Creative Advertising for Small Business Owners

Lesson Info

How to Ride a Trend

This course is part of the Turn Your Etsy® Shop Into a Sales Machine Bundle.

Once you’ve established your Etsy® storefront, you can focus on expanding your brand recognition, acquiring new customers, and adding new products. A successful advertising campaign that targets new customers with precision can kickstart your growth, and lend your marketing strategy new energy and direction.

Lisa Jacobs will show you that simple, well-planned advertising campaigns aren’t just for large brands - they’re essential to build out small businesses, as well. Join this class to learn:

• How and when to build an ad campaign into your marketing strategy
• How to create a successful ad campaign that attracts the right customers
• Where and how to advertise your products

Etsy® is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Lessons

Advertise Your Etsy® Shop
When to Add Advertising
Build An Ad Strategy
What Type of Ad Should You Run?
Create Your First Ad Campaign
How to Ride a Trend
How to Write An Ad
Attract the Right Customers
Set Your Advertising Budget
Example of An Ad Campaign That Won