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Insights

Lesson 9 from: Instagram Ads Fundamentals

Sharon Lee Thony

Insights

Lesson 9 from: Instagram Ads Fundamentals

Sharon Lee Thony

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Lesson Info

9. Insights

Lesson Info

Insights

So when you use promotion insights on instagram, you'll see a snapshot of your campaign results, you click on promotions and view insights of the in the current camp campaign. You can see how that campaign has been performing. Some things you can look at are the number of the amount of engagement on the post itself likes comments, shares as well as bookmarks for this current promotion that we're running. We have about, we have 199 likes, six comments and seven shares. You'll also get to see any interactions that people have had with the promotion itself. We've had two calls from the promotion, 84 profile visits and three visits to the website, And then you'll also see how many people have been reached through the promotion. So we've gotten over 11,000 impressions from this promotion as well as two additional follows. We've had four days of the promotion. You can see some demographic information about the people that have seen or viewed the actual promotion itself, their age as well as ...

their gender and depending on what your goals were. You can evaluate whether or not this was a successful promotion for us. We were just hoping to get as much exposure as possible for. So I was really looking to get as many impressions as possible. And for me, because we've gone 11,000 in total And about 64% of them were from the promotion itself that for me meets the goal. What's also interesting here is that 77% of the people who saw this promotion, we're not following us. So that also is a success for us. We were hoping that folks, that we could engage new audiences and therefore get more awareness from from those new audiences.