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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 49 of 67

Stock Photography Market

Ian Shive

The Outdoor Enthusiast's Guide to Photography & Motion

Ian Shive

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Lesson Info

49. Stock Photography Market


Class Trailer
1 Bootcamp Introduction 06:35 2 Storytelling with Stills and Motion Overview 14:35 3 Elements of a Well-told Story 22:12 4 Storytelling in Motion 34:19 5 Choosing the Best Gear for Your Outdoor Project 16:24 6 Gear for Drones 02:53 7 Gear for Motion 05:23 8 Inside Ian's Gear Bag 20:07
9 General Advice for Preparation 14:19 10 Virtual Scouting 03:54 11 Weather 10:17 12 Permits and Permission 03:09 13 Model and Property Releases 04:43 14 Health and Fitness 03:04 15 Checklist 03:20 16 Location Scouting Overview 15:18 17 Location Scouting in the North Cascades 15:24 18 Drone Introduction 14:59 19 Drone Safety 03:26 20 What Kind of Drone Should I Buy? 02:58 21 FAA Part 107 Test: How to Prepare 06:18 22 Telling a Story With a Drone 06:15 23 Drone Camera, Lenses and Movements 04:34 24 Selling Drone Footage 02:39 25 Why Does a Photographer Need Motion? 10:59 26 Establish the End User 06:35 27 Identify Your Audience 03:12 28 Build a Production Plan 05:28 29 Create the Story Structure 04:26 30 The Shooting Script 07:08 31 Production Quality 08:37 32 Composition for Stills 08:04 33 Composition for Stills: Landscape 08:15 34 Composition for Stills: Telephoto Lens 14:48 35 Composition for Stills: Macro Lens 07:50 36 Techniques for Capturing Motion in the Field 25:15 37 Lenses and Filters for Outdoor Photography 26:20 38 Capturing Landscapes - Part 1 28:12 39 Capturing Landscapes - Part 2 23:36 40 Capturing Movement in Stills 32:17 41 Shooting Water, Sky and Panorama 29:40 42 Understanding Stock 20:45 43 Editorial vs Commerical 03:57 44 Pricing Stock 05:40 45 Producing Stock 14:49 46 Shooting for Social Media vs Stock 11:37 47 Choosing an Agency 08:58 48 Assignments and Capturing Stock 13:49 49 Stock Photography Market 05:28 50 Create A Style Guide 05:30 51 Stock Shoot Analysis 21:29 52 Workflow for Selecting Final Stills 27:43 53 Initial Editing in Adobe Bridge 21:02 54 Reviewing and Selecting Motion Footage 11:02 55 Keeping Track of Your Story Ideas 22:40 56 Script and Story Structure Evolution 04:34 57 Editing to the Content 05:00 58 Music as a Character 05:41 59 Business Diversification 07:07 60 Business Strategy 04:57 61 Pillars of Revenue 17:09 62 Branding 06:36 63 Partnerships and Brand Strategy 05:12 64 Galleries and Fine Art 03:11 65 Budgeting 05:21 66 The Future of Photography 26:12 67 Q&A And Critique 1:09:39

Lesson Info

Stock Photography Market

the stock photography industry is definitely changing. As I said, prices are changing business models or shifting, and one of the areas that I think is really interesting is art to core when I say Arctic or I'm talking about the big prints on the wall and the, uh, you know, the installations where they literally do a whole wall in an image. Big corporate, purchasing things like that. It's a pretty good area. Um, it's one of the more vibrant areas in stock photography. I think it's performing really well, but thing with that is is they really need high resolution images. It's a really big thing. Um, I'm gonna talk a little bit more about that. I show you some bullet points on that, and then the rise of the niche agency we started seven years ago. But you're seeing a lot more niche agency people who really hyper specialize in particular genres, um, you know, and areas of photography. And I think it's a good thing. I think it's a really good thing, cause people are really wanting to embra...

ce core audience is more than ever before, which means photographers have that chance of embracing core audience is more than ever before. Arctic oars, I say, is one of the fastest growing area for artists. I'm seeing more websites and portals for marketing art, whether you're an illustrator or a photographer painter than ever before. And it's because there's just simply more people living in more places. Anybody who's taking a walk around Seattle sees all the buildings popping up everywhere. Someone's gotta hang something on them somewhere at sometime, and that's a really big area. Um, they are really, though creating a new niche because there's a need for ultra high rez imagery. Um, panoramic sand stitched image res images are ultra high. Res images are paramount, so I mean, we can definitely sell something. No problem out of a cannon mark three, mark four. But a stitch image that's 3 30 megapixel images. Boom boom boom is now a 90 megapixel image. It's gonna blow up a lot better. So we're looking at our model, and you should be thinking about your model is well and how that might fit and getting ultrahigh res images. And of course, there are cameras. If you can swing the price tag that shoot for much higher, so you want to think about that. Excuse. This, of course, means rising for rising costs for tigers. That's a trend you've probably seen here in all my different classes, huh? Rising costs for photographers. Uh, you need new equipment, but I do think that genuinely there are greater sales opportunities and my sales report. I show you and my stock and social media class you get a chance to actually take a look at all the line items. About 50% of those are arctic. Or for may um, so more than so, it is much greater sales opportunity, I think, than ever before for that. So you want to think about that resolution? It's worthwhile making that investment in new gear. And again, you don't want to necessarily just do it as an agency. But also think about your own print sales. Okay? It's not just stock photography of your shooting high rez. Your own prints are going beautiful. If you start working with a gallery, were hanging him on your wall somewhere else. So those are some of the things you want to think about. A couple quick points as well. Before we do this analysis, don't try in time the marketplace shoot for longevity. Tell you what I mean by that a lot of people try to say Okay, well, Iceland is happening right now, right? I saw people nod their heads when I mentioned Isil every once ago. Whatever it's happened already. Don't Don't try. It has happened. I never something. I'm thinking of going Iceland. I see a lot of images coming from Missed the boat you missed. The boat saturated market is so saturated with that imagery. Um, we actually met with it with travel and tourism. Uh, industry leader about Iceland that does tours in Iceland. And they were like, We are good, Thanks. We get so many images for free, we don't even need him. That's how much it's happened. So, um, don't try and time the market place. Try and drive the marketplace. Shoot for longevity Shoot images that are gonna be iconic Toe have a long tail to them and see if you can really, you know, really, really own a genre and a niche and be specialized. So but don't try to time the market place when you're trying to capture stock. Um, it's really, really tough. The only thing That's gonna be tricky with stock, especially if you have people. This is also worth noting, especially now. I think about it more is clothing styles and things like that. They're changing quite a bit. You don't realize they're changing as you're going through it, of course. But then you look back a couple of years and like, Oh, yeah, camera was really and wasn't it? You know, it's you gotta You gotta really pay attention to that. A landscape photo and stock is gonna have a lot longer life than people in a dream because of hair styles and everything else that sort of go out. So eventually, all, let me just sort of expire out. Most people want most buyers one images that are two years or younger. Um, they don't want That's after five years, both quality as well as relevance. No matter what it is, they won't really go for it. So you want to try and keep your archive pretty refreshed? Um, that's not to say you're not gonna sell. You'll sell, but images that are over five years you're gonna see a diminished return and are generally only gonna fill a few needs here. In there

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 



Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.


What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.