Reevaluate Your Money Mindset
Somehow you got caught up in the basic science of pricing yourself and selling yourself. Oops. Selling yourself. Ah, so here's the kicker. How do you up your average sale. So if I said to you, units versus average sale, how can I get your average sale up? You either need to up your value, or you need to increase your pricing. Maybe you should do both? Up your value and increase your pricing. Instantly, you're going to earn more money. "No," you say, "I will not earn more money, "because people will not buy it if it's more expensive, "because I have no value for myself." You're not making money anyway. Okay, so the goal income, versus capping your income. So when I wrote a goal to earn $4-6,000 a week, I earned $4-6,000 a week. So I went up, tore the paper down, wrote $10,000 a week. Two weeks later we hit $10,000 a week. Then I was like we could hit $12,000 a week. Tore down the paper, I wrote $12,000. Then we made $12,000 the next week. I was like this crazy. I like write a number and...
we make it, and everyone's looking at me going, "I know, it's like you're psychic." And then I realized, hang on, no more and no less than what I asked for. So I was like alright, so I just ripped it down and wrote $20,000. We'll go from 12 to 20. $20,000 that week. We added up, my business partner looked at me. He goes, "We made $20,000 this week." and I was like, "Wow." I've never ever seen that much money in my life, and the irony was no more and no less than what you create for yourself is what you start working towards. No more and no less. It is only when you block it that you stop it, and when I started to unblock it, it just started to come at me. Didn't mean I can keep it. Just because it was coming at me didn't mean I could keep it. You know the one thing I love about creatives in business, is you're creative, but you're not being very creative in making money. Like you're so creative. Somebody said to me one day, "You're lacking creativity," and I was like, "I drew a picture this weekend." And he said "No I don't mean you need to go and be creative. "You're lacking a creative process that's going "to get you out of this drama right now. "Tell me another way of getting out of it. "Be creative." Instead of saying, "I took my prints to this market. "None of them sold. "Be creative. "How many other ways could you sell them? "Could you put them up for an auction? "Could you give one to a charity? "Could you have an exhibition. "Come on, give me 20 creative ways to sell these images "and stop telling me there was only one! "You're not even being creative of making money, "you're so busy making it about you as an artist, "and not selling your work, "you're telling me there's only one way to do it "and it's not working for you." This guy wrote on my business page the other day, "I would go full time, "but I have a wife and kids to support, "so I have to stay in a job I hate "for the $800 I get a week." I can make that in a morning. He could be doing that five times a week and giving his wife and kids the life he wants, but he's actually resenting them and saying it's their fault that he can't live his dreams. Their fault. They're going to grow up with a dad who not only not walk his dreams, could not walk the path that he wanted, but resents them for it, and even if he didn't say it, he felt it, and the truth is that those kids are going to feel it, and good luck bringing those kids up saying, "You can have whatever you want, Johnny. "I just couldn't. "Because you were my burden." Oh Johnny's going to grow up filled with hope because monkey see monkey do. My parents were not self employed. I grew up with blue collared workers. My father couldn't ask for money. The lost their business, he could not ask for money. People owed him money for a job that he did, but he couldn't walk up to them and go, "Hey Stephany, here's your invoice for last month, "that you owe me for the job that I did." And my dad was so filled with shame at asking people for money when they should have just given it to him that his business failed. He went and got a job with the steel mill. I was one year old. My father was 23. He was a child, a child. And I didn't know this until I was in my 30's and I went to my parents and I said, "I didn't get an education. "You told me I could have anything I wanted, "but you never said I could do a business." Dad said, "Don't do a business, it's too stressful." He said, "Go and do your work, go home, get paid." "That's what go people do." "They go work hard. "You work hard, you work 15 hours a day, "you go home you get paid. "That's what you do. "Love your work, go enjoy the sunset, have a rum and coke, "enjoy the sunset walk on the beach with the people you love "that's a good life. "I have a good life." That's a good life, my dad was stuck there, simple beautiful life right where he is now with my mum holding her hand probably drinking a rum and coke and watching the sunset, or the sunrise. The truth is at the end of the day, it wasn't until my mother told me that my dad lost the business at 23 cause he could not ask for money, I got struck so hard it was like getting hit by a bus. I realized in that moment that I was not going to be my father. I was going to ask people for the money I deserved for the service that I gave that I gave with my whole heart, and nobody was going to not give me what was owed to me because I deserved it, and I was going to find a way to be deserving of it, even when my mouth would go to cotton and it couldn't say how much I cost. I had to change it and I had to wake up fast, and that was the single conversation that changed it. My father does not know that I had that conversation with my mum and I do not know if my father even knows that I know that they had a business. He was a child. And I grew up with these hard working. hard to the bone parents that deserved more. They deserved more. I deserved more. I deserved more. I don't want to be a poor kid. I don't want to be someone with nothing, no education and then have to fight my way through it. I deserved more. They deserved more. They deserved more. And you know what, think about your kids. Become the person now that asks for money, that values the product, that values the service. Become the person that your child is going to grow up and say, "She brought us up on her own, "and she went to work every day and she asked for money." "He brought us up on his own, "Mum was barely there but he worked every day, "and he built that business from the ground up "and he asked for his worth because that is my father. "He asked for his worth and I do too "because my parents taught me that." Be that person, and stop being the person that says, "I could have this but I can't, "because I cannot ask for money." You know there are three ways to make money, and most people do not know this. This is something else that Tiffany and I have been working on. I woke up one day and I saw three taps. Three taps were turned off and dripping and here's the taps. You can either provide a service. Let's say you're a masseuse. You give a massage, you get paid $100, whatever you do. You're a masseuse, you have a bed, your expenses are low, you buy oil, maybe you have to wash your towels, okay the extra service, now it's based on you going out and getting more clients, or you sell a product. Let's say you make something, you sell this product, whether it's crafting or a big product or it's manufactured in China, or you're selling hundreds of millions of units of this product, it doesn't matter. You either create a product or a service, or maybe you have service based industry, job, where you create a product as well. So you're a photographer, the service is taking photographs, the product is printing them, selling a beautiful album. That means two of your taps are on. The third way to make money is investing it. You either buy a house that's inevitably an investment, you buy a property that you can invest in, you invest in a business, stocks, bonds, anything that's going to invest money. The definition of an investment is that it makes money while you sleep, it makes money when you're not there, it's inevitably making money. There's a risk to all three taps being on. Let's have a look at it. Let's say you have a service business but you can only work and get paid for the amount of hours that you can work and get paid, so you burn yourself out doing 20 massages a week to try to get your two grand. You're giving half to the tax department, you're hating it, you're underpriced, you're going too far because everybody loves you, they love you so much you haven't thought to charge $250, you're burning out at $ so you decide to employ somebody else to give massages and then you pay them $30 an hour, and you keep the other $170. But then they let you down. Inevitably that is going to happen, so there are so many problems with a service based industry. Or let's say you build up, your business gets huge. You've got 1,500 or 15,000 employees around America and it's a service based business, but now you're managing a service based business. There are so many levels to a service based business, but think about it. Am I offering a service right now? Am I a service based company, and can I be more of a service based company. Then there's a product based company. You've designed something, you sell it. You sell it for yourself, local market, get it, $800 a week, everything's good. Somebody picks it up, you're manufacturing in China, next minute you've got 3 million units coming, okay you're making money, and then a rival develops exactly the same product and it's cheaper. The steal it, you've got no patent on it, there are so many levels to having a product, a service, and an investment, but are all three of your taps on? Okay so right now if you are in a home and essentially you have a long term investment, if you offer a service and a product, even if it's small, essentially all of your taps are slightly turned on, but I want you to be creative in business, and if you're gonna be creative in business, then you need to think about, "How can I turn these three taps on more." Because what I want to do is get out of my money blocks enough to start allowing income to come towards me in different ways. You're not being creative if you're not looking at these three ways. And you're not being creative if you sit there and think, "Well I haven't designed a product to sell, "Because I could be offering my service and a product." Because you know, if the masseuse is offering a product of you know, selling heat packs, or selling the little massagers you have to do on your own until your masseuse can come in, if she creates auxiliary products she can be upselling and making money all of the time, and we're only stuck usually on one, and there are so many ways to make money. I just want to open this conversation right now, so really what I want you to do is write service, product, and investment, and we're gonna go back to blocks and pain, but I love this track here, and I love how we could open these taps to a bigger brighter future all around once you see that money can start flowing towards you.