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Fashion Design: Start to Finish

Lesson 27 of 47

Display, Data and Design

Jay Calderin

Fashion Design: Start to Finish

Jay Calderin

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Lesson Info

27. Display, Data and Design


Class Trailer

Fashion Design Inspiration: Where to Begin

1 Intro to Fashion Design Inspiration: Where to Begin 04:10 2 Why Create a Moodboard? 12:03 3 Student Mood Boards 24:59 4 Fashion Inspiration Resources 09:54 5 Learn from the Masters of Fashion 23:32 6 Explore New Fashion Frontiers 06:52 7 Why Narrow Your Focus? 19:48
8 Find a Fashion Specialty 11:18 9 Craft a Collection 31:37 10 Learn to Edit 12:32

Making Fashion: Draw, Draft and Sew

11 Intro to Making Fashion: Draw, Draft and Sew 04:07 12 Why Start with a Sketch? 07:11 13 Drawing: Draw Your Muse 35:41 14 Drawing: Sketch a Figure and Define a Silhouette 19:07 15 Drawing: Render Color 10:56 16 Drawing: Add Texture, Patterns, and Details 12:58 17 Pattern Draping: Working with Muslin 06:14 18 Pattern Draping: Drape a Basic Form 25:44 19 Pattern Draping: Drape Folds 05:43 20 Pattern Draping: Experiment with Style Lines 06:21 21 Pattern Flat: Create and True a Pattern 09:31 22 Draping and Patterning Recap 05:55 23 Constructing Clothes: Put it Together 09:51 24 Constructing Clothes: Make it Special and Finish Well 07:22

Fashion Marketing and Branding

25 Intro to Fashion Marketing and Branding 04:55 26 Explore Your Audience 33:41 27 Display, Data and Design 04:28 28 Share Your Work 05:44 29 Find Your Following 09:45 30 Inform Your Brand 14:51 31 Build Your Business Model 14:34 32 Why Tell Your Fashion Story? 28:25 33 Establish Relationships 17:27 34 Be Ready for Change 25:12

Produce a Fashion Show

35 Intro to Produce a Fashion Show 01:12 36 The Fashion Show: Why? When? How? 06:13 37 Pre-Show: Develop a Fashion Show Concept 23:46 38 Pre-Show: Build a Team 22:09 39 Pre-Show: Create a Timeline and Checklist 22:45 40 Day of Show: Backstage Strategy 14:06 41 Show: Working with Front of House 18:43 42 Show: Scheduling Run of Show 17:12 43 Show: Breaking Down the Event 19:30 44 Post-Show: Increasing Your Audience 10:06 45 Post-Show: PR for Fashion Shows 04:16 46 Post-Show: Dealing with Downtime 04:54 47 Fashion Design: Start to Finish - Wrap Up 05:30

Lesson Info

Display, Data and Design

So getting back to our display data and design they're a couple of tools we want to use for displaying our work and have one example here is a very basic little presentation folder go and with basic sheets that you would put your work into and they come in all different sizes obviously you could get really expensive portfolios but these air I love these because their volume and a lot of times when it comes to your party folio probably the most important thing is compartmentalization you don't want to show everything you khun due in one portfolio because it just gets overwhelming and you may be talented it'll producing a lot of different things so you want to think this's my bridle right on the show evening where in bridal and whatever you know when that person is in that mindset but you may be doing kids kids where and that will have a different flavour it will be fun and playful and you and there's no saying that you can't take a couple of volumes with you to a job interview or to a p...

roject because you can give them it applies to what you're approaching them for then there's also the digital portfolio and I think the most important part about this is thinking about the layout because it's different than a physical portfolio so you want to think about how you're going to organize the information and the images and you know like it's, really about web design there a lot of great template the templates out there, but I would suggest also that you consider collaborating with someone who is at that same stages you who's maybe web designing and wants to take on a more creative challenge because a lot of people go, oh, I love the chance to do a fashion website and collaborate with them on terms of what it looks like and how easy it is to navigate all those kinds of good things. The studio this is key because you want to figure out what is your environment in your studio, where your student you're probably working on your living room floor, so you're not gonna have that chance, but maybe you're trying to fight figure out places where you can show people your process, but someone who's more established can say can can think about what do people feel when I walk into this space? Because it is a display space, even though it might be a working display space that we have the actual showroom where, um, a buyer on your behalf is showing your work. So how does your work look when it's all broken up? You know you're selling a whole collection when you send it down the runway it's all outfits, but in a buyer's showroom. It'll be broken up into the tops into the pants, and they even have sort of like racks. We'll start to play and mix and match for the buyer so that they can imagine it in different ways. So you want to think about what does that feel like? Is it a rustic showroom isn't very polished and marble in glass and mirrors like what would be a great space to represent you? And then, of course, the store often you don't have. In the beginning, you may not have a lot of control of how your work is displayed eventually, when you build a brand name, sometimes you can have boutiques within a store like a department stores. But remember that hanger appeal not everything of yours is going to put on a dress form, it might not be prioritized, so hanger appeal is very important. So if you're doing I mean madeline via nay, we mentioned in one of the other classes about the whole bias straight by a straight dresses on the hanger could look like rags, you know, just like they just are limp and they looked like nothing until you have filled them out. And then, of course, the online shopping experience, this is a little different because people can't touch and try on, so you want to give them all the information you can to make that easier, and you guys know, I mean, everyone has who has shopped online. You know what you look for, so it's a good place to go, always looking for. Wow. They're not giving me information that I need about the fit, you know, they'll say, this is a large shirt. What does that mean? Because from brand to brand, that could be a whole different thing.

Class Description

Interested in the world of fashion? Even if you're not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week. 

In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines. 
Learn to navigate through the design process, from conceiving a garment to marketing it.

The various phases of fashion design will be covered, including:

  • research and mood boards, collections and trends
  • sketching, draping, pattern making, construction 
  • branding, marketing, and industry positioning

Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.



Jay is a rare gem in the world of instructors. He has the perfect balance of information, examples, and hands on visuals. He included his students in the teaching process. They were not just the audience. Even the viewers were encouraged to participate! I loved his teaching style and enthusiasm as well as the content of information he shared with us. He covered a vast amount of information and led us at a pace that was very easy to follow. It reaffirmed my love of fashion as well as designing new ideas. This class was inspiring and motivating. If you are even the slightest bit curious about Fashion Design, constructing patterns, or even drawing models, this class is for you. It was all encompassing for an overview of Fashion Design from start to finish. Jay has an easygoing manner that you will want to watch him again and again. A great resource for your library. I can't wait to see him again in the Creative Live classroom!. Good luck to Jay and all his endeavors! Thank you Creative Live for providing yet another great learning opportunity for an international audience.

Michelle B

This is day one of Jays class and I am already hooked and purchased this class. Jay is an awesome instructor. He explains everything in easy to understand terms. He explained things that I have bought books to learn and didn't in one easy lesson. I recommend this class for anyone that has a interest in Fashion design or even learning to draw models for anything you need to sketch out. I hope Creative Live will bring Jay back for more classes. Jay is a instructor also worth having in your tool box of CL classes to refer back to for learning and inspiration! Thank You Jay for sharing your knowledge with us!!


I agree with everything that michelle-b said in her review of this class, and will add that I can tell that he is an instructor who not only knows his subject matter, but has excellent teaching skills. He is very engaged with his students, and focused on making sure that they get what he is telling/showing them. He also has the rare gift of distilling a complex subject down to its essence and teaching it in a simplified form that gives the student a good overview of the basics, and somehow also gives the student insight into more of the subject’s depth than he actually says in words. This broader understanding of the subject empowers the student to proceed on a much higher level than would be possible after taking any other course overview. Even more amazing is that the lessons covered in this way could be (and are) full courses in themselves elsewhere, but were merely segments of this two-day CL class. For this reason, if I ever got a chance to take one of Jay’s classes at the School of Fashion Design, I would take it in an instant. I too bought this class by the end of Day 1. For me, the segments on sketching and drafting alone were worth the $69, and the rest is bonus.