Craft & Maker > Business > Creative Advertising For Small Business Owners > How To Ride A Trend

Creative Advertising for Small Business Owners

Lesson 6 of 10

How to Ride a Trend

 

Creative Advertising for Small Business Owners

Lesson 6 of 10

How to Ride a Trend

 

Lesson Info

How to Ride a Trend

Class Description


This course is part of the Turn Your Etsy® Shop Into a Sales Machine Bundle.


Once you’ve established your Etsy® storefront, you can focus on expanding your brand recognition, acquiring new customers, and adding new products. A successful advertising campaign that targets new customers with precision can kickstart your growth, and lend your marketing strategy new energy and direction.


Lisa Jacobs will show you that simple, well-planned advertising campaigns aren’t just for large brands - they’re essential to build out small businesses, as well. Join this class to learn:

  • How and when to build an ad campaign into your marketing strategy
  • How to create a successful ad campaign that attracts the right customers
  • Where and how to advertise your products
Etsy® is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers.

Lessons

  1. Advertise Your Etsy® Shop
  2. When to Add Advertising
  3. Build An Ad Strategy
  4. What Type of Ad Should You Run?
  5. Create Your First Ad Campaign
  6. How to Ride a Trend
  7. How to Write An Ad
  8. Attract the Right Customers
  9. Set Your Advertising Budget
  10. Example of An Ad Campaign That Won

Reviews

Julz P
 

Great for product based businesses who use Etsy to sell, I still found it useful and enjoy Lisa's style, thanks Lisa!

Neha Shah