Portrait Startup

 

Portrait Startup

 

Lesson Info

Pricing Evolution

right now we've gotta hit this this segment is about pricing now I feel in this moment two biggest issues that we are not confronting an industry as educators is how much should he charge and how much are you with and it is a very grey grey area because how much do you think you're worth is often distorted and how much you can charge is up to you so you've got a first work within your own money boundaries and then you've gotta work within your ego boundary of we think you're at because this is where the ego contrast and compare to everybody online and you're going to feel not good enough now the difference between te me hitting out her sails from the get go and me taking considerably longer was I was afraid of money I was afraid of selling my work I was afraid of receiving money and I was afraid of putting a price on what I did that did not change until I decided to change it that did not shift until I decided to do it so right now you are going to face in the next hour what you are no...

t doing in your business you're going to step two feet down on the ground at the end of the sigmund and say my name is I shoot this my product is I sell it for this amount now some of you are going to transition overnight okay we'll call we'll get a special group for you hire tv's will call it has tech just gonna kick in the face again and then the rest of you are going to transition slowly some of you are going to take weeks some of you are going to take years I'm a slow study clearly I'm in the slow section okay but I'm heavy to report that I made it it took me longer than ten me but I made it and I'm proud to report that you can change that so what I first have to do is get you on to something tangible in something actionable because I believe in the power of manifestation so when I talk to people about that because so many people say to me you say things like I want to sell a thousand photo shoots and then you go and sell a thousand photo shoot's not a thousand and one not nine hundred ninety eight and it took me back to the very first lesson I learned two thousand three four I just opened my business I was struggling struggling struggling struggling struggling to sell make money pricing myself not a problem I took the priceless from my first studio so basically all they did was copy the price list and they're not believed in it and it wasn't working because that's what happens there's a disparity between what you're saying and what you're thinking and it's a disconnection to actually receiving money so there was a huge problem there and I went teo then a business coach and actually fast forward a few months I haven't actually got my old job I was trying to make money on the side before I left the job this business coach knew nothing about photography he was a real estate business coach so what could he teach me about my industry nothing still I paid fifteen hundred dollars digger and get advice but he taught me something amazing he said this you are tied to a mooring and you're on a jet boat and you are trying to power your jet boat but you're mooring is tied and he said until you beckett up get rid of the mooring you will not go forward and I think fair comment what would it take for you to go full time what would it take in your mind what is the money that you need to have in your hand to take the step actionable tangible steps no dreams no men infesting anything out of thin ear but actionable tangible how much which price at the time I was earning four hundred dollars a week as a photographer my boss was selling up to seven thousand dollars average my portraiture so I figured that if I had five weeks wages and a camera I didn't even earn my own camera if I had five weeks wages in a camera I would hustle and hustle and blow that house down to get another two thousand dollars for next month I had no studio and no idea how I was going to do it so he said to me I challenge you surprise to go and cut the mooring I challenge you to come back here in four weeks time with the camera in two thousand dollars so I went away and instantly I went into creative mode how am I going to get two thousand dollars I don't know the camera so I can't shoot for it I can teach funny shot so I advertise myself as a photo shop instructor and it turns out nobody actually wants to pay you thirty dollars now to do the retouching but they'll pay you one hundred dollars now to teach them how to retouch photographers is so awesome like that because that works out really well for you so I went instantly and I started to what coaching for fighting for photo shop and I was getting one hundred dollars an hour at night so I went into the studio there's a team dear canon team d doesn't even shoot raw and he's going to sell it eight hundred dollars now this is two thousand straight I said I'll buy that camera off you if you let me pay it off in retouching this and he said yes so I paid off that camera to that guy taught him retouching and then I went and taught more retouching and then I got a photo shoot in that photo shoot paid me eight hundred dollars four weeks later to the day I walked back into that coaches rome smug I walked in this this was may I we're gonna hi how you doing down he's like how's it going I said yeah really good hey what have you got I said I've got a ten day cannon ten day in two thousand dollars and he was like wow look at you no more and no less what no more and no less and then what I asked for I was like I didn't I think to ask for five thousand he was like good listen son of a gun I'm orin no less think about that when you think about your limits and then we're in no less you will get no more and no less than what you asked for now I believe in the power of manifestation but I believe it comes intangible form so when people ask me how you such a powerful manifest er of things I would tell you this I decide when I want something I decide that I want it more than anything in the world I wake up every day and I have quite time for twenty minutes and I think about that thing and I think about everything I can do to get it not what's stopping me from getting it every thing I can do to make it happen then I get up I have a shower and get ready for work and I said about my day thinking about those actions and I look everywhere for two things inspiration and opportunity and inevitably both find me I'm thinking I want this wow I just made a designer and that designers just walked in my door and I was just saying if I had a design a friend I could do this and then suddenly there's a designer they're doing it for may how lucky my blah blah blah yes I'm a lucky girl no more and no this I have lent the limits to what I want to create come in the form of no more and no less so going back to tangible actionable items I'm gonna challenge you and the kids fourth segment toe own your path but right now let's get some concrete concrete foundation on what you're going to charge for it now I feel like educators aren't telling you how much to charge and they're not telling you how to value yourself because it's a very hard thing to do I'm not afraid of doing this I want you all to be glamour photography's I want you to be better than me I want you to outsell me I want you to have more successful business and I want you to have been a um I would you have bit of sounds averages a mate and I want you to actually have been images I want that for you otherwise I wouldn't teach the shannara one day I'll be old and retired and you guys will be cranking and then you'll be old and retired and you'll pass it on and pass it on and every single day somewhere in the world a portrait photographer is doing two things getting paid and making someone's life wonderful okay so where do I go with the evolution of pricing I told you in the last segment we're no longer to see it is I have a black around money I have a block around I have a black around charging myself I have a book around telling people what it cost I ever block around when I'm with we're gonna stop that now okay now we're going to go with my pricing evolution has been very slow but now I am becoming wealthy if you read wallace waddles the science of getting rich it's a free pt if you don't need to pay for it it's a book that profoundly changed how I think about money he said stop making poverty a study and start thinking about the world is becoming rich the world is becoming look att everybody is the coming we're becoming something great but stop going no can't know block hood or no and start my evolution might be smaller than others you know I joked about kicking te me in the face I'm going to say every segment of this workshop I laughed when I saw it tweeted but the truth of it is is at the end of the day my liver my might evolution around money and pricing was considerably slower than his and you know I still made it so I'm okay with that I joke about it but the truth is is I'm okay about it because I sorted it out so I want you now to consider that your pricing evolution is on a path now all of you here are averaging sales between twelve hundred and two thousand five hundred dollars you're about to go to the next level when I talk to you nine over the next year I'm gonna watch you go to the next evoke it's gonna thrill me you know I think about how I'm going to now what you guys go one more step and all those people out there are going to go one step up and you go one step up and tide rises all ships rise right and every single human being that represents himself and this planet it's glamour photographer who's competing with me represents my brand represents me as a glamour photographer in a portrait photographer that honors herself with being paid that when you all value it the world values it and will become a household name and then we'll be more like winning photographers where people are looking for us instead ofthe peopling peddling peddling and hoping people don't judge us okay because that feeling is quite crippling

Class Description


When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.