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Portrait Startup

Lesson 34 of 35

What's in it For Me?

Sue Bryce

Portrait Startup

Sue Bryce

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Lesson Info

34. What's in it For Me?

Lesson Info

What's in it For Me?

The best advice I was ever given, and I'm gonna credit him because he is a remarkable man, and he changed my world, he's a portrait photographer in Melbourne and his name is Robert Piccoli. He's a successful, incredible businessman, beautiful photographer, great human being. He's lecturing at the Australian Institute of Professional Photographers in the next couple of months 'cause I saw it advertised and I thought oh I just want to be there so I can shake that man's hand. 'Cause I haven't spoken to him for five years, six years. He came to my studio years ago, 2007, when I was in my little garage and he took me to lunch. I don't know why. He said I see you at the forefront of international portrait photography in the next five years. I looked at him and I was like, me? And he said yeah. I said you see me, and he's like yeah. And it's like how? Why? What? What? And he just planted this seed that he believed in me, this successful, incredible man. And then he told me something. He took ...

me to lunch, I even remembered what I ordered, and he said can I give you one piece of advice? I said yes. He said, every time somebody asks you to do something in business, go like this: yes, what's in it for me? He goes, if somebody asks you to do a free shoot say yes, what's in it for me? If somebody asks you to turn up and do an event. Yes, what's in it for me? If somebody asks you to add extra prints, if somebody asks you to shoot their wedding, if somebody asks you-- say yes, what's in it for me? He said because it is the most incredible thing you will ever ask yourself in business because straight away you'll understand that everything comes at a price. There's no such thing as a free lunch. Value will be given back to you. Somebody always has something to give you. What's in it for me? So you say it over and over and again. Great, what's in it for me? Certainly! What's in it for me? There must be something you can do for me. I can't afford to pay you, but I want you to do this for me. Certainly, I can do that for you, what can you do for me? You can't give me money, can you give me contacts? Do you have a friend who owns a business? Do you have a contact you can recommend somebody to do a paid shoot? Do you have like-- what's in it for me? And I have kept that at the forefront of my mind and business for the last 10 years. I do not want to hear this anymore. They have money, but what about me? I can stand in front of you until I'm black and blue and tell you over and over again, all I thought was if only somebody would give me $30,000. If only somebody could pay me, I could make it. If only somebody gave me this break. If only someone discovered me. If only some-- and then one day I just did that one shoot that paid me that money and I stepped up and I owned my path. I'm gonna go into business on my own, I'm gonna make this happen, and every day has been a step towards ownership. Every day since 2003. Now, it is not easy. There were times when I have gone backwards on every level, even 10 years later, 12 years later of being self-employed, I still revert back to my victim mentality. I still revert back to my guilt and shame mentality. I still revert back to moments of losing confidence, of trying to compare myself, of trying to contrast myself. Still after 12 years I've come such a long way and I still find myself going backwards. And every single day I take a step towards going forward again by telling myself over and over again, you've been banking a library of honor. You've been banking a library of the life you want, just keep swimming, keep going, keep walking, keep believing, keep reconnecting. I tell myself that on a weekly basis. It's never ending, it doesn't go away. I need you to know you can change and you can grow. You can heal. You can save. Like if that's permission right now, if that's what you need, I'm telling you. Here it is, this is it. Doesn't get-- Sue Bryce told me I could change. 'Cause I'm telling you right now. And I've been so proud of Nicki and her growth and her change. Until last Thursday when she said she's earning the same amount of money in her photography business as she was as a social worker. And that was the first time I've heard this so at her mentor I was like (squealing gasp) stop. Back it up, beep beep beep. Okay I get it, you're a lot happier. But why aren't you flourishing in income right now? Why have you set a limit of I'm allowed to be happy for the same amount of money? No more, no less. So I'm gonna challenge her over the next year, to bust through that limit of what she can earn 'cause now she's actually in control of her income, and she's still allowing the same amount. You see that's the belief system you have when somebody else pays you. You're not in control of the income, they are. You are always in control of your income. You always have the exact amount of money you believe you're worthy of having. In the same sentence I'm gonna say you have the exact relationship you believe for yourself. Alright, you have the exact relationship that you think you're worth.

Class Description

When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.

Class Materials

Bonus Materials


Mentors Solutions Workbook


Ratings and Reviews

Student Work

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Sandra Sal

How glad I am that I have purchased this course! Sue is just wonderful woman, photographer, business person and life coach. This course is so informative, inspiring, educating and just AMAZING!! Simply a must have! Don't even think "should I get it" just buy it and you will be blown away! I loved every second of it and will keep re watching it many times more! Thank you to Sue, wonderful mentours and Creative Live!!

Laura Captain Photography

As a person that is new to portrait photography and to starting a portrait business, this class has been extremely valuable to me and well worth my time. It is also very helpful to hear from the mentors. I have a lot of respect for Sue, her work and her wisdom. She is genuine, has a passion for her work and has a wealth of information to share. I believe this class will actually allow a person to achieve their goals and build a business. I now feel more knowledgeable and more confident about pursuing a photography business. Thanks so much Sue and thanks to CreativeLive for providing wonderful online education.

Janice S.

i just finished watching this workshop. though i'd seen sue's name on the list of creative live workshops, this is the first one i've done. to me, she is effectively partnering life coaching with photography education. which is awesome. between being an ER nurse for almost 20 years, as well as arriving at my late 40s not unscathed, i can relate to much of what sue has said and would like to think that i'm in a better position to tackle the business of business ownership than i would have been 20 or 30 years ago. the other thing i noticed was hints of rhonda byrne. this may or may not actually be the case, but it seems like it. the power of positive thinking essentially. i loved the whole thing. though i'm not really close to implementing the business practices taught here, i wanted to watch the whole thing before moving on to her glamour photography workshop. i wanted to understand what i would be moving toward as i go through my technical education. i believe i will be adding 28 days to my class list too. thank you sue!