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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 62 of 67

Branding

 

The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 62 of 67

Branding

 

Lesson Info

Branding

branding. You know, this is a fun one. I think this is a cool one. Um, there's no right or wrong here if you're not using your name. But, you know, I'll tell you as it is a photo agent working with a lot of individual photographers. I'm not working with other companies. I mean working with companies. But I'm not wearing other companies as photographers and working with individual photographers. 400 individual photographers. When I see you know, I'm gonna come up with some generic light photography going to make up a name. I don't remember who that is. They incorporate it. I never see it. I don't get emails from generic light photography. I don't know who that is. They don't credit their work. They certainly don't copyright their work like that. It's a brand that has been created that has almost zero definition. That honestly just confuses me. And that confuses a guarantee. A lot of photo buyers as well. The best thing you have is your name. It's you. It's unique. It's an extension of y...

our personality. So unless you're planning to think a ton of money into branding and building that company into this shoot big brand that you understand, right? And you're really ready to do it. Stick with the name. That's a good way to start. Your name is the best thing. It's who you are. So I say, use your name. Ah, And unless your plan to put a lot of money into branding advertising, You know, I had a designer who came up with this concept. We had color palettes that were selected, have a new design firm that I'm in the process of interviewing and finding advertising programs and marketing programs and everything else. It takes a lot of time and you're smiling. What do you think about? I love to hear your opinion. Well, I can actually use my name. OK, I think it once already out there, he was a professional football player. Okay, I won't say what team are sure. Anything else? Uh, so, uh, you had to come up with something totally different. It was making it hard to search for your name. Uh, no kids. Well, search for me. Yeah. Yes, it was because he always comes up. He always came up. Yeah, that's a really good example. I appreciate your sharing that I mean, that's that's 70. A unique challenge for sure. Um, you know, my name is definitely and yours is another. There's another Indian show. I've out there as well, but the other side of the country and does something completely different. So, um, you know, in that case, it makes sense, but it's gonna be a challenge, you know, to establish that, um, you know, people know are going to still know you when you pick up the phone and call. You're not going to say, Hey, engineer Clay photography, you're gonna stay. You know, this is Ian Jive. I'm calling because I'm a photographer. Bubba Blah. They're going to still look for that. It's going to have it. Um, there's going to be a silver bullet to that to fixing that problem. Um, you know, the only other thing is really branding in the u. R l a lot to with your name and the word photography in it. Or stills, emotion, whatever you choose to do. Um, so that at least it's constantly there, and part of this I'm gonna actually talk about which is part of how this will fix Your problem is a little bit. I mean no one's people might Google you. I will say there probably will Google. You maybe look for that until you have a lot of market saturation to you of your stuff all over the place in magazines and newspapers and press clippings and everything else. It will be hard for them to find you because of that reason. However, if you're starting out, you're probably not getting search for very often your pitching out. And so I'm gonna skip to the bottom here cause it's a great segue into having an email signature. Have an email signature habit with your phone number. Your email. Maybe not your address. You can use your physical address. Um, you know, I try to be more cautious about that because of equipment and so on. But have your website, your email signature and have your phone number in there have a way to reach you in every email and every reply in every quote in every phone email that you said have it so they can reach you. So the truth is, they don't have to Google to find who you are, they say, Oh, I can search my mail or my inbox because remember seeing that portfolio I really like, And then that will help. But that's the case. Anyway, with everyone else as well. I can't tell you how often I see that. Where we set a phone call with somebody an email, and we go to call them and can't find their phone or marina female him in 15 minutes later, they're right back. Oh, yeah. Okay, well, I'm already on the next call, so you know, this is really important having an email signature, but branding is definitely critical. I see. Use your name. There are exceptions, but I still think you could find a way to make it work. If you're gonna go on Brand, even if you're going to use your name or not, you should define it. Figure out who you are. What? Your identity. Your brand is also your philosophy. A tandem. We started with a philosophy which is to be very photographer centric. Um, and it is still our philosophy today. Both photographers and buyers, and have just the best customer service response times and so on that we could come up with I didn't want to be the generic tech company that doesn't have a phone number listed. When you do return, you got to do it on an email. Sure, We've all encountered that these days, right? So many of these new businesses have no way to reach somebody. If you want to have an edge up on a lot of these big, no name brands that are out there, then be reachable. Um, you know, But at least establish it philosophy. Figure out if that's for you. Maybe you don't want talk to anybody and you're like, I don't care if I make the sale, Buy it online. I don't buy it all. Fine. The loans. You have a philosophy. You know who you are. But it's going to be part of your identity. Which case you might want, like the skull and crossbones as your as your brand. England. Um, you know, in our case, you know, we branded, we can put logos that symbolized the idea of two things working well together. I was like the inference of pie as well. My intern erred and my daughter nerds always say, but I like sticking with your name being yourself. I still use my name is still have a website and shave dot com. I don't have a logo. I barely have a philosophy these days because it's all wrapped up in tandem for me. All of my work is wrapped up in there, but that's the brand I decided to go with and build. Over time. We created color schemes and things like that ultimately went with one of these things. This one we have color schemes that were defined. Um, you know, those were evolving at the moment, but, you know, we know who we are. The other thing is, have a website. People say, Well, how do I pitch? How do I get my stuff out there? Look, I mean, if I have to say, it's kind of crazy, a little bit to some degree, but you gotta have website. Don't be if Tiger not being in motion if you don't have ah sample of your work, your best calling card going to work on your phone number. Who are you? How I reach you? That's it. It's all there is to it.

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 

Lessons

  1. Bootcamp Introduction
  2. Storytelling with Stills and Motion Overview
  3. Elements of a Well-told Story
  4. Storytelling in Motion
  5. Choosing the Best Gear for Your Outdoor Project
  6. Gear for Drones
  7. Gear for Motion
  8. Inside Ian's Gear Bag
  9. General Advice for Preparation
  10. Virtual Scouting
  11. Weather
  12. Permits and Permission
  13. Model and Property Releases
  14. Health and Fitness
  15. Checklist
  16. Location Scouting Overview
  17. Location Scouting in the North Cascades
  18. Drone Introduction
  19. Drone Safety
  20. What Kind of Drone Should I Buy?
  21. FAA Part 107 Test: How to Prepare
  22. Telling a Story With a Drone
  23. Drone Camera, Lenses and Movements
  24. Selling Drone Footage
  25. Why Does a Photographer Need Motion?
  26. Establish the End User
  27. Identify Your Audience
  28. Build a Production Plan
  29. Create the Story Structure
  30. The Shooting Script
  31. Production Quality
  32. Composition for Stills
  33. Composition for Stills: Landscape
  34. Composition for Stills: Telephoto Lens
  35. Composition for Stills: Macro Lens
  36. Techniques for Capturing Motion in the Field
  37. Lenses and Filters for Outdoor Photography
  38. Capturing Landscapes - Part 1
  39. Capturing Landscapes - Part 2
  40. Capturing Movement in Stills
  41. Shooting Water, Sky and Panorama
  42. Understanding Stock
  43. Editorial vs Commerical
  44. Pricing Stock
  45. Producing Stock
  46. Shooting for Social Media vs Stock
  47. Choosing an Agency
  48. Assignments and Capturing Stock
  49. Stock Photography Market
  50. Create A Style Guide
  51. Stock Shoot Analysis
  52. Workflow for Selecting Final Stills
  53. Initial Editing in Adobe Bridge
  54. Reviewing and Selecting Motion Footage
  55. Keeping Track of Your Story Ideas
  56. Script and Story Structure Evolution
  57. Editing to the Content
  58. Music as a Character
  59. Business Diversification
  60. Business Strategy
  61. Pillars of Revenue
  62. Branding
  63. Partnerships and Brand Strategy
  64. Galleries and Fine Art
  65. Budgeting
  66. The Future of Photography
  67. Q&A And Critique

Reviews

monica4
 

Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still
 

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.

Cindy
 

What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.