Partnerships and Brand Strategy
Lesson 63 from: The Outdoor Enthusiast's Guide to Photography & MotionIan Shive
Partnerships and Brand Strategy
Lesson 63 from: The Outdoor Enthusiast's Guide to Photography & MotionIan Shive
Lessons
Bootcamp Introduction
06:35 2Storytelling with Stills and Motion Overview
14:35 3Elements of a Well-told Story
22:12 4Storytelling in Motion
34:19 5Choosing the Best Gear for Your Outdoor Project
16:24 6Gear for Drones
02:53 7Gear for Motion
05:23 8Inside Ian's Gear Bag
20:07General Advice for Preparation
14:19 10Virtual Scouting
03:54 11Weather
10:17 12Permits and Permission
03:09 13Model and Property Releases
04:43 14Health and Fitness
03:04 15Checklist
03:20 16Location Scouting Overview
15:18 17Location Scouting in the North Cascades
15:24 18Drone Introduction
14:59 19Drone Safety
03:26 20What Kind of Drone Should I Buy?
02:58 21FAA Part 107 Test: How to Prepare
06:18 22Telling a Story With a Drone
06:15 23Drone Camera, Lenses and Movements
04:34 24Selling Drone Footage
02:39 25Why Does a Photographer Need Motion?
10:59 26Establish the End User
06:35 27Identify Your Audience
03:12 28Build a Production Plan
05:28 29Create the Story Structure
04:26 30The Shooting Script
07:08 31Production Quality
08:37 32Composition for Stills
08:04 33Composition for Stills: Landscape
08:15 34Composition for Stills: Telephoto Lens
14:48 35Composition for Stills: Macro Lens
07:50 36Techniques for Capturing Motion in the Field
25:15 37Lenses and Filters for Outdoor Photography
26:20 38Capturing Landscapes - Part 1
28:12 39Capturing Landscapes - Part 2
23:36 40Capturing Movement in Stills
32:17 41Shooting Water, Sky and Panorama
29:40 42Understanding Stock
20:45 43Editorial vs Commerical
03:57 44Pricing Stock
05:40 45Producing Stock
14:49 46Shooting for Social Media vs Stock
11:37 47Choosing an Agency
08:58 48Assignments and Capturing Stock
13:49 49Stock Photography Market
05:28 50Create A Style Guide
05:30 51Stock Shoot Analysis
21:29 52Workflow for Selecting Final Stills
27:43 53Initial Editing in Adobe Bridge
21:02 54Reviewing and Selecting Motion Footage
11:02 55Keeping Track of Your Story Ideas
22:40 56Script and Story Structure Evolution
04:34 57Editing to the Content
05:00 58Music as a Character
05:41 59Business Diversification
07:07 60Business Strategy
04:57 61Pillars of Revenue
17:09 62Branding
06:36 63Partnerships and Brand Strategy
05:12 64Galleries and Fine Art
03:11 65Budgeting
05:21 66The Future of Photography
26:12 67Q&A And Critique
1:09:39Lesson Info
Partnerships and Brand Strategy
brand is important partnerships and brand strategy to go back to that point. Who do you partner with? You know, I've always liked the idea of, like, finding companies that are like minded. I think about tandem, I think, like, oh, maybe a bicycle company, right? Or, you know, we're an outdoor company, so maybe we can work with other outdoor companies. What other things are fun to do outdoors. And But how can you be? How can you go past that? Right. Partnerships are very important. I've talked a little bit about him, so not gonna overly dwell on it, but figure out who to partner with is gonna be important to you. Um, you know, you wanna have maybe one partner, so we like as a company, we partner with the gallery. Maybe is an individual photographer you partner with other photographers or some kind of community organization or an educational outlet or something like that? But either way, they should help build your visibility, and you should offer something to them. And that leads me to c...
rafting your proposal. So if you say, hey, I want to work with you, let's say let's think of something off the cuff. What would be an off the cuff kind of company? What could we think of? Well, they're really big already. I was very big What think of like would think of it rather than a specific companies like a genre. But, uh, what a beer. A beer company? Okay, talk about them. Alcoholic beverages have their own set of rules. But if you're gonna crash proposal, what's called it? What's called a soft drink company? How about that? What can you offer them? What's the first thing you have to offer them in your proposal of why they should promote you and make your business more visible to their audience? What's the number one thing everyone in this room has that they can offer photography? Exactly. Your greatest leverage is gonna be a photography member. Those prices I showed you on licensing that's your value. You have a numeric value assigned to what it is that you can offer somebody that's your first step of leverage. What you might ask. Well, why would I give it to them for free when maybe they want to pay for it? Well, you have to make the call on whether you want that partnership and their visibility and their marketability or not Now, a lot of people. Now, this is a trick to because you want to do this, right? So you wouldn't do this with a magazine where you say, Hey, I want your visibility. Unless you're giving you a full page ad or writing a profile on your anybody writes a profile in May, maybe includes a bio headshot linked to your elonis s a whole bunch of nice things about you. I'll give them a zoom, any photos they want for free for that article and help build that out. But I'm not gonna let that have my photo for free because my by line, which is, you know, minuscule and sideways on the inside of the of the magazine. None of them have that for free, cause that's not visibility. That's on a partnership that's not marketing. So you have Teoh qualify the partnership first, but you have value. And so I think that it's important to think about, um what that value is and how much you want to say. If you say this soft drink company but say it's a local one, right? They make like a local root beer. I don't know, making this stuff up as I go, they make a local root beer and it's in, um, Michigan Sleeping bear dunes. Like a talk in the other class. All these really colorful, like bright images and say, Hey, you know, these images normally would go for $400 each for you to use them on your website and social media. I'll let you guys use my images for a year up to 10 images. If in exchange you'll link to my website where I sell my books and my fine art prints. Well, if you know that they have enough traffic, you're now going to help get some of that traffic, and you're gonna say, I'm saving you $4000. It doesn't actually mean sure cost you something to produce the work. But it's not taking money out of your pocket to buy ads or by space to get that. So that's the leverage that you're gonna try and figure out. That's a good example of how to do it. It doesn't need to be on a national level. You mentioned, you know, like a big company. I think that would be very challenging. You spend a lot of time trying to get there, and they're not going to necessarily see the value in it. They may or may not. But chances are they've already got a budget for stock photography and whatever else and original content and shoots and a whole bunch of other criteria that you're not gonna have less leverage there because they've already kind of got it figured out another place that might work. I know people who do work with these kinds of companies, so, like the soft drink company or a beer company is an example. That's real world. I know somebody who does that where they say I'll actually go out and shoot something for you two days once a year in exchange for promotions of partnerships and visibility and you know whatever else they need, Um, it works really well. It works really, really well for them, and a lot of times they do. Those two days shoots and they offer them five images and the company comes back and says I want five more and I'm willing to pay for it and now you actually get paid for that, too. So so that's just a little bit about partnerships and branch. I just would make sure that what who you partner with is aligned with who you are in your philosophy. Right. Um, so I'm not gonna go out and start partnering with, you know, a fracking company or something like that, right?
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Bonus Materials with Purchase
Ratings and Reviews
monica4
Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!
Cindee Still
Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.
Cindy
What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.
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