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Lesson 8 of 28

Shooting Experience: Shooting for your Brand



Lesson 8 of 28

Shooting Experience: Shooting for your Brand


Lesson Info

Shooting Experience: Shooting for your Brand

I'm going to introduce my very good friend and talented businesswoman and artist, jen blake jen is a commercial and wedding stylist based here in seattle and she's going to talk a little bit about what it is teo work and collaborate on a sample shoot like this thank you, jazz. Thank you. Creative life for having me. I'm so excited to be here. Yeah, jasmine asked me to talk tio what it means to work with the stylist and designer and those name those terms are kind of interchangeable, especially within the wedding industry, but it typically means the same thing. Anyone that you're going to collaborate with its going to kind of create the vision from the shoot or actually source and find the items. And so one of the things that I think is most important valuable is really going into the shoot with knowing what your goals are, right? The goals are views the photographer means stylist, especially the client and uh what the what you're what the goal is for the end results. So are you wanting...

to get published? And if that's the case, are you wanting to push the envelope with the vision of the shoot? Is it just a portfolio piece and you're trying to seek out a certain clients, then in that case you definitely want to create images that are reflective kind of like we're talking about here today, it restart images that a reflective of the client that you're trying to reach if the goal is to make the client happy, which is awesome, too. You definitely wanna know if there's a budget or what's going on if they have a certain aesthetic or style that they're going for and definitely make sure that's reflective in the shoot itself. Another thing that I think is really important and valuable working with all other wedding creatives, but especially styluses to communicate, I don't you can over communicate all I think, the more you can talk and kind of figure out what the d top tales are of shoot the better. In the past, when I've worked with other photographers and designers and stylists and floral designers on style shoot such as this, people walk away and they might be disappointed or frustrated, those things always come with her. Expectations aren't met, and those explorations he met by initially having really good communication about what everybody wants from the shoot. Wei have a lot of we have, like pages and pages of e mail conversation, so yeah, yeah, I think on dh, then doesn't want me to share a few tips about working with stylists and designers I think something that's really important is tio advocate. First I listened designers and educated clients about what it means to work with one oftentimes I get e mails and clients don't really even understand what's a stylist or what we do on dh really by advocating you can really tell the client the importance of having us there and what we actually do I think a lot of people are confused by why should I hire a stylist or designer can my photographer just tell me what I need on dh you telling them the benefit of us being there is making the best images possible I always consider myself kind of the insurance if the plan's gonna invest in a wedding day like the stylist is kind of ensuring that everything looks right another tip for working with stylists and designers is don't be afraid to reach out and share your ideas if you have an idea get online email a stylist or designer that you admire and share your ideas I think oftentimes photographers are worried I don't know I don't know that that's my role but you're a really great idea share it's right um and another tip as you're getting that tip describe general as they get into the shoot if I'm working with the stylist if the kinds of hired a stylist as I'm going to the shoot general make adjustments according to how she wants to see things so we've had a team collaborate with us we have a rental team we also have a few things that jen has brought from her own personal collection so as we're moving through the shoot, so I'm going to use you three photographers as examples and so she's going to be jumping in and now and I want you guys to learn what it is to work with the second party if that then is your aspiration to have a style shoot such as this. So jen, do we have in the last one? Okay, I think that that was okay. This was really important, I think oftentimes photographers don't realize how important it is to bring thousand designers on at the very beginning of the vision stylised often know in their market that for certain ways to get discounts, and they can be a really great way of saving time and saving money by starting with them initially versus bringing them on later when the visions already kind of been important to play perfect. Awesome. So thank you to jen for beer meeting you'll be seeing her and if she's telling you what to do, that's like the most valuable lesson because a lot of times we especially first start, we're not able our clients aren't necessarily working with stylists, so if she's teaching you how to style on the shoot these air little things I want you to remember for future things when you're working on your own great q welcome so we're going to do now is we are going teo introduce keaton in matty's kitchen man if you can come up here with me they are adorable couple you guys are already familiar thank you nicki forgiving this's good eso the audience is already familiar with y'all because we saw your videos everybody thinks you guys are amazing for spending so much time with us we appreciate it this is going to be super low key we expected nothing from you guys we know that you are a professional models you haven't done this before necessary a professional model I'm sorry eh? So what we're gonna do is we're going to make this really clean and straight forward I will shoot for ten minutes then we're gonna bring on other photographers and the goal is just to walk them through the process now they have a key set of words that there that I need them to shoot for so some of their branding words air say fun a romantic so they might have you do things and so I might stop it tio kind of coach them along but we're just going to start so the theme of this shoot is a cozy night in and they just absolutely so amazing and like this is definitely I wish they'd just like this for a night in on friday night so what we're gonna do is we're gonna start if I had this sex? I'm going, tio not necessarily put them in the place I love the most, so I have another five minutes coming up in the later part of the shoot, so I want to get him warmed up. So this first ten minutes of the shoot, I'm just gonna play. I'm going to have fun, and I'm not gonna put any pressure on myself when I come back to the shoot is when all kind of hopefully get into business. So I have a lot of props here, and so when clients are new to a shoot is going to be difficult just to be like, okay, now, when you guys act romantic, remember, give them actions, that's gonna be the goal, so I have to look where my life is. This is a really good set because I could have brought in artificial light, but if this was a client's home, this could be very realistic ofwhat windows look like beautiful one delight, but it's overcast in seattle right now, there's a lot of gray tones, but I'm going to see and shoot the best way I can. What I'm going to do is I'm going to slightly rearrange the chairs now what I know that I'm doing is I'm going to have to modify where these I lay on the table in relation, and once I modify, jen might come over and do a little bit more judging, but that's going to be totally your prerogative sochi tonight, maddie, I'm going to bring these chairs in and let's just right let's just try to see how this works. So, keaton, I want you on this side and maddy, I'm gonna have you put your bum on that side because when I'm trying to do is trying to get this window light. If I put mehdi here, she falls into a shadow that we're going to talk about a cozy night in let's make this extra cozy, but I'm doing the strategically for good light so mad he's already since we've seen those video she's already a naturally touchy feely kind of girl, right, we've noticed we've noticed. Okay, this's great! So what I want you to do is I'm going to give actions so jen might kill me, but I can't have the set looks like it's just been touched, so I'm going to move a few things going to ruffle a couple times around, turn it around as if they're actually eating, so that looks kind of real, so mad he's going to wrap her arm around kittens back, you guys going to be looking at each other? Turning in this way and in a second I'm going to give maddie and action right now I'm just going to get my settings and kind of see where we are so yeah this is totally fine this is great radio cozy night in I am good so if it gets quiet you guys and ignores okay this is exactly where I want to be perfect beautiful so my focus is going to be on matty great now maddie can you get your right hand so what happens is maddie's right hand is always extend down low I'm going to have her pick up a cookie are these edible jen cookies are edible oh good I know e good so what d'you matty's I want you teo lifted the cookie and kind of tease him look a look a kitten kind of put it in his mouth but not all the way oh, good, good, good, good look good. All right, good, good job good now you can put it down put it down nice beautiful, good that's beautiful there looking over at keaton. Nice. Yes. So now that we have maddie on this side I'm picking a blight on her face and I'm getting some kind of like a side lit from from keaton so I have five minutes wow, this is going so fast what's really cool is that we have like this picture frame a screen in the background so I got maddie from the side now I'm going to get kicked in from the side so keaton can you pick up your hot chocolate right about there kind of hold it in with both hands thanks I'm gonna look over at nice look of hurt maddy could lead you bring it I could bring up the cop to your mouth nice relax him out I'll look over it betty nice okay put the cup down put the gun away down there you know extended over and right as you bring the cups here look you're gonna look over at matty bringing up hey that's good that's good that's good okay that hey part I did it all the time it's absolutely ridiculous but what happens if he felt awkward I'm giving in action but hey you find your own thing and they start laughing perfect that's exactly what I want I have probably like one minute I'm gonna have you guys both stand great I don't know if this is gonna work in the time frame that I wanted jen what wasn't actually hover hold it perfect so jen can I have this removed kid can you sit on the couch can you grab that top book? Yeah it's totally normal right? I mean we all pop popcorn for our boyfriends and fiancees right? You do you really think oh I'm sorry jd I apparently music pop more popcorn so, maddie, what we're going to try to do is if I could get thirty five city as quickly as possible so we're going to try to do is kind of recreate a scene cozy again maddie is going to turn you're going to put you in the corner of this so I'm gonna give her a story I'm going to give her an action to actually cause if I had her going like this oh that's so static, right? So I wanted to be like, oh, I just popped this from a magical microwave walk over to keith and pass it to him he was in the top ten and just enjoy okay, so I don't want you turning to the inside I want you turning to the outside it'll give me more time to shoot her as she's walking to her. This will be my last time wearing a hope I need one photo work of this one tiny baby photo. Okay, hang on one second. Okay, maddie, you're going to come and turn around to the outside que cute and come over to keep ten doors door yo eyes okay, good. From the seat on the couch perfect way they're good keys and put your arm around maddie matty turning this way turn your legs out that way a little bit cute kick you have your you are nice nice nice so we are back like I'm gonna move the chair because I don't want it in my frame and jen it's gonna come back and we adjust and she's gonna fix that carpet beautiful night so he didn't put the popcorn back on the table good, good good now look at each other notes get your right hand and bring keep a matty's face bringing a little lower little or we'll bring it in for lightly like this you fingered nose do the same thing I have here from the hand up bring your noses or four heads in for touch but bring your hand all the way down relax it relax it there you go all the way down yeah I think we'll do one more keating you are going to bring the popcorn up to you back back back good leaning in medellin and leading leading good, good, good, good good now what I wanted to do ready your hand is between your legs I want it right here. Good to put the popcorn down last shot last last time we do this looking each other good bring the popcorn in bring the popcorn in matty use your right hand pushed leaning leaning for like a kiss yeah oh, good, perfect great! That was my ten minutes way air going teo bring you guys back up and we are going to go to melissa. Melissa, can you come here and tell me what your word your words are sheikh custom connected perfect and what word are you aiming to take is the one I'm in for and you said you were hoping there was a couch yes do you think you're going to do down yes ok, great so we're going to start you have full reign it might stop you I might not we're just going to kind of go with it, okay? John might be hopping in and out just know that are you going to stop me when I'm up? Yes let's give you a minute doing a little nervous you know? Okay, so where does this off a couple things I want to move you guys the chair what I wanted teo many I'm gonna sit in the chair and then keeping I'm actually gonna have you kind of set on the arm so I want you to be more like, you know, just hanging out just cool. I'm a cool guy and I want you men need to be more you know, just lean up against them and nestle in that way I'm gonna have you move your legs more to the outside thiss just relax this school and I wanna have you bring actual your body a little bit more than that way your arm. I want you to come to the edge as far as you possibly get bar. So good. Okay. Yeah. You guys are so cute. Okay, so many. Only two more lean up against them and relax and be so cute because you are. Oh, my goodness. And I want you guys to look towards each other. Don't have to look at each other. My name. Have you put your chin down? Just a tad. You? Oh, my goodness. That is awesome. Sarah, don't move a muscle. Perfect. Uh, ridiculous. Okay, sarah, there. I wanna have let's switch spots first. How about we do the scene? How about we do the same post, but give them an action to move them to where you ultimately want? Because what they both kind of just looking at there waiting at now. So why don't you start them from a place that they kind of move into that and watch where their bodies fall? Okay, do something to keep in mind. S o give them in action. So they're already seated the way that you would like, want them just kind of say many look down, keating, look to the side and then have them look at each other, and you're to be shooting to capture that movement, get the teo get get it make it natural instead of just maddie just kind of thing in india you will redo or you want me I'm in the next time whatever you would like okay, you get what you want and then just use that applied to expose okay, perfect okay no no actually you gave me an idea so we're gonna move back to the couch sorry, guys, you guys are so mobile I love it and then you don't care for like, move all the stuff around, okay? Okay, so I still want it and I don't give a little bit more leg room you give him okay, so I'm gonna have this baby more snuggling so same thing though I want you to be more straight on towards me legs not just little bit more and then I just want you to snuggle into you could do that so good fall anything he doesn't let me know yeah, I'm gonna have you guys looked at me on this one perfect that's precious one more this way stay right there but nuzzle into each other and let them look down. Matty perfect and keaton, I'm gonna have you look to the camera and this way with your eyes lovely I love it so I say we're here yeah did keaton do what you wanted him to dio he did eventually okay perfect great I want you to get them in the same pose I want them to be separated and then I want you to instruct them how to fall into this ultimate post because again we're booting them if this starting but if I'm not to the ultimate posing ok like we mean you're granted opposed but you're shooting them when they're already here correct right and so you put them here and they said okay maddie look down keating look this side keeping look decide ultimately what you wanted was matty looking down and keep looking decide how about we start them just the way they are bodies air natural and then say that's where I want you now what I want you guys to do so maddie you're ready maddie can you come in can you come into keeping beautiful lean your head kitchen look either way because you know where you want him ultimately then coach them to get them there because again what I'm seeing is another pose another hose another post its fine now what where they are right now is beautiful now coach them to get them into that exact pose where you just ended them ok ok so we're trying again so they know where they were ultimately supposed to end right now you're just gonna coach him into that okay three minutes seriously okay, fine gosh ok yeah okay so legs element marking I'm gonna have you snuggle into it um arm go ahead and robert get your shooting as you're talking okay um other arm in with your right arm maddie I want you to help him with both hands perfect snuggle into him fire fat guys I'm gonna have you reached up keaton and actually that's a lie I'm gonna have you met the perfect look down snuggling again keaton I'm gonna have you now look towards the popcorn bowl perfect they stay right here now I wanna have you many where you're at I'm gonna have you keep you the same I'm gonna have you called the hot chocolate I'm gonna wait until she's in in position I'm gonna have you switch the angle of your legs and I want you to split your legs out as much as possible so showing your shoes exactly perfectly I'm gonna have you lean more against and I'm gonna have you grab it yes and I want you guys supposed to be looking straight into islands and then no smiles on this one does bring it perfect guys love that next day right there and I'm gonna have you lean back and snuggle love you can yes you can get your shoulder out of the way I feel horrible perfect guys good job can you stop for one second? Yes okay this is great I know what you're doing I see it, you know can you scoot your bum all the way to the edge? Beautiful. Now lean back a little bit now intertwine your arm right here. Intertwined. Beautiful. Now, I kind of just want you to use this arm like right about here and just kind of just get appears beautiful, actually lean forward. Now that on your hand come down on your knees beautiful are well, they're small little tiny little because you know what you want or your angles but we're ending up in the post so maddy, come back put your hand down bring your hand out from keaton now beautiful. Melissa, talk them into the post. Okay? So I'm gonna have you lean back and then wrap your armor on keaton's arm perfect and stay right. Except they wanted to lean forward onto your right hand. Yeah, to your face level. I'm gonna have you bring your hand a little bit further off. I still like to fold it I just don't want it here in your face. Lovely. And then once again we're going to know smiles and a slight smile in this one good job, guys perfects good job. I know you did so like a huge that is so difficult you did fantastic, great job it is so difficult to watch and do this, so congratulations look behind you came to find one photo you want for us to display later we are now going to be working with nikki nikki will come on and she's going to talk to us about her words and how she's going teo ultimately achieve them oh, I do have five minutes you have five minutes okay yeah ideo sorry ok, ok j d if you can get them if you can get the fifty buddy from eight in the second before I mean have you guys actually turning wrap your arms around keaton I'm sorry in his arms beautiful minute trey thank you. Now why don't you bring your face is nice and close I want you to bring your arm here beautiful one second you're not gonna actually be looking me you can look down here in my hand right for right now, okay, great. So what I want you to do is this is ultimately what I want you to end up but I want you looking at so come back up beautiful take a deep breath relax now we're going to fall right into exactly where I want you to be leaning in looking at keaton keaton you're gonna be looking at maddy that's you that is cute now maddie, can you get your right hands and kind of bring it up to keaton's chin good, good, good, good lean in to put your noses together here keio keio okay, great so I'm going to think you do I mean have you guys want to move this table back and I mean have you guys stand up? How are you guys doing? We're throwing you into this I'm not even giving you any I mean, this is amazing you guys are doing seriously fantastic absolutely, positively fantastic. So keaton I'm just going to have you right about here you were standing where I'm standing and you could have your hand in any position you can have your hands in your pockets maybe your thumb in your pockets facing the window and strategically policing keaton where the window light is because this is how I have to shoot I don't bring in any ofthe off camera lighting beautiful and you have this hand in your pocket maybe just your thumb your hand you big beautiful and maddie you're just gonna come in this way and get in nice and close beautiful so good you know no no no I want you nice and listen close this is ultimately what I want you to be having taken a few steps back you're going to come into your house grab it really, really, really nice and close on keaton you're going to be looking back at me but I don't want you to fall too far back so that your face is maybe directed towards that wall I mean maddie will be coming into you if you can hang on just one second I'm just gonna do it hotshot beautiful great great thank you mad I'm okay beautiful so you just kind of come into getting flabby arms were in wrap your arms around oh so adores beautiful now I wanted to do that one more time so kiev one more time but this time I want you to get your left hand and cover kittens left and so instead of writing your wrap my arms when I loved you the first time this time I want you to just get bringing your body's in a different way so here we go beautiful looking back oh, you dar bs the dorms I die good one more beautiful maddie, can I have you here right about this? But I have you keep your knees pinched the possible I'm just gonna get a single shot of mattie bring your feet out towards me. A tiny bit beautiful leaned towards me and what I'm gonna do is I'm no work in one of jen's props because ultimately I want jen to be able to use these photos as much as she possibly can have. You just kind of lean and what I want to do is I'm going to show my my clients but I want them to do you sort of hear yeah, yeah street listen to because it'll match now this book matches with maddie's necklace cute small little details beautiful. I actually for these I don't want you to smile too much. What were custom? Teo is just a lot of smiling because those are the only photos we know so I want you to give me a myriad of smiles I kind of want this this this you can look down, you can kind of adjust your hair looks back up at me so I know it feels like really uncomfortable but if you commit to me one hundred percent of a pull one photo that makes you feel like pretty dang good about yourself so commit to it and then we'll throw out all the other ones and we'll just keep the ones that we definitely just want beautiful, beautiful awesome relaxes smile beautiful beautiful can you look up over at kitten? Uh huh. Now look back down, people no, look at your hand. Beautiful for your hand up here slightly. I'm not like a kind of a less only mills and I's more that beautiful, beautiful and the record hands a little bit like that just line just instead of crawling your fingers kind of just wanted like resting like that that's where ultimately wanted to end it but I don't want to do look ahead I want you here when you were a little bit kind of fall into it there's not going to right a wrong way looking over the popcorn you know with a nice relaxing bring your hand down beautiful all the way down all the way down all the way down what about the lean a little bit more towards me relaxed smiles beautiful but kind of that that is exactly beautiful street okay nikki looking good without that jack has restricted what are your three words? Um she romantic and fun and editorial I'm still not okay so then they're going to shoot for romantic perfect great soren see you it's like right okay, so I'm attached tio a wire and I because of the camera shooting I have to go to the computer to look at my images so if I'm running back and forth that's why party my feeling very own fun I think it's ok come on over here. Is it okay if I touch you? Okay, so I'm gonna face you this way and some shooting for romantic is my word I'm gonna wrap you in this so cute let's have you start by kind of wrapping it around you and then seeing if you can get it around not so much your shoulders but just like you know, like you're snuggling up maddie like you yeah okay bring this down a little bit okay? So um maddie you're gonna lean your head a little bit this way and bring your chin towards me a little bit and your head's gonna go a little bit more this way and keeping its like your head has your head you're gonna have a magnet almost your foreheads together yes just like that that's beautiful I can't see nico to the rescue okay, so yeah you guys have like striking eyes to both of you okay so um maddy I'm gonna have you kind of look down towards keaton shoulder so so bring your head and so keep your gonna bring your head and yet I like that you're gonna look down and you're gonna look keeping that matty's lips and you can turn your forehead in towards matty's face is a little bit more can you see her lips are you able to look at her lips okay why don't you look teo why don't you look towards maddie like you can live towards maddie yeah like that and maddie you're gonna look down yet look a little bit more towards this way yes very nice beautiful okay stay there I'm gonna try one more angle with this and then we're gonna switch it up a little bit okay so so yeah I'm loving this angle actually let me look at my images really quick can I look at the one before this nico yeah okay. Okay so yep same thing where but this time um you bring your head in just a little bit and turn this way yeah like that um you're going to look down at keeping shoulder matty yeah, I'm keeping you can look towards you can look towards matty's lips okay, now you're going to kind of give each other a big hug like snuggle up very cute and then go in like you're almost about to kiss but not quite so you're going to angle your head so you can yeah hopefully I'm not like too creepy right now yeah that's really cute awesome. Okay say there were any one more thing now I like extra creepy okay, good. Now we're going to dio I'm gonna have you take off the blanket down here keaton I'm gonna have you put your back against the arm you sit on the couch and put your back against the arm of the couch there's a door and then you guys are doing awesome by the way. Okay, so, maddie you're gonna sit kind of in front of keaton and you're gonna lean back so lean back scoot your bum yep, all the way back and then keep your this arm's gonna go around maddie yeah, and then angle your shoulder in and scoot back yeah, just like that and then you turn a little bit towards this is going to go here um how about you guys khun gently like kind of hold hands just relax your fingers also you're not like claw hands you know yeah and then maddie you're gonna look back towards keaton yeah and keep you can look also towards maddie but look more at matty's lips because usually when you know what you like feel weird staring at each other yeah that's great beautiful I wish I could okay, okay that's good. We're gonna do one more thing let's see let's have you stand up again? Okay, so you're gonna, um come towards each other and I'm just gonna put your hands where I want them yeah and this hand is gonna go back behind the hair and let's have um this hand manny this backhand bring that up yet behind keaton's head and bring your heads in like like like a magnet again and I'm gonna switch hands I'm gonna put this arm around maddie's waste so keeping your yet and this one's going to come up here yeah, just nice and relaxed relaxed fingers yet and heads in like you have a magnet you both look towards me beautiful yeah have them do the same thing you start backwards that's what she wants you to end, bring your body down and then you walk them through that process again because it'll just make it relaxes we have here here, here, here foreheads and it is just stuck just one small little tiny okay let's have you stand holding relaxing did you just tell me to redo it and I didn't do it no no no don't go next time okay, so you're just gonna stay higher at I love one way but when you put all the weight on your back leg yep and then you're going to gently hold hands I'm sorry just the backhand yeah, I'm coming a little bit closer and have a little bit closer in okay change your mind we'll do one more thing so, um I'm gonna turn around yep just like that and then yeah and then we have this hand's gonna go around yeah, there you go. Okay, make sure your weight keaton is on your back leg like that and bring your your heads in like a magnet yeah, and I have I'm like so funny looking funny I am okay, okay. Um uh trying to think ok romantic let's do one more um okay, you like the blanket cozy so why don't we have you sit on this chair then where the blanket is will move this. Yeah. Thanks, jon okay. Yup. Keeping first and then you can come on. Yeah, very cute, very cute and then this this land right here you stay there and then this one we're gonna kind of like kick it up a little bit like what point your toe yeah thanks yeah and then this hand is gonna go on keaton's face just gently I like that yet and then you look toward each other like you're almost about to kiss again oh, look how cute we are ok not look at me very nice stop making again because she's been standing like this for like yeah, you know you have your foot down keep your foot up give them actions. Okay, okay, so do it one more time and let's have you guys kiss and as your foot because I feel like we're getting so I'm gonna move your hair back so I can actually I'm just gonna come over here very nice okay? You don't have to kick your foot anymore. Okay? Cool oh, I like that one. Nice work, you guys you have a hot one minute, ok? Um let dio um okay, one more quick thing let's do um matty you're gonna kneel on this chair facing the brick wall. I was about to have a total disaster right here and keeping your gonna come around the back side over here and you're just gonna be kind of like like, I'm super cool yeah and then come on, come in close yeah and you don't have to so you don't have to like look right at each other so I think man you're gonna look att keaton and keeping your going to kind of look in this direction and like that green chest thing that you're looking at is like super funny it's like the funniest testing you ever seen? Okay my time yeah okay okay you think you know it's super super, super hard super how do you feel right now about your image is how do you feel like a general? Well, I haven't been able to really look at my images. Yes that's what I want teo with tethering right now with nikki nicky, why don't you go around? You come back to us that she does not have the capability of viewing images behind a camera systems and functioning on what she can see on a computer so props to late husband last hundreds of years and all the great exactly exactly so so props to you for doing that. I can't wait to see what you come up with. It weighed one photo if we get more great photos and that that's awesome that's been good so far. So jen, can I have you readjust this real quick? We're going to move into five minutes of me shooting and this time I want to do a little bit less they will be post but I don't want him to be so cool hearst and posed so I'm sorry I'm sorry so, jen, I'm gonna give you this blanket. Can I have the white one? So what we're gonna be doing is setting up a scene I'm gonna have you drink this across your shoulders now, if I'm if ryan was if I was going to end the shoot, I would have mehdi take off her shoes because it looks a little silly that she has her shoes on, but I'm gonna bypass that, but just knowing so drape the blanket a little bit less great. Great. I'm gonna have you reading the green book again. I'm going to just kind of fix this a tiny bit because they still want to see her hombre shirt so you're actually sunk into this chair. It's a cozy, cozy, cozy night and beautiful sculpture bump all the way to the back of the chair. Perfect. Yes. So you want to just kind of get comfortable like you are sitting in this chair now, do we have records? Great. So what I see is we have a record player and records. So what I want this to do is to create a c so kitchen is going to be extra romantic. He's just gonna be flipping through the records I'm going to be opening this case, does this day open, jen great, I can get that open so while jenny's using that kid I'm gonna have you over here step this way I'm gonna tilt his body just slightly this way take one baby sit forward perfect I'm gonna see what it is I'm gonna be shooting them with the table in front so that I can have something to add of warriors take appeal any time you put something in between your subjects it's going to kind of give look good no bring them open the book and so maddie can you kind of get in like you were you're reading a book exactly but I don't want to fall back I want you to fall it in ingles so I kind of just want you to be like this and so beautiful one step over this way a little more a little bit more a little bit more one step towards me step towards me one trust me beautiful angle yourself toward the window slightly beautiful good now what I want you to dio look down at the records hang on one second okay good going like look down at the records beautiful now keaton show daddy the records anyone over the records they're choosing the record okay good beautiful now it's awesome oh matty work it boo I loved it that's awesome cute good now keeping can you look down and many what I wanted to go back to your book and keeping pretend like you are going to put in the record yeah that's good nelly number and lightly kiss matty because they just caught up here nice oh, that was quick y'all here's our efficient with your kisses okay, cool. Now what I want you basically was to try something a little different jen I'm going to be shooting backlit jd if I could have the thirty five now what we're going to do is we're going to put them on the sofa because what I see in the background is this projector oh I'm gonna bring the projector forward I'm gonna shoot from the side so I can tell one story and then a shoot up close so man, if I could get you on the floor if that's ok ethan I'm gonna set you on the floor next to her I'll take these thank you. This will be the last last shot yes, so we don't bring that in china gonna give this to you? Yeah. So much for your skinny jeans. Um yeah. Thank you. Back this up too great, maddie, you kind of get a nice nice, nice and close to keaton. You want good and you guys are going to be noticing me in these photos would be looking at each other and keating put your left your right hand nice and then when I want you to do with your, uh right hand is kind of grab some popcorn I'm sorry your left hand here they're your other eight nice beautiful now maddy kind of look over look over it nikki and your girlfriend just got here and I give her a good ways like hey so you could actually wave actually wait wait relax just like the good good big beautiful great so I'm doing shooting it from the side now now you all know what we just did with the wave right? Because we talked about what I did with melissa earlier with the wave the way is not going to go in there remotely that was totally cheesy not gonna do that when I am going to remove the trash like it saved time from photoshopping also adjust the mat I'm gonna shoot it from the side so I can tell two different stories keep can you have you scoot a little bit closer to the table beautiful now keep record matty turn and face the turn it turn your body towards the screen he didn't get your right arm and wrapping around maddie maddie put both your hands in beautiful good guys they're both going to be looking at the screen nice cute now can you move this back now I'm going to give you a totally cheesy photo I'm not going to show you all the cheese we just need one photo that looks extra playful so what? We're going to have the popcorn uh whatever actually kind of fuels national for you is exactly where I want you to do beautiful looking at each other nice good now looking down popcorn get your popcorn here he didn't get the popcorn keegan that's nice you could feed daddy I'm down with that I'm at six minutes over also I'm a minute over okay okay can you look like can you point at something at like like you guys were laughing at the movie behind so you could drop her hands upper hand over hand okay that's so looking at each other you guys point one more time point one more time at the movie because it's so honey and drop your hand looking at each other that's so funny keogh great okay next right crying before we start what do your three words um creative fun in rial perfect what's gonna be the goal word for you today given the set so you scoped so what's going to be the mean thing the mix of creative fun great perfect. Okay, awesome here you guys how are you okay with tables you could get that yeah, I know. Yeah, I mean yes, so I kind of want to do I have in mind like this kind of the same scenario of you guys that kind of watching a movie but I wanted you guys to sit on the couch so um I kind of want them to like be like cozy with a blanket yeah that was good yeah let's use that one so this is your couch at home cool and then hey maddie maybe you want to like because he got so maybe you want that right arm around her and have her kind of snuggling like that yeah that's perfect and then jen maybe actually that's why I'm here um no no no I'm good here's the popcorn no gotta have popcorn see, I'm just gonna do a few test shots so just just kind of talks much yourselves or is itjust that I'm just saying in the foreground if you want um but we can shift all that we're just getting them I think I was just doing from there yeah all right cool that actually it's really good um jen I'm actually getting that projector if I could move that over that way just a little bit just because it's coming out of her head that was great I mean sometimes we all can't work with stylist how does that work when we get there yeah good and then maybe just move the flowers were behind him perfect yeah no it's good I called my settings are good so the projector is going to be like right here so this cake and so like photo just through the rain into mordor oi and he's done the way I like that cool then maybe matty look up in each other the romantic part of the movie and you like um yeah uh perfect you know I feel like you want to kiss her on the forehead right there that's nice all that good awesome that's good all right so now I want all of you guys over to this chair and so I am let's have this table out just a little bit you can have some room might not eat all these pillows on here I want you to sit in the chair and then I kind of want you to sit over uh how about the other way so we get the window that'd be perfect um keep me move that way just there you go I like that right hand over his shoulder like that um the book the mind in the making of your favorite book uh um so it's actually actually jen and I have your expertise I feel like do you think a blanket would look good like on over the side of the car get out at a little car yeah keep doing what you're doing yeah that's perfect good all right so um keeping lowered the book just actually maybe just drop in on her knees so I could just see like the front pages of it that's perfect uh great and it's there you go guys perfect awesome so serious part maddie look up at me and keep you can still read the book yes great awesome, perfect and switch yes oh oh you oh you think because they're all warmed up just a little closer awesome cool awesome and actually I like that but keen you're just a little bit serious so okay that's good uh shooting way too fast they're gonna kill me um what's the time perfect um I wanted to do something with this table yeah perfect real hot chocolate so I'm gonna do it jasmine told me move this closer because I would not have done that if yeah I kind of want to just like kind of hold the mugs like kind of like a like they're kind of getting and um can you talk like they're close together yeah different years in different chairs yeah and I'm just a few test shots so just relax for a second we're gonna get in order okay so what you guys pick up like the mugs were close I wanted to feel like a lady in the tramp kind of thing with the speedy but like I just maybe with a mug so you guys are going to cheers yeah, you come home with both hands cause I don't want to spill you and maddie yeah going put both if you just get a little bit more just so you feel more comfortable with both elbows on the table to be perfect awesome perfect guys and smile at each other good great lovely night in with some hot chocolate seattle day. Um, would it be too much to kind of get into a closer, almost like a kiss? Um, you can drop him if it's it's uncomfortable. Yes. Uh oh. That's. Good. I like that forehead to forehead. That was awesome. Good. Waiting for jen. Perfect. Okay, let's do one more way of one minute. One minute. I love what you're doing. I want you to talk to them. Okay? I feel like there's just least little god's silence and from there and it could be really disconcerting just to kind of sit there like push records together. Come back. So just talk. Even if you were meeting me like this light looks great, you guys, I love what's going on and you're working. But I try to do two things at once, so here you go. Okay, perfect. So talk, talk. Well, so do I kind of do the same thing that you guys were doing with the forehead to forehead. That was awesome. Loved that. Yes, you guys look great together. This's. Perfect lighting is awesome. Okay, cool.

Class Description


  • Develop and provide a consistent brand experience to your clients
  • Conduct streamlined client communication with confidence
  • Produce portfolio pieces that represent your brand
  • Launch an efficient marketing plan with the resources you have at hand
  • Revamp your pricing structure for maximum profitability


This is not your regular one-off workshop - this is a three month long relaunch of your photography business that will produce lasting change.

Join world-renowned photographer and business strategist Jasmine Star and the reSTARt community in a deep dive to transform your business. Learn how to inject your true self into your brand as an entrepreneur, armed with a toolkit of photography skills, formidable online presence, and a powerful business plan. This is not just watching - this is action: Jasmine walks you through the steps to run a successful photography studio and challenges you to answer the difficult questions along the way.


This class is for new photographers and professional photographers of all experience levels interested in launching or revamping their own business.


Jasmine Star guides entrepreneurs to build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you'll likely find her walking her hometown streets of Newport Beach, California with a box of gluten free donuts. 

Connect with Jasmine online: Website | Facebook | Twitter | Instagram | Snapchat -> @thejasminestar


  1. Introduction to reSTARt

    Meet Jasmine Star and reSTARt’s three highlighted photographers: Nikki, Ryan, and Marissa. What will you accomplish through this course? What common struggles do photography entrepreneurs face and how will reSTARt arm you with the necessary tools and strategies?

  2. Client Email Communication

    Research shows the most important factors in getting hired by new clients. Jasmine dives into the business of photography and how to cater to your target market. Learn how to streamline your email communication with potential clients using effective templates, hear Jasmine’s feedback, and get your first assignment.

  3. Email Response Homework

    Review your improved client correspondence with the class as Jasmine answers live questions from the studio and web audience. How can you best showcase your personality via email? What’s an appropriate email length?

  4. What is a Brand?

    A brand is beyond a business name, logo, and business cards. What is your brand and how can you enrich the experiences you provide to your clients? Why is this important and what impact will this have on your business?

  5. Consultations: the Art of the Interview

    Phone and in-person interviews make or break a booking. The good news is you don’t need naturally stellar people skills to conduct a great interview. Learn how to approach client meetings with confidence and ease: learn how to decipher meeting patterns and plan for them, which questions to ask, how to respond to your client’s needs, and how to present your services in an authentic way. Receive your next assignment: a conversation map.

  6. Client Meeting Q&A

    Jasmine answers web and live questions regarding client meetings: how do you communicate with family members? How do you manage client communication within your team? What should you bring and how do you wrap it up?

  7. Branding

    How do you approach defining your brand? What are brand words and how may your type of photography affect them? Jasmine demonstrates how to shoot for your brand words with a clip of an actual shoot and models how to think through your branding action plan.

  8. Shooting Experience: Shooting for your Brand

    Professional photography goes far beyond the products you produce: learn how to ensure the best shooting experience for your clients, work with a stylist, and shoot for your brand. Jasmine, Nikki, Ryan, and Melissa provide you the rare opportunity to see a shoot in action with live feedback.

  9. Shoot Review and Q&A

    Reflect on the shoot with the class and prepare for your next assignment. Jasmine wraps up the first day by answering questions and addressing how to balance who you are and who you want to be as a professional photographer.

  1. Introduction and Day 1 Recap

    Class resumes and we learn the progress Nikki, Ryan, and Melissa have made over the past month. Jasmine reviews the steps you’ve taken to restart your own photography business and the focus of the next installment of classes.

  2. The Viewer Experience

    Why is the viewer experience essential to a successful business? How can you develop your online presence to reflect your brand and attract your target market? Receive your next assignment and create your client profile.

  3. Prospective Client Online Review

    Making your contact information available online does not guarantee bookings from prospective clients. Your website and blog are your online storefront; learn how to structure both to provide a smooth and consistent experience for your audience. Watch real critique of Nikki, Ryan, and Melissa’s websites.

  4. How to Strengthen Your Online Experience

    How can you build a high quality online presence that reflects who you are personally and professionally? Your next assignment is a photo safari - the first step to strengthening your online storefront.

  5. Website Design with Promise Tangeman

    Design guru Promise Tangeman shares the top three ways you can improve your online presence and advises on how to best work with graphic designers. Learn the necessary components for easy navigation and hear her feedback regarding Nikki, Ryan, and Melissa’s websites.

  6. Website Design Q&A

    Get your website makeover questions answered: how do you approach developing a style or look? How do you write content? What should your “About Me” section include? How can you do usability testing?

  7. Shooting Experience, Day 2

    Today’s shoot is drastically different - simple with limited props. Jasmine ups the ante and pressure, pushing the three photographers to make changes in real time. Watch and learn how to give specific directions, achieve intentional yet natural looking poses, create story through actions, and diversify your portfolio within the same pose.

  8. Pitfalls of Pricing

    Pull apart your business structure and analyze your pricing model. Learn the most common pitfalls of pricing and how to maximize your profitability in different packages. How do fixed costs and outsourcing factor in? Why aren’t you booking more weddings? Prepare for your next assignment.

  9. One on Ones and Q&A

    Jasmine responds class needs and answers one-on-one questions, covering coordinating shoots, business names, getting feedback from clients, charging sales tax, working overtime, balancing your personal and professional online presence, and more.

  1. Introduction: Change + Struggle

    The class reconvenes; Jasmine reviews what we’ve tackled together thus far and shares the progress the reSTARt community has made over the past month, from networking to new websites.

  2. Reintroduction to Photographers

    How have Nikki, Ryan, and Melissa implemented what they’ve learned in the past 30 days? What does it mean to transition from part-time to full-time?

  3. Marketing Strategies

    Traditional forms of marketing can be costly and not as accessible to small business owners. Jasmine teaches you how to use the marketing materials you already have at hand to execute an effective strategy that won’t drain your bank account. She shares what she did to maximize her profitability to what it is today.

  4. Marketing Q&A

    What factors should you consider in submitting weddings for publication? Do you blog every wedding? How do you work with cinematographers? What are the best marketing investments? Jasmine answers surfacing questions and we hear from past CreativeLive students regarding the right tools for them.

  5. Website Reveal with Promise Tangeman

    Promise is back in the studio with the big reveal: see how Nikki, Ryan, and Melissa’s websites have transformed to improve their online presence. Promise shares her tips on how to communicate with a designer during the revision process.

  6. Networking

    A lone wolf does not build a successful photography business. Whether you’re dedicated to wedding photography, portrait photography, or pet photography, networking with new people is essential. Jasmine shares her own struggles, her best networking tips, and a secretly filmed video.

  7. Social Media

    What advantages and disadvantages do different social media platforms provide and how do you best leverage them to grow your business? How do you network with industry connections and clients via social media? Jasmine demonstrates the power of effective social media strategy with real examples.

  8. SEO with Lawrence Chan

    Your domain name is your address, but prospective clients need to be guided to your business. Sit down with photographer and SEO (search engine optimization) whiz Lawrence Chan as he shares his top ten SEO tips to ensure you are on the first page of a prospective client’s internet search.

  9. Pricing Questions

    Jasmine answers a range of pricing questions. Business expenses go beyond just Photoshop, Lightroom, and equipment; how does a small business owner best track and manage expenses? How do you understand wedding and overall business profitability? Jasmine shares the final class assignment.

  10. Goodbyes and The Definition of Success

    The reSTARt community closes the course, yet the network and relationships continue. What are Jasmine and community members’ most important takeaways? Change isn’t always constant - what can you do if you don’t see changes in your expected timeline? What actions can you take right now?


a Creativelive Student

Jasmine Star is a "star". I was so inspired by her and her marketing. She has got her brand defined perfectly. She is a brilliant woman. The way she thinks about building a brand and never deviating from her vision is amazing. She is also very humble and her stories about growing up were so heartfelt. She is a true story of rags to riches. I came away with a ton of respect for her and a wealth of information. If you are exhausted trying to be a photographer for everyone, and not going in a strong direction-buy this now! The transformation in the three photographers that participated, from their improvement in shooting to their amazing new websites, will inspire you so much. Do you want to transform your business? They grew in three months the amount it will take you three years to do on your own.

a Creativelive Student

THANK YOU Jasmine for this precious lessons, you teach us! only i re-start watching my course today and i already feel some new inspiration to take my business to next level, you talk a lot and that good energy always helps to put this motivation on. Still do a good work! CS