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Portrait Startup

Lesson 11 of 35

Meet the Mentors: Shauna Lofy

Sue Bryce

Portrait Startup

Sue Bryce

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Lesson Info

11. Meet the Mentors: Shauna Lofy

Lesson Info

Meet the Mentors: Shauna Lofy

Shauna, what I love about Shauna is that she is a graphic designer and a very good one. Shauna has types (mumbles) new website and I love her eternally because she has done such a beautiful job. Shauna is a wonderful example as a mentor and a photographer for me because Shauna has a lot of the original issues that I had and I see a lot of myself in her. What I love about Shauna is that she has no problem charging for graphic design, which she spent how many years doing? Fifteen. Yup, fifteen years charging for graphic design but when she had to swap over to charge for photography it became a whole different story. Now, I feel like there's a huge lesson around Shauna. And, Shauna's huge lesson is: Why do I value graphic design and not value photography? And, how long did it take you to start valuing graphic design? Because that's gonna give me a little bit of a pricing evolution. I want you all out there to start thinking right now. This is not about blocks and hurdles. Because I ta...

lk a lot about smashing blocks and hurdles, but I feel like what you're not understanding is you're on a journey of the evolution of your pricing and income. If we look at it as we're becoming, instead of we're stopped and blocked, the difference is I am becoming, I am learning to up my average, I am learning to create more, I am learning to sell more, I am learning to make my work bigger, better, I am learning to see different situations, I am learning to charge more, I am learning to be more. The evolution of my pricing has been slow but perfect. I know where I am now; I need you to understand that these people started at zero efficacy for Tammy and went up from there. I came from zero and went up. I undersold myself for years and years and years. So, I really want to harness the evolution of your pricing after lunch and I want you to harness it as evolution. Not, I'm stopped, I'm blocked, I'm stuck. It's evolving; it is happening. So, Shauna, how long did it take? With graphic design? Yes. Probably about five years, five years. It was I worked for other people and I lost that job because I was all ego and I learned a huge lesson through graphic design that helped me with my business now to be humble and appreciate everything. Okay, can I just speak to "humble" because the difference between humble and ego that you have just experienced is you had to be in a state of ego to grow. So, when we're at our most frightened, the ego saves us. The ego sees faster, more competition, contrast, compare, you're better than them, you're better than them, and so unfortunately, we get a little bit lost in the ego because the ego is whipping the horse. Now, the ego is that thing that keeps you alive. The ego is the think that identifies you as something. And, you need the ego in order to get validation. Because then you get validation back and at first, that validation is you're better than them, you're better than them, and that's the validation you need to go to the next level. Unfortunately, what happens is you get stuck in the ego and then everyone starts telling you suck and that you're shit and you're full of yourself. And, then, all of a sudden, you don't like yourself and you start tormenting the self, and yet it was the ego that survived you. It was the ego that thrived you. It was the ego that put you in the state of competition and winning. It was the ego that said you're better than this. It was the ego that said you are better than them, step up. So, when I hear ego now, I no longer hate it; I no longer resist it. I hear my ego speak and I say, "What is it, ego, "that you need from me right now?" Am I not believing in myself because my ego is flaring around this person here and I need to address that myself, my true self, my non-ego needs to step up and claim something and my ego is telling me... to do it. So, I love that you experienced that. I feel like that is a great gift that you experienced and please, out there, if you are stuck in your ego right now, listen to it. The ego is egging you on. Sorry, I got really feisty and passionate about this. (laughter) I just interrupted you. You saved me for a moment; I was beginning to lose it. (laughter) What were you asking me? Okay, it took you five years to evolve your pricing graphic design. Where are you priced now as a photographer and what are you finding the most difficult? I started out as free then I went to 200, then 400, and now I'm at, my bottom package is 900, middle package 1500, then 2100. And, I just followed your packaging and your pricing, and that's it, as far as what I offer, products. And, where do you feel the most comfortable in your studio and where are you struggling the most now? Most comfortable, obviously, graphic design. And marketing, I can't sell myself. I still have a problem with that. It's crippling and the very first time I went to a women's meeting thing was, I'm blanking, but, I spent 10, 15 minutes just trying to get myself the courage to go up and talk to just one person, and I stood back looking at all these people and I heard your voice inside of me, "Just do it. You can do it. You can do it." And, I just took a deep breath and I said, "Okay." I'm handing out my business cards to everybody, introducing myself, "I'm a portrait photographer." I still struggle with that, but I go back to that moment and remind myself, "I can do it." (speaker drowned out by crosstalk) Okay, so tomorrow, when we do selling yourself, selling your products, the first thing I do is I no longer walk up to anybody and introduce myself. Those days are gone. Now, I walk up to people and I ask a question. I usually start with a compliment. "I love your dress. It's beautiful. My name is Sue." I'm Hika, nice to meet you. What do you do, Hika? I'm a portrait photographer. And, what brought you here this evening? The food. (laughter) We have something in common, because I like food too. The truth is, I didn't ask you to go and sell anything, I asked you to go and meet people and the confidence to do that, in selling yourself, is gonna be huge. I love that about you. I love that you had the same hurdle as me. I love that it's all personal. I love that you are a beautiful designer. And, I'm gonna love watching you breakthrough it, because I can't wait. This is Shauna's studio space. Beautiful.

Class Description

When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.

Class Materials

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Mentors Solutions Workbook


Ratings and Reviews

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Sandra Sal

How glad I am that I have purchased this course! Sue is just wonderful woman, photographer, business person and life coach. This course is so informative, inspiring, educating and just AMAZING!! Simply a must have! Don't even think "should I get it" just buy it and you will be blown away! I loved every second of it and will keep re watching it many times more! Thank you to Sue, wonderful mentours and Creative Live!!

Laura Captain Photography

As a person that is new to portrait photography and to starting a portrait business, this class has been extremely valuable to me and well worth my time. It is also very helpful to hear from the mentors. I have a lot of respect for Sue, her work and her wisdom. She is genuine, has a passion for her work and has a wealth of information to share. I believe this class will actually allow a person to achieve their goals and build a business. I now feel more knowledgeable and more confident about pursuing a photography business. Thanks so much Sue and thanks to CreativeLive for providing wonderful online education.

Janice S.

i just finished watching this workshop. though i'd seen sue's name on the list of creative live workshops, this is the first one i've done. to me, she is effectively partnering life coaching with photography education. which is awesome. between being an ER nurse for almost 20 years, as well as arriving at my late 40s not unscathed, i can relate to much of what sue has said and would like to think that i'm in a better position to tackle the business of business ownership than i would have been 20 or 30 years ago. the other thing i noticed was hints of rhonda byrne. this may or may not actually be the case, but it seems like it. the power of positive thinking essentially. i loved the whole thing. though i'm not really close to implementing the business practices taught here, i wanted to watch the whole thing before moving on to her glamour photography workshop. i wanted to understand what i would be moving toward as i go through my technical education. i believe i will be adding 28 days to my class list too. thank you sue!