Launching Your First Marketing Campaign
it is finally time to launch your first marketing campaign. Now I know it can sound grandiose, but it shouldn't be a marketing campaign could be as simple as taking two or three days and put your name out there in each free listing or marketplace. You could be taking that time to map out the different communities and organizations you can participate in and just introduce yourself. It could be an email campaign to your inner circle friends, family colleagues, peers, announcing that you are now open for business and ask them to share it if it's relevant to people around them. So you see a marketing campaign doesn't necessarily have to be about billboards and ads and sponsorships. It could be as simple as a time limited initiative with clear objectives that can be measured and afterwards analyzed and optimized for the future? An excellent example of an objective would be the number of leads or customers? But it can also mean increasing your visibility or connecting with industry influenc...
ers before launching your campaign, think critically about what it can do for you and what it should do to justify the effort. Now, regardless of how successful your campaign is, remember the campaign doesn't end when you acquire a customer or get a certain number of leads? The campaign only ends after you've done a retroactive analysis of it. These are the questions you should be asking. How long did it take you to get it off the ground? How much money or time did this campaign cost? Will the results to your satisfaction? What could you have done differently or better? Did you attract the customers you wanted to attract? What were the responses from people who were exposed to the campaign but did not make a purchase? Marketing is a long term game, and it does not end so to manage expectations, the best thing you can expect from a marketing campaign is for it to inform your next one. If Nike still does marketing, you really should keep doing it, too.