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Fashion Design: Start to Finish

Lesson 36 of 47

The Fashion Show: Why? When? How?

Jay Calderin

Fashion Design: Start to Finish

Jay Calderin

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Lesson Info

36. The Fashion Show: Why? When? How?


Class Trailer

Fashion Design Inspiration: Where to Begin

1 Intro to Fashion Design Inspiration: Where to Begin 04:10 2 Why Create a Moodboard? 12:03 3 Student Mood Boards 24:59 4 Fashion Inspiration Resources 09:54 5 Learn from the Masters of Fashion 23:32 6 Explore New Fashion Frontiers 06:52 7 Why Narrow Your Focus? 19:48
8 Find a Fashion Specialty 11:18 9 Craft a Collection 31:37 10 Learn to Edit 12:32

Making Fashion: Draw, Draft and Sew

11 Intro to Making Fashion: Draw, Draft and Sew 04:07 12 Why Start with a Sketch? 07:11 13 Drawing: Draw Your Muse 35:41 14 Drawing: Sketch a Figure and Define a Silhouette 19:07 15 Drawing: Render Color 10:56 16 Drawing: Add Texture, Patterns, and Details 12:58 17 Pattern Draping: Working with Muslin 06:14 18 Pattern Draping: Drape a Basic Form 25:44 19 Pattern Draping: Drape Folds 05:43 20 Pattern Draping: Experiment with Style Lines 06:21 21 Pattern Flat: Create and True a Pattern 09:31 22 Draping and Patterning Recap 05:55 23 Constructing Clothes: Put it Together 09:51 24 Constructing Clothes: Make it Special and Finish Well 07:22

Fashion Marketing and Branding

25 Intro to Fashion Marketing and Branding 04:55 26 Explore Your Audience 33:41 27 Display, Data and Design 04:28 28 Share Your Work 05:44 29 Find Your Following 09:45 30 Inform Your Brand 14:51 31 Build Your Business Model 14:34 32 Why Tell Your Fashion Story? 28:25 33 Establish Relationships 17:27 34 Be Ready for Change 25:12

Produce a Fashion Show

35 Intro to Produce a Fashion Show 01:12 36 The Fashion Show: Why? When? How? 06:13 37 Pre-Show: Develop a Fashion Show Concept 23:46 38 Pre-Show: Build a Team 22:09 39 Pre-Show: Create a Timeline and Checklist 22:45 40 Day of Show: Backstage Strategy 14:06 41 Show: Working with Front of House 18:43 42 Show: Scheduling Run of Show 17:12 43 Show: Breaking Down the Event 19:30 44 Post-Show: Increasing Your Audience 10:06 45 Post-Show: PR for Fashion Shows 04:16 46 Post-Show: Dealing with Downtime 04:54 47 Fashion Design: Start to Finish - Wrap Up 05:30

Lesson Info

The Fashion Show: Why? When? How?

I have this picture up this is very nostalgic for me because it's a picture of so many designers and models and makeup and hair people all who worked on fashion one year and I'm actually there in the middle, the skinny, bare faced one sitting on the ground, I looked like I was twelve, but it was nineteen, ninety nine and this is a little nostalgia because I'm really proud of our origins but also to emphasize how important this community is and the's building these teams and knowing that a fashion show just takes there's no way to get around having an incredible amount of people involved, whether you know, whether you're heading them up or someone's doing it for you or you're just involved, you know, you're just a guest designer in a show I think it's a really important thing to respect the sheer scope of what's involved. So that's, why we wanted to kind of break it down today and and allow you to address all those issues so that you can create your own fashion show when you're ready fo...

r it. All right? So as we said, it's the why, the when and the how so I've broken it down into three particular ones, so for the y the simplest question you want to ask yourself, is it a personal reason or professional reason, a business reason and here I think that what we're weighing is, you know, is it something we want to feel? Do we feel like we need a little glory like you mentioned? You know, that sense of people are celebrating me and my work by coming to fashion show because that's that's perfectly valid, you know, we we work hard, like, you know, all year gearing up for this and having a moment, we kind of kind of celebrate what you do is really exciting, but if you approach it from a business point of view yourself, how is this valuable to your plans for, for the business of fashion design? Then I think you end up having to answer a whole lot of other questions, and I think they could be really helpful because in the end it the fashion show is this huge investment in time and resource is so you don't want to do that for a twenty minute or ten minute or however long the fashion show is you want to be fruitful and provide additional things and experiences and content that you can extend the life of the experience afterwards, we'll talk a little bit about that later, so the second one is the when and this is are you on the calendar or are you off? And by that I mean, we know that um sometimes from a business standpoint, we need to be on the calendar in order teo connect with people early enough, for instance, that are going to be buying and selling your clothes after the fact so the big industry shows usually happen ah, head of season, so in february, the shows will be showing fall merchandise and and giving that sort of that buffer of time. But sometimes fashion shows, you know, that's the business point, but then one of the entertainment value of fashion shows or promotional value of fashion shows can come at any time of year, and they can attach to any situation, because sometimes we forget that most of the general public looks at fashion in two ways shopping and the entertainment value. So there are people who the show's air just merely entertainment like going to the theater, and then they leave and they don't give it a second thought it was fun that was great, it was exciting, and it was all about the experience. So ah lot of designers walk into the idea. I mean, you know, go into the process of creating a fashion show thinking this is going to solve all their problems, you know, they're going to have buyers, they're goingto have press the truth of the matter is that in most major cities that air fashion cities yes, the buyers and the press are probably there, but when it comes to regional areas and we've learned this in boston it's not about that it may be the fantasy, but the rial value of it is connecting with your audience locally because anyone who's thinking about buying you know, globally and that kind of stuff is going to be going to the major hubs. So although it would be nice if we got buyers and press from all around the world coming in what we really need to concentrate when we're doing fashion shows either elect for charities or, you know, like in our local communities any given time of the year is how are we connecting and maybe building a customer base? So that kind of speaks to when you do it because for some people they want to see a fashion show and they want to buy it the same day or that in that season. So in september there may be a fashion show, and in boston we have designers who show on both timetables they'll show in season which will be so that that customer could in theory go to that show ruler that shop and buy the next week and other people are predicting are projecting for the next season so that they have for the buyers that need that lead time or not just even the buyers but sometimes the press you know, magazines need a long lead time, any kind of promotional thing. So, again, this strategy of when is very, very important because they're not created equal. And then do you have? The resource? Is this one seems pretty simple enough. But after we go through the checklist, I think everyone's going to wonder if they have the resource is, and it doesn't mean always money. But actually, do you have the talent, the talents, all the creative talent and on logistical talent to make things happen?

Class Description

Interested in the world of fashion? Even if you're not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week. 

In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines. 
Learn to navigate through the design process, from conceiving a garment to marketing it.

The various phases of fashion design will be covered, including:

  • research and mood boards, collections and trends
  • sketching, draping, pattern making, construction 
  • branding, marketing, and industry positioning

Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.



Jay is a rare gem in the world of instructors. He has the perfect balance of information, examples, and hands on visuals. He included his students in the teaching process. They were not just the audience. Even the viewers were encouraged to participate! I loved his teaching style and enthusiasm as well as the content of information he shared with us. He covered a vast amount of information and led us at a pace that was very easy to follow. It reaffirmed my love of fashion as well as designing new ideas. This class was inspiring and motivating. If you are even the slightest bit curious about Fashion Design, constructing patterns, or even drawing models, this class is for you. It was all encompassing for an overview of Fashion Design from start to finish. Jay has an easygoing manner that you will want to watch him again and again. A great resource for your library. I can't wait to see him again in the Creative Live classroom!. Good luck to Jay and all his endeavors! Thank you Creative Live for providing yet another great learning opportunity for an international audience.

Michelle B

This is day one of Jays class and I am already hooked and purchased this class. Jay is an awesome instructor. He explains everything in easy to understand terms. He explained things that I have bought books to learn and didn't in one easy lesson. I recommend this class for anyone that has a interest in Fashion design or even learning to draw models for anything you need to sketch out. I hope Creative Live will bring Jay back for more classes. Jay is a instructor also worth having in your tool box of CL classes to refer back to for learning and inspiration! Thank You Jay for sharing your knowledge with us!!


I agree with everything that michelle-b said in her review of this class, and will add that I can tell that he is an instructor who not only knows his subject matter, but has excellent teaching skills. He is very engaged with his students, and focused on making sure that they get what he is telling/showing them. He also has the rare gift of distilling a complex subject down to its essence and teaching it in a simplified form that gives the student a good overview of the basics, and somehow also gives the student insight into more of the subject’s depth than he actually says in words. This broader understanding of the subject empowers the student to proceed on a much higher level than would be possible after taking any other course overview. Even more amazing is that the lessons covered in this way could be (and are) full courses in themselves elsewhere, but were merely segments of this two-day CL class. For this reason, if I ever got a chance to take one of Jay’s classes at the School of Fashion Design, I would take it in an instant. I too bought this class by the end of Day 1. For me, the segments on sketching and drafting alone were worth the $69, and the rest is bonus.