Share Your Work
Sharing your work and we talked a little bit about customer profiles, so the demographics and the psycho graphics the behavior, the age group we talked about that in terms of focusing on a target audience, I usually recommend about ten year block and body you brought up the whole issue of your customer that's a major concern. So how are they going to actually feel in your garments? Because we kind of take it for granted because we've designed something fabulous, but how does it actually feel? I mean, for a guy who's doing women's where that's a major issue, I don't know how it feels, so I need to really collect information and ask I remember when I was first designing as a teenager, my mom was the best sort of grounding force because she would go that's nice, but can she sit in that, you know, can she is she going to be out of breath because that looks so tight? You know she'd really be grounding, so you want to get that kind of information gender? We talked a little bit about this in ...
terms of who's wearing what and how like menswear might be influencing women's wear and you know, where does this come into play in your equation there's no right or wrong, but where does it come in for you and then culture I always give the example I'm hispanic latino from puerto rico I was born in new york but that's my heritage and I remember when I was first learning fashion design I would not design anything red or any kind of sort of flirty dress that's red because I was like I do not want to be thought of and put in that box that I'm the latin designer who does little red party dresses you know on ly because that was a stereotype I had in my own mind of course you get older and I've made some very beautiful red dresses over the so but but those but cultural influences you want to ask yourself what's holding the cup we're back what's holding you back because we have very preconceived notions of what is and isn't right you know and a lot of times they're based on culture and then core or couture this is also very key because you want to ask yourself is when you're talking about connecting is it about basics that you want to provide for that person a real system like we thought we talked about donna karen you know having really practical items even though they're beautiful but they're easy to put together so that represents that lifestyle or is it that couture? Where are the tour kind of influenced work where or bespoke where it's very very special very maybe a little bit more on the theatrical side on dh that experience is a whole different experience because that person is going to wait for their garments they're going to go in for fittings they're going to just the process is going to be is important as the final product so you want to ask yourself where do you stand there and maybe someplace in the middle all right oh this is great another carl quote so one is never overdressed or under dressed with a little bit a little black dress all right so these are questions I would I would challenge you to um just write the questions down so that you know how old is your target customer we talked a little bit about that where does she live and not just not just the actual city but is it north is it east? Is it west? You know we think about the climate all those kinds of things what does she do for work because you need to ask yourself do her does her personal life and her work life are they similar? Can she dress the same in both or does she divides her life into professional and personal and her wardrobes are totally different no, she may wear it all day and all she wants to do at the end of the day is get into something bright and colorful and playful or she may just be doing that might be the baseline for her for everything she wears what kinds of vacations does she take? This is very important because this is where people go to get away from their lives you know they say oh I'm going to have a different life when I go to barbados and o r good skiing so what is it that what is it that really speaks to them in terms of their their leisure time and this is a fun one what music gets her moving because this is so personal and so powerful and there are definitely a lot of cross over where you can connect with someone around music and for you as a designer just a little side toe most designers will work in an environment that has music and it's very specific to what the mood they want to be in you know whether they're being really hyper they'll have something intense something gentler you know, whatever it is that speaks to them but then that can also translate into the experience that you create which we'll talk about later in terms of you know when they walked into the showroom or when they're in our fashion your fashion show what are you how you extending that experience that of the music you love and that they might really respond to and would you say she's classic or avant garde and that speaks to that last thing we just talked about our um are they core core garments or is it couture bespoke
Interested in the world of fashion? Even if you're not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week.
In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines.
Learn to navigate through the design process, from conceiving a garment to marketing it.
The various phases of fashion design will be covered, including:
- research and mood boards, collections and trends
- sketching, draping, pattern making, construction
- branding, marketing, and industry positioning
Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.