28 Days of Portrait Photography


28 Days of Portrait Photography


Lesson Info

First 2 Years: The Truth

I was on facebook and twitter over the last few days I keep seeing post coming up like really surprise again on then somebody said last night same site created life just turned it into the super I show and I kind of have a little bit of a laugh about that because I kind of think this is my fifth creative live and if it's the last one I do then this is the anniversary of one year from my first creative life so what a journey for me for status and um and you know what this is this show I don't know what creative live this isn't super aisha say welcome to the super I show I'm going to embrace that I thought I'm not going to get offended by that I'm going to embrace it what I've done is I was watching tim ferriss on creative life and tim fear is in the fifteen minutes said it's the questions you ask you you just gotta ask the right questions right no matter what you do ask the right questions and the right questions are who is leading in the field so if you look around you and you're in a ...

field and you say who's leading in my field okay then you go to that person or before you do you say who was leading in my field that shouldn't be and why why are they leading in the field why am I a leader in my field right that's what you have to ask me why is she a leader and who feels then he said you can go to that person and say if you would teach me how to be you in twenty eight days what would that look like and if there was a million dollars riding on it a million dollars like what could you teach me how to be you in twenty eight days and when I watched that I just went thinking and I went to my computer and sixty years ago seven years ago so two thousand thirteen two thousand seven six years ago I wrote this businessmen I wrote this business presentation and it was still saved on my computer and I trained my two photographers in my second year on business in twenty eight days right in twenty eight days one of those photographers who wasn't a photographer when she started she was a graphic designer had never touched a digital camera made forty two thousand dollars in my studio now we were already established in the studio in marketing yes we were bringing her the work right but I watched her go from zero to sales in twenty eight days and I tracked it down to the last dollar four of those sales were seven thousand dollars apiece so it occurred to me that twenty eight days the four weeks thing was really significant and it also could to me that I've bean coaching you through the last year on creative life I don't do private workshop as you know I don't do one on ones I shoot and I do creative life every two months and I thought if I could wrap up this year then I really need to give you that twenty eight days so last creative life I sit on the couch at the end and I said I challenge you to be better than may okay now all I'm seeing when I look in the private groups on my facebook on the three hundred e mails I get every day of you sending me my sending me work all I'm saying is the same mistakes over and over again so today I'm going teo strip them right away from you'il those mistakes and last night I had a conversation with the the students that came to my first creative lively here and we're going to look this afternoon at their businesses after one year but as we were talking I was talking and one of the girls started to tell me about the you know crash down hit rock bottom climb back up again now I'm a champion at that because I've hit rock bottom a couple of times if not three or four uh I've lent every time and then I've climbed back up my mountain you know dragging my way fingers next beating all the way but it occurred to me when I turned to her and I see it your whole drag yourself back up thing is noble and I admire it and it inspires may but I don't really care lovely we've all had trials and trip guess what life is really you could get hit tomorrow and you don't even know a family man that could be taken from you love when you do not know what comes to you in this lifetime and trust me every person sitting here has a story I have a great one I don't need to tell it to you I had direct myself through the mud a million times but I will say one thing what interests may is not that you climbed out what interests me is what did you do wrong like how did you screw that up that's what I want to know because do you know why I want to know why you screwed it up I want to know so I don't screw it up and I just occurred to me that all my career I've wanted two things I mean sing praises you know lift up high all the rest of it you can do this vera bullshit it's had everybody knows it's hard so what I want to know is why you screwing it out why you getting in your own way and so I wrote this to these next two days are about eliminating if every single hurdle in front of you and you're going to meet them you're going to go I know that one because it's already in my life some you want know some you won't hear about and then I'm going to give you a met for twenty eight days to challenge yourself to master my craft okay so all you have to do then is practice it and get out of your own way it's that simple I'm just not interested in the stand up the standout and climb that mountain it doesn't teach me anything to hear you say you overcame something I haven't overcome something I'm sitting here today listening to you going okay well it's wonderful that you've overcome something but right now I just need to be told how you screwed it up to get down there in the first place because it's probably the truth of where I met right so I thought I thought long and hard about how I can teach that to you and that I know really well I hear a lot of people say let's talk about fear and then they talk about fear and they go and we're gonna address it and then they come to address it and what what's the everything everybody comes with just do it thank night you've been telling us it just doesn't make me run a marathon you know by the shoes it's written on a thread on the back of my pants and you know it just doesn't work you know just do it doesn't work so I'm going to teach you a whole lot of other skills that a way way better than just do it so obviously I am australian portrait photographer the year I'm new zealander I've been living in australia for last four years winning this was the greatest honor for may because to me the australian national awards is one of the greatest in the world that body of photographers is one of the finest and to actually compete on a level and be recognized in my field was one of the greatest honors for may as you can see when you look at my work I'm very good at what I do now I have mastered my craft um I enjoy it I love it still after twenty twenty three years I still drives me and fills me with patient you're laugh that in some of the videos that I'm shooting live and they're filming me you'll hear my voice shake and I start talking rapidly because I'm enjoying it so much I was born with this gift you know like I was shooting since I was nine years old and it's just my natural I yeah really no I know it goes like this he is the truth you want to know the truth I'll show you the truth I'll show you so much truth right now that it will shock you I read a book called mastery by robert grain he's also read in the out of seduction in the forty eight laws of power he also wrote the fiftieth law which by the way is about fifty cents okay he met city sent fitty fitty called a mountain's coming hang in my crib and robert grain was like sure well it's freaky and he went and actually toured with him for six months and wrote a book about him because did you know that he's seen started from nothing and he climbed that mountain right he climbed it and so he understood the the laws of power now I am fascinated by anything metaphysical and fascinated by any mind power any overcoming my own self that fascinates me right so I'm going to read anything like that mastery by robert green is an incredible book and one of the things he wrote in it was this all masters in their craft have one common denominator do you know what that is they're very emotional people because in order to master something you have to do it every day in order to do something every day you have to love it okay so you can talk about passion until the cows come home and all that stuff but the truth is when you love something so much you do it every day so if you don't like what you're doing in your business right now you need to change it to something you love once you love it you do it every day once you picked this and every day you master it once you master it if you live and breathe it in every cell in my body believes in glamour photography even when it was out of fashion you could not have stopped to me there isn't a cell in my body that doesn't believe that it still makes me tremble now that's why I still do it now if you love something you will keep doing it like I can't tell you how strong that is in may and that every cell believes that that's why I mastered that I'm a black belt in karate I did credit for six and a half years I broke sixteen bones I'm a black about and I went every day for six and a half years every day even with broken bones I trained you could not stop me I loved it that much I just loved it you didn't have to I'm not one of those incredibly incredibly stew ruptured motivated people I mean if I wass I wouldn't eat so much or drink so much this's not a gift that my personality was off so lucky she's one of those people that can just focus on something hell no you couldn't get me I remember one day I was it weakened I photographed this heart guy like so gorgeous I could barely talk or look at him because he was just so good and at the end of the shoot he asked me out on a date and I was like he said what you doing after what you did tonight and I think I'm gonna cry on he went and then I went online and I walked off and I remember thinking I'm ready you know and then I thought well hang on credit was more important than hot guy at the time and I would have loved to have gone out with that guy and I'd probably do it but the truth is is that the end of the day it was training night and I just doing a three hour endurance training and it's all I care about so you love something you do it so if you don't do something every day you don't love it let go of it you know let go of it you don't love it so let go of it when I came to building my own business you all have this really great idea that I was working for ten years before I built my business so you will think I walked into my business with this amazing folio because army but even saying in my face creative life I was so lucky I got to build an incredible folio and when I actually heard that back I thought to myself I don't remember feeling that incredible when I built my business so I revisited my work from back then and I bought one hundred images to show you the truth of where I wass and how incredible I wass and all right and this is so cool because you actually get to see the reality off starting a glamour brand because I'm looking at all of your weight going ho that's all a nice als o and I'm looking through your wick and then I looked to remind us that whole and I built a business in my chevy little gara it's incorrect others who talk about small town small town awesome big town had big city really hard okay because we have something in small towns that other people don't have and you know what that is we like to talk to each other big cities not too much can you imagine me being in new york like all of the shoes high oh you know you should come in for a photo shoot I was kind of thing about small town for me it was all about small town for me small town is about community and you know I like this not like this a year you're right you need to clam up minnesota and you need to clam up whereas we're gonna make really beautiful over there oh yeah ok they need beauty everybody needs beauty so when I moved to australia it's almost like you're moving your business to australia and nobody knows you and I thought yeah and they looked it is impossible when I said I like there's twenty two million people there how you going to stand out and I was like well if this twenty two million people that means eleven million of them women that need to be photographed by may all right that's my demographic your girl you're my business so they're iwas in my little rural town building my business yet there was my little garret my blue carpet very blue right my side of the road makeup table pulled it off the side of a very painted it white uh that make up to you was a gift um the makeup too didn't even go up and down the here cheer was a gift the couch was vinyl although it looked like leather the ottoman that a thousand people have emailed me about said how big is it and I say long enough for a person to lie on I don't know how big my ottoman is I'm a girl it's like when you asked me what what's your new karat silver eye I'll ride out there oh my ottoman six hundred wide by twelve hundred long enough for somebody to lie on nobody mommy then ive ever again okay my wall prints were just war mounted shots but they were big and they were my very about shots the flowers were fake so I used to go on cat big bring leaves and written around the bottom on the inside and fill them with water and people used to go are those flowers smell so beautiful really it was may and they thought they were fresh and there I wass everyday in my little studio with no money trying to make it with with no marketing budget no confidence filled with fear and anxiety filled with not good enough filled with how can I teach this this is just too hard filled with its not possible and I'm going to take you through that year okay one of the most incredible things about that year is when I looked back there was only one time that I was ever happy and you know when they wass in the morning when I would get up do my hair make up I would walk out to my garage I would open the door and for twenty minutes I would bet him the floor light a candle and I would just sit in my space my little country garrett was shitty windows that didn't even open you know a budget toilet a budget floor and I would sit in my little space and say I created this and it just filled me with joy and then the clients were coming on then I'd be like what pain shooting and retouching all night and staff in there and but that fill me with joy that space so I knew was on the right track I was just doing it too hard so here's the truth the truth is is I looked back through this time and I think to myself in all my lifetime I have never met a purple human being but somehow I've also never met a green ones but again I've never met a detect aerated person with red lips and anybody who really looks like that to the camera is a fashion model they're not really a climb and so they shouldn't really be trying to sell a portrait that looked like that um these are all paid shoots every single one of them these aren't rejects these are all paid shoots match the mo vie should o to the t shirt one of my favorites and then tuna blue under human situation on photo shop put hands where they don't belong like just coming up out of nowhere on doing nothing and more hands that don't belong anywhere that have no absolutely no relevance to any body language or feeling more hands that really don't belong because when at any time win at a bar a t'pol any time are you standing like that it's kind of like uh crack is no reason species not in a swimsuit little fingers that come in top of the frame for no reason and I don't need to heavier hands over here let us and little hands that pop in the sides and uh crutches because everybody wants a picture of their own crutch when it's hot pink um hand on h and you know a head on each ted and the bomb no space around the body I particularly like the court in the headlights expressions that I was particularly getting and then the husband and child that doesn't want to be there and the glamour photographer that wishes she just had the girl on her own ok because he didn't care she certainly didn't care and I just wanted her yeah so all of those patriots or real shoots right and all of those mistakes were made by may and all of those mistakes were made by may six years ago so not long yeah wasn't born with this gift mastered it practice it make us many screw ups as everybody else right what's important is that I tell you how I overcame them and how I mastered them because I've only had two desires in my career too and I'm feisty like I'm competitive you know because I'm not just a back about five ten gold medals yeah I wanna I wanna win yes that is definitely one of my personality traits but the two things that I've all always drive forward is to be good at what I do so that everybody can say she's really good at what she does like that medicine long as he paying me and the other one was to make money because all of a sudden I've been a photographer for twelve years I had no money so are sitting there thinking how do you make money doing this you must be out of make money doing this I know average photographers that make boatloads of money average photographers so why can I why can't I make money doing this look how good I am I'm better than everybody else I used to say that you know like what's that idiot making money for his work is hideous look at mine my fabulous I differently spend a lot of time on my ego in my early years that I'm going to teach you a swell can I just say one thing aside from the little headlights and the girls in the headlights there I did make a lot of fundamental mr expect in but can you just look for one second when I go back into their eyes you got one thing right and you know what that wass connection in the ear free one of those girls for all their bad hands and crutches and bums and they're looking right at me and that sells portrait hey you can make fundamental mistakes with posing but you screw up your service and your did you don't have a business you get that connection and you can sell photographs let it will stop you can all go home live long and prosper so this is what it comes down to aside from my bad ones I went through my orders file orders is everybody who's ordered photographs his purchase from me and I pulled a hundred photographs out okay I didn't question who they were I don't this is not my best work and it's not my worst well it's my it's my it's my everything my beat them I wish from that first year in business that first year in business I learned how to make money for the first time in my life I wasn't born into money you know uh my parents blue collar workers with their whole life still blue collar still working for they kind of semi retired on a bus working and I had to learn how to make money wouldn't didn't come easy to me I didn't know I had to keep money you know I have a shoe problem finish thing so you know money in shoes that's it I live I get paid that's it so somebody had to actually teach me that and this is how I live so before I go to that I'm going to show you one hundred shoots from my first year in business and I want you to compare it to the first teen images that I showed you that I've shot in the last six months okay six years ago see all my mistakes those knuckles the fingers the feet coming out of the back of the head of a bum the not connecting the shoulder the turning the face away they're not connecting the shoulder the hidden hands all the mistakes I made all those mistakes that I now see that I now see other people making all the mistakes that I made and luhnd as I was practicing my craft and the little and yet the same thing remains consistent and that wass that connection that I have with people and that connection that I have and bringing people together so if that was my strength then that's how I made money so I want you to look at this work and understand one thing you know missing arms at the bag and and all of those things I want you to understand that do you understand now how achievable it is for you do you identify easier with me do you look at your own wit now and to look at your own weak and go I'm actually better than here you can say one of you are thinking that I know some of that maybe three of you were thinking that but that's okay I have a problem with that I don't have it you go so you be better than me challenge here we'll have glamour off we'll do it live on created bythe showed amazing every time I look at these and you know what when I looked at these last night I kind of had a bit of cringe factor you know there was a different moment for me when I looked at them and went home and then I thought this isn't had to chauffeur me because you know something else I gotta tell you something else I don't care what you think of my wick I don't care I'm so past caring you know I cried somebody could be fair the first time I stood up on stage and I cried for three days and that was like three years ago and I thought it was kind of true so then I got over it and it took me a long time not to get a thick skin but it took me a long time to understand you know how people hit you on social media and I call them drive bys because you never see them coming and going bang and it's always anonymous you know and then it occurred to me that I don't actually care what you think of my work so when I showed this work here and I think to myself I don't really care what you think of it because that year I made four hundred and eighty thousand dollars and my gadge and I went from having nothing and critical did to having seventy five grand in the bank and I have never experienced it in my life and I did it with this wig with thes woman paying me for this week and they all love them because they all bought them so whatever fundamental mistakes I made I service them well and I gave them good connection and that is what people buy when they buy port it's and throughout that time I lent and I got better and I mastered my craft and now I am where I am it now however people think they have to become me now to make money it's not true you can make money now you're good enough now right and I'm gonna tell you how it's that simple I just I'm blown away by looking at this and I'm blown away by the experience off the first two years and how hard it was for me I remember so many of these women and so many of their story and I remember so much about them as people and it's just incredible to me of how much of that I remember so I thought about the twenty eight challenges that we could possibly throw to you and I realized one thing um I tried these two girls in twenty eight daddy so I'm gonna tell you how I did it this is what I wrote and I just updated the picture because I've got bangs um people always ask me how I did it so I wrote this in two thousand two thousand six people always ask me how I did it I don't have a marketing or business degree I did have common sense and a fast conclusion right okay uh mostly I think I had a whole lot of passion and a whole lot of fear okay so the passion was good I love what I did and the fear nothing like driving you that you have to eat or pay rent okay that drives you that really drives you and that keeps you alive with pure terror and that makes you work really hard plus I needed to survive it was that simple I was nothing at nothing and so I converted my sixty square meter garage sixty square meters to roughly the size of this white space maybe a bit bigger back to that curtain and narrower in the country in a white space and I registered my company in april two thousand six it's not long ago right nearly seven years april two thousand six I didn't know a lot about goals or projections I thought I was being ambitious when I sit a weekly tag it to four thousand dollars a week can you imagine owning four thousand dollars awake that would be good right I came ninety percent of your nothing right I thought I was ambitious doing that when I reached our first target the first week we opened I thought maybe I should have fought bigger and then um within six weeks we had reached twelve thousand dollars to never awake so I kind of thought right something's going on here in the third eight's wake of business we had twenty thousand dollars there is not nothing on the planet that prepared me for twenty thousand dollars worth of sales I was like hey you serious and then I realized that I had built a business and I built it really really quickly anyone could do this you can be a complete idiot you can be you know a complete asshole and you can build a business like that what you can't do is sustain it anybody could build one what you can't do is make it run and therein lies your problem so that was our weekly income and then I started to take myself seriously incited others but not until I did uh what started as a small at home income soon became a two hundred twenty square meter in a city boutique in april two thousand seven we built the inner city studio new market which has called you creating for me comes easily I designed our brand I designed her website I designed our vouchers from the ground up on photo shop I've worked hard I work sincerely and you get a very since quickly that I love what I do I believe in what I do and I learned to see the value in what I do that was the hardest thing and I'm gonna teach you how I did that is learning to see the value in what you create and building this business brand and gorgeous studio and watching it grow has been the greatest experience of my life so far greatest I've never never done anything like it I do have some unique talents and none of those talents equate to making money get nonna thumb yeah and I'm not going to share all of those with you um uh until I applied this to my business model okay do you understand let's put it over here creativity and photography is in this box a business model is over here this is a system that formula okay this is where we hate being because well but I'm creative I don't want to be in the formula box with all the accountants and you're over here but here's the thing creative you're not going to get over there if you don't apply it to a formula and it's really basic um and after that moment I could build create and grow and this profoundly changed my life so I applied it to a basic system mckay and then I made it work and then I took all of my creative energy and I applied it to my business and marketing is opposed to my photography and then I started to get bums on seats so all of you are in the same boat oh my god we're going to address that tomorrow we're going to address I'm going to give you lay out all twenty eight challenges I am going to tell you why I chose each one like how it correlates to making money and goal making money so each twenty eight challenge will make you money you get it every single one will make you money because that's what you're here for right to run a business and make money yeah and shoot better and make money and give better service that makes money market bidder that makes money get bums on seats that makes money the cave many many many many many many so all the people out there to go I don't do it for the money you can just turn off now because I will repel you with my capital pig ism on I was born in the year the bullets I'm allowed tio because I needed to make an income doing this I'm not going to go back to my job you know how many times I hear people say that I might as well go back to my job you don't have a job I have a career you know I have a career and I have a business I must go back to my job this whole photography things not working out for me in fact this you do there's another loser in our industry that can just go on back to grey suit wearing corporate whatever really you committed to being an addison a photographer and offer a service and run a business and you're thinking about going back to your job who's thought that oh come on mother go back to my job yeah who's thought that this week good girl thank you because it's the truth right yeah I'm not making this work I'm also go back to my job yeah I'm gonna free you from that because that's how I did it this is chrissy on the leaf she came to me as a client chrissy came toe to meet a client in two thousand six with her five best girlfriends ok girls day out great marketing demographic want twenty eight challengers make you a lot of money nine thousand dollars here and her five twenty five year old friends paid me for a shoot nine thousand fifteen hundred bucks each girl stay out cheese and crackers this day ever and you know what was the best day ever for me I'm not only got to photograph six beautiful women in make nine thousand dollars in my garret incorrecta I mean chrissy and I liked you so much I said christie do you want to be a photographer and she went oh yeah that would be really cool I think I know right and so I gave her a job she was a graphic designer and she'd never touch a digital camera okay but you know what I like about christie look at the connection here eyes that girl can look at somebody and connect with them immediately and I was like I don't care that you're not a photographer I'm gonna teach you I'm gonna teach you in twenty eight days she was shooting on her own within ten days in my studio with this formula it is a very basic formula you can put all your own spin on it you can change the outfits change the backdrop shooted outside whatever you do but this is the foundation off my business right and it's really simple so I taught her that and when she returned from her way we offered her a job and she became our first employed photographer in february two thousand and eight I decided we built the big studio that I was going to grow an empire and so I stepped up to business and marketing so that she and teach two photographers so I could go and grow my empire I lasted about six months in the empire growing office and I was ready to cut my own wrists because I had stopped doing the one thing that I truly love and that was taking photographs all right big mistake I should have hide chrissy to be l business manager and marketing manager but instead I thought it's time to move on and then six months later I was dying every part of me was dying so then chrissy was working as a mech designer a graphic designer she had no experience with a camera or with portraiture and she did have a basic knowledge of photo shop though which was ironic because she was a graphic designer and she was shooting on her own within two weeks karen came onboard karen was twenty three years old chris he was twenty seven here in completed deployment and digital photography it attacking two thousand six and she struggled to get a job in the industry we met her we like to immediately and she joined us and match two thousand eight is a re toucher full time re toucher so she was telling me about your photographic education I really like your and our security you wanna be a photographer and she's like yes but I realized I'm gonna have to work for many years to work my way up to that and I think I was thinking of putting you in the studio would you like to do that and she was like yes and she was shooting on her own within two weeks so I try and both of them simultaneously and with the work that I just showed you so I'm going to show you the first training manual okay the manual that I made which now becomes your posing manual which you're here but you have the better vision on dh I'm going to show you how I did that off with that manual and so he's a crazy thing kieran wass way ask here and if she wanted to become a photographer she said years and we gave her a job and she was shooting two weeks later okay we were told at that time in our business because business was going so fast for hundred eighty thousands first year then we hit like six hundred eighty thousand we went up to hundred thousand seeking urine to know the big studio hiring staff going out of control me dying it was great times but we were told that a business doesn't make money when you're not there because that means you don't have a business you just have a job so if you're not you know taking the photos retouching them and selling them you're not making money so if you get sick you don't make any money if you're not there yet we cannot not making any money that's called all you don't have a business you have a job right to a business I'm told because I'm meaning about business I'm in business businesses when you make many where you sleep so that means you have to have employees so that you could go out and then you can still make money way while you're out and so we thought we'll get photographers and we'll get photographers in big mistake but anyway not a big mistake hiring these two big mistake for me personally all right the hardest decision we made was the decision to replace ourselves is photographers do you know how hard that was for may I'm a hard boss I have very high expectations I expect people to perform at the highest level consistently it is a very hard thing for you to accept if you ever have one of my staff members one of my base rains or one of my boyfriends I expect you to perform at the highest level one hundred percent all of the time I do because I do I pushed myself that hard all the time and I expect it from everybody around me so when I say frog you jump that's to me my my rose and I pushed these girls hod really hard and I must say who would be good enough to take over from us and I didn't want to employ a photographer that was already shooting because I I figured I could make you me I employed to girls with great connection because I wanted to make the may it was that simple and these two girls here both joined us both girls matched each other in progress in sales from the beginning okay so they were nick nick and shooting chrissy was technically better than karen and karen had more connection that chrissy so chris he had to open her personal self up more and kieran head to take more attention to detail so they were shooting differently in the sense that christie was differently a more grounded she was definitely looking at the whole shoot at the pose and everything and karen was just going straight for connection and making the same mistakes so that made cure and more like may right take urine was definitely my style and chrissy was definately like sirah my other business partner who I trained in twenty eight days so we were definitely divided by the el styles in one of you out there I find a lot of the boys a very technical photographers technically brilliant they put they put a lot of the girls to shame a lot of the women are not very technical photographers we have very guilty of that and I know a lot of the guys are like you know it's out of focus and there's that shopping you could have looked at it this way and baba bar and at the end of the day I was always like I don't care look how she's looking at me and that sells portrait so there's two types of photographers and your differently more technical base more emotional base I know that it's a cop out on all the technical photographers like a warrior but the truth is at the end of the day that's where I was sitting so after two weeks of assisted shooting okay and the interesting thing about when I shake is what's your name mandy mandy so you've got a camera and you're shooting these people here yeah and this is mae you shoot them shoot them loa loa no what are you doing cry a lot down low I told you lower hands hands inside what's his shoulder doing there's no expression there asking for discretion why have you stopped talking you're sweating you're putting your cry alright going and that was it and I'd be like that's why go know yes no maybe the manual remember the manual can you tend to the shoulder connect potentially shoulder and then I'd make the client by their friend and they got her and she goes I like you supposed to take this on all right I do it to see mine I did susan roderick I stand behind her and I got the click click click click click click click that's when you're supposed to be clicking I'm making her laugh you know and then they put down the camera there she's really money right now like a serious you just missed the base don't sit down on it and you know what that's how I know if you if you think that there's a joke it is kind of a joke and what's so funny about it is it's true and it's very hard for me to do because you know one of the things about being my personality type is I find it very hard to watch people screw up something that I do really easily after twenty years of plastering it okay so when it comes down to it a month later they were all single source of income I stopped shooting that they damn business and they were both lovely girls with easygoing open and warm personality is teaching them was easy they both achieved seven thousand dollars single cells within the first month of shooting christie's first month of shooting alone can be tracked to the dollar and she turned over in excess of forty two thousand dollars in one month in her first month of employment in my studio now we have developed a style that is clean contemporary and easy to assimilate after one week of sales training they both present and sell their own work they should present and sell their own way and retouch it right we have developed a style that is clean contemporary and easy to assimilate finding these two wonderful girls training them in tracking their progress is a testament to the fact that we have created a brand that is marketable easy to learn in an incredible opportunity to have a creative career that is rewarding both personally and financially both girls are available to give a verbal reference at any time I wrote that in two thousand seven so I wrote that six years ago and I pulled this file out looked at it and that's how twenty eight days came about being on creative life because and to address the super I show I'll tell you something a year ago two years ago I couldn't speak to twenty people somehow I got over that fear I came to create a flyover march and I did my very first creative life you're all there and the best part about it was you got to see a little bit of every part of my business you heard my story you loved my work you resonated with how I taught you and you went I want to do this and then everyone has been conflicted on facebook between I'm shooting glamour thank you surprised and look at all the people trying to be supervised and which really annoys me because I'm not trying tio I'm not trying to inspire you I'm trying to teach you a business model I want to relaunch glamour to the world I want you to enjoy it for the next five years maybe it'll die away again I don't know make lots of money enjoy it build a great folio have incredible connections with your clients with women introduce an amazing formula into your business that makes money because that's how I did it and that's how I learned that's what I want you to do if you only follow my met like if you never go outside of it I don't care if you look like me if you work like me I do not hear I wish you the best because I know you're going to make money because I know as soon as you get out of your own way you're gonna make it work it's that simple so this is an easy business model and I proved it we were at our weekly studio we were doing twelve twelve shoots per week with an average cell of eighteen hundred and fifty dollars an average sale of eighteen hundred and fifty dollars so that is it really amazing average for a studio to be turning over on average we're going to talk about that we're going to talk about pricing we're going to talk about valuing ourselves we're going to talk about fear going to talk about all twenty eight challenges and how they make you money we're going to talk about these girls when they now where they are now and they both got their own businesses and how they're doing and we're going to talk about people in the first year business from my fear students and then we're going to lay that all out so that you can go and do that business model and I have a business cheap verse for you this afternoon that's going tio take you through the bullet points because I learned something this weird this month that really it first it upset me and then when I understood it I would I invited the students from my first course you see I caught them caught them on a private fed on facebook that I'm pad off but you know I'm part of about sixty eight groups because people just doing me two groups all the time so I've turned my notifications off you can't physically do that and so I just happened to one they click this link and I found these students talking on the street and I read it and it was a three day about how hard this is and the struggle in the giving up in there and I looked at that thread and I emailed sandra for my first class and I said you need to come to creative life you need to come back so I can interview you and talk to you about it and I ask them questions about whether it in the first year in business and I just want to say one thing uh you just heard the story of my career right didn't take me one year and there will be people that give up in the first twelve months let him go but if you really love it you'll stay with it and build a business model out of it and that is the most important part so after that bible this beautiful big studio and there we were in business with two employed photographers and this is a quote from chrissy I ask chrissy to see me some quotes and she said I remember those first weeks I cried a lot but was so it was sink or swim and you know she set me up for life ah yes I taught her something in a month that cedar out for life in a business I can't even tell you how amazing that is she now has around business to sixty having babies and she's due today this is probably in labor not watching the class you know and so I want to take you through there and I want to take you through their training manual and how they did it back then with even that so finish your business before we go to break I just want you to know that every part of this every part of this is see through and it's identifiable and its riel and it's how it happened and that is my reality and that this isn't a magical story you know I don't have extraordinary gifts I just practice one craft that I love doing over and over again until I got really good at it and now I get the opportunity to do this the twenty eight challenges come out every day in every day it's a one hour video based on one thing and it can be really basic like I'm talking you need to master how you're shooting you before and after so that you can market to a business with it and you are all shooting bed before and afters okay you're before shots are looking better than your afters in some instances and I'm going to teach you the most basic thing and then you're going to master it have you seen my before and after gallery on my website you know we everybody goes on my website straight to the before and after gallery everybody just over two million hits on my website this year and everybody's going today before and after gallery and did you notice the consistency and my before and after the consistency in the before shot okay I've gotta teach you stuff like that I need you to master each one in each challenge no matter how small it is to posing for women and I go post to post three post four and then change sick post to post three post for opposing couples posing men everything from shooting to selling whatever the challenge is you get one a day and you have to work on that one challenge over and over again and some will be easy for you and some will be really hard and then you get to chicken with may and our every time every week way we put the challenge up you're going to learn and then you get a chance to show me your progress over twenty eight days to come back and wrap it up for me and so if I could do this with these girls in twenty eight days I can do it with you guys because you're already in business and you're already photographers all right so this is where it ends so we have to talk about everything that's going to get in your way before I even lay those out because once we clear that ground you're often running I want you to understand that the most important thing that you can lin is connection with people because you're servicing them as a photographer one of the most important things you can learn is not how to run a business is such but how to provide a service to people because as soon as you pried it provide a service you our own business and that for all the fundamental mistakes I made I'm still successful at it I was still incredibly successful at it are you kidding me four hundred eighty thousand dollars in tune over in my first year in business shooting this was outstanding an outstanding achievement did you know I had a bank manager at the time that when we walked into the bank he would run out of his office to meet us and he said I've never seen a start up business in this first five years making income or a prophet like you wow it's amazing how I you want me to stand my name's natalie and it's great to be here my question is is I've been shooting for five months so I just started with everything that you're talking about and as far as building my business model and a lot of people are contacting me now about prices and I don't know what to charge and I have this horrible anxiety when I'm face to face with the client and they say well what what do you think you should charge me right and I want to say well what do you think I'm you know I don't want to put it in their court but I don't know what to say and I don't want to scare them too if you went to this act and you're like ah look at that dress what would you pay for that eighty bucks any back good yeah bax eighty bucks with the shoes um okay tomorrow uh there's an entire keynote I did something really interesting on the in bed with soup age I and you might have all been part of this on the in bed with sue page I wrote something about fear and it got one thousand three hundred and sixty three comments in one hour and I've got that thread here so that we can read it and I'm going to tell you the common denominator with every single one of you in your baseline thought is I don't value myself I don't believe my product I'm not good enough I'm not good enough to win money and I believe the same thing I used to sweat when I used to tell people how much my images where I used to go along the images and not look at my client and I would say this one has two seventy five this one is five forty this one is six ninety this one is eight forty five not look at them and then my client with in one of my clients need me one day really six dollars forty for that big print awesome and he did it on purpose I know he did it to mei and I just and I was like but the thing is is I overcome it and I can show you how to do that so that's actually crazy that I remember that because I forgot but it used to make me sweat yeah I'm three and a half thousand dollars now uh I'm cheap I've heard that most my life I'm okay with it I offer a great service that's just the way it is on three and a half thousand dollars I mean you know I don't have to justify that to you or anyone somebody's had the guy saying after has and you know whatever I mean I could be eighteen thousand dollars I could be fifty thousand dollars a day and what do I know what does it matter what does it matter to you what are you and that's your problem with money you know all I know is I know I never used to make it and now I do and now I know why because yeah I'm going to talk to you I found a quote by rumi and it said your task is not to look for love but to look at all the blocks you put up against it see lovers eternal when it's everywhere and it's all around you the only reason you would not feel love from someone else or from yourself because you've told yourself you can't have it or you put a block up against it what if we change the word we change I'm just going to change roomies palm props to you really but I thought your task is not to look for money but look for all the blocks you put up against it and every time you tell yourself you're not good enough you don't price yourself you don't value yourself you simply will not make money and those of the blocks that you put up against getting it and I'm going to show you how to remove them so tomorrow in the afternoon keynote after we laid out the challenges I'm going to hit you with everything that's going to get in your way and that is a big one that will significantly shift you significantly shift you a huge change in both your emotional and mental ability to rethink your business it's incredible and it's a conversation care and I were just talking about this it's a conversation we have all of the time ok then on the third key note what we're going to dio it is I'm going to open a conversation both online in here on what I believe and I'm going to be real balti here what an international portrait standard price lister's nobody sees it it's people charging twenty five dollars for thine eye by teens you know they're not going to be in business for more than a week and it's okay but I'm going to throw out what I think it should be I'm going to throw out how much it should be I'm going to throw out what a stat up should be I'm going to show you the difference between alec art and full menu pricing and then I'm going to teach you how to go after a dollar average that you want that suits your business in your product so if you can't price yourself and then say it with great enthusiasm by tomorrow afternoon then I haven't done my job well enough and I know that I have because I have put so much into that key night that I'm going to explode that you're going to lift your prices you're going to change your value sit and you're gonna lift your idea of your clear vision for your business because that's how I did it and it's easy it's so easy once you apply it you know what here's the here's the cool thing get out of your own way you're the one in the way you're the one that doesn't believe it you're the one that soaking winding bitching moaning on facebook mimi may talking about other photographers you're the one working from a place of ego and hate you no I'm not okay I'm working from a place of enthusiasm and joy trust me that doesn't come easily I wake up in the morning and sometimes I'm filled with inertia you fill me with an osha uh and you know I I've got friends say that I'm a bit of a drama queen I prefer theatrical on dh I do wake up and I'm filled with anusha and then I go on that's right I have a really cool job and I love what I do and I take really awesome kick ass portrait because I love it and I've been doing it all my life and then I get up and I kicked my own butt and I get into it I don't sit in that mindset now tell me that mindset you know that negative I can't do this why am I doing this is so much struggle I don't want to sit on finish up today there's so many around someone so down the road singing this song on top the roads doing there everybody's doing that to everybody in the world is becoming to buy so I went out on a county by god I got it so bad I'm gonna get on facebook and then see how bad it really is on your facebook and I'm going to talk about it and then I'm gonna say and then you know what I'm going to look at everybody else because I just don't understand what she's making money when I am way better than her and it goes on and on and on and then you realize what you're doing you know is you're not waking yeah in fact you're avoiding working on every level you've certainly not working from a place of joy and you're certainly not creating anything least of all money and once I chained it around I changed everything around so it's all doable it's all achievable are there any questions online there are definitely I know that a lot of them will be things that we will be addressing sure so let me get just kind of a very basic envy you photography from savannah georgia says suit do you think that you could do what you did then in your first year now with the way the economy is and how everyone that can own a camera has purchased one and automatically think they're photographers and cut the price of photo sessions oh do you mean the recession in two thousand eight that one but there's six years ago when I was making how much money in two thousand seven two thousand eight two thousand nine yeah I don't believe it I don't believe it he's the thing friend of mine in new zealand they have a landscaping business big landscaping business twenty staff the recession hit and I speaking tour on the finals in australia starting a start up business in an economy that had crashed that nobody knew me nobody I was nobody and I had a bad year bed ego yeah let's get that straight and what I did was wrong my friend and she said you know her husband's losing his business and I was like really why what happened and she said well he's just sitting on the couch every day and and it's not working and I was like why isn't he out knocking on the door because when the work falls away you go and find it because what happened with the economy is we all panicked and stops meaning money that didn't think the money went away for everybody it just went away for a small percentage right the money was still there but he went held on to it and then there was a big shift in power and that power came from why should I spend my money with you so people used to come to you willing millie and I love this notion that it was that easy back then because I was in business you know I've been in a porter business for twenty three years I don't remember people like I want to spend my money with you the economy is great when did that happen you know nice little fantasy people but that did not happen you know we were piddling for money before the recession and we piddle for it still it just changed and what change was we had to go out and get the work and all of a sudden all of us little creative photographers they're filled with filled with ego were like oh no I have to go and market myself but I'm not good enough but I'm better than here but I'm not good enough but I better than him why does he make so much money so he markets himself all but I'm not good enough really well I had two things I had money in the bank when the recession hit and I had a marketing plan to die for and I knew that I would survive and when I watch people fall away who went in total apathy off their own careers I stood there and I said I put make up on people and photograph them and sell it back to them and I've had a fantastic year I'm a luxury item you don't wake up in the morning and go I'm going to go and drop three thousand dollars on a portrait session today if you're in a recession right and yet what happened and precision is everyone wanted to feel good about themselves gym memberships go up diet memberships go up oh we controlling our money so we'll control everything else and I want to feel good about myself it's weird that's how it happened I just I don't believe that mentality anymore because I smashed through it and I've also seen in a portrait studio through to financial crisis because you know there's been several of the last twenty years and the other one was about I think nineteen hundred currently on their ninety three but I remember being part of that and I was getting a wage at the time do you think I care about the economy has twenty three years old I got paid I went home I still spent my money it was no different for me the only people that were really in trouble we're losing their jobs and their percentage was high but it wasn't for everybody so a lot of businesses survived also it's recovering okay the only thing that hasn't recovered fast enough is l mean tell avi around it because I know a lot of people that are like no different I watched a studio in sydney that turn over one point two million dollars every year for the last five years during family portrait in the suburbs and I said to him did you dip in the recession and he said no and I said why and he said I had money in the bank and an awesome marketing plan and I said okay so you're telling me that you still made that much money and he was like yeah every year for the last six years I said okay so then I don't need to believe that the only belief is that there's not enough out there that's a scarcity belief right I said that's me thinking that and he said yes I said all right I shifted it immediately and I started to make money and that's something else we're going to talk about tomorrow because I believe that there is a real big one and I believe you can open that up and I'm going to teach you how all right the internet is burning with questions alright from shoebox photos is someone your client if you have to explain to them your pricing or worth to them or does your client have to be taught that it's what your art is worth yes you must educate your client and you must educate your client well what was your name natalie when natalie stood there and said and then I filled with anxiety when they asked me how much I charge if natalie was sitting here going filled with anxiety going I'm trying to price myself I don't even know what to say and I'm standing next in italy saying this is my experiences in my image is three and a half grain who's going to get the job yeah but you must educate your clients you educate them on the experience and you educate them on the cost and they don't come to you until they fully educated on both and then they spend with you because they really know what you cast now if somebody's going to say no to you they say no to you before the shoot then after you've photographed them and they can't buy them when they're sitting in front of you going how much are they why are they so expensive oh god that's horrible I've been there and you're just sitting there you know like trying not to let cry because they're sitting you think you've done the best work of your career and they're like really and then they start to shut down like I'm not buying that and then you feel not good enough is a photographer right squish squish oh my god I know and we do it we all do it and it's a base path so you know I'm simply june anna do you want to be photographed by may okay so shoot with me is three and a half thousand dollars I'm available on these days let's talk about what would happen in that ship you like how do you want to be photographed I'm going to ask that question first okay junior was going to go home just gonna talk to her husband he's either gonna chi bullshit or she's going to get around him let's face it he's not going to go honey I want use me in three and a half thousand dollars photographs and we could put them on every wall in this house on dh then she's going to call me back in fifty fifty she's either gonna say yes I can't no I can't best I know now because if I was to photograph julianna avoid educating here on how much it costs and sit there and try to sell who three and a half thousand dollars with them images don't you think that's going to be a little difficult yeah now do I believe I'm with three and a half thousand dollars held yes like I said I'm cheap yeah so I'm kind of like well yes on three and a half and the others let's talk about the shoot and I'll tell you what happens for that you know what really annoys may I was in I was looking into my hotel here yesterday this happens to me a lot here really intrigues me that there's something going on with the money thing and he writes what it's going to cost me to stay in my hotel room for eight days and he goes your total will be and I went okay on and I thought well you know I booked the hotel online and it said the rate so that I'm quite good at math so that time seven plus resort text sales tex all these other texas in the room service that I want inevitably order I budgeted for that so I was kind of like why are you doing there it's like your hotel room's gonna be what am I supposed to do like all my god I'm at the hotel in vegas there is no way I can afford that and I kind of think to myself does he think I can't afford it like I know I'm a bit shabby when I get off the plane but I mean I'm kind of look like I got paper it don't you think and then I thought to myself you know how often this happens you know I get it when the other day and banana republic as buying a dress and she said do you need a bag and I said well you're not gonna walk down the street with a drink he asked me if I need a big four then she said that this was the golden path it's an extra five cents I know I went on this that's fine aunt I kind of think to myself if you treat your clients like they can't afford to pay for you then you're going to treat them like that treat them like the rich and that you're servicing them and that they're important and that it's worth every penny for you to service them and you can't wait to do it you know and met him this is your room bill it's this much money we can't wait to have you this is the best part about your stay give me something but down crazy alright penis loony productions speaking of crazy loony production says can you follow your business model and the photographer that doesn't specialize in one area yes you can do this with newborns who could do this with boudoir you can do this with well winning's might be a little different in terms of production tooling around a price but pretty much any port this portrait buses not glamour business there's a portrait this is all about portrait yeah because I'm a hybrid I mac it myself as a glamour photographer but I sit right on that shoot families you just saw the kids the families their husbands you saw the inclusions generations and different people so you saw me I'm contemporary portrait photographer and I make more money bringing those extra people than just doing glamor and I've taught that right from the beginning so now I'm gonna teach you how I posed them how add the mon how I market to them that's the cool thing about the twenty eight day challenge it's about it's about challenging you to open up a portrait business not a glamour studio okay the glamour aspect of what I do is really the base of where I come from so on I do do a lot of glamour but I do a lot of families contemporary family portrait and there is round the big sales for me thank you for clarifying thank you so annette de building on that from palm beach so how did you in that first year of business settled upon your knees um settle on my name pop by nature of being a glamour photographer I decided that if you start a business with no money in the bank minus three thousand dollars out of my appearance then it stands to reason that whatever I show I will get and so I didn't want to show babies I didn't want to show newborns I didn't want to show winnings because I didn't want to do any of them so I figured that whatever I show would walk in my door so that's what I did it's only what I showed and it was a gamble and even told me not to do it and I said I don't care I'm only going to show what I want to shoot because I'm so tired of not shooting off shooting what I don't want to do you know the best thing I'm going to make you write a list after your business cheap listens afternoon I'm going to make you write the hate list I love the hate list but hate listen my favorite I hate doing this I hate winning photography I hate babies hey baby and I don't care what you say on I wrote this hate list and then I realized that everything on my hate list was ninety percent of what I was doing in my life and I was like I hate that I'm not going to do it and you can't make me do it and I don't want children at my studio on and then I just suddenly started to go I hate that I hate that and I hate that and I thought sometimes it's easier to tell what yourself what you hate and and start there than it is to say I love doing glamour because it's like a pipe dream so then over there the hate list is fantastic and younger make you write one you have fun writing it okay why are photography says I'm sixteen years old I have a huge passion for photography but my age seems to be setting me back I don't know what to do to get my clients trust and bring in the business help so help let's turn your greatest weakness into your greatest strength let's take what you aren't and make it what you are my whole life my whole life I looked for the answer to what is self esteem what is good self his name I didn't I just say I was intrigued by it why do some people seem to like who they are and others just don't and how do you love yourself how do you love yourself if you had a parent that didn't love you enough if nobody taught you that how do you love other people if you never got told that that was my my journey through life I wanted to know how to love myself because you know I've got into my twenties and then I could get skin here hotter and and it didn't make me like myself more it didn't matter you know I doubled my body weight in my mid twenties and I still felt the same way I lost it again and got really skinny and then all my friends called me macy and I still didn't like myself and sounds like what's not food and it's not about my body so what is it and then I realized after my face create of live I was reading this read on facebook and everybody was writing writing you've told me how to love myself you teaching people how to love themselves and I realized the answer was right in front of me my greatest weakness has become my greatest strength and that's how I run my business and I the answer to the question is how do you love yourself you stop hating yourself and when you stop hating yourself that's all that's left on dh that blew me away that you were all showing that back to me and when he was showing that back to may I didn't even know it I didn't even know it and I also found out something else once I start hating myself I realized how much I love myself and how much I honor that and so for the sixteen year old your greatest weakness is your age then you should be the greatest protege that ever walked on set because it's sixteen you've started a business and you should be on the today show telling everybody about it because you deserve that and whatever your weaknesses whatever you're perceived weaknesses it is probably the strongest part of you because it is the biggest part of your life and that is power and if you can tap into it once you find it and embrace it then there is your answer it's your answered everything wow done really dio let's get back to your first year of business yes from marie how did you let people know that you were open for business uh yes it's a house pat isn't it the irony is is we have this incredible network around us of people and we talked to them all the time the problem is is all a here with startup says the naysayers and the negativity and the baba but that would imply that you're out talking about your business and people are giving you feedback that is not positive about it so they pretty much going year everybody's a photographer these days my cousin jane's a photographer she couldn't make it work she couldn't do that she couldn't do that she could do that and you know there's a million different reasons you can't make it work but the truth is is at the end of the day I told if free buddy I talked to I would be initial you guys like to talk here by the way and use the land if you go to a shop and you get service they don't talk to you it's kind of do they new zealand's watching you kind of walked into a shelf and it's like thanks speak to me you don't even speak to you and they're like I don't want to speak to you on this one I think I can help you you know but and then you walk up to the counter on issues that you pay in a psych thanks cho yeah very really do you have a conversation over here you buy something and it takes longer to rep and chet then it does actually buy what you like I'll go and pick up a dress oh I like that tried on all that's great I'm going by that welcome hi how you doing what are you doing today where you pay were you from all that great at it I was just sit there and think myself good god read my dress I need to go you know detective I so the other day I'm chatting away and nordstrom's and the girls like I know what do you do on me I'm a photographer and you go what photography my sister's a photographer local you know I am does she watch creative life what's created like also talk about creative lives I'm here did be an instructor and and then and next minute I'm showing him my website on my iphone because you know it's what you do and she's like can I have a card yeah I'll give you my card and and I'm being served at nordstrom and I'm pitching my business to a beautiful young girl who is you know I'm really interested in is probably watching right now and really really interested in what I do so I tell everybody and the opportunity to talk right here is unless you get in the lift and people here want to talk to you so when I first came to america I given the lift and people who talk to me and I'd be like I know and I'm checking the lift with this person and I've got to go and I'm like they're speaking to me and I don't know what today and then I realized that they just like hey where you from so now I get in the lift expecting to talk to people I'm always walking hey how's everybody doing in here what do you got in there for dinner andi I realized the opportunity to promote yourself is everywhere you tell everybody you tell everybody you tell them online you tell them on facebook you tell them on twenty you get on your social media you blogged about it you get excited about it you team vouches out to everybody you give away watches you do free about his money belt is what ever it takes to get people in the door and you do it with the greatest enthusiasm that you can cause when ever you pitch from enthusiasm you will be successful because you never never never get work on a kind of started this business and it's not going so well but we're tryingto I don't know how much to charge come and and anxiety right now because you're talking about money and you know I'm just kind of like I shoot this I shoot this I shoot this and clearly I used to show this you know like oh look I'm amazing look at me I guess it's like magazine stuff like they're right there and people like I love to do that I think I know right he have about child carry them around with me they're always in my pierce and you know you tell everybody that's how you start and then every client if you service and we'll bring you another five clients and facebook now probably the biggest marketing engine on the planet we know it you know it's about to hit about a billion users and with an average friend off six hundred and forty eight six hundred forty eight average friend on facebook that's a massive network and it's a matter of talking network and that social media will pump you up and bring you down just as fast okay that social media will just destroy you if you don't bring good to the table that are sincere along the same lines j deaton says I'm sure you've noticed a different mentality between australians and americans so do you think this affects our photography market I mean we do have a global audience watching creative live so do you think they can just no matter where they are just take the system and make it work or is it going to be something they're gonna have to figure out for their own market there is a big difference between australians and americans americans away nyssa and also we were it the grove in l a and we were walking along and they had these big film cameras and it was a good idea what's his name mario that's it and he was like like cute and makeup on and stuff he's like so petite and we were walking on and I think I've seen that guy before going there you know mae I'm kind of like you look at people I don't know about that and you're on tv so uh the cameras turned around and then he goes can we interview you and I was like hell no you know they're running away on and I look over and this is just like a hundred americans I lined up going standing out in australia and new zealand if you put a camera on the street people would cross over and flip you the bird I was like this culture is so open and so amazing you're an amazing culture you're you're the biggest support of culture that I've ever experienced you are the biggest business support of culture that I've experienced in personal and you are also the most open culture that I've experienced because katie's an australian's very very suppressed very very suppressed so americans love this too it's my favorite part all americans are like sorry dear you need to speak out you speak so softly it was like I've got such a soft voice on the online events like I love your voice I love your voice just so you know I'm loud where I come from like where I come from I'm the girl that they looked at like this like does she have to make them so when I came here everyone like you so yeah I don't and you know what okay the anti cramping it's matter the answer to your question is this three hundred twenty five million people in america and that means is quite possibly about one hundred fifty million twelve thousand and five hundred women that need to be photographed by may I don't look a social anything I can get on with anybody I could live anywhere I mean to just about every continent on the planet and I've made a friend in each one I could smile I can you know show people my business model and they're all amazed by it because even one wants the same thing to make money and everybody wants a nice photograph of themselves everyone every culture every person every human being in fact there was a collective consciousness that shifted when they invented the mirror because we saw ourselves for the first time can you imagine living in a culture with no mirrors and the only reflection you would ever see would be in water and all of a sudden you're dealing with people not from how you look but from how you yet and then all of a sudden now it's all tuned back to how you look so you're interacting with people contained about how you look because we know whatever fiction is now so I don't know I I believe my brand is universal uh and I don't know a woman you know I don't know one that doesn't want to look gorgeous wow that's so interesting about this shift yeah with the mirror course there's a hell of a sudden you now know how you look to me kinnah and you're concerned about it but you all of a sudden how you look it's not good enough for it's compared to me or it's what and so it was kind of like when did we do that when we invented the ability to see ourselves and do you know we have a fascination was looking at ourselves we are fascinated by our own reflection there isn't a day that I don't just flip my iphone just to have a look I'm gonna take that in post it to facebook it's true I know I'm right and I still get a fright when I look in america's I cut my bangs I still liked walking again the buffet oh oh e I've seen her do e think what's so interesting about that is just also that wouldn't you see yourself as reflected by the people that you're looking at and interacting with and now you're looking at yourself for that thing is kin is it's amazing that the thing is it's mind rating okay I'm gonna walk into a room and I met a party and all of you all of you women it's a lot of women in this party one hot guy over here I'm gonna walk into the room and women are all going to do the same thing it's going to be like a hot guy touch all the other women in the room I have a going um women walk into a room and everybody looks at them and they look at how they're being looked at ok then what happens is you gauge in your mind well you're ready physically so let's say I'm looking super hot today my body is smoking heart I've been working out you're all looking at me going I can tell they're all jealous I get it say I have a bad day I put on heat to wait I hate myself I've had a bad emotional week I will count on us like all of you are judging me for being fat different mentality right none of it's true because none of I can't read all of your minds I was only looking back at you and how you were looking at me and I was deciding what I think of myself based on that response the thing about a photograph in a particularly good photograph is the truth is that the truth is somewhere in between that really huh what photograph and the reality of how you wake up in the morning but you want to see yourself at your very best don't you you don't just want average photograph you want the photograph that goes look how beautiful I am that is amazing you want that photograph and I think that the one that everybody wants to look at and that's why we're portrait photographers so a lot of men were photographed in the early twenties thirties and forties and that now you know the grandfather portrait we will have one and I asked my mom about it and she said because all the men were going to war all the men were going a war so they had to have photographs taken in case he didn't come home I said to mom god so you're really saying portraiture is really about women and children women because we want to be pretty that's how we made we want to be attractive we want to stand out we want to look gorgeous we want to feel there and children because you want to document your children growing up so those are the two biggest markets for me and photography if you look at the last sixty years there's women and children I mean the guy's sure they'll come to the family portrait they'll be part of that process but they're not the ones booking the shoot and they're not the ones booking the individual shoots

Class Description

Sue Bryce's 28 Days is the all-in-one portrait photography class that teaches you posing, shooting, marketing, selling, and everything else you need to know to run a successful contemporary portrait photography business. 

This series begins with two sessions of intense instruction on business, pricing, and overcoming your fears. Following the kickoff, Sue delivers short sessions exploring 28 different topics essential to any successful portrait photography studio. Sue covers flow posing, connecting with clients, posing and shooting groups, marketing to your key demographic, sales, and more.

In this comprehensive series you'll learn Sue's inspiring approach to styling, posing, marketing, selling and so much more!


1Teaching 2 Photographers in 28 Days
2First 2 Years: The Truth
3Rate Your Business
4Year One in Business
128 Challenges
3Price & Value
4Checklist, Challenges, and Next Steps
1Day 1: The Natural Light Studio
1Day 2: Mapping Your Set and Outfits
1Day 3: One Composition - Five Poses
1Day 4: Flow Posing
1Day 5: Posing Couples
1Day 6: Capturing Beautiful Connection & Expression
1Day 7: The Rules - Chin, Shoulders, Hands
1First Weekly Q&A Session
2Day 8: Rules - Hourglass, Body Language, Asymmetry, Connection
1Day 9: Styling & Wardrobe
1Day 10: Shooting Curves
1Day 11: Posing & Shooting - Groups of 2, 3, and 4
1Day 12: Posing & Shooting Families
1Day 13: Products & Price List
1Day 14: Marketing & Shooting the Before & After
1Day 15: Phone Coaching & Scripting
1Second Weekly Q&A Session
2Day 16: Posing Young Teens
1Day 17: Marketing & Shooting - Family First Demographic
1Day 18: The Corporate Headshot
1Day 19: Glamour Shoot on Location & Shooting with Flare
2Photoshop Video: Glamour Shoot on Location & Shooting with Flare
1Day 20: Photoshop - Warping & the Two Minute Rule
1Day 21: Posing Mothers & Daughters
1Third Weekly Q&A Session
2Day 22: Marketing & Shooting - 50 & Fabulous Demographic
1Day 23: Shooting into the Backlight
2Bonus: Shooting into the Backlight
1Day 24: Marketing & Shooting - Girl Power Demographic (18-30s)
2Photoshop Video: Girl Power Demographic (18-30s)
1Day 25: The Beauty Shot
2Bonus: Vintage Backdrop
1Day 26: Marketing & Shooting - Independent Women Demographic
1Day 27: Sales & Production
1Day 28: Posing Men
1Bonus: Pricing
3Photography, Style, Brand, and Price Part 1
4Photography, Style, Brand, and Price Part 2
5Marketing Part 1
6Marketing Part 2
7Money: What's Blocking You?
8Bonus: The Folio Shoot
1Photo Critiques Images 1 through 10
2Photo Critiques Images 11 through 27
3Photo Critiques Images 28 through 45
4Photo Critiques Images 47 through 67
5Photo Critiques Images 68 through 84
6Photo Critiques Images 85 through 105
7Photo Critiques Images 106 through 130
8Photo Critiques Images 131 through 141
9Photo Critiques Images 142 through 167
10Photo Critiques Images 168 through 197
11Photo Critiques Images 198 through 216
1Identify Your Challenges
2Identify Your Strengths
3Getting Started Q&A
4Rate Your Business
5Marketing Vs Pricing
6Facing Fear
7The 28 Day Study Group
8Selling Points
9Interview with Susan Stripling
10Emotional Honesty
1Sue's Evolution
228 Days Review
3Student Pitches
428 Days Testimonial: Mapuana Reed
5How to Pitch: Starting a Conversation
6Your Block: Seeing is What You're Being
7Your Block: Valuing and Receiving
8Building Confidence: Your Own Stories
9Building Confidence: Your Self Worth
10Pitching An Experience
11Pitching An Experience: Your Intentions
12Pitching An Experience: Social Media
13Final Thoughts