Portrait Startup


Portrait Startup


Lesson Info

Meet the Mentors: Nikki Closser

my next mentor is nikki classes so you have met nikki before because nikki approached me and my seeking creative life class which was inside the glamour studio and she still space friend and I met nikki in paris with chill this very surreal we have a photograph of that meeting of when I met jill and when I met nikki for the very first time in this beautiful hotel in paris and you know that started this avalanche that got a lot of you here to mei nikki's been one of my dearest friends since and I have enjoyed so much watching nicky grow our business nicki was already shooting weddings she had already been on restart with jasmine and had built quite significantly over that year with jasmine who winning business and she was loving it and working part time and really when she met may I started to transition out of I hate my day job into I want to shoot portrait ce and watching the evolution of nikki has been significant for me because I got to watch every level of it so nicky does glamour ...

winnings and business here charts of course because it's what we all does she's based here in seattle washington his superpower is running a winning and portrait um she's a supporter and a connector really good connector of people and she loves to meet on business growth now nikki is exceptional because I'd say this to people one of her greatest things that I think I have the greatest thing for nikki is she's been a bridesmaid twelve times now as a photographer of women I have to say when I heard that for the first time I thought of the movie twenty seven dresses and I thought to myself twelve you've seen a bridesmaid twelve times I've been a bridesmaid three times now clearly when you look at it again and you made it she's hot you don't ask someone to walk down the aisle beside you in a really hot dress that looks like that unless you really love them because you know you don't want you don't want them to look hotter than the bride but it occurred to me that moment nikki said that to make that actually she keep to friends and that they love her and I thought that's a great testament to anybody I've been a bridesmaid twelve times I really loved that about here um nikki what did you struggle with them iced you like that intro and then your life thank you um design and marketing is so hard for me it's something as occurred to me when you were talking this morning why haven't I outsourced it yet I'm terrible at it I loathe doing it yet I'm still trying and I need to fix that and then of course pricing my heart still skips a beat when someone asked me how much I charge even though I'm better at it I've practiced so much I still get that like twinge of who do I think I am asking for this much money so you're going teo do two things you're gonna look to the person sitting to your left is the designer it's funny that you say that I was already like way and the designer of the group is sitting to your left curve right now um and you're gonna ask her for her support then you are going teo discuss pricing uh you're going tio go through pricing after lunch is ownership for you you need to get to the core of why you don't value what you sell now your new average is right out there you've increased significantly in the last year I know it's because of your reveal wall but your selling happens when you sell your product so mickey's a case study in their sales a section for pricing because nikki cells and package not ala carte so nicky is her entry point is twelve hundred now that's the opposite to how I started and when she decided to go with the entry point of twelve hundred I had the entry point ofthe free shoot ala carte so after lunch we're going to talk about that and I feel like that is huge because you saw malika and package to me yeah so we're gonna blow the lid off who's charging what and how much because at the end of the day my entry point was free nikki's entry point is twelve hundred dollars so she's doing something bigger than me in her first two years of business because I could not do that but as you know seven eight nine was my biggest hurdle okay so what team nikki's growth is great I really want to go into pricing I feel like a really big hurdle for nikki that I can teach through which is really important was she presented at a woman's group recently and I'm always telling her network network network business groups woman's groups functions you know shows and we had a lot of questions and it was so about how to market at the shows nicky win along she took all of the beautiful images she hung on the wall she had in marketing and design which he had ready to go and she blew her first day by not selling herself now mickey had to tell complete strangers that entry point was twelve hundred dollars and I asked her how she felt in her body when she said it and she said I felt like I was asking them for something and they weren't gonna pay it and they were going to think it was too much and I said when did you stop connecting to what it is you do when did you stop connecting just a meeting people and I love your handbag where did you get that from it's pretty easy to engage women in conversation it's actually pretty easy to engage me in conversation if you're not selling anything you can gauge just about anybody in idle conversation the trick is then to get to a point where what do you do what are you doing here today why you here and what do you enjoying and I feel like the ability to do that is about connecting to a conversation the next question they're gonna ask you is what are you doing here well actually I am nikki class a and this is my stand in today I'm um selling photo shoots and I said and it's somewhere in her language it was what stopped there from booking that first day she recent herself she went back the next day she walked in the second day fully connected to what she does in book after book after book after book and now she's fully booked for june and when I saw her do that with an average cell of nearly eighteen hundred dollars and so when I saw her do that I was like that came from inside here that did not come from outside here that did not come from her calling me and saying what do I say I don't need to tell nikki had a talk I need to reconnect nikki to what she does and it was so significant the shift in bookings and one day and then guess what as she kept working on the issue she run me on the sunday night she's like I did so good today I killed it I shifted all this energy you were so right you re aligned me to what I do what I sell why can't nick up on the wednesday she called me and like I just booked another five because that energy is still palpable and it's going out there on social media on an energy and she's still attracting work was on the saturday she was repelling it all day now this is probably one of the hardest lessons to teach people is what are you doing why you repelling people from coming to you and how do you teach people that they're repelling because your your it is human nature to be liked to want to be liked that is human nature and it is horrible when someone unlike you or doesn't like here and the truth is to connect is just a basic connection but you're trying to sell something instead of telling people what you love so soon now the questions are flooding in for mickey but one question that something we haven't really talked about and I know that personally that you took a lot of time working out is about how do you recruit or find makeup artists that worked best with you and your brand okay that too may is like saying how long is a piece of string I do know I have like a magnet in my body that attracts make about this I don't know how that works I don't know why people have struggled to find them they're a dime a dozen they are everywhere nicky and I are lucky that we found make about us instantly that we liked and we attached ourselves to them but you you got a new maker by this recently for when katy is not with you how did you find here weddings I did a wedding and I really liked her work and found her that way um you will hear a winning photographer before I met you I didn't know what to dio I didn't know who to find her how did how to do it and then but then I started googling and I would look at people's work and reach out to them and it took some time to find people who you know I think I messed while with but yeah once you find people like you said and once you're posting work and good work people want to work with you and this here and when I went to the mac store the met cosmetics store I spoke to a girl there while I was buying some products for myself she said what do you do and I said I'm a climb a photographer like this my beautiful marketing and design and she said I'm a make about us yeah you're like above us this even of you standing in this room you all made about us I said you were free nuts and she said yes I dont do you have a card she said yes I did oh I find them everywhere I find makeup artists like hanging on the trees in the local park I don't actually know what the struggle is but nikki nailed it then he's a wedding photographer she's in basically a house where they make about this every single winning and that's of course how I met semana so mina is awaiting my cup out of some minor runs a very lucrative business as a winning make about us so she's available during the week because her winnings on the weekend right so I would actually search for winning make up artist over mech make about us because we did make about us can do here is well right yeah so that's a great tip all right I'm gonna show you nicky studio I'm so nikki's new studio is natural light and it's a great space here on the second floor and make a first wife or you're on the first floor wow I did put I had dan put up uh privacy things on half of the windows and these indicates beautiful images what do you love the most about doing this nicky makes your heart sing um I just wake up every day so grateful and happy that this is my life this is what I get to do I mean I had so many women cry or say to me I've never felt always hated having my photo taken and you made this such a great experience and feel beautiful my family loves them I've booked more business when I have my headshot clients they book more business because of their photos I mean it was a social worker for twelve years that's what I did is help people and now I get to do it in a totally different way that doesn't depress me so it's and I get to create things it's just so fun what do you hate the most designing marketing so interesting that you have a huddle around selling but you have a bigger hitting around design and marketing so I feel like if you get if you outsource your design and marketing tio shauna and then you get something that's really in your mind something you love I'm going teo then what you move your sales head all because I don't believe I agree your sales hedda will move by getting been a marketing I believe there's a block both of them so a lot of people tell me the linear time like my marketing sacks so therefore I'm not selling it okay yeah there's a little lie in there from the little lies my marketing sex therefore I'm not selling it well I'm here is I'm not selling it so I need you to get that marketing done because then we blow that hood or out of the water and then I need you to confront how you're selling it because if you didn't take what she's designed and sell the hell out of it I'm gonna be like that wasn't even a hero at all that was just a steppingstone but if you get beautiful marketing material from here and you can't sell it that we need to deal with how you're selling yourself and how you sending your product look I think that's very important and a lot of people understand that a lot of people are at that table

Class Description

When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.