Post-Show: PR for Fashion Shows
so PR for fashion shows. Um, the outreach is very important. You want to think about who you're reaching out to and remember that the pressure reaching out to may not be fashion press in Boston. We have, you know, ah, Small, a small group of fashion press people. And we want to think about how do we expand that from a fashion perspective, it could be really about getting to know and researching bloggers in your community that you think would be influential, you know, an impactful. But also you want to think about the again going back to the stories. Do you have a business story that that comes out of your collection, something that you're doing or that you've collaborated on or for your show? Do you have a human interest story? If you're doing Ah charity and there's someone who is benefiting from the work of that charity and you have them in this show or in the audience, those are stories that you can pitch to. Uh, not just a fashion writer, but a human interest writer. So think about ...
the different types of writers there are under a publication. What they focus on it could be that maybe the story. You know, if you've introduced accessories or hats, right? You know you're doing the show is all about this. But then the focus might be on your hats because they stole the show, you know? So that kind of thing is what you want to keep aware of and then also, keep in mind a lot of people think they have to send everything to the press. A lot of the press materials that are sent to the press end up in the round file cabinet, you know? So you want to remember that you want to make it just really easy for them and available for those who do want it. So this is a non line press room is a great thing to add to your website. And even if you don't have a fancy website just having ah, Dropbox, even it could be that simple. Where you give a link to someone who wants to, right. And you've got some images. You've got your head shot. You've got pictures from your recent collection, maybe studio shots that are really clean, maybe editorial shots, that air, you know, on location, maybe runway shots on, but not a whole lot of them, but just the ones that you feel best represent you, but definitely a little bit of a choice. And then a press release for the show. Ah, bio for you. A mission statement for your company. All the basic things you might put in a press kit. You want to have them digital, and you want to make sure that you have that the images are high resolution and, uh, that your your documents are in a format that most people can read. So, pdf probably the easiest. So OK, all right. So, um, just to quickly go around the room, like, other than fashion press what might be a type of writer or press person that you'd reach out to based on what you do Anybody have one? A story that they're telling or well, so, uh, I think there are organizations that maybe not exactly like clubs or something like that, but their organizations that have their own press within that organization, and they would have some interest in what you do. I was thinking about There must be some, you know, comic, con or a lot of public letters and specialty websites. Those are all great. Resource is. It's not like big press, but they get the ball rolling and you have to remember good reporters are going to be scouring those those those resource is. So how are you promoting your show to the public? And what do you think should go into another and press kit? I kind of gave you some of the basics, but there might be things that you want to add. You know, you might have things about the charity you're working with that you think are important because that's a part of your business model. That's just a natural extension of it, and that should go on there, too.