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Fashion Design: Start to Finish

Lesson 12 of 47

Why Start with a Sketch?

Jay Calderin

Fashion Design: Start to Finish

Jay Calderin

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Lesson Info

12. Why Start with a Sketch?


Class Trailer

Fashion Design Inspiration: Where to Begin

1 Intro to Fashion Design Inspiration: Where to Begin 04:10 2 Why Create a Moodboard? 12:03 3 Student Mood Boards 24:59 4 Fashion Inspiration Resources 09:54 5 Learn from the Masters of Fashion 23:32 6 Explore New Fashion Frontiers 06:52 7 Why Narrow Your Focus? 19:48
8 Find a Fashion Specialty 11:18 9 Craft a Collection 31:37 10 Learn to Edit 12:32

Making Fashion: Draw, Draft and Sew

11 Intro to Making Fashion: Draw, Draft and Sew 04:07 12 Why Start with a Sketch? 07:11 13 Drawing: Draw Your Muse 35:41 14 Drawing: Sketch a Figure and Define a Silhouette 19:07 15 Drawing: Render Color 10:56 16 Drawing: Add Texture, Patterns, and Details 12:58 17 Pattern Draping: Working with Muslin 06:14 18 Pattern Draping: Drape a Basic Form 25:44 19 Pattern Draping: Drape Folds 05:43 20 Pattern Draping: Experiment with Style Lines 06:21 21 Pattern Flat: Create and True a Pattern 09:31 22 Draping and Patterning Recap 05:55 23 Constructing Clothes: Put it Together 09:51 24 Constructing Clothes: Make it Special and Finish Well 07:22

Fashion Marketing and Branding

25 Intro to Fashion Marketing and Branding 04:55 26 Explore Your Audience 33:41 27 Display, Data and Design 04:28 28 Share Your Work 05:44 29 Find Your Following 09:45 30 Inform Your Brand 14:51 31 Build Your Business Model 14:34 32 Why Tell Your Fashion Story? 28:25 33 Establish Relationships 17:27 34 Be Ready for Change 25:12

Produce a Fashion Show

35 Intro to Produce a Fashion Show 01:12 36 The Fashion Show: Why? When? How? 06:13 37 Pre-Show: Develop a Fashion Show Concept 23:46 38 Pre-Show: Build a Team 22:09 39 Pre-Show: Create a Timeline and Checklist 22:45 40 Day of Show: Backstage Strategy 14:06 41 Show: Working with Front of House 18:43 42 Show: Scheduling Run of Show 17:12 43 Show: Breaking Down the Event 19:30 44 Post-Show: Increasing Your Audience 10:06 45 Post-Show: PR for Fashion Shows 04:16 46 Post-Show: Dealing with Downtime 04:54 47 Fashion Design: Start to Finish - Wrap Up 05:30

Lesson Info

Why Start with a Sketch?

So why start with a sketch before we actually start sketching? I want to bring to your attention the word sketch in terms of what's, the difference between a sketch and an illustration and on illustration is, uh, it could be a fashion drawing. But the whole goal behind it is advertising and promotion and creating a mood right it's, almost like with fashion photography like you see catalog photographs, which are very clear, the model's not moving. And you can see the clothes. And then you see fashion editorials where, you know she's jumping up in the air and maybe you don't even see the clothes, you know. I mean, they're kind of obscured by something. So with that is the basic difference between the sketch and illustration is, well, that's. Not to say that if you have some drawing skills and put a little flair or start to add them to your menu, your sketches can't be is beautiful. One of the I would say the two things you might want to explore along those lines is learning more about an...

atomy. And taking some life drawing classes those air very simple and they're fun and you can usually do them locally, you know and and in a real relaxed way those things are the things that will allow you to add the little nuances you know, the little special things that you only get after time and familiarity with those things um I also wanted to speak to photography because historically illustration was one of the first ways other than showing the garments to to get people to get excited about them to sell them to promote them. That changed when photography kind of became the fashion and it became a more important tool but nowadays there's return to fashion drying because there are places you can go with a fashion drawing that you can't even go with photography and sometimes they morph together like in a digital format where you could bring in a photograph and then sketch over it and, you know, enhance in ways that you use, you know our techniques. So yes, is there a drawing program that you recommend for a tablet or well, I'm not sure I think they have versions for tablet, but I primarily worked with photoshopping illustrator those are sort of industry standards across the board and we just treated as another tool so basically just a digital tool rather than the pen or the watercolor or whatever we're working with um then we have drawing styles and this is about capturing the style of the designer but also the essence of the customer s o the style in which you drawing and the what you emphasize becomes an important part of your sketch and last but not least the tools and materials that you can use there's no right or wrong there's some suggested tools and I'm going to go over what some of the highlights are of tools that like the basics that you need and why you might choose one over the other in terms of medium so here I'm just showing you a couple of different styles. This is one of my heroes that I learned from one of my first textbooks was using the artwork of steven stepleman he's, a very famous fashion illustrator and this is definitely on the illustration side this is your capturing the essence of a woman you know what? Like what the feel that you want her to feel when she buys the clothes on then our next uh slide has a lot of three very very different styles. One of them is christian brard, who is this incredible illustrator on dh there's he was involved in this incredible fashion project called after the wood and the's beautiful fashion dollars and they created sets and he used to go to two fittings with the women the privilege women in paris and history is definitely more illustration you know about setting a mood the center image on this slide is actually a really fun fashion sketch from one of my students and he was having the hardest time withdrawing for the beginning of the semester and then he realised way said, you know, you have permission to create your own figure, you know, I mean like to create your own you know, who do you want represent and he create created this incredible characters and it allowed him to want dig deeper not like b you know, put off by the whole sketching process and the last one is actually one that I did actually on the computer so this is it looks like it might be by you know by hand but it's actually a computer generated trying and it emphasizes sort of quality of line which we'll talk about it a little bit um here again just example about the photography how vanity fair these air both images from vanity fair this's the early nineteen hundreds and the first one is an illustrated cover which was the standard and then photography took over and then last but not least our supplies and the supplies these air three of the basics that I use every day but students can adopt any kind of, you know, materials that they want to use I'll tell you why I think these are important and how they're useful teo starting someone starting sketching the first one our watercolors watercolors um I think the most useful aspect of watercolors as they allow you to mix and create these incredible layers of transparency in a drawing so for someone on a budget having a basic set of colors you know like some primary colors black, white and I always recommend burnt sienna for for a color for skin tones on dh then with just those and maybe some secondary colors you could do anything so if you just want to start with that that gives you the most versatility pencils were I use in my process to both start a sketch and to finish a sketch to transfer a sketch and to reinforce lines but you can also just use pencils to do your sketches and then markers will give you a great powerful color on the page. But the only drawback to markers as you can see here is if you have a large menu of colors in your collection, that means getting a marker for every single color there's no real mixing I mean you could do a little blending, but it gets kind of expensive, but but if you have a certain palette you're working with for a season it's so where the investment so that kind of lays the groundwork for what we're gonna be doing now we're going to get to the heart of what this section is about, which is making. So we're actually going to be drawing and going through that process.

Class Description

Interested in the world of fashion? Even if you're not an aspiring fashion designer, you’ll enjoy this class. Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design. He is the author of three top-selling books on Fashion Design, and the founder and executive director of Boston Fashion Week. 

In Fashion Design: Start to Finish, Jay Calderin will get you started through hands-on demonstrations and step-by-step guidelines. 
Learn to navigate through the design process, from conceiving a garment to marketing it.

The various phases of fashion design will be covered, including:

  • research and mood boards, collections and trends
  • sketching, draping, pattern making, construction 
  • branding, marketing, and industry positioning

Fashion doesn’t have to be intimidating. This class is a beginners guide to the world of fashion design, led by an industry professional.



Jay is a rare gem in the world of instructors. He has the perfect balance of information, examples, and hands on visuals. He included his students in the teaching process. They were not just the audience. Even the viewers were encouraged to participate! I loved his teaching style and enthusiasm as well as the content of information he shared with us. He covered a vast amount of information and led us at a pace that was very easy to follow. It reaffirmed my love of fashion as well as designing new ideas. This class was inspiring and motivating. If you are even the slightest bit curious about Fashion Design, constructing patterns, or even drawing models, this class is for you. It was all encompassing for an overview of Fashion Design from start to finish. Jay has an easygoing manner that you will want to watch him again and again. A great resource for your library. I can't wait to see him again in the Creative Live classroom!. Good luck to Jay and all his endeavors! Thank you Creative Live for providing yet another great learning opportunity for an international audience.

Michelle B

This is day one of Jays class and I am already hooked and purchased this class. Jay is an awesome instructor. He explains everything in easy to understand terms. He explained things that I have bought books to learn and didn't in one easy lesson. I recommend this class for anyone that has a interest in Fashion design or even learning to draw models for anything you need to sketch out. I hope Creative Live will bring Jay back for more classes. Jay is a instructor also worth having in your tool box of CL classes to refer back to for learning and inspiration! Thank You Jay for sharing your knowledge with us!!


I agree with everything that michelle-b said in her review of this class, and will add that I can tell that he is an instructor who not only knows his subject matter, but has excellent teaching skills. He is very engaged with his students, and focused on making sure that they get what he is telling/showing them. He also has the rare gift of distilling a complex subject down to its essence and teaching it in a simplified form that gives the student a good overview of the basics, and somehow also gives the student insight into more of the subject’s depth than he actually says in words. This broader understanding of the subject empowers the student to proceed on a much higher level than would be possible after taking any other course overview. Even more amazing is that the lessons covered in this way could be (and are) full courses in themselves elsewhere, but were merely segments of this two-day CL class. For this reason, if I ever got a chance to take one of Jay’s classes at the School of Fashion Design, I would take it in an instant. I too bought this class by the end of Day 1. For me, the segments on sketching and drafting alone were worth the $69, and the rest is bonus.