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Launching Your First Marketing Campaign

Lesson 22 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

Launching Your First Marketing Campaign

Lesson 22 from: Growing Your Business With Startup Strategies

Tal Shmueliand & Eyal Yassky

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Lesson Info

22. Launching Your First Marketing Campaign

Lessons

Class Trailer

Chapter 1: Introduction

1

Side Hustles that Grow into Successful Businesses

01:22
2

Grow Your Business Using Startup Strategies

01:36
3

Table of Contents

01:05
4

How to get the Most out of this Course

01:19
5

Quiz Chapter 1

Chapter 2: Set your business objectives and goals

6

Set Your Objectives - Choose Your Why

05:13
7

Create an Action Plan - Product, Marketing, and Sales

04:10
8

Creating a Timeline and Prioritizing

03:10
9

Financial Feasibility - Working Towards Profitability and High Margins

04:25
10

Reality Check our Products and Services

01:56
11

Quiz Chapter 2

Chapter 3: Creating a buyer persona

12

User Research

02:21
13

Creating a Buyer Persona

04:46
14

Tailoring Your Proposition to Your Target Audience

03:02
15

Buyer Persona and Business Strategy

00:56
16

Quiz Chapter 3

Chapter 4: Build your marketing strategy

17

The Power of Marketing

02:35
18

The 5 P's of Marketing Framework

04:03
19

The Marketing Playground

01:06
20

The Essential Marketing Stack.

06:29
21

Zero Budget Marketing Opportunities

06:22
22

Launching Your First Marketing Campaign

02:29
23

Quiz Chapter 4

Chapter 5: Build a portfolio & acquire clients

24

Transitioning From a Marketing Mindset to a Sales Mindset

01:55
25

V.2 Acquiring Your First Customers

02:05
26

A Word About Pricing

06:38
27

Build a Portfolio to Attract the Right Clients

01:17
28

Simplify and Expedite Your Sales Process

03:08
29

Quiz Chapter 5

Chapter 6: Growth strategies

30

Growth Strategies to Inspire Your Thinking

01:58
31

High Level Overview of Growth Strategies

03:20
32

Aligning Your Strategy with Your Goals

01:11
33

Quiz Chapter 6

Chapter 7: Develop & manage your business

34

Your New Reality

00:55
35

Stakeholder Management

02:24
36

Self Management

05:37
37

Tips and Tricks for Your Sustainability and Scale

05:35
38

Quiz Chapter 7

Final Quiz

39

Final Quiz

Lesson Info

Launching Your First Marketing Campaign

it is finally time to launch your first marketing campaign. Now I know it can sound grandiose, but it shouldn't be a marketing campaign could be as simple as taking two or three days and put your name out there in each free listing or marketplace. You could be taking that time to map out the different communities and organizations you can participate in and just introduce yourself. It could be an email campaign to your inner circle friends, family colleagues, peers, announcing that you are now open for business and ask them to share it if it's relevant to people around them. So you see a marketing campaign doesn't necessarily have to be about billboards and ads and sponsorships. It could be as simple as a time limited initiative with clear objectives that can be measured and afterwards analyzed and optimized for the future? An excellent example of an objective would be the number of leads or customers? But it can also mean increasing your visibility or connecting with industry influenc...

ers before launching your campaign, think critically about what it can do for you and what it should do to justify the effort. Now, regardless of how successful your campaign is, remember the campaign doesn't end when you acquire a customer or get a certain number of leads? The campaign only ends after you've done a retroactive analysis of it. These are the questions you should be asking. How long did it take you to get it off the ground? How much money or time did this campaign cost? Will the results to your satisfaction? What could you have done differently or better? Did you attract the customers you wanted to attract? What were the responses from people who were exposed to the campaign but did not make a purchase? Marketing is a long term game, and it does not end so to manage expectations, the best thing you can expect from a marketing campaign is for it to inform your next one. If Nike still does marketing, you really should keep doing it, too.