Portrait Startup

 

Portrait Startup

 

Lesson Info

Digital Sales

for all the years we worked in the studio we work with pro select select I would think pro select would be one of the best viewing software's the software that you can buy because it allows you to you know multiple images and group multiple images and size and jewel in tandem and eccentric cetera which now of course light room does um it's not quite the same president has an ordering software built into it and it's definitely with looking at any pro studio you really wanna have good software that you're selling you work on although most of the men towards a using light room because I asked them how they selling the work and they all stayed light room now don't get too hung up on this remember you've got to come back to the whole thing surprises a hack I'm a hack I had to heck a business because I didn't know how so when I started I couldn't afford pro select you know I couldn't afford light room uh light room wasn't invented them but you know I couldn't afford anything extra so how did...

I sell my images on preview on my computer because it was all I had and I would take a pet of paper and draw out images I would draw out sizes I would draw out frames I would give people a visual guide by something drawing it out you do what you have to do to sell it you just do what you have to do but stopped telling me you can't do it because if you tell me you can't do it I'm going to find a way to hack it because anything I could not achieve when I first started out I was like what the heck for this all right there is a way to a hack it if you can afford pro selector if you're going to sell on light room fantastic but I'm telling you right now hackett there is a way to do this and you need to find a way probably the hardest thing for me and this will resonate for a lot of people starting out was getting the money to pay for the prince before the sale because I was dollar for dollar for years so I would go to print the work to do a what sorry I would go to print the work to get paid for the shoot and I've spent the deposit on my rent that I took and I don't have the thirty five dollars to print the work to get the balance of the shoot all right do you know what that feels like oh I know if you're out there listening to me and you're in this position I know what it feels like to not have the money to buy I make about us but you've got a client that you don't know if they're gonna buy anything you're so wrapped up are you going to get paid you've forgotten to give service because you stink of desperation I've been there for years and years and years and very slowly you're gonna learn that when you get there and come to discworld a little bit team percent twenty percent and then you just kind of a little bit of bass just enough to pay that makeup understand to pay that printing in order to get the balance that you deserve and you're gonna learn that the more you accumulate and squirrel away but I'm telling you right now I I did what I had to do to become a professional photographer I worked in a jewelry store on wednesday night thursday night all set in all sunday because photography frankly didn't pay dig and I had to go and do what I had to go and sell and the best thing is a very excellent have a cell at the jewelry store so eileen had it ultimately sell my photography so when you tell me you're giving up your studio and go back to eight dollar an hour job you don't want this because I would have done practically anything to stay there in that position I would've done what it took to realize my dream because I would have you in fact tiffany angelus did you get out there and you deliver that pizza and I was like what okay I'm drawing the line of delivering pizza but there's a million other things you can do these retail work this so much things to do and you know what people would say to me when I was at the jewelry store you're really good at this house I greatly because I'm a photographer and I would end up looking shoots from selling people engagement rings so you know you just you got to do what you got a dope but I'm just so sick of hearing I can't I can't I can't and I know the cant is riel probably the most hurtful thing you could say to me as a student was it easy for you you're so bryce I was hungry for years using years I was hungry the most uh I don't even know what it would be like tio think think back and think this was such an enjoyable journey it was not enjoyable for me I did the hard yards and I struggled through and I learned and now I can teach you but when you guys said there and wrote in the cheque when I had lost my voice last thursday and I'm bringing an aircraft you know like I'm sitting there like like it's trying to direct everybody to say what I wanted to say give it allowed there and also like haas man bringing in planes you know and I'm sorry I looked out at the check and somebody in the chair and you're lucky I didn't write down your name because I would find you I tell you what wrote they're all rich and abel got money and they're all they've all got businesses and I said like what about us there's nothing and I'm like all the poor squad I remember I think I was your queen I think to the to the people struggling with money stop for one minute and ask yourself this is the reason I am struggling with money is may and if I shift that I can learn to squirrel that ten percent and have enough money to pay for that next bend and create that nick's butt and then create that next but and then get a studio you're evolving you're not poor you're evolving you're becoming your looming and if you can switch your energy out of scarcity and out of victim and out of paint just enoughto learn mohr about money and stop blaming everybody else I'm telling you right now you can shift it I shifted it I now accept money I'll tell you a beautiful story a beautiful story that hurts may after my first year in business weird eighty four thousand dollars in the bank it's in profit I don't even know how that happened it was in my little country duty old carriage and uh I said to my mother who my mom and I were having lunch and I said you know you give good parents you blue collar you hard workers I have so much pride for my family so much pride you know because they don't have anything but they're just good people good people and they just laugh and sing and enjoy life so proud of my my roots but you never told me that I could go into business you said work hard goto work deadwood take good work work hard go home watch the sunset live your life get paid don't bother owning your own business too much hard work don't give yourself a heart attack you just go you work hard he told us kids that and we all we worked hard we worked hard we worked hard and then I was thirty two and I was eating four hundred dollars a week and I was weak in real hard and I watched all my girlfriends buying houses with their husbands and also it well just not gonna happen for me I'm I'm not working hard enough so we had us don't not getting paid so I go into business and for the first time in my life I get paid I learned to receive money I go to my mother and I say you didn't tell me that I could start my own business and my mother looks down at the table and she says there's something you don't know when you were dead was twenty one and you kids were just little wee babies we had a business and it failed because you dead could never ask for money something just clicked inside me like I just I just stood there and I was like I'm that is never gonna happen to me why didn't you teach me that why didn't you tell me that like there will never happen to me and they're iwas thirty two amazing photographer and unable to ask anybody for money I was like no no this stops now in my family this stops right now my dad was twenty one his dead had died five years before and he had left school to run their business he was a baby what would he know about business and there he waas you may weaken hard for everybody else you may I'll just keep working hard and not getting paid you mate it's ok next time next time and what happens they lost their business twenty one he was a kid a kid with three babies and then he went and did a night shift job at the steel mill and my mother bought us up during the day my father would sleep during the day and work through the night and I got this great work ethic but my dead didn't know how to ask for money and I didn't know how to ask for money inevitably I learned his lesson now some people grow up with a silver spoon in their mouth whatever and still can't make money because they never learn how to be hungry for it they never learn how to appreciate it they never learn how to value it they never learn how to save it but you can change it everybody can change it and you're in business and this is really really important my next slide is interesting I tell you why this makes me kind of angry somebody said on facebook the other day I don't like shooting women over fifty or curvy girls because there's not many opposing options and they only by two or three prints yes they buy two or three prints have a look at that why would you stop somebody for buying two or three prints everybody that woman shows her images to is gonna book with you okay so she might only spend three hundred dollars but you take that three hundred dollars you talk it up to an average because it's a numbers game and then you book of generations with her if she's over fifty she probably has a mom and a daughter or a mom and it's on so you go carol you've had a great experience here you're too beautiful portrait thank you for your money he's about two feet to come back with your mom and do a beautiful generation shoot oh your daughter's just had a baby let's do a gorgeous glamour three generations shoot with your gorgeous grandchild oh what you have ah sister who has daughters and children let's bring you back for a family portrait they now a client but we're all acting like we didn't get paid I don't understand that you wouldn't be happy with selling somebody to portrait's if they frame them there on the wall for the rest of their life with your name on it that's good marketing okay you've got to get away from this idea that it's always about you and mike getting enough and I getting paid and my good enough above a bar service your client and they make them a client and a friend and then keep serving them and then look at all the ways you can save them more all right this is really really important this is that you back kick this morning wake up you're in business that means every person that comes in contact with you is going to come back again again again and pay you and this is really important that used that you accept that money with gratitude and then keep thinking of ways to serve them more you see anybody else so that your client nick is there anybody else I could give you a voucher for would you like to come back and do a three generations show you mentioned you had children you know you mentioned you could that you could come in and do a family portrait chewed block after block I mean so many ways and you know the one thing I think I hear over and over again that annoys me the most it qualifying your clients qualify no there is no qualified qualify small if I if I'm right that qualify small but there is no qualify ok here's the thing if you need your very first energy around money you could read rich dad poor dad it's a great book it's a great book to understand one day and talk negatively about money one day talk positively about money positive dead made more money flowed better you know floated to the life better son lune from both dead because he had a step did and uh basically a deadness step did he spent equal amount of time with both he chose to follow rich dead and still poor dead and interesting thing was poor dead was the educated one and rich did was um but what is going to teach you is how you're seeing and acting around money and getting paid and that's going to significantly shift your business you see to me qualify was nothing I've seen poor people spend more on portrait's and wealthy people in my studio and his what they say his rich did said one thing not I can't afford that but how can I afford that when people love what you do they find a way to pay for it okay they find a way to pay for it people comme paid off they can put it on credit that's be a business your guilt around receiving their money is not your problem let it go just receive it for what you have created because they want to give it to you to get what you've made until you confront this you will not change it before I move on and say anything else around that who well I will sue rita comment because there's a lot of them coming in this sums it up campbell be soo is speaking to me right now on thirty two will be thirty three in october I've been looking for a full time job because my business has not been going anywhere I don't know how to ask for money this stops today I tell you how to ask for money you say first you value the product on priceless thatyou showing people in yourself that you value it within yourself I'm with this then you learn to say it over and over again so you practice in the mirror you practice nicky my packages start at three hundred dollars on go up from there making my packages started three thousand dollars they go up from there nicky my packages are this this and this you get used to saying it confidently we're going to talk more about that and then when you come in for your viewing these your beautiful portrait these are my packages as you well know because you've seen them what would you like to order is your key line what would you like to order stop talking what would you like to order stop talking let them decide do not mistake their silence for objection just shut up get out of your own way then I want you to come back I want you to write down the order and then the next key word is how would you like to pay for that how would you like to pay for that nikki oh my gosh if I go back to my first year of business I was like this cotton mouth I was like I had a swabs of cotton in my mouth but well who how would you like to pay for them how to open it so I just say it never seemed like you know my upper register sounded like babies now just like how do you want to pay for that how would you like to pay for that so I used to walk on the beach my name is sue bryce and I'm a glamour photographer my name is so bryce I'm a glamour photographer my images start at one hundred and ninety dollars and go up from there what package would you like to see what would you like to order how would you like to pay for that I practiced and I practiced and I practiced and I practiced and I practiced until I could say it

Class Description


When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.