Portrait Startup

 

Portrait Startup

 

Lesson Info

Meet the Mentors: Shauna Lofy

shona what I love about showing her is that she's a graphic designer and a very good one showing his type said my anu website and I love her eternally because she has done such a beautiful job uh shauna is a wonderful example as a mentor in a photography for me because shawna has a lot of the original issues that I had and I see a lot of myself in here so what I love about shawna is that she has no problem charging for graphic design which she spent how many years doing fifteen years fifteen years charging for graphic design but when she had to swap over to charge for photography it became a whole different story now I feel like there's a huge mason around shauna and shown us huge relation lesson is why do I value graphic design and not veni photography and how long did it take you to stop value and graphic design because that's going to give me a little bit of a pricing evolution I want you all out there to start thinking right now this is not about blocks and head off because I talk ...

a lot about smashing blocks and head als but I feel like what you're not understanding as you are on a journey off that evolution off your pricing and income if we look at it as with the coming instead of with stocked and blocked you know the difference is I am becoming I am listening toe up my average I am learning to create more I am learning to sell more I am learning to make my work bigger better I am learning to see different situations I am learning teo charge more I'm learning to be more the evolution off my pricing has been slow but perfect I know where I am now I need you to understand that these people started at zero for timmy and went out from there okay so I came from zero and went up I understood myself for years and years and years so I really want to harness the evolution of your pricing after lunch and I want you to harness it as evolution not I'm stop I'm blocked I'm stuck it's evolving it is happening so shauna how long does it take with graphic design yes um probably about five years five years it was I worked for other people and I I lost that job because I was all ego and I learned a huge lesson through graphic design that helped me for my business now to be humble I don't appreciate everything I can I just speak to humble because the difference between humble and ego that you've just experienced is you had to be in a state of ego to grow so when we're at our most frightened the ego saves us the ego sees faster more competition contrast compere you're better than them you're better than them and so unfortunately we get a little bit last in the ego because the egos within the horse now the ego was that thing that keeps you alive ego is the thing that identifies you as something and you need the ego in order to get validation because then you get validation back and at first that validation is you're better than them you're better than them and that's the validation you need to go to the next level unfortunately what happens is you get stuck in the ego and then even one starts telling you sack in that your shit and you're full of yourself and then all of a seven you don't like yourself and you start tormenting herself and it was the eager that survived you is the ego that thrive you is the ego that put you in the state of competition and winning it was the ego that said you are better than this it was eager to see you are better than them step up so when I hear you go now no longer hide it I no longer resisted I hear my ego speak and I say what is it ego that you need from me right now am I not believing in myself because my ego is fleer ing around this person here and I need to address that myself my true south my non eager needs to step up and claim some thing and my ego is tellingly you know to do it so I love that you experience that like I feel like there is a great gift that you experience and please out there if you're stuck in your ego right now listen to it ego is egging you on sorry I couldn't really feisty and passionate about things like interrupt you saved me for a moment you're going to lose it um well okay so it took you five years to evolve your pricing graphic design where you price now photography and what are you finding the most difficult I started out as free then I went to two hundred and four hundred and now I met my bottom packages nine hundred um start fifteen good sorry middle package fifty hundred twenty one hundred and I just followed your packaging in your price and that's it amos faras what I offer products and where do you feel the most comfortable in your studio and where you struggling the most now most cover obviously crafts market I can't sell myself I still have a problem with that I was its crippling and of the very first time I went teo a woman's meeting thing it was a uh blinking but I spent ten for team it's just trying to get myself the courage to go up and talk to just one person and I stood back looking at all these people nice and I heard your voice inside me just do it you can do it you can do it and I just took a deep breath and I said okay how do you know my business cards everybody introducing myself I am a portrait photographer I still struggle with that but if I go back to that moment I remind myself I can do it but tomorrow when we do selling yourself selling products the first thing I do is I don't I no longer walk up to anybody and introduce myself those days are gone now I woke up to people and I asked a question uh usually start with a compliment I love your dress it's beautiful my name so what do you do hiko composite photography and what brought you here this evening the food wei has something in common because I like food to truth is is I didn't ask you to go and sell anything I asked you to go meet people and the confidence to do that and selling yourself is gonna be huge um I love that about you I love that you had the same hurdle is me I love that it's all personal I love that you're a beautiful designer and I'm gonna love watching you break through it because I can't wait um uh this is shown a studio space careful

Class Description


When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.