Pitching An Experience: Your Intentions


28 Days of Portrait Photography


Lesson Info

Pitching An Experience: Your Intentions

I want to talk about something that something that supervises taught me that changed my business in my life so when we talk about knowing your intentions because when you're going into cell when you're going to pitch her work and your intention is I need to make money because I have to pay my bills and I have to feed my kids and lola then those intentions are just flowing right out of you if your intentions are that you want to make this a beautiful experience for this woman and because you want to show that they're beautiful that's a completely different intention it's okay to have the intent of making money provided you're ok with the intent of making money but if you judge the intent on making money then its a bad intention is there a good in bed here's the thing about good in bed good in bed only is subjective to who thinks it's good and who thinks it's bad so I've met people that their sole purpose was they loved the numbers game off getting numbers meeting numbers in their busine...

ss getting the shoot and doing the shoot not the experience or the beauty or they just love the numbers in the very successful people his intention is very genuine he loves to make money he offers what he deems is a great service he's sincere and genuine so I would say his intention is in alignment with what is good so funny that you just found my block way actually we did have that conversation before where you're like there's nothing wrong with your intention making money but I always go back to that's wrong it's not wrong everybody judges that is being wrong okay there is nothing wrong with wanting to feed your children there is nothing wrong with buying a ferrari yeah if you want a ferrari and you can afford a fairy you should buy a ferrari um if we took all of the wealthy people in the world with their beautiful homes and gave them a whole lot of guilt and said that they could give their wealth to another country or tow all the poor people in the world and we'd all be in balance we would however oprah winfrey did a try away she got a hundred people and she paid the debt and their dick range from three thousand dollars to thirty thousand dollars india she paid the debt she came back one year later and guess what they were all in the same amount of date again why now this this I believe my friend did a talk she went to a happiness expert not kidding happiness expert because god knows in this day and age we're all looking for the elusive happiness and he said that there was a number financial happiness and it was twenty seven thousand dollars he said the average human being and over half of america heads listen a thousand dollars in the bank wow yeah less then in living week by week over well over half he said most people believed with debt that twenty seven thousand dollars would pretty much self their immediate happiness or their immediate did and bring them relief and happiness so if somebody took the weight of your credit card off you maybe that car loan and then you hit a little bit extra to go out and buy a fancy frog and a bit in that new camera that you would feel happy and people really believe this they put a number on it and so I do ask people so if I was to give you twenty seven thousand dollars right now would that be a good number and nice people a great twenty seven thousand dollars is a pretty good number if you're going to give me that I would do it well I tried it thirty thousand dollars did and then she came back the next year and they were exactly in the same amount of deer that they were the year before because they never changed anything never so one of the slides on here sears in this last segment says um this I put this post on facebook the other day and it got thousands of likes in shears and it says you will never change your life until you change something you do daily all right so um it's no different than dieting you can go on a diet and then you can binge eat again in what happens you put on weight again it's if you change something in your money you have to change a daily has to be a daily practice in order for it to be a daily practice or in order for your weight to stay off you have to give up something or learn a new skill in daily practice is probably the hardest thing that we do because it's so much easier to cry about what we're not getting then teo face daily what we need to change now I don't succeed daily eating well but I made a promise to not eat wait again because it makes me sick it's significantly changed my body it's significantly changed how you eat and how I feel every now and then I make the decision to eat wheat it hurts I remember I'm reminded not to eat it but I don't eat week everyday and complain about being fat any more I used to do that so it's like if somebody calls you out for your biggest hodo and it's something you complain about that you're not fixing and so somebody tunes a mirror on you and goethe really could she eat too much and you go ah being mean to me it's kind of like okay so sometimes it is that school of hard knocks but the truth is is daily practice so you look at the goal of where you want to be and then you look at that daily thing that you would need to change the daily thing you would need to change that's what's going to make the significant difference to your in result and then you lick off the process off the end result have you noticed and I'm sorry to use wait there's an example but I kind of like the analogy because when I was overweight I would say I'm going to lose forty kilos in run a marathon and people go oh good on here yeah in course I would lose one killer give up and in and then it occurred to me why not overweight people always say I'm gonna lose forty killers and run a marathon and then people die run there sir what is it about the whole change you know I'm not just going to change a little bit I'm going to change everything and then we fail at it and the truth is is you can only lose two pounds a week overweight people never say I'm gonna lose two pounds they always want to go to the end result expectations yeah and then you're you you yourself up to fail so now let's apply it to business I just use weight is analogy because it seems to be a common one I used to say all the time I'm gonna lose forty kilos and then I would be like wind in these forty killers you know just less black and white thinking these one kid's sorts that yeah it isthe instead of saying I'm going to stop eating wait and then I realized that and so I said I've got to stop eating wait it hurts me and it's the reason I'm overweight I found my reason you have one too if that's what you're looking for for your illness for your weight for you condition for your money there is a one reason daily practice that you are not doing every day that you're avoiding and you're trying to get past the daily practice in order to get a result you're never going to get because you're simply on the wrong track your external world is looking at things aren't right it's because there's something going on internally you're not fixing we're in lerner is completely reflective of what's happening outside absolutely and yet we don't acknowledge that because it's not our fault it's everybody else's fault so I feel like the the and I love oprah I love watching oprah I love who oprah brings to the table I've started recording soul sunday super soul sunday in master class in cheated to a woman she just interviewed a woman the other day that sold eight million books and she made eight million dollars basically a dollar book or something and oprah pretty much put a book on oprah and that's why it sold millions all around the world and then she was like well like one lauder and now she's poor again and they were like how did that happen people win lotto and lose all their money they don't value themselves enough to keep it there has to be a boundary if you're losing money there has to be a boundary that whoever's taking money off you you say no to them and you value yourself enough to keep it do you understand that if you're giving your money away teo a sibling to a child and they're not learning to create these siphoning u you're not putting out the boundary that would be your daily practice to put up a boundary ah daily practice would bay two practice your pitch every day with self value every single day until you nail it down um what else would be another practice asked me what a daily practice would be because I want to break it down into a day so that you can simplify what it is that you're changing so that you can see it is not only achievable but you need to let go off the final result and just start your daily practice I don't believe you start meditating to get to a nirvana I believe you start meditating because you know it's going to be good for you as you start to do it you realize that works you realize that you have quietness of your mind and and you know things and then you start to miss it and then you start to crave it and then it becomes a habit and before you know it you meditate daily just like exercise nobody wants to exercise and then you start it's a daily practice but don't try and run a marathon just walk around the block every day every day for thirty days and if you like it you'll probably start running if you don't you'll keep walking around the block that's what they call meditation of practice you're just practicing at it you're not achieving it so if you're blocks become a daily practice and you you go okay I significantly have a receiving block every day I'm going to look a receiving whether it's a compliment whether it I'm going to buy your coffee thank you you know I said to nicky one day nicky said I feel like europe and over given I am another giver but I've learned how to restrain that and she said what happens when I don't feel like I'm giving back to you the amount that I feel like I get from you I think there's always a way to give back you can refer someone like they cost nothing I have to refer nikki to you then she'll get a job and it will be because of me um I have tio I have to tell people about you I'm going to shout out that you are a good person on facebook I'm gonna make you feel good I'm going to send you a written card handwritten card or hen written you know a note just to say loved spending time with you you know there's always a way to give back if you can't afford to buy something or this always away a daily practice you said that you would walk in a beach like the crazy lady right that ah everyone with here you just talking to yourself do you find that um that absolutely worked for you or did you wanna have a real live interaction with you know someone who made throw you different angles all the time or part of my strength as a human being is I am I feel like I'm the story of nasa sis um nasa sis looked on the leg and saw himself and then when nasa sis felon and died the wooden it's were just some matters at lunch the wouldn't said I cry for nasa system the lake said why ah when I looked at him I only saw myself I'm a very self reflective person I can I feel like the reason I'm so self reflective is cause they always wanted to be bitter like I wanted to learn how to make money so I started to look at people that had money and I saw a significant difference in what they were then what I wasn't I would study people and then I would talk to my friends and whatever conversations I was attracting at the time I saw myself in those conversations so I'd be like oh I keep seeing the same conversation over and over again there's a message in there for me and then I think about twenty eight I started to read books anything cellasene prophecies love yourself here your life the richest man in baby land rich dad poor dead you name it there's a book for it self help book frightened I become self help guru book reader and every part of it was a reflection too a little bit of what I wanted to change so for may talking to other people instantly reflects back what I need to work through oh and so if nikki comes to me with a problem I identify immediately I've either been through it or I'm going through it right now and I'll say back to her this is a good little for us because I am also in the situation and here's the crazy thing you attract conversation that need to lin it's so bizarre but often niki will say something to me and I'll say well this is I'm in the same boat we need to put more boundaries up and we need to be more suit oven albert and so how about this you go to this person and say no this is not what's going to happen I'll go to this person says and then we're both standing up for herself because I will see a reflection of myself very easily and what other people are going through so yes do I need really interaction with people yes walking on the beach doesn't cut it but it did help me practice how do you do a daily practice for something tangible like I want a new studio um how how do you incorporate that's a question from wendy how can I achieve to get in in town studio how is it how do I turn that into a daily practice okay so in order to heaven in town studio she would be she would need to make a certain amount of money um I knew what my comfort zone wass I realized I had to make in extra four thousand dollars a month to afford this studio that I wanted in or planned s o my goal was to look at how many shoots I was going to get a month work out my average sale book those shoots every day raise my average sale until I could afford to go on get that studio the daily practice was to put my business out there to fill those bums on those seats to reach that money tag it once I reached that money target I could afford to go and get that studio and what I learned on that daily practice wass I had a whole lot of blocks around receiving I had a whole lot of blocks around selling I had a whole lot of blocks around putting myself out there around confidence around pitching and then I realized I was never going to reach this target without hitting the's daily practices every day do one thing that is going to contribute to the future gold that you want to achieve whether it's finding more confidence to do it whether it's practising more confidence to do it whether it's writing out the numbers also if the goal is say a something very tangible like a new camera or a new car or a new you know husband if it's something tangible right the goal on a piece of paper and put it where you can see it every day right it is my goal is to achieve teen portrait shoots with an average cell of eighteen hundred dollars this month then you're not chasing money you're not chasing anything nebulous you're simply chasing bums on seats knowing what your averages and raising your average everyday this is another thing that changed the way I thought about business this concept so I work for the filmic pro app actually talking about and I was talking about how am I going to sell this money aps in order to make this much money and then I thought what would sue what was how would super this and then I thought no it's how am I going to like open up this opportunity to three hundred people a day to be able to express themselves in the way that they want to like just shifting that concept instead of like how I'm going to make this one twenty a day because that's what you're getting no what are they getting yeah and just what is the actual true meaning of the whole experience you know instead of just like it's about income what is it that you actually trying to dio you're trying to share this creative tool with someone you know and so what does that mean to you that means that you're trying tio help them express themselves and that's really that's a much more your intentions are your attention that different are different so what happens if let's say somebody films they get the app and then they go and film the child and then something happens to their child and then next minute your five dollars app simply change somebody's life um you gotta think past the you they get you couldn't think past the five dollars in the unit but at the same time it's how we think though it's just how I know it's how you live we want populace the prob there's not that you think about the units because it's viable business model the problem is you think about what you're getting how doe I get this much money that wasn't about how many units you were going to sell it was how you were going to get paid that's the problem if you're thinking about how you're going to get paid you've missed the point and yet that is the point but what I'm saying to you is the energy shift is definitely very different when you tune it in to service you turn your energy into service

Class Description

Sue Bryce's 28 Days is the all-in-one portrait photography class that teaches you posing, shooting, marketing, selling, and everything else you need to know to run a successful contemporary portrait photography business. 

This series begins with two sessions of intense instruction on business, pricing, and overcoming your fears. Following the kickoff, Sue delivers short sessions exploring 28 different topics essential to any successful portrait photography studio. Sue covers flow posing, connecting with clients, posing and shooting groups, marketing to your key demographic, sales, and more.

In this comprehensive series you'll learn Sue's inspiring approach to styling, posing, marketing, selling and so much more!


1Teaching 2 Photographers in 28 Days 2First 2 Years: The Truth 3Rate Your Business 4Year One in Business 128 Challenges 2Fear 3Price & Value 4Checklist, Challenges, and Next Steps 1Day 1: The Natural Light Studio 1Day 2: Mapping Your Set and Outfits 1Day 3: One Composition - Five Poses 1Day 4: Flow Posing 1Day 5: Posing Couples 1Day 6: Capturing Beautiful Connection & Expression 1Day 7: The Rules - Chin, Shoulders, Hands 1First Weekly Q&A Session 2Day 8: Rules - Hourglass, Body Language, Asymmetry, Connection 1Day 9: Styling & Wardrobe 1Day 10: Shooting Curves 1Day 11: Posing & Shooting - Groups of 2, 3, and 4 1Day 12: Posing & Shooting Families 1Day 13: Products & Price List 1Day 14: Marketing & Shooting the Before & After 1Day 15: Phone Coaching & Scripting 1Second Weekly Q&A Session 2Day 16: Posing Young Teens 1Day 17: Marketing & Shooting - Family First Demographic 1Day 18: The Corporate Headshot 1Day 19: Glamour Shoot on Location & Shooting with Flare 2Photoshop Video: Glamour Shoot on Location & Shooting with Flare 1Day 20: Photoshop - Warping & the Two Minute Rule 1Day 21: Posing Mothers & Daughters 1Third Weekly Q&A Session 2Day 22: Marketing & Shooting - 50 & Fabulous Demographic 1Day 23: Shooting into the Backlight 2Bonus: Shooting into the Backlight 1Day 24: Marketing & Shooting - Girl Power Demographic (18-30s) 2Photoshop Video: Girl Power Demographic (18-30s) 1Day 25: The Beauty Shot 2Bonus: Vintage Backdrop 1Day 26: Marketing & Shooting - Independent Women Demographic 1Day 27: Sales & Production 1Day 28: Posing Men 1Bonus: Pricing 2Introduction 3Photography, Style, Brand, and Price Part 1 4Photography, Style, Brand, and Price Part 2 5Marketing Part 1 6Marketing Part 2 7Money: What's Blocking You? 8Bonus: The Folio Shoot 1Photo Critiques Images 1 through 10 2Photo Critiques Images 11 through 27 3Photo Critiques Images 28 through 45 4Photo Critiques Images 47 through 67 5Photo Critiques Images 68 through 84 6Photo Critiques Images 85 through 105 7Photo Critiques Images 106 through 130 8Photo Critiques Images 131 through 141 9Photo Critiques Images 142 through 167 10Photo Critiques Images 168 through 197 11Photo Critiques Images 198 through 216 1Identify Your Challenges 2Identify Your Strengths 3Getting Started Q&A 4Rate Your Business 5Marketing Vs Pricing 6Facing Fear 7The 28 Day Study Group 8Selling Points 9Interview with Susan Stripling 10Emotional Honesty 1Sue's Evolution 228 Days Review 3Student Pitches 428 Days Testimonial: Mapuana Reed 5How to Pitch: Starting a Conversation 6Your Block: Seeing is What You're Being 7Your Block: Valuing and Receiving 8Building Confidence: Your Own Stories 9Building Confidence: Your Self Worth 10Pitching An Experience 11Pitching An Experience: Your Intentions 12Pitching An Experience: Social Media 13Final Thoughts


Claude Bossel

Based in Switzerland, I am an advertising/commercial photographer since 20 years and I am still learning everyday. I have bought several courses on Creativelive, all are great and inspiring. This one is also fantastic, thanks to Sue and her incredible experience and wisdom, you will improve your personality, your attitude and skills that will bear many fruits in your business and personal life. I highly recommend anyone who loves photography or dream to become a full time pro to invest in courses like this one. Thank you Sue, thank you all from Creativelive.