Partnerships and Brand Strategy
brand is important partnerships and brand strategy to go back to that point. Who do you partner with? You know, I've always liked the idea of, like, finding companies that are like minded. I think about tandem, I think, like, oh, maybe a bicycle company, right? Or, you know, we're an outdoor company, so maybe we can work with other outdoor companies. What other things are fun to do outdoors. And But how can you be? How can you go past that? Right. Partnerships are very important. I've talked a little bit about him, so not gonna overly dwell on it, but figure out who to partner with is gonna be important to you. Um, you know, you wanna have maybe one partner, so we like as a company, we partner with the gallery. Maybe is an individual photographer you partner with other photographers or some kind of community organization or an educational outlet or something like that? But either way, they should help build your visibility, and you should offer something to them. And that leads me to c...
rafting your proposal. So if you say, hey, I want to work with you, let's say let's think of something off the cuff. What would be an off the cuff kind of company? What could we think of? Well, they're really big already. I was very big What think of like would think of it rather than a specific companies like a genre. But, uh, what a beer. A beer company? Okay, talk about them. Alcoholic beverages have their own set of rules. But if you're gonna crash proposal, what's called it? What's called a soft drink company? How about that? What can you offer them? What's the first thing you have to offer them in your proposal of why they should promote you and make your business more visible to their audience? What's the number one thing everyone in this room has that they can offer photography? Exactly. Your greatest leverage is gonna be a photography member. Those prices I showed you on licensing that's your value. You have a numeric value assigned to what it is that you can offer somebody that's your first step of leverage. What you might ask. Well, why would I give it to them for free when maybe they want to pay for it? Well, you have to make the call on whether you want that partnership and their visibility and their marketability or not Now, a lot of people. Now, this is a trick to because you want to do this, right? So you wouldn't do this with a magazine where you say, Hey, I want your visibility. Unless you're giving you a full page ad or writing a profile on your anybody writes a profile in May, maybe includes a bio headshot linked to your elonis s a whole bunch of nice things about you. I'll give them a zoom, any photos they want for free for that article and help build that out. But I'm not gonna let that have my photo for free because my by line, which is, you know, minuscule and sideways on the inside of the of the magazine. None of them have that for free, cause that's not visibility. That's on a partnership that's not marketing. So you have Teoh qualify the partnership first, but you have value. And so I think that it's important to think about, um what that value is and how much you want to say. If you say this soft drink company but say it's a local one, right? They make like a local root beer. I don't know, making this stuff up as I go, they make a local root beer and it's in, um, Michigan Sleeping bear dunes. Like a talk in the other class. All these really colorful, like bright images and say, Hey, you know, these images normally would go for $400 each for you to use them on your website and social media. I'll let you guys use my images for a year up to 10 images. If in exchange you'll link to my website where I sell my books and my fine art prints. Well, if you know that they have enough traffic, you're now going to help get some of that traffic, and you're gonna say, I'm saving you $4000. It doesn't actually mean sure cost you something to produce the work. But it's not taking money out of your pocket to buy ads or by space to get that. So that's the leverage that you're gonna try and figure out. That's a good example of how to do it. It doesn't need to be on a national level. You mentioned, you know, like a big company. I think that would be very challenging. You spend a lot of time trying to get there, and they're not going to necessarily see the value in it. They may or may not. But chances are they've already got a budget for stock photography and whatever else and original content and shoots and a whole bunch of other criteria that you're not gonna have less leverage there because they've already kind of got it figured out another place that might work. I know people who do work with these kinds of companies, so, like the soft drink company or a beer company is an example. That's real world. I know somebody who does that where they say I'll actually go out and shoot something for you two days once a year in exchange for promotions of partnerships and visibility and you know whatever else they need, Um, it works really well. It works really, really well for them, and a lot of times they do. Those two days shoots and they offer them five images and the company comes back and says I want five more and I'm willing to pay for it and now you actually get paid for that, too. So so that's just a little bit about partnerships and branch. I just would make sure that what who you partner with is aligned with who you are in your philosophy. Right. Um, so I'm not gonna go out and start partnering with, you know, a fracking company or something like that, right?