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You are in Business, Act Like It


Portrait Startup


Lesson Info

You are in Business, Act Like It

there were lots of questions a break and I want to hit a few of them at home and it was a couple of questions for the mental zzzz well and but the biggest question that really people asked after the pricing segment wass how do I make my family believe this how do I make my family believe this and here's the secret you don't need to make your family believe it you need to start doing it ok because the second you do it they cannot argue with you so I'm going to take you back to circa two thousand for my first year in business you know struggling struggling struggling to allow to receive money and value myself on my craft my business partner his parents very wealthy very very wealthy my parents not wealthy I go along to dinner at their house and it amazes me how some of the you know wealthiest wonderful people with beautiful homes I don't know how to invite people into them and make them warm where is my parents have nothing and yet the home is the warmest home you will ever walk into the...

y could have a fire in the pit and it would be enough because the energy of being around my family is enough to sustain you is a human being that's well not a fancy house that day I had done my very fist nine thousand seven hundred and fifty dollars sale I cried afterwards I was shocked it was a glamour shoot single girl she paid it on her a mix without betting an eyelash I gave her extra prints of course and I walked out of there and I said I've made a lot of money for other people but I have never done an individual sale for one glamour portrait shoot at that cost and I wass elated I went to dinner with my business partner at her parent's house and her very wealthy father who they are and six houses you know well the well the looks a man goes heady asleep at night and I was humiliated I said today I reached a milestone I sold my first nine thousand seven hundred dollars fifty portrait's outs around fifty dollar projects out to my first kind and that's what he said to me in front of everybody now the old sow who was very shocked about that money did not handle that very well I cried for days and the now soo would have bean uh in a nicer do they yeah yeah and the king size bed I've always wanted from anthropologie thanks john um I realized back then that that was may it is not what you say when you tell people how much you charge it's how you feel about the response I saw humiliation in his response I saw pain in his response because I was struggling that was not him doing that to me I thought it was him doing that to me then but now I know better so when you say to me how do I convince my family to value this you value it do it you do not need your your forty you don't need your mother's permission to go and work go and do it and then show them now there's a lot of validation that comes with asking people for permission and part of you needs to ask for permission invalidation because that's your ego's way of knowing yourself so if you have to ask for permission invalidation people give you support and permission and validation they also give you the limits okay so it's a fifty fifty tradeoff you get there maybe financial support maybe you get the ear but you do not you also get their limits so if they are in business or they don't know how to dream big or they're not wealth build is well they don't have a cell anything what do you think they're going to tell you because they weren't going to tell you nikki you can do this think you can do this you can do this that's expensive nikki really I wouldn't pay that nikki gets upset about it whose fault's that you wanted my support you wanted mai validation you wanted my permission hello you get my limits too because guess what we all have them that's why we go to people with no limits that's where we go to mentors with no limits that's where we go to educators with no limits because you realise every limit that I have is mine you don't need to convince your family of anything however you do need the validation and you don't need their permission and you don't need their support that's the fine lines they don't control you now if I was to ever give a ted talk my ted talk would be validation because I spent my whole life trying to be validated to be good enough to make money and I did not need validation although the flip side is the healthy part about validation is I get permission to do what I've always dreamed of doing and I realized where that comes from that a mirror to myself is being showing back to me over and over again and I can actually move stuff if you just tell me where I am and yet you know where you are because you're telling me you know where you are but you don't know where you are so you're constantly asking people to tell you and you cry about it when you don't like the answer so you asked people to support you you ask people to validate you ask people to give you permission and when they don't it pisses you off because it's not fair because that's what you're getting you're getting this appoint and you getting their limits those limits are not your limits somebody told me once I would never be a speaker right okay um and I looked at that person and I said those are your limits where is that line and that was the strongest thing I think I even seed in my life I stood up to it in that moment publicly and I say well actually those your limits they're not my limits but it's not that I stood up to here it's that I went away and I didn't get upset about it because it's how I see it it's the state with which I'd well it is not what you say it is not what you think it's when you go home and you run it through your mind again and you torture yourself over it again and again and again and again and again and you turned it into self hate and negativity and blocks and empathy and fear and all of that comes from a projected idea of what somebody else said about you that is yours not theirs they did not do that to you they said it to you and what it reflected beckett you heard like all how deal with it it's yours it doesn't hurt it's not yours if it hurts it's all yours and really hits it's really wass and if it just hits a little bit it's a little bit yours even that irritates me and then I mean that must mean that I do that you know this is a marginal honesty this is when you got home and say what is it about this place and uh that that is not mine and what is it about this person that is showing me the truth about myself and next time somebody hurts you disadvantages you criticizes you put you down blocks or give you a whole lot of limits you look them in the eye and think to yourself how much of this is yours and how much of this is being showing back to may because you're hurting me right now and your messenger my mother always said to me when I was growing up look so this angels everywhere and angels just keep bringing your messages on the messages are sometimes hard but when you see a message reflected back at you take it on and say what is it about me that has that uh one of the christians came in for you emily what made you want to do this and you almost touched on it when you were answering your question and meet the mentors and then you stopped or I interrupted you and what was your tipping point to keep doing it uh well uh I saw you with your first class and uh I bought it immediately and call my mom and said mom you have to come watch this and at that time she actually was um starling with her weight and was about she's lost seventy pounds since then but um she had had that wait for twenty years of her life and was had always been a struggle had always avoided cameras and um she came over and watched the segment where you were posing up juana and showing curved supposing and um she she watched that and I and she said posit I have to tell you a story and she told me something that had happened to her two years before that I had never known she didn't share it with me until this moment and she said last time your sister was getting her family pictures then I came and helped out and I asked the photographer she would take my picture uh while I was there she said sure and then I said can you make me look cute and skinny and she said well I can't do magic and she pointed to you on the screen with one on it and she said that is magic and um so when I when I really was seeing her and seeing her needing it that magic and wanting to see her in giving herself permission to exist at all and to be seen um that that is why I it was just this this shield that everything else just fell away and it was this is what I have to do you know this is magic okay pulling you out of the crowd right now talk to me I was searching for a type of photography that spoke to me and I was doing everything between weddings and taking pictures of families and taking pictures of pets and it was a pet picture it just was kind of like hanging out with my family I took a picture of my nephew holding a dog over his shoulder and I snapped it and I saw this contest to enter a picture into a magazine and I and I'm just like just what the hell just do it I'll do it I sent it and I got second place in the prize was a ticket to w p p at you when you were there okay I didn't know that and I'm sitting in the front row and you're standing there because you're hosting and you keep going back and forth back and forth and you introduced your portrait photography and you start talking about it and I was like oh my god that's it that's what I want to dio and you said you were teaching class on creative live and I'm like I am absolutely tuning into that and I am watching it and I'm learning everything I can about what she does and I have never looked back since I practiced and practiced and practiced everything that you taught on that glass and he watched it over and over again and I failed at posing I kept doing it over again you know practicing with friends and the very first shot that our shoot that I did I hated all my pictures but one and it was that cover girl pose I nailed that one picture and I'm like I could do this even which is that one picture and all the other ones were crap to me I kept practicing no matter what because I wanted to do it it's because of you because that class in all classes since tween twenty days all of them you're a psycho if any important questions for the mental because I'd like to finish with slides and I don't like to finish with q and a uh although I could ask um before we go any further if you join in bed with so on facebook you're going to find all of these mentors you can find them all on facebook I don't know if they'll accept your personal friend request or not that's up to them but the business pages with mean putting in chat in the instagram if you join surprise dot com you will find all of these mentors and you can go and ask them direct questions so there are so many small questions coming in hundreds of seven hundred christians on there that we can't ask right now uh I have a problem with q and a doing live segments because I feel like when you're doing q and a you're asking you're only speaking to one person instead of thousands and right now we need teo maybe the general overview of where you need to pay and then you need to contact these people to get more and me too so I just again want to say thank you in the chat rooms people are crying with you ladies but also saying they want to hear more this is really really helpful um from them to be able to connect with your stories so I thought actually what one of the questions you asked me kid at the break was the first six months everybody was really interested in the first six months so what I might actually does is maybe even if I get the girls tonight to write something about the first six months what they did how they did it and I'll put it on the block tonight so that you can read it like the first six months seems to be the moment when you're you don't have a studio you buying the first deflect you confused you know how did you approach people anything tomorrow we're going to talk about selling yourself so that takes you're going to come up so let's shift their question to tomorrow's selling and maybe get the girls to write some bullet points around the first six months because they were coming in heart and I feel like everybody's just asked that question over and over again tell us about the first six months tell us about the first six months so if you guys can write something tonight we'll blogged about it and creative live as well and also will bring it up and sails tomorrow and in the selling yourself section which in six segment two of tomorrow because I feel like we're not answering those christians and people really want to hear from you around what you were doing and how you overcame that so if you can write that down that would be awesome that time work yeah it's that but also uh coming up over and over is like do you do you think do you think that you had to hit a low in order to through those struggles in order to then bounce back up until where you are no because timmy would tell you otherwise she didn't need to hit a low she lived a corporate job that paid her well and the women created an income that paid her well can I ask a personal question do you end more in your business than you did in your corporate korea uh so yes okay so that's an interesting target because I went and created a business that paid me exactly what my wages were because I had a limit on the money that was allowed to come towards me so when I shifted that there was a significant shift in what I was what I was learning because basically in my mind I just needed this much money and no more and no let's create okay nicky exactly when I was making as a school social worker no more no less I'm not even kidding or let's play this one out of the water ok when I left my job I was any four hundred dollars a week I went and started a business and for the first year gets what I end that the radar because that's exactly where my mind was no more and no less now I meet people all the time that tell me they have did and savings and then I find out they did in their savings are the same amount so I'm like why don't you take your savings and pay off your debt and then you have no credit because if you minus the amount of credit you're paying on that did it that is the smartest thing you can do in business the first thing I did in my money evolution was challenged the amount of money I was allowed to end because that was my my glass ceiling then I think about that and I think the most incredible part was when I actually smashed through that I didn't again and evolution increments because you don't do it you don't win lotto you just have to go up ten grand more than last year and twenty grand more than the year before and save it so then I tell people all the time now I watch tonight pretty episode maybe fifteen years ago teen years ago using years ago and oprah took one hundred people and she paid the did they did range from three thousand dollars to one hundred forty thousand like it was small debt and she paid it all and then twelve months later she went back and guess what they were all in the exact same did so they'd gotten themselves out of trouble and then they had financially returned to the same did why do people win lotto and then spend it why do people not keep money because you haven't changed a core belief or you haven't change something now I don't believe you can shift a core belief I think core beliefs are ingrained in you from a very young age so what you need to do is work through your value system to shift what values are there because when you value what you are making then you can keep money because then you stop banking a self value library that changes significantly over time and yes you will be reminded of this over and over again I'm so tired of hearing I am doing everything right and it is not working okay you are not doing everything right you are not looking at your truth there's a truth there that you need to see and instead of seeing it as a block or hurdle start with your evolution and confront it if you were earning the same amount as you where is a social worker but you're significantly happy uh then it stands to reason you've put just a great amount of heaviness I would like you to in twice a smut is you do is a social worker please come to me in twelve months okay I will know all of these mentors already hit of you out there why I thought a lot about that I met them I was like okay I like their work nice girls there's something about each one lawrie's already built a business joanna has a desire to transform people he's already built a business nicki has a desire to transform herself and money and what she's worth because we talk about that a lot shorter has a desire to transform herself as well because we talk about that a lot today anna has a desire to transform others you know hydra has the desire to transform and grow something that is beautiful and you're busting through your own limits emily's already built a business tammy's already there with corporate going too already there are already a step ahead of you out there and someone this they are you identify with one of them they're all a step ahead of you because they've already learned something if you're like me and you are starting from zero and you have to learn everything it's going to take you a little bit more time to clear the rubble but the truth is is these these photographers are ahead of you ahead of the game they working my business model because they've already taken a steep up that's why they mentors that's why they can mentor you into the next step because that's what they've done so I thought a lot about that and getting them to write about the first six months is actually gonna be really powerful well differently include that tomorrow I already wrote on article on my web site about my first portfolio building process and include like the scripts that I sent on model mayhem and everything no that's great let's share it tomorrow um I'm doing everything right and it's not working is not the truth okay so I need you if you're feeling like this at home I need you to go I need you to look at the nine areas of mastery I need you to look at what you're not getting any need you start there I need you to work on it but I also need you to know that this is doable you just need to break it down go slow be gentle with yourself okay you're learning now I want to talk about this this was a message I got the other day um this's probably one off the most interesting things I've ever heard you probably feel that way more so because you have made it I've made it I've arrived ok but out in the real world because I'm not in the real world I'm in a fake world where everyone's got money uh we're photographers hadn't for clients like they need to eat because they do people very much search for any and every type of photographer especially portrait so somebody message me after my website went live instead why would you choose images over theo and I responded because I'm a portrait photographer in images and more important than the photography is the very basic of marketing the very basics of marketing and clothed ezio that's not true the very basics of marketing will teach you that people look for everything on the internet that is true my image gallery is a ll marked supervisor I haven't outstanding search engine on my images but not on my woods and this is what's upsetting this person my image is not what sells portrait my words are not what sells portrait my images are and the way I can make and take and sell myself the very basics of magazines would teach you that people will look at everything on the internet especially portrait photographers and I'm really disappointed to receive this email from you from which I responded early this morning sorry to disappoint you uh you're gonna disappoint a lot of people you must get used to it now I thought a lot about this message and today I've got to finish with this you do not need tools goods you do not need flower crowns yes they are beautiful and but the first twenty years in my business I didn't known a single one you do not need such engine optimization and they sure winning photographer and maybe even as we're building up you khun start including search engine optimization because glam a photography is going to become a household name but I've bean in a portrait studio for twenty six years and I have never needed tohave search engine optimization now if it gets to a point where you're getting a lot more work than me I will start including it yes but I don't know how to teach it I can outsource it but again what I need to bring you back to is this stop spending money on logo's it's not going to sell your work stop spending money on search engine if it's not going to sell your work of it's gonna sell your work then yes what is my golden role if it doesn't make the ship go faster you don't buy it I started my business with a cannon tim d that did not shoot roar in one kit lynn's which was a twenty four one oh five I rocked that camera for one whole year and then I bought a twenty day that shot roar and I used the same kit lanes I did not have bells and whistles and think I had polly starring boards to reflect light in our hole of a hassle so stop telling me you need maura and you need this and you need that and you need more and you need this and you need that and you need more and I'm mohr and that takes me back to if only I had thirty thousand dollars if only someone discovered may so you know I do say stick your limits it's not the court of how you start the core of hallyu stat it started taking photographs and work from number one in your area of mastery then learn how to retouch them the first boss I'ii behead said to me the greatest gift of photographer can have is lenny had to retouch the images so you can fix your mistakes you already know how to retouch like a master you're gonna find this easy you know what I mean so that's what it came down to for me it's got to come back to basics and stop telling me what's right and what's wrong I don't need you to tell me what I need after twenty six years I've got this I've made it come on and you need this you need this plug in and you need these actions and you don't you need a whole lot of selling you do not need most of what you think you do and you certainly don't need more wardrobe and accessories classic example ninety nine percent of women of glamour photographers is a small percentage of men enjoying it that are doing really well remember I was taught by a man my first my first two bosses were men and they shot grandma really successfully so it's not a woman's genre although I gotta say I said to kelly brown the other day how many women come to your newborn workshop that have never had a baby because how many people would go to new pupil photography having never had one so I find it interesting that everybody sang were all the mean when there's thirty percent of men and in bed was so and I don't see any minute newborn workshops but you guys can make babies just like us you know because I feel like different types of people are drawn to different genres and that's fine but for the guys you do have a different huddle but your hurdle was also self imposed I'm a guy therefore I don't want to be creepy so don't be creepy I'm a creepy guys I meet non creepy guys some guys a creepy some guys are not creepy so if you're not creepy nobody's gonna think you're crazy so if you think people are gonna think you creepy I would say that the problem exists in use thinking you're going to be creepy probably because you're a bit creepy oh maybe you're not creepy at all you're just worried that people are gonna think you creepy and therefore I again somebody telling you harm that you creepy I think you're being creepy because what's happening here you keep telling me that you don't want to be seen his creepy so don't be creepy and you know like I don't I don't know that argument all they know is I was taught by a man who loved women he was a man that could look at woman and tell them they were beautiful without looking at the body I admired that about him that same men told me I was an uneducated bunker from south auckland with no dress sense and poor elocution he said I'd never make it as a photographer I simply lacked the people skills to do it broke my hat and the truth is he was right I was all of those things that's from the wrong side of town with no education no clothes and poor elocution so I learned how to do it because it hurt me so much my goal was to learn how to do it I went home every night before bed I would read the dictionary so I could learn more words because I thought if I learn more words I would be able to talk to different people and I would be smarter and it worked I land how to speak better I learned how to dress better I learned how to relate to people and then learned how to take photographs and I remember the moment when he said to me you exceeded may as a photographer and I wonderfully looked at him in that moment I said yes I did and it was never about you so you don't need accessories why is everything in business hardwired to be overwhelming and widow I stat and hod and I got to say it all comes down to this gripping crippling this crippling gripping fear that is not really fear is projected anxiety fear is not really fear is visceral you feel it in your body it's your biology is designed to survive but the story you've told yourself around what you're with having the story around yourself off what the permission of your aloud what you're allowed to have and those and limits is crippling now if anything today I feel like we've hit the very positives and the very negatives of being in business I feel like what we've done today is at the same time sold you on an idea of going into business and then probably talked you out of it your business is going to be a as successful as you want it to be your business is going to be a successful as you allow it to me no more and no less I can't stand in front of you and promise that you're gonna be successful if you don't believe it I can't teach you have listens that you have to learn yourself I can only tell you mine and hope that you learned something from them which is extraordinary but when you're overwhelmed and you don't know where to start reconnect to a simple thing why do you love photography because when I get lost in the fray that's where I come back to the biggest piece of advice I could teach you today is to stop acting like you're in emotional creative and stop acting like you are in business now you may have had jobs in your lifetime that have given you bedhead bed bosses you may have been treated poorly you may have been in horrendous situations where people were not professional with you but I'm telling you right now business is common sense relationships and ex of service you also have to re inspire and reinvigorate your passion to be in business every single week it's not easy if it was easy everyone would be doing it well marriage is uneasy either they work and if you want a great marriage you gotta work at it I've never seen a great marriage and nobody's working now listen if I only had thirty thousand dollars if I only had thirty thousand dollars is a lie that I used to tell myself and a little bit of a poor mia's well it was more than a lie it was a bit of a drama because if I was discovered I'd be good enough clearly I am better than you and nobody's helping me nobody's helping may now here's an interesting point recently is talking to friends and they were going the business was failing so they were going to the bank on monday to borrow one hundred thousand dollars to boost it up I stopped them from going to the bank and I said can I give you some advice about business and the advice lasted for three hours I sometimes I go the long way but it's all good stuff so you know I sat down for three hours and I thought then so it was you know it was a good exchange of me but having on and I'm listening and I see you your businesses not working because of something you're doing so one hundred thousand dollars is not actually going to boost your business is going to give you more did which will give you more stressed more anxiety and then you're gonna fail and then you're gonna fail with a bigger ditte I said because the second I decided to run my business the work started to show up in every job that came in was enough to pay for the next one and when I started to kick in to get my enthusiasm and my passion and my joy for doing it the money was tuning up faster and faster and before I knew it I had thirty thousand dollars in the bank in a studio in my garret and the answer had been in front of me the whole time paint the wall paint the wall in the gadge that was the answer but people won't like the carriage door roll it up but there's no toilet so we'll continue can afford to put one in which I did but there's no door down the bag so I told my landlord that I wanted a door down the back of the carriage in my landlord went and bought a sliding glass door big one for thirty dollars knocked a hole in the wall put it in banged it in over the weekend and I sealed the outside of it and next thing I had a full shooting window of my guards three months later I glass doors on the front and a toilet nobody gave me thirty thousand dollars because how do you know that what you're doing is coming tio fruition it's when your goals are congruent for what with what's already happening okay now every time somebody said I want this I'm saying are you already actively walking towards it and if they say no I said we're not gonna get it and they're like but I thought that was how it worked she say I want this goal and I was like no because if you really want it you'd already be walking towards it and it takes no money to get up and start walking towards what you want you see you gotta you gotta get up and you gotta start walking because you can sit on the couch and cry about it on facebook for as long as you want and if you're not walking towards that nothing will happen so I used to say if only I had thirty thousand dollars next minute I got a studio I painted the wall everything else came to fruition the work started to just show up magically I love that tim magically know I was actually putting myself out there for the first time ever and it was killing me and then all of a sudden I've got thirty thousand dollars in the bank and I thought this whole time I thought if I just somebody gave it to me so I stopped those gills from borrowing a hundred thousand dollars twelve months later I told them that the reason it's failing is because they had to knot in it twelve months later they sold the business at a profit they didn't borrow that aches for money and now they're doing their own thing and they love it you do not need more money you need toe walk towards making more money and it will come sevice first your marketing needs to be about what you give what you do know what you sell

Class Description

When Sue Bryce taught her first CreativeLive class in 2012, she reinvented the category of glamour photography. That workshop inspired thousands of photographers to create a new kind of portrait photography business.

During this special event, you’ll hear from Sue again and meet nine photographers who changed the trajectory of their business and their lives thanks to inspiration they found in Sue’s CreativeLive classes.

In Portrait Startup, you’ll find out exactly what these photographers did to transform their fledgling photography operations into sophisticated, profitable businesses. You’ll learn about what it takes to build a profitable photography business and Sue will detail the Areas of Mastery required to run and sustain it. 

You’ll learn about:  

  • Cameras & Lighting
  • Studio or Location
  • Website & Portfolio
  • Marketing & Design
  • Social Media & Connection
  • Price & Product
  • Sales & Selling
  • Money Management
Sue will discuss the essential elements for building a successful glamour photography studio and you’ll get specific, tactical insights for doing it yourself.

Each of the guest photographers will share their own unique story of following Sue's business model and they’ll provide intimate details on what they've discovered and what worked (or didn't) for them. Sue will share the secrets behind her wildly effective Reveal Wall and share strategies that guarantee sales while keeping clients happy and eager to refer you to their friends.

If you want to build a photography business that celebrates the beauty inherent in all women, while running a business that provides for you and your family, join Sue Bryce and guests for Portrait Startup and learn how to build a business and life that you love.

Click here for the Complete Sue Bryce collection.