Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Types of Content
The three types of content on Instagram are stories which are Grittier, more um risky types of content that companies are using to tell behind the scenes type of stories where they are allowing users to get a sneak peek into their process where well known restaurants and well known chefs are bringing consumers and instagram followers into the kitchen to actually see how a croissant is being made or to see the process behind the delicious dishes that they serve. The second type of content is an instagram feed, which are all of the posts that are coming through the one single line of content that users are scrolling through as they're going through the app. What's interesting here is that companies and brands are fighting with other relevant content that the user, him or herself has determined to be important to them. So, a brand or company is also fighting against a really cute baby that maybe their their brother or sister just had, or perhaps it's a puppy that they love, you know, a do...
g account that they love following. And so now you as a brand and company have to somehow fight against all of those other things that this user has determined to be top of their mind, there is a way to do that. And that's by buying instagram ads, which we'll get into in a second. The third type of content is what I'd like to call the grid or the gallery and that's the content that lives on your own instagram profile as a business or a company. This is content that you've curated, its content that you've thought out. Its content that tells a very consistent visual story about the product or the services that you offer. Brands are now realizing that users are more than ever, sometimes looking at their instagram accounts before they're even visiting their websites. And so this is a great way for you to showcase and tell folks a little bit about yourself, based on the types of content that you've been posting in recent weeks.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class