Display, Data and Design
So getting back to our display data and design they're a couple of tools we want to use for displaying our work and have one example here is a very basic little presentation folder go and with basic sheets that you would put your work into and they come in all different sizes obviously you could get really expensive portfolios but these air I love these because their volume and a lot of times when it comes to your party folio probably the most important thing is compartmentalization you don't want to show everything you khun due in one portfolio because it just gets overwhelming and you may be talented it'll producing a lot of different things so you want to think this's my bridle right on the show evening where in bridal and whatever you know when that person is in that mindset but you may be doing kids kids where and that will have a different flavour it will be fun and playful and you and there's no saying that you can't take a couple of volumes with you to a job interview or to a p...
roject because you can give them it applies to what you're approaching them for then there's also the digital portfolio and I think the most important part about this is thinking about the layout because it's different than a physical portfolio so you want to think about how you're going to organize the information and the images and you know like it's, really about web design there a lot of great template the templates out there, but I would suggest also that you consider collaborating with someone who is at that same stages you who's maybe web designing and wants to take on a more creative challenge because a lot of people go, oh, I love the chance to do a fashion website and collaborate with them on terms of what it looks like and how easy it is to navigate all those kinds of good things. The studio this is key because you want to figure out what is your environment in your studio, where your student you're probably working on your living room floor, so you're not gonna have that chance, but maybe you're trying to fight figure out places where you can show people your process, but someone who's more established can say can can think about what do people feel when I walk into this space? Because it is a display space, even though it might be a working display space that we have the actual showroom where, um, a buyer on your behalf is showing your work. So how does your work look when it's all broken up? You know you're selling a whole collection when you send it down the runway it's all outfits, but in a buyer's showroom. It'll be broken up into the tops into the pants, and they even have sort of like racks. We'll start to play and mix and match for the buyer so that they can imagine it in different ways. So you want to think about what does that feel like? Is it a rustic showroom isn't very polished and marble in glass and mirrors like what would be a great space to represent you? And then, of course, the store often you don't have. In the beginning, you may not have a lot of control of how your work is displayed eventually, when you build a brand name, sometimes you can have boutiques within a store like a department stores. But remember that hanger appeal not everything of yours is going to put on a dress form, it might not be prioritized, so hanger appeal is very important. So if you're doing I mean madeline via nay, we mentioned in one of the other classes about the whole bias straight by a straight dresses on the hanger could look like rags, you know, just like they just are limp and they looked like nothing until you have filled them out. And then, of course, the online shopping experience, this is a little different because people can't touch and try on, so you want to give them all the information you can to make that easier, and you guys know, I mean, everyone has who has shopped online. You know what you look for, so it's a good place to go, always looking for. Wow. They're not giving me information that I need about the fit, you know, they'll say, this is a large shirt. What does that mean? Because from brand to brand, that could be a whole different thing.
Interested in the world of fashion? Even if you're not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week.
In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines.
Learn to navigate through the design process, from conceiving a garment to marketing it.
The various phases of fashion design will be covered, including:
- research and mood boards, collections and trends
- sketching, draping, pattern making, construction
- branding, marketing, and industry positioning
Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.