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Photography Brand Makeover

with Sarah Petty, Erin Verbeck

Trailer: Photography Brand Makeover with Sarah Petty and Erin Verbeck
Learn branding from Sarah Petty and Erin Verbeck! Attract the right clients to your business by creating your own unique brand, new distinguishing products, a more profitable price menu, the right marketing and a new sales process!

If your marketing isn't working and you're not attracting enough of the right clients, Sarah and Erin will go step-by-step, showing you how to address each part of your business's brand to make sure it reflects you and brings in clients you'll love.

Instructor

Sarah Petty's picture

Sarah Petty

Sarah Petty is the owner of Sarah Petty Photography in Springfield, IL, one of the most profitable photography studios in the country according to Professional Photographers of America. Petty began her career in the marketing department at the world’s largest brand, Coca-Cola Enterprises, and went ... more...
Erin Verbeck's picture

Erin Verbeck

Erin Verbeck is the Chief Joy Officer at The Joy of Marketing, a company that teaches photographers how to compete without discounting. Verbeck began her career developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional ... more...
  • Session 1 (16 Videos)

    • Meet the Troutmans
      20:35
      Meet the Troutmans
      HD | LOW
    • Day 1 Pre-Show Banter
      06:42
      Day 1 Pre-Show Banter
      HD | LOW
    • 9:00 am - What Are We Doing in This Course?
      20:46
      9:00 am - What Are We Doing in This Course?
      HD | LOW
    • 9:15 am - Sarah and Erin's Background Story
      32:37
      9:15 am - Sarah and Erin's Background Story
      HD | LOW
    • 10:00 am - Meeting the Troutmans
      23:54
      10:00 am - Meeting the Troutmans
      HD | LOW
    • 11:00 am - Branding
      35:02
      11:00 am - Branding
      HD | LOW
    • 11:30 am - Student Brand Discussion
      14:06
      11:30 am - Student Brand Discussion
      HD | LOW
    • 11:45 am - Brand Consistency
      17:19
      11:45 am - Brand Consistency
      HD | LOW
    • 1:00 pm - Finding Your Joy
      07:02
      1:00 pm - Finding Your Joy
      HD | LOW
    • 1:15 pm - Working with a Designer
      14:30
      1:15 pm - Working with a Designer
      HD | LOW
    • 1:30 pm - Logo Reveal
      36:53
      1:30 pm - Logo Reveal
      HD | LOW
    • 2:00 pm - Logo Design Q&A
      23:22
      2:00 pm - Logo Design Q&A
      HD | LOW
    • 3:00 pm - Student Insights
      12:26
      3:00 pm - Student Insights
      HD | LOW
    • 3:15 pm - You and Your Market
      23:26
      3:15 pm - You and Your Market
      HD | LOW
    • 3:30 pm - Worldwide Logo Reviews
      24:14
      3:30 pm - Worldwide Logo Reviews
      HD | LOW
    • Day 1 Wrap-Up
      05:16
      Day 1 Wrap-Up
      HD | LOW
  • Session 2 (13 Videos)

    • Day 2 Pre-Show Banter
      07:55
      Day 2 Pre-Show Banter
      HD | LOW
    • 9:00 am - Day One Recap
      11:21
      9:00 am - Day One Recap
      HD | LOW
    • 9:15 am - Student Pin Boards and Graphic Standards
      34:07
      9:15 am - Student Pin Boards and Graphic Standards
      HD | LOW
    • 10:00 am - Troutman Final Logo Reveal
      30:53
      10:00 am - Troutman Final Logo Reveal
      HD | LOW
    • 11:00 am - Understanding Your Numbers
      27:59
      11:00 am - Understanding Your Numbers
      HD | LOW
    • 11:30 am - Skype Call: Cash Flow with Jerry Weiner of PWD
      16:43
      11:30 am - Skype Call: Cash Flow with Jerry Weiner of PWD
      HD | LOW
    • 11:45 am - Cost of Sales
      32:20
      11:45 am - Cost of Sales
      HD | LOW
    • 1:15 pm - The Product Mix
      23:03
      1:15 pm - The Product Mix
      HD | LOW
    • 1:45 pm - Branded Products for the Troutmans
      25:03
      1:45 pm - Branded Products for the Troutmans
      HD | LOW
    • 2:15 pm - Price Lists
      24:48
      2:15 pm - Price Lists
      HD | LOW
    • 3:00 pm - Product Packaging
      30:41
      3:00 pm - Product Packaging
      HD | LOW
    • 3:30 pm - Pricing Strategy
      30:41
      3:30 pm - Pricing Strategy
      HD | LOW
    • Day 2 Wrap-Up
      04:06
      Day 2 Wrap-Up
      HD | LOW
  • Session 3 (11 Videos)

    • Day 3 Pre-Show Banter
      10:00
      Day 3 Pre-Show Banter
      HD | LOW
    • 9:00 am - Day Three Introduction
      08:00
      9:00 am - Day Three Introduction
      HD | LOW
    • 9:15 am - Sarah's SPIKE Formula
      49:21
      9:15 am - Sarah's SPIKE Formula
      HD | LOW
    • 10:15 am - Charitable Auctions
      25:16
      10:15 am - Charitable Auctions
      HD | LOW
    • 11:00 am - Promotional Tools
      18:17
      11:00 am - Promotional Tools
      HD | LOW
    • 11:15 am - Promotional Tools for the Troutmans
      31:14
      11:15 am - Promotional Tools for the Troutmans
      HD | LOW
    • Thanks + Credits
      Thanks + Credits
    • 1:00 pm - 7 B's to a Successful First Phone Call
      43:13
      1:00 pm - 7 B's to a Successful First Phone Call
      HD | LOW
    • 1:45 pm - Sales Discussion with Michael Rosenberg
      19:54
      1:45 pm - Sales Discussion with Michael Rosenberg
      HD | LOW
    • 2:00 pm - 5 Steps to Successful Sales Process
      20:15
      2:00 pm - 5 Steps to Successful Sales Process
      HD | LOW
    • Day 3 Wrap-Up
      09:28
      Day 3 Wrap-Up
      HD | LOW