Stock Photography Market
the stock photography industry is definitely changing. As I said, prices are changing business models or shifting, and one of the areas that I think is really interesting is art to core when I say Arctic or I'm talking about the big prints on the wall and the, uh, you know, the installations where they literally do a whole wall in an image. Big corporate, purchasing things like that. It's a pretty good area. Um, it's one of the more vibrant areas in stock photography. I think it's performing really well, but thing with that is is they really need high resolution images. It's a really big thing. Um, I'm gonna talk a little bit more about that. I show you some bullet points on that, and then the rise of the niche agency we started seven years ago. But you're seeing a lot more niche agency people who really hyper specialize in particular genres, um, you know, and areas of photography. And I think it's a good thing. I think it's a really good thing, cause people are really wanting to embra...
ce core audience is more than ever before, which means photographers have that chance of embracing core audience is more than ever before. Arctic oars, I say, is one of the fastest growing area for artists. I'm seeing more websites and portals for marketing art, whether you're an illustrator or a photographer painter than ever before. And it's because there's just simply more people living in more places. Anybody who's taking a walk around Seattle sees all the buildings popping up everywhere. Someone's gotta hang something on them somewhere at sometime, and that's a really big area. Um, they are really, though creating a new niche because there's a need for ultra high rez imagery. Um, panoramic sand stitched image res images are ultra high. Res images are paramount, so I mean, we can definitely sell something. No problem out of a cannon mark three, mark four. But a stitch image that's 3 30 megapixel images. Boom boom boom is now a 90 megapixel image. It's gonna blow up a lot better. So we're looking at our model, and you should be thinking about your model is well and how that might fit and getting ultrahigh res images. And of course, there are cameras. If you can swing the price tag that shoot for much higher, so you want to think about that. Excuse. This, of course, means rising for rising costs for tigers. That's a trend you've probably seen here in all my different classes, huh? Rising costs for photographers. Uh, you need new equipment, but I do think that genuinely there are greater sales opportunities and my sales report. I show you and my stock and social media class you get a chance to actually take a look at all the line items. About 50% of those are arctic. Or for may um, so more than so, it is much greater sales opportunity, I think, than ever before for that. So you want to think about that resolution? It's worthwhile making that investment in new gear. And again, you don't want to necessarily just do it as an agency. But also think about your own print sales. Okay? It's not just stock photography of your shooting high rez. Your own prints are going beautiful. If you start working with a gallery, were hanging him on your wall somewhere else. So those are some of the things you want to think about. A couple quick points as well. Before we do this analysis, don't try in time the marketplace shoot for longevity. Tell you what I mean by that a lot of people try to say Okay, well, Iceland is happening right now, right? I saw people nod their heads when I mentioned Isil every once ago. Whatever it's happened already. Don't Don't try. It has happened. I never something. I'm thinking of going Iceland. I see a lot of images coming from Missed the boat you missed. The boat saturated market is so saturated with that imagery. Um, we actually met with it with travel and tourism. Uh, industry leader about Iceland that does tours in Iceland. And they were like, We are good, Thanks. We get so many images for free, we don't even need him. That's how much it's happened. So, um, don't try and time the market place. Try and drive the marketplace. Shoot for longevity Shoot images that are gonna be iconic Toe have a long tail to them and see if you can really, you know, really, really own a genre and a niche and be specialized. So but don't try to time the market place when you're trying to capture stock. Um, it's really, really tough. The only thing That's gonna be tricky with stock, especially if you have people. This is also worth noting, especially now. I think about it more is clothing styles and things like that. They're changing quite a bit. You don't realize they're changing as you're going through it, of course. But then you look back a couple of years and like, Oh, yeah, camera was really and wasn't it? You know, it's you gotta You gotta really pay attention to that. A landscape photo and stock is gonna have a lot longer life than people in a dream because of hair styles and everything else that sort of go out. So eventually, all, let me just sort of expire out. Most people want most buyers one images that are two years or younger. Um, they don't want That's after five years, both quality as well as relevance. No matter what it is, they won't really go for it. So you want to try and keep your archive pretty refreshed? Um, that's not to say you're not gonna sell. You'll sell, but images that are over five years you're gonna see a diminished return and are generally only gonna fill a few needs here. In there