The Outdoor Enthusiast's Guide to Photography & Motion
Lesson 63 of 67
Partnerships and Brand Strategy
The Outdoor Enthusiast's Guide to Photography & Motion
Lesson 63 of 67
Partnerships and Brand Strategy
Lesson Info
Partnerships and Brand Strategy
Class Description
Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.
Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:
- Permit needs and location scouting essentials
- Gear basics & prep
- Introduction to using drones
- Fundamentals of moving from still photography to capturing video
- How to capture landscapes
- Composition and lighting techniques
- How to handle low-light situations
- How to capture for stock photography and video
- Getting your work seen in print and publications
- And more!
For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure.
Lessons
- Bootcamp Introduction
- Storytelling with Stills and Motion Overview
- Elements of a Well-told Story
- Storytelling in Motion
- Choosing the Best Gear for Your Outdoor Project
- Gear for Drones
- Gear for Motion
- Inside Ian's Gear Bag
- General Advice for Preparation
- Virtual Scouting
- Weather
- Permits and Permission
- Model and Property Releases
- Health and Fitness
- Checklist
- Location Scouting Overview
- Location Scouting in the North Cascades
- Drone Introduction
- Drone Safety
- What Kind of Drone Should I Buy?
- FAA Part 107 Test: How to Prepare
- Telling a Story With a Drone
- Drone Camera, Lenses and Movements
- Selling Drone Footage
- Why Does a Photographer Need Motion?
- Establish the End User
- Identify Your Audience
- Build a Production Plan
- Create the Story Structure
- The Shooting Script
- Production Quality
- Composition for Stills
- Composition for Stills: Landscape
- Composition for Stills: Telephoto Lens
- Composition for Stills: Macro Lens
- Techniques for Capturing Motion in the Field
- Lenses and Filters for Outdoor Photography
- Capturing Landscapes - Part 1
- Capturing Landscapes - Part 2
- Capturing Movement in Stills
- Shooting Water, Sky and Panorama
- Understanding Stock
- Editorial vs Commerical
- Pricing Stock
- Producing Stock
- Shooting for Social Media vs Stock
- Choosing an Agency
- Assignments and Capturing Stock
- Stock Photography Market
- Create A Style Guide
- Stock Shoot Analysis
- Workflow for Selecting Final Stills
- Initial Editing in Adobe Bridge
- Reviewing and Selecting Motion Footage
- Keeping Track of Your Story Ideas
- Script and Story Structure Evolution
- Editing to the Content
- Music as a Character
- Business Diversification
- Business Strategy
- Pillars of Revenue
- Branding
- Partnerships and Brand Strategy
- Galleries and Fine Art
- Budgeting
- The Future of Photography
- Q&A And Critique
Reviews
monica4
Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!
Cindee Still
Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.
Cindy
What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.