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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 60 of 67

Business Strategy


The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 60 of 67

Business Strategy


Lesson Info

Business Strategy

my business strategy is different components. This is something I apply to my company. Tannin is something I apply to my own photography career early on. Have a business strategy, build a solid outline and know how you're going to approach the marketplace. Because this is a creative work. Doesn't mean you can avoid the realistic fact that and I'm talking to people wanna make money. If you don't make money from it, that's fine, right? But even if you don't as a photographer who's making a hobby, it's good to understand this because this applies to any business, ultimately any independent business in many ways. You know, you wanna have a business plan, you want to know what your financial goals. Where do you want to be? Have something You're one is gonna be tough. You know, Billy Project could tell you now it's gonna be tough beyond that. The more you do it, the more you ever than the more you can project revenue. You know, when you're seven were able to project revenue very, very closel...

y, we could see our growth. We can anticipate growth. We know if we spend this much, we get this much back you will get there, but it takes time. But you need outline those financial goals and know where you want to be. Marketing and advertising. This is a business. Your photos aren't just photos or not just creative works. They're not. You're not the artist in the beret with the wind blowing through your hair and saying, Oh, look what I'm going to create marketing advertising. You are creating the widget. It is a It is your product. It is your boxed good. It is your product is your still image. You have one product. Do you have shots? They 100 shots, 100 products? How many products you really want to sell doing? Still, tens of thousands of products probably need to create tens of thousands of photos and put them across many different channels. You have to think of them as products as the infamous business school widget that you're gonna move out into the marketplace and these are the ways you're going to do it. Financial goals, marketing and advertising. You're gonna need a budget. I tell people when you think about starting a photography business, would you think of starting your own restaurant with no money. No, you couldn't do it. You shouldn't start your photography business with absolutely no money. The upside of Ataka fees. You can start it with very little simply by taking pictures and getting them out there. Let that sort of feed into itself. It's one of the best businesses to bootstrap. Because you can do that. You're going to need to make a commitment and spend some money to continue to making more If you want to really see it grow. Marketing and advertising is one of those places various revenue channels figure out where they're gonna be. Build your pillars. I'll talk more about that in the next card branding. Who are you? What are you? What do you about? What you want to be known as when you hear somebody like can introduce you. How do you want to be introduced? Right, So those are the things that you need to figure out, right? That's part of your branding. Their look Is there a feel? Their colors? Those are the kinds of things partnerships or is it more than you? Who do you partner with, You know, I mean, those are the kinds of things you think about two new client acquisitions? How is that gonna happen if you're out shooting? Who's acquiring new clients? Have you thought about that yet? Need to figure that out. Course budgeting. Not much more to say on that. No much You have how much you can spend and don't run out accounting kind of part of that. But are you going to your own? We're gonna incorporate you mean? L see. What you gonna dio? Figure that out. You need accounting. Legal help. Where do you get it? Industry participation. Are you planning to? That conference is how do you do that? How does one person you all of this? They can, I assure you can. There's not that much here, really? At the end of the day, But you have a plan on how you're gonna do it, and it gets that much easier. Write it down, and then growth plans. If you're actually successful, where are you going to go beyond this? Know your endgame? You know, I don't think you start this process by saying I'm only ever going to be one person, and I would be really satisfied making $ a year for my photography. Maybe you absolutely will. If that's where you are in your life, that's absolutely OK. But what happens when it takes off? What happens when a set of images goes viral? I know at least three photographers very, very well whose images were making no money a year that went on to make millions of dollars a year because their images were picked up in the media because they were so creative and so clever that they went overnight transformation. How did they grow? Didn't have a plan. Not all of them. Some did. Some didn't have a plan. Know how you're gonna grow? At least have some sort of agenda in the back. Your head. How that's gonna go. I can tell you somebody who's grown so much of the last seven years. You know, I I wish I had better idea of where I wanted to go and understood certain things better. Like the fact that you can't always hit pause. Sometimes hitting pause will actually cause you to go in reverse. You know the market will drive you forward. It's going to say what we want you to do more in the second you say, Well, I don't want to do another assignment. I want to take a month off. You might not get the call the following month and your revenue starts to go that direction that works just as well in an individual's it does on a corporate level.

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 


  1. Bootcamp Introduction
  2. Storytelling with Stills and Motion Overview
  3. Elements of a Well-told Story
  4. Storytelling in Motion
  5. Choosing the Best Gear for Your Outdoor Project
  6. Gear for Drones
  7. Gear for Motion
  8. Inside Ian's Gear Bag
  9. General Advice for Preparation
  10. Virtual Scouting
  11. Weather
  12. Permits and Permission
  13. Model and Property Releases
  14. Health and Fitness
  15. Checklist
  16. Location Scouting Overview
  17. Location Scouting in the North Cascades
  18. Drone Introduction
  19. Drone Safety
  20. What Kind of Drone Should I Buy?
  21. FAA Part 107 Test: How to Prepare
  22. Telling a Story With a Drone
  23. Drone Camera, Lenses and Movements
  24. Selling Drone Footage
  25. Why Does a Photographer Need Motion?
  26. Establish the End User
  27. Identify Your Audience
  28. Build a Production Plan
  29. Create the Story Structure
  30. The Shooting Script
  31. Production Quality
  32. Composition for Stills
  33. Composition for Stills: Landscape
  34. Composition for Stills: Telephoto Lens
  35. Composition for Stills: Macro Lens
  36. Techniques for Capturing Motion in the Field
  37. Lenses and Filters for Outdoor Photography
  38. Capturing Landscapes - Part 1
  39. Capturing Landscapes - Part 2
  40. Capturing Movement in Stills
  41. Shooting Water, Sky and Panorama
  42. Understanding Stock
  43. Editorial vs Commerical
  44. Pricing Stock
  45. Producing Stock
  46. Shooting for Social Media vs Stock
  47. Choosing an Agency
  48. Assignments and Capturing Stock
  49. Stock Photography Market
  50. Create A Style Guide
  51. Stock Shoot Analysis
  52. Workflow for Selecting Final Stills
  53. Initial Editing in Adobe Bridge
  54. Reviewing and Selecting Motion Footage
  55. Keeping Track of Your Story Ideas
  56. Script and Story Structure Evolution
  57. Editing to the Content
  58. Music as a Character
  59. Business Diversification
  60. Business Strategy
  61. Pillars of Revenue
  62. Branding
  63. Partnerships and Brand Strategy
  64. Galleries and Fine Art
  65. Budgeting
  66. The Future of Photography
  67. Q&A And Critique



Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.


What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.