that we called sort of the exception to the rule, the rule breakers, the people that were willing to really go out of the box and do something different, that we're abandoning the rules, these people, in many cases are the very people that become trendsetters and tastemakers they're willing to try something different, they're artist, really artist within the industry, and so they're willing to try things even if it fails, even if other people aren't going to like it don't really care if people like it. It's it's self expression, which I think is great it's a great thing about creative industries like ours. And not all of them necessarily are well known, so there's some people that I will show you today, maybe a few that are friends of mine that you may not have heard of, but you may want to start following once you really see the kind of work that they do and the things that they do, but this level of ingenuity and design, courage, it is hard to keep a secret very long, particularly because of things like pinterest, right? So there's, so many things that a year ago or two years ago, you all might not have known unless you're a designer and working in the industry. But now with pinterest, it's amazing to me, how many of my clients and my friends really understand design in terms no well known designers are starting to really pick up on color trends and things much faster than they used to because of the technology that we use. So I'm going to go ahead and sit down because I want to bring will cover some of these key traits of some of these designers, but I really want to jump into the pinter sports because that's, what so inspiring? And we'll talk a little bit about how I've mentioned this a little bit already, but how even other designers are inspired by their colleagues work. And it's not about mimic it's, not about copying their work, it's about finding details or color, inspiration or little things that we bring into our own life and our own style. So it's, very exciting. And one of my favorite is jamie drake. So let's jump into that and see his beautiful work. So how many of you have heard of jamie drake before? Just one. Okay. He's, a new york designer, a good friend of mine and what's he's. So here's here's some things about jamie drake he's, one of the first to embrace the idea that design should reflect personality so he's probably. And I would say he's, probably in his fifties, maybe a little older. He looks very young, I think, but he's really been and designed for quite some time and he's really been making a mark, particularly in the area of color for a while he's a master at the art of using colors we said and mixing, I've popping hughes really strong you're going to see I think I had one of his one of my favorite rooms of his, hopefully on this board that's a fuchsia entry hole, but really bold, strong color. And this is not just his house, these air designs that he creates for for his clients, well, then, for a lot of product design and it's all about the details for him so let's look and see what this looks like. It will be fun for each of you and in the same way that we did your quiz the first day and we kind of made notes you don't have a note pad so you could make mental notes if you want to, but I'd love to know what you think in which of these personalities you feel like most reflect your style, because when you go out and look for inspiration for new projects, you might want to turn to some of these key tastemakers and translators yourself, so let's, look at pinterest and see what beautiful things these people have done. Jamie is definitely a person who has shaped, uh, my design career. Ok, so here's jamie he's exciting has that fuchsia pocket square, which is very much his trend and right off the bat here's thie the entry that I was talking about so very, very bold, much drama. What what style do we think this fits into from the categories we've been thinking about all week be and and maybe glamour to write very glamorous lacquer lacquer table with a metal base, so how many clients do you think it takes? It takes the right person to have this as their entry hall does and it's very, very bold and the best work, the best designs, as we were saying yesterday, are not just jamey's ideas or my ideas brought to a client's home, but it's a blending of that clients personality in his color sensibilities. Also, I always noticed that his work has beautiful art collections, really amazing collections and he's very well known for his textile collections, he has a fabric collection was schumacher that I use often and really, really love. He just really gets scaled to look at that. Look at how grand the flower arrangement is. There's almost no need for an accessory in the space the space isn't zone accessory it's just dripping with glamour, and I really you can see probably when you look at my style, how it doesn't look just like this, but there's parts and pieces of some of the iconic designers that I fell in love with years ago. And even when I was in school that have influenced and shaped my work, and I'm sure people that are new to watching today because it's saturday and we have, you know, we could have some, okay, but I have a lot of people who, yeah, could you just recap, I guess, as you come to them, those four styles in on day one a two we've identified the four I was gonna thank you for the reminder that's the part of me that gets down to business I just jump right and I didn't know small talk tio okay, so so tio bring everybody up to speed with us and even those of you who haven't been in our class this week with us and maybe haven't had time to go out and study are pinterest boards there we've really identified four styles and it's their cat it broad categories that I created to really help people start to have a range or are an idea of what their styles are but we didn't want to get really rigid so aa lot of things fall under each category but category is classic traditional so when you hear a saying oh, I'm in a that's really classic traditional and that could mean anything from english to france to american design but things rooted in tradition antiques collections, that sort of thing what we were far too is b is cool urban so it's modern it's hip it's seems like something that would be in cities a lot of times it's medal leathers all kinds of dark, moody tones and shades just really sleek and clean style see which we'll get to in a minute and we'll point this out but I think I'll go ahead and give everybody all of them now so so when I'm asking the quiz you can play along style see it's what I call artistic traveler so collections but more global collections a little bohemian or tribal or you know all sorts of global influences brought tio together in that style and then style d is sophisticated style least our fashionista and so it's really that glamour girl or glamour guy stylish fashion influence mirrors shiny finishes crystal glass lucite anything that really brings that glamorous look together so that's why for for this example we were saying this is maybe a combination of cool urban because it is sleek we see the sleek metal legs on the stools and and not a lot of or night detail ing but it's also very glamorous glamour inspired the color of the wall the shiny finishes the drama in the flower arrangement certainly feels really glamorous and you might even think about this as you know a lady's dressing room or some other type of of room but what I love about it that makes it so bold to me is that it is a four year or an entryway which I think is really exciting and great and daring so one of the things you're going to see over and over with the's tastemakers is that these rooms are really daring because that's how these people became the trendsetters they were willing to go out of the box they were willing to do things that they hadn't seen before and put things together in a whole new way and jamie definitely does that now you'll see I can't remember but I think this myth is in the same house is the first image so what I love about this too is you can't really totally see this chair but you can kind of get a feeling for he's got a lot of things going on here, including some more traditional styling, right? So even though it's very clean there are there's a french chair right here right next to some art deco chair so he's starting to blend aa lot of different styling in this room what do you do? You feel like this? What style do you all think this is mainly when you look at it? Is it tricky or is it sort of crazy crazy well taking on the color I mean a really vivid pink so it's interesting consent of the people who are more modern think this is more traditional and the people who are more traditional say it looks mid century, so this is really starting t get on that edge of the non style like we were talking about yesterday really blending different percentages of all the styles together so more than anything hopefully it reflects the personality of the people who live there but it certainly takes a very confident and fun personality tohave fuchsia lampshades and, you know, fabulous modern art and pink walls in your home so very, very daring, completely different but still equally dramatic is this monochromatic bedroom by jamie drake so how would you describe this if we were going to use our design styles? What would you all think this reflected so it looks traditional tea and it looks glamorous tea and it really has some of that global influence too doesn't it with the skins on the floor and the, um the different patterns on the contemporary art work but I think it's certainly glamorous do you think it's traditional? No, I wouldn't think so so if you're a true with the yellow colors is the only traditional thing about that room, so is so fun and the artwork is pretty traditional so it's, so interesting and this is a great example of how each we're each going to interpret things differently and that's why you know those different percentages that play into our own personality mixed with the way we see this and see it seemed different really through each of our eyes we could all look at a picture and write down what we thought words to describe it and get completely different words and maybe very little overlap depending on our not only our design personalities but just are our personalities another of his room so you can start to see you can start to see similarities in his work, right? So you see that designers end up having a signature style often particularly in the work that is published by designers what do you see? What are you starting to see about his work that maybe he does over and over again? Do you see some recurring elements that point bold color choices, bold color choices for sure animal prints he's used these is lots of animal prints in traditional chairs, traditional chairs we've seen details to like the nail head we've seen a lot of detail I think in every room bolstering his bids molding having revealed soft finishes that really are glamorous um the dr marie I think often is in a bold pop of color and the lamps often are similar profiles, flowers, a lot of flowers, flowers as accessories so this is fun to start recognizing this because hopefully as we go through these things and we train ourselves to recognize what someone signature style is, you can start recognizing that you have a signature style and I don't know how many of you have studied branding or the idea of having a brand for your business but your own personal brand exists as well and so not only in your clothing your fashion, the way you present yourself to the world but your own home and a lot of us think, oh, I don't really have a style or I'm not very stylish but whether you just like in brands the the they the collective they always say, if you don't create and manage your own brand, someone else will brand you because other people have an opinion on what they think your brand is. So I think it's great for you to go home, even if you don't really think of yourself as having a strong style starting toe look around your own home or in your closet and seeing what things you typically do, it might be the style of blouse that you wear or the kind of shoe that you where do you always wear stilettos? Do you wear flats? Are you you know, and start really recognizing how that transitions in your own personal brand, not just your home, but your person, your persona? He's certainly see this and designers to I think most of the designers that I'm showing you today, their personal style is really a reflection of their design style because here's jamie he's really fun and he's very energetic, he's like the energizer bunny, he never stops moving his legs always twitching is always ready to go. You know, it's just really a fun, energetic personality, and I think his rooms have a lot of energy there's a lot of things happening, and I'm moving around as this great pop of color and on his pocket square with a polka dot but he wears it with jeans, so he didn't take himself too seriously, and I think all of those things air reflected in his designs, and the same is true. We're gonna look at some other designers that have sent a personal style that is matched to their aesthetic here's, one of his product designed so he's, not just designing textiles, he's designing faucets and plumbing fixtures, but very sleek and glamorous. And isn't that really a mix of in a lot of ways, cool urban glamour, and and then a little bit of classic tradition, because he's got those x x is on the faucets, but it's, not the way we used to see those kind of ex knobs on a faucet, because these were done in a really sleek sort of way, so a little nod to tradition and that's, pretty much the mix we were, we were identifying in his rooms. What do you think about that? Do you think it looks consistent with what we've seen so far of his work and his persona? Is that, like a rock in set on the top of the force that handle, they got some sort of, you know, I think it's, just all brass, from what I can tell you, that sort of looks like it's got a thing on the top of weight is like a portis or something is it's hard to tell in the picture but seeing it up there I think it does have it in like him so like a stone product design is really not easy is it it's a very difficult thing to do a lot harder I think than an interior design because things have to stand alone and have impact in just a single item when you're building a room you have lots of supporting players one of my other friends is a designer says you have starring roles in a room and you have supporting actors or rolls in a room and so it helps make your design hold a product design is a standalone item as faras people buying it maybe it becomes part of a bigger scheme when it gets too the home but it has to really stand alone here's another of jamie spaces do we feel like this is is just more of the same it's consistent or do you see any differences as we move through his work? I feels consistent sale colors so a lot of people like the pink and purple does name blues drawn to those colors although we did see yellow and turquoise so again I think a lot of times designers most iconic rooms or the ones that get selected for photography says sometimes that even looks like designers don't have as much variety in their work that they have a very specific signature style but that's sort of some orchestrated by the media a lot of times because the things like this that air not only signature to them, but also very fun or bright, or the ones that get people's attention on the pages of a magazine so that's those were the ones that are often selected say that this one's a little different right hairless get this so that's from the pages of house beautiful I think this starts to lean towards another style a little more what what what comes to mind about this room? Do you see more tradition in that? In some ways the artwork is crazy, but the chandelier is very traditional. I think the chairs play a little more on tradition. The skirted tablecloth it's pretty traditional. The drapery hardware is pretty traditional, so you could certainly still see that very the white lacquer finish the shiny patent leather finish on the seat. So but but certainly within the realm of how he would describe his own style, he can kind of move back and forth towards either more urban or more traditional or more glamorous, which each of us can do to and that's what's really fun and you can if you have the right pieces to transition even do that in the single home transition to a dining room it's a little more traditional and maybe a kitchen or um, a family room that's possibly more clean or urban, as long as we you have some of those elements to tie it together. Like we've been talking about over the last few days. This is it's a little hard to see because this is a man up close picture. But that is a actually a print. Its a photograph, I think it's a butterfly's wing. And it may be a drawing, but it's for an art company. So he does a lot of framed art, and he brings in a lot of nature inspired pieces. And I've noticed a lot of butterflies in his work. Okay, let's, look at this is this is a departure. So what about this? Because this it's still it's still his project. So clearly the client was more traditional here. But can we still see parts of his design sensibility of personality in this the peach color? So that kind of warm petey tune, what else? What else looks consistent with his work. He mixed a modern stool with a more traditional chair. Andi even that glamorous testing on the chairs looks very english to me. The scale the wall papers really bold, though, isn't it, too? So he still has drama in the scale and the flowers are very dramatic, um so that's fun to see and I love when you're stumped sometimes in some of these designers will get to win in a moment that I said has been a translator for many years and stay so current and fresh sometimes I look at her work and I'll open a magazine and think who is this new designer and I'll look and it will be a person who's been designing for years and I think that's the ultimate compliment as a person who's on the forefront of design that you can stay there it's really hard to stay it's kind of like project runway one day you're in the next day you're out so the people that have an ability and jamie does this also to really be leaders in an industry in the creative industry for a long period of time it's really remarkable here's another of his room much sleeker, more geometric that's a probably a kyle bunting rub who does hair on hide in different patterns and colors so I think this is all cow hide sewn together almost like a patch work on the floor which is really interesting for texture very big pieces here that it gets back to scale doesn't it? I mean I wouldn't risk something like that really big whatever you call it buffett is it wake could have proof in the uk right here no no no no the center of the ottoman the ottoman wait, let me work today, but that seems very big for that, and I think that's a great point, because that's that's where someone who's, a taste maker might go it's huge and were going for because it works and it's going to get some attention, it's almost like the runway show versus ready to wear, doing things that are eye catching, and that but that also still function and being gutsy, and I'd love for you to think about in your own life in your own home or your client's homes. Are you willing to be gutsy? Are thieves sometimes have ideas that you think would work, and you pull back because you're just afraid of will they work or not? And I think the taste makers, the people who have real success with creating unique interiors, take risk, and sometimes I don't work. There have been last time I was saying, and one time I had a color snafu with cem roman shades, and I had to make these roman shades three different times for for a show house every single time I would bring him over, they still didn't match, we would, we would match again and would come in a different time a day in the sunlight would look different, and I still didn't match, so we just kept making him but they were huge horizontal stripes and they were really bold and I was willing to take a risk even though there's probably still to set somewhere lying around my office that didn't work so can you take a risk and I know sometimes budget is a reason why you don't take risk but in some instances I think it's if you really want exciting interior or something that it's like she you have to take some of those risk as a designer wants you when you're working with class and you've already worked out what their taste is their color their aesthetic where do you start when it comes to actually putting it all together? Do you start with big pieces like that? Is that what you saw us and then build around from that or is that comes like so it's different for every designer and I mentioned this a little bit yesterday but for me my place and I think I mentioned this jackie we discussed this last time in the color of course for me I'm so inspired by color and pattern that I start with with fabrics with textiles in a space even if they only end up being on a small pillow or a small piece of the room I do conceptual design based around fabric and color scheming first and then I go back insight now that I'm inspired now that I have a vision that I may have something orange and something teal and something black in this space, then I start at the beginning and start getting the bones of the space right, the function of the space, which we're going to talk about function in march and how to do that, and I can even go through that process more at that time, but really sort of like what we've done in this course, I mean, and all three of my courses I've really been in order for in relation to my own design style because I would look at color and fabric first and get inspired. Then I would go back to looking at the client's style and what they want to style and function really, which is what we've talked about in this course, and then the next piece is going even a step further back and reverse engineering their project from floor plan furniture plan how's it going to really support them and then later all the pretty things back in for me. It's not very fun and inspiring to start with the furniture placement, even though I'm really good at that, it could get a little dry and a little boring and a little overwhelming to make some of those decisions, so I like to get in a really happy place that's super inspired with all the pretty things and then, but as I said, a couple of days ago, I think most anyone can make something look pretty the key is to make it big, pretty and functional, so I get I get my pretty on, and then I go back and say, how are we really going to make this function for the people who live here? And I'll have a list of what their criteria is, we need storage, we need, you know, places that are kid friendly, or we need places to entertain, or we need to see eighteen people in our dining room, and I really then start through that checklist of blending function with style with color. Now one of our audience, I think, you know, they'd love to work with the desire, but probably beyond their budget, they're really working and perhaps a limited space with the limited budget, and quite often, I I think they get I get the sense they'll start with a piece that they fall in love with and then try and build the room around that. Is that something you recommend for people who are really sort of working through? Yes, I'm building that's a great thing. So it's, always great to have a jumping off point for any room and inspiration piece, and I'm sure a lot of these rooms that we're looking at have that very thing. The inspiration peace might be a fabric, but it might be a lamp. It might be a kn antique, it might be a bullet might be a rug. So whatever that pieces, I think that's a great way to approach a design and start building from that. What gets tricky is like some of the things we were looking at yesterday with the design, the limits. What gets a little tricky is when you have three or four things that are must haves in a particular room and you can box yourself in a corner so I would I would make sure that you certainly prioritize what the most important inspiration piece, and then if other things work into the space, great, I'm certainly not a designer who comes in and says you have to get rid of everything. It's not gonna work. This isn't my style. I love to be inspired by things people own, but I also encourage them to be open minded because sometimes they're not going to fit into the room. They think they should fit into where there, you know, if you've always had. We had this conversation over dinner the other night with some of the creative live team, how many people go into a house by a house? And remember where the people who owned it before them had all of their furniture and even what colors and things they had him for some reason we're such creatures of habit we put things right back where the other person and had them whether it even functioned for them and certainly whether or not it functions for us opening up your mind I think is one of the most important pieces and certainly these people have very open minds just as you were talking about the beginning with a piece of furniture you know, as as an architect topping designer we if you had cleaned the room matt and you hadn't got that pace, we going to do an analysis like, you know, you look at where the windows are, where the life holes and then you go from that combines thing which actually is really has really hot as to create with an a but do you do that? Do you analyze the room b for its life and at this proportions and we're going to in my next course in march, we're going to go through some live demonstrations of this and we're going to show how I would come to a room where has furniture in it and then I either have if there's not an existing floor plan, I have someone on my team draw one and cad so that I have basically, that white box idea like we had yesterday, just in outline a footprint of what the room looks like, and then start layering things in the way. They really work best in the way they function best. So, yes.

Class Description

Brought to you by House Beautiful Magazine, award-winning interior designer Tobi Fairley returns to CreativeLive for an exciting workshop all about identifying and exploring your unique style.

Have you ever tried to verbalize your design style but end up using blanket statements like "my style is eclectic" because you didn't know how to describe what you’re drawn to visually? Knowing what your interior design style is — and being able to verbalize it — is as important as knowing what does and doesn't go together in home decor.

Tobi will teach you the top design styles — including today’s latest trends and what styles are rapidly on their way out. You'll learn how to define your personal style, how to shop smart when buying a new piece of furniture or art, as well as how to blend two different styles to create a cohesive look. By the end of this workshop, you'll have all the skills you need to create a stylish personal space that is a true and modern reflection of your taste.


Amy Cantrell

I was happy to get this class on sale at a time when I needed it. We were painting and replacing some furniture so it helped me get some clarity on what is most important to me. As a photographer I can appreciate most styles and colors so the class helped me hone in on what my design personality is (eclectic mostly) which helped me focus on things to inspire me.