28 Days of Portrait Photography


28 Days of Portrait Photography


Lesson Info

Pitching An Experience: Social Media

my goal is to have two bums in seeds every day and not even carrying not every day every week and not even carrying if they're paying I'm ultimately I hope that they do of course but you know just get two shoots every week and so you said before about if you need this many people then you need to be in front of this many people and I worked it out where I needed to do like forty people a week be in front of forty people a week and so that has been what I've been trying to dio so my original question to you then was what would the daily practice be to get in front of forty people I mean I have some things that are trying to do but doesn't it's not materializing for me do you know have instagram I actually just started after much pressure from a lot of people to add instagram I did do you have you had to have appreciated teo get on a frame acting strange business that visually macintosh photography jamie is so like he's sitting far away from your mouth but I could throw I could throw a s...

hoe you have twitter I do but I don't use it face but yeah that is what I use and hey it doesn't work I'm sorry you have a page or yeah yeah how many people follow your page like three fifty I can't how many people do how often do you post on it a couple times a week okay do you keep the content interesting at the time free by I sure try yeah I do a weekly style sunday where I talk about what you could wear to photo shoots and then I try to show new content with photos every week yeah it's the fighters to get the bounce not so much the content you get like nothing but I just wanna have really active blogger so try to do so I've worked all my social media not interest I worked on my social media because right from the beginning I modeled my social media on the people that had really outstanding social media at the time and when I sort of three years ago the most outstanding social media that I had seen in our industry with jasmine star jason has incredible start profile and she had she built up her social media and I didn't know her for you know anything I lived in australia at the time and I was watching her as a photographer build her social network and I built my facebook page in two and a half years I mean twenty five years ago I didn't have a facebook page now made one hundred thirteen thousand but I've never paid for a like um that audience needs to be built it needs to be maintained and it needs to be serviced constantly and I find now I'm at this really interesting pig because first it was people that I recognized immediately that were in my following group and then I they got bigger and bigger and bigger and I noticed that people following me I didn't recognize him so much anymore and then the comments become a little bit colder and crawler because they don't know you they just linked you from somewhere else so it's all of a sudden your community is larger and something happens but I know now no troy than it was when I had a thousand likes is people really wanted to see the rules ofthe continent here's the rules of content for facebook it has to be forty percent positive opinion forty percent knowledge so you've got to give something to audience that's interesting ten percent cell in ten percent personality you have to be consistent and it has to drive traffic now when I first started out I posted a lot of sort of work and then I got knowing so it started posting more personal stuff because people knew me they were connected to me they knew you know and I'd be funny and I'd be trying interesting but I would be personal I would post you know selfies and pictures of my dog now at one hundred thirteen thousand when I post pictures off myself or my dog I lose followers so I can lose up to two or three followers when I post a personal image but when I post work I bounce constantly so unfortunate the only thing you could do a cross all your social media is just try and be is consistent and interesting as you can and you just got to keep trying finding ways to shear interesting engaging content but keeping to those rules of numbers and you should go to be on instagram now it's the new thing also you can lose your facebook in a day you can wake up tomorrow and it's gone and all the hard work you put into it could be taken away actually heard about someone else that was something that happened to you because what they do is on they cloned my page they screen shot my profile shot and then they reported me is doing business on my facebook page and facebook um looked at my page and just blew it and I was like but I don't get a right of reply there's no help disk it's just gone you're gone and then somebody else has my letter in my name and everything I was it was crazy but okay down point daily practice that is a daily practice for me it has been a daily practice for two and a half years I have built this audience uh then I have this following that I have by constantly giving to them and I love it thank the engagement that I feel special when I was traveling I would be alone in a country and I could go on facebook and I see names that I don't have never met these people and I feel like they're my friends and my whole family would be asleep on the other side of the country and I couldn't talk to people I know and love and yet people I leaving me it that have followed me for two years pop up and had this conversation with me on facebook and I'd be like I don't even know these people and I felt connected to them so you know that to me was great but it's constant constant constant daily practice are just your wick what so remember my content roles for social media something old something new something borrowed something blue blue from the heart something borrowed is a sheer something old is from back in the day when you when you in something new is something you've just shot and keep rotating them keep it interesting something balloon and going back to ah previous story that I had my sort of personal energy then I'm going to drive you think that's too blue you know to talk about those things I guess you know I wouldn't every month say I lost my brother and you know because human nature is kind of ironic we have this incredible in the sea for authentic stories and then you cross this line where it's just like excuse me while I get my violin you know what I mean and it's kind of like wow we're incredible we will listen to people we will give to them and give to them but when they overstepped that need teo you know don't market through your grief but don't be afraid of using your true story and your authenticity to drive you and like I said sometimes you don't have to say it but your energy permeates and I feel like that's really really important don't be afraid of that like it's just something that you can smell when people are being disingenuous you can I feel like it's a very obvious thing you said you know you have to you have to be passionate you have to love what you're doing in order to do it do you know how passionate to suffer you have to mean thes e ass stick okay you have to be enthusiastic teo do what you do do you have to be enthusiastic about social media to do it do you have to do things that you're not passionate or you're not enthusiastic about in order to be successful I mean there's people that hate social media I'm a terrible blogger oh yeah you love blogging I do and I've been really lazy on my blood lately because I've been building this new would sign it's taking me forever and you just spend all this time on the computer and then you figured that people I'm kidding what they normally get from you if you don't like blogging don't start one um how will that look atyour blogged instead like an archive so I considered that once you facebook something it's gone in the news feed within thirty seconds right the more people coming on your three the more bounces back to the job but imagine that if you post something you then go and just quickly posted on your blawg then it's archived by date on your block and anybody can search then and looked that up or just go back to your block and read it linear on a time line and you don't have to write more than one paragraph so maybe didn't incredible shoot today in a water feature on this gorgeous gown off margaret and you can you know if you're I'm I'm speaking to photographers so I tend to put my camera settings and but if you're not you're speaking to clients to show the work and keep it current and then they'll go to your website and they'll look at your gallery which you haven't changed for four years but then they'll go to your block and all your fresh work will be there and archived you don't have to love social media to do that you just have to exercise some um what do you call it yes your exercise no discipline in making it a weekly practice too post your chute it's just discipline it's not fun but you've got to leave put two photos from the shoot your most recent shoot on your blood and right one paragraph I write storytelling blog's you know I happen and hop on because I love it so much but you know if I run out of time my blog's what suffers and then people right on my facebook surprises and blogged lately hint hint and I'm always like ah because I'm like I'm trying to do everything like I do everything and the truth is is I could just put up two images and write a paragraph which is what I do on facebook yeah it's a daily practice any practice what about I'm sorry I just say one of the things I love about twenty eight days is the first step is learning to love yourself and have a passion for you chasing it down but what ah exceptional phenomenon but it is I can remember where I came across it but it takes twenty one to thirty days to rewire your no actually it was change your brain change yourself um bring the changes itself uh that that daily practice that's that's what this is about it's about actually getting yourself going through a daily practice and and what I heard this morning when you were talking was sorry not you the the person who's commenting about their blocks it was I keep hearing people chime about their blocks and way we have to give up in order to go up right we have to give up in order to go up and we do that that's a daily decision you have to choose daily to give up to go you know something I still have to give up to go up to my next year we now like I feel like that doesn't get easier it gets although I am reminded like sometimes I think to myself all right I have to go to the next level because people are kind of expecting me too I have this following that I have to now go to the next level and then I'm like I'm not really good at the next table and then I was like well you have to because you got to keep moving otherwise you stagnate and die and you know I meant it to maintain an income from being a photographer for twenty five years because I've managed to evolve myself constantly and keep going to the next level but I noticed a long time ago that in order to go to the next level we create something very negative in order to do them and the reason we do that is to make a change that it's very hard to just change something without being forced to change so if I you know you can't break up with someone so you're being really mean to them and then you force them to dump you and then you're not the bad person we do that all the time sometimes we can't do something and we get really really sick because then you have an excuse and you are genuinely sick don't get me wrong this is not a make up sick you know acting sick I've seen people produce outstanding injuries and pain in their bodies in orderto avoid emotionally fronting up to something I've seen it over and over again your body does not lie it will not it simply will not allow your emotion to state stored in there and hidden we find ways constantly to create negative situations we start hating people at work because then we go home and tell our spouse how bad these people are and then we treated badly and then I'll spell says you can leave and I'll support you we do things like that human nature is unbelievable I think we're the most clever remarkable human being behavior is just outrageous however we don't need thio create negative situations to force change you can change it anytime but it's almost impossible to why when is enough you know when is enough money in your savings account enough to leave that job you don't like witness enough off a stagnant relationship to leave it behind when is it enough to have a friend that takes and takes and takes and takes that you get nothing from to stand up for yourself and say enough I don't get anything back from this friendship when is it enough it's never enough sometimes if we create situations that in those relationships it's not our fault it just happened and then we don't to take responsibility for it the one thing I learned in business was to man up and I'm saying that is a woman in business man up you know what is it you've got a wishbone where your bet by and should be something like that I read it on instagram the other day your wish by and I wished this pace and didn't it mean up business is business may not that's a fisting I teach women in business is man up men definitely have more logical way of confronting although it doesn't make them better at it it's just more logical than women we tend to get all emotional and bitch about it and go bad on all the wrong ways but the truth is you must be a suit if you learn you must learn to be assertive somebody posted in bed with sue the other dan I don't have a problem saying this I'm sorry if it offends you but you did post it in a group with seventeen thousand people on it so I'm going to assume it's not a secret that they didn't like a makeup artist and they wanted to face them out how should they do this and people said it too right well just tell here that you you're going to hire lots of different people and I think you could just tell her very gently that she's not quite at the skill level that you would like her to be it and she will upscale himself you will learn a sort of nursery responsibilities a business aina she will know the truth you would have been honest there would be no ill feeling and the street kind of came to a halt and I wondered if people were confronted by this and then it occurred to me we have a look a lot of emotional dishonesty a lot it's easier to make up a lie than to tell that girl that she wasn't doing a good enough job and it's so horrible and we've all done it we all do it in both in their conversation nikki and I had a conversation where we realized that we hadn't confronted someone and l working life in both of our businesses that we needed to speak to that we should have told the truth to and in getting annoyed about that three day we both acknowledged that we weren't doing it and like society doesn't encourage you to do that death every time I feel like I have an honest conversation with someone and tell me what I'm thinking people get megan offended they get bent out of shape and a lot of its delivery if you if your delivery is not right and people you know that screws it all up true but you know what nicky bought at the same point in I said to nicky okay let's do a dialogue where I confront you about something but I only own my part in it so instead of saying you didn't do this you didn't do this you made me feel like this you made me feel like this you made me feel like that then you did this thing you did this I'm blaming blaming blaming blaming you but if I was to say I'm so gutted because I really I need you to be at a highest gil level and you're not quite the yet so I have employed or found somebody that didn't beat a skill level than you and saying that this is what I think you were incredible at so I need somebody that's going to really bring it to the table what I loved about you is you're always early you're always well dressed and I love the way you spoke to my client so if you want to go on up skill yourself due to more training I'd happily look atyou again in a few months but right now you know I mean there's always a way to own what you do or how about instead of you did this when you said that to me I felt this way I'm gonna own net and I know that I maybe shouldn't have and it's taught me a great lesson but it really hurt my feelings that saying me me me me I'm taking responsibility for something that you did hurt me but it's not blaming you I know I mean that's the delivery well it's easy to say that but it's a whole other thing to be able to do that I practice that you have another practice and it's really hard to do I think people the time I'm very direct I don't realize that I have seen people until afterwards when they tell me I've offended them I always think to myself the most interesting thing about me is you could be offensive towards mei and I would take it as a lesson so I guess I look at other people the same there are very dental people in this world that you have seemed very very easily I people have followed me I've offended them they unfollowed may and now I'm like I wonder what I did wrong to here and then I think back and I can't think of what I did but clearly I did something wrong and so they're either fainted by something have donald seaton I mean I height that feeling but that's differently who I am but I'm and I do try to be aware of it and I tried you know be conscious of it because I think it's really really important and I want to go and hit people's feelings all the time it just it does happen but really they're a suit of nest emotional honesty I feel like it's a huge important part this is a slide that I put up because we talked about it already um somebody tweeted it what you're going through right now what is it teaching you I want you to apply that to illness to grief too anything if that's a question you could ask right now and you're locked in a hell over something or you are struggling and I can only tell you everything that I've been through in terms of struggling if I had looked back to this question I could find the listen in everything I've been through yeah I could tell you which is probably why I moved through each listen I could tell you what I learned from each listen and I always think to myself what do you learning right now because this keeps coming up and if it keeps coming up it's showing you something that you need to know quote something along the lines of yeah if you you'll keep getting it you'll keep getting the lesson over and over if you haven't learned yeah I think a cat told said you will release an identity when you move through it when you no longer need it so let's talk about so I don't want to go through some more slides I've got I've got a couple of here that I just want to talk about one of them is this I want to talk about the smack down um I thought long and hard about showing this I got approached by a woman who came up to me in life and w p b in vegas when I did the fear talk so two years ago a year and a half ago eighteen months ago and she was kind of shaking and crying and I said to her what's wrong and she said you taught a class on video and you see it go make videos so I took five thousand dollars out of my savings account I went to a videographer I gave him five thousand dollars I said make a video like this one which is like what you made and he made a video like it and it was kind of a rip off off one of my videos to a point where is it was a pretty obvious rip off I mean it was you know I saw it and I and she some photographers put it on a private three and just ripped on here like nobody's business in somebody in that tree and sent it to her so she's reading a thread about yourself I've read a few threads about myself now now I don't read them because it's just anonymous commenting so at the end of the day except for it's not anonymous because it's on facebook what they did to this woman on that thread was just so cruel and she gave up stop shooting gave up your business but she was shaking because she said to me you told me to go and make a video and I went and made a video and I was like okay I did I did I said go on make a video go make a video like this one I didn't mean like this one but again was a good idea so why not I've seen people just smacked down so badly like that they just get tourney apart and that's it they're just sitting at home crying and hurting and how do you come back from that and so she was asking me how does she come back from that and I said well the first thing I would do is confront the smackdown and I would seem to me the video and I'll post it oh post it and we'll talk about what is copying what is the mistake you made and you can own up to the mistake you made I shouldn't have just hid copy this video you know maybe you can own up to the industry maybe you khun say sorry or maybe just maybe you can just get over it it's used today's fish and chip paper but to her it's not today's news is her life and you just no getting over and she's just lost all what's heartbreaking about that is you know she's lost her dream of being a photographer because she really tried to put herself out there and she got smacked down heavy how would you respond to that I mean at the end of the day we are by nature we have this equilibrium and we've gotta maintain unequal equilibrium off humble credited and ego I'm learning about myself and I'm getting better and I'm seeing myself is bitter and I'm growing and it's sort of an even flow and it's very easy to get stuck in the ego and get smacked down for it but for every smackdown I've ever had I kind of have always looked at it like an equilibrium that there was always an equal balance of push up so maybe the people that smack you down see the push up and they don't like it um I can tell you a fact whenever I posed to shoot that gets a really big hit a really like in the thousands the next shoot I post get to smack down and I don't know whether people see the big post going viral in there like it's not even that good and then they wait till the shooting I get the smackdown but I know every time I posed to really full on shoot that gets a really big post I'm going to follow it up with a smackdown and I've been watching in bed with sue and lately people have been posting and they got quite an instant reaction so they quickly jumped on a posted two more shoots and they got the smack down on the second and third and it was kind of like up down down there you go and I watched this happen and there is an equilibrium there whether it exists in your own ego and your attracted or whether the audience keeps it rial I mean I have to keep it really all the time in order to keep balance you know people see me the most extraordinary emails like it everything from I have hated you from the day you first did your fierce creative live and I still do and then another kid to me the other day that I envy you and I was like oh do I say thank you I don't know I think that q I liked you better when you were fat and then I got e mails when I was fat saying you're really fat so I was like do I get the nerd away not get in a door I knock you what people think and just be myself I mean you get this cross section ofthe love and hate but I'm going to say this I tell my friends that all the time I got one hundred thirteen thousand followers on my facebook page if I was to put one hundred thirteen thousand people in an in a stadium in one stadium all of my fellow is how many would you like how many mean people would be in there how many pegs what's the percentage cross ratio of the number of people that's what you're dealing with on your social media really really good to know because I I personally struggled too you know even start a block like I'm one of those persons things I'm not going to start it because that's not for me but realized the importance of it but to realize that if I do decide to launch and when I do um I'm going to get you know the up up smackdown on dh that's important because that easily make me just give up shortly after I start but knowing that that may be coming in the horizon is this key you could you can guarantee you're gonna get us make down I am somebody said to me when you blow up with an audience they push push push you up and then they start to pull pull pull down that is so true and not true like I never saw it is being pushed up and I never saw it is being pulled down I really quite the other day that said we love to support the underdog but when was the last time he supported someone more successful than you why I have this incredible support on my facebook page I've got to be the luckiest person alive I post something in the support than feedback I get is so consistent people will stop and leave a positive comment and there might be one negative comment in you know two hundred positive comments it blows my mind that people of that kind and I love that I'm so lucky and year the negative ones come in but they never in the same ratio you know but I do expect that it's going to hurt comes out of nowhere I call them drive by shootings especially in there on twitter because you don't get the number plate you just get shot and really shocked you and it hits and you were always sort of outside of restaurant drive by shooting yeah you know it's good for your clients when you get shot down I mean if this is how it is out in the world yeah toughen up your skin a little bit for when your client shuts you down or when they don't like your work or when they don't want to hire you and then think about the stadium have you ever been on a date with someone that you didn't like and they like to you and then at that awkward moment when they're like we should take this to the next level and you're like no I'd be happy if I never saw you again you know that is the most horrible situation to be in and yet you know you've got to say it you've got to say it because it's like oh no now I'm right in front of you and you're like tio and by next level what do you mean by that despite the a good analogy for your box because it feel the kind of person that says yeah call me call me some time don't call me yeah you know there's there's women that we'll stand up and say no I'm not interested and then there's other one mostly I'll just I'll just never answer him again yeah but guys in the same yeah but that's a block that's like you're not facing you're not being honest you know emotionally honest not being emotionally honest oh boy I feel story coming on now I tried to keep my dating life off creative live oh thanks slide right along

Class Description

Sue Bryce's 28 Days is the all-in-one portrait photography class that teaches you posing, shooting, marketing, selling, and everything else you need to know to run a successful contemporary portrait photography business. 

This series begins with two sessions of intense instruction on business, pricing, and overcoming your fears. Following the kickoff, Sue delivers short sessions exploring 28 different topics essential to any successful portrait photography studio. Sue covers flow posing, connecting with clients, posing and shooting groups, marketing to your key demographic, sales, and more.

In this comprehensive series you'll learn Sue's inspiring approach to styling, posing, marketing, selling and so much more!


1Teaching 2 Photographers in 28 Days
2First 2 Years: The Truth
3Rate Your Business
4Year One in Business
128 Challenges
3Price & Value
4Checklist, Challenges, and Next Steps
1Day 1: The Natural Light Studio
1Day 2: Mapping Your Set and Outfits
1Day 3: One Composition - Five Poses
1Day 4: Flow Posing
1Day 5: Posing Couples
1Day 6: Capturing Beautiful Connection & Expression
1Day 7: The Rules - Chin, Shoulders, Hands
1First Weekly Q&A Session
2Day 8: Rules - Hourglass, Body Language, Asymmetry, Connection
1Day 9: Styling & Wardrobe
1Day 10: Shooting Curves
1Day 11: Posing & Shooting - Groups of 2, 3, and 4
1Day 12: Posing & Shooting Families
1Day 13: Products & Price List
1Day 14: Marketing & Shooting the Before & After
1Day 15: Phone Coaching & Scripting
1Second Weekly Q&A Session
2Day 16: Posing Young Teens
1Day 17: Marketing & Shooting - Family First Demographic
1Day 18: The Corporate Headshot
1Day 19: Glamour Shoot on Location & Shooting with Flare
2Photoshop Video: Glamour Shoot on Location & Shooting with Flare
1Day 20: Photoshop - Warping & the Two Minute Rule
1Day 21: Posing Mothers & Daughters
1Third Weekly Q&A Session
2Day 22: Marketing & Shooting - 50 & Fabulous Demographic
1Day 23: Shooting into the Backlight
2Bonus: Shooting into the Backlight
1Day 24: Marketing & Shooting - Girl Power Demographic (18-30s)
2Photoshop Video: Girl Power Demographic (18-30s)
1Day 25: The Beauty Shot
2Bonus: Vintage Backdrop
1Day 26: Marketing & Shooting - Independent Women Demographic
1Day 27: Sales & Production
1Day 28: Posing Men
1Bonus: Pricing
3Photography, Style, Brand, and Price Part 1
4Photography, Style, Brand, and Price Part 2
5Marketing Part 1
6Marketing Part 2
7Money: What's Blocking You?
8Bonus: The Folio Shoot
1Photo Critiques Images 1 through 10
2Photo Critiques Images 11 through 27
3Photo Critiques Images 28 through 45
4Photo Critiques Images 47 through 67
5Photo Critiques Images 68 through 84
6Photo Critiques Images 85 through 105
7Photo Critiques Images 106 through 130
8Photo Critiques Images 131 through 141
9Photo Critiques Images 142 through 167
10Photo Critiques Images 168 through 197
11Photo Critiques Images 198 through 216
1Identify Your Challenges
2Identify Your Strengths
3Getting Started Q&A
4Rate Your Business
5Marketing Vs Pricing
6Facing Fear
7The 28 Day Study Group
8Selling Points
9Interview with Susan Stripling
10Emotional Honesty
1Sue's Evolution
228 Days Review
3Student Pitches
428 Days Testimonial: Mapuana Reed
5How to Pitch: Starting a Conversation
6Your Block: Seeing is What You're Being
7Your Block: Valuing and Receiving
8Building Confidence: Your Own Stories
9Building Confidence: Your Self Worth
10Pitching An Experience
11Pitching An Experience: Your Intentions
12Pitching An Experience: Social Media
13Final Thoughts