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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 65 of 67


Ian Shive

The Outdoor Enthusiast's Guide to Photography & Motion

Ian Shive

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Lesson Info

65. Budgeting


  Class Trailer
Now Playing
1 Bootcamp Introduction Duration:06:35
4 Storytelling in Motion Duration:34:19
6 Gear for Drones Duration:02:53
7 Gear for Motion Duration:05:23
8 Inside Ian's Gear Bag Duration:20:07
10 Virtual Scouting Duration:03:54
11 Weather Duration:10:17
12 Permits and Permission Duration:03:09
13 Model and Property Releases Duration:04:43
14 Health and Fitness Duration:03:04
15 Checklist Duration:03:20
16 Location Scouting Overview Duration:15:18
18 Drone Introduction Duration:14:59
19 Drone Safety Duration:03:26
22 Telling a Story With a Drone Duration:06:15
24 Selling Drone Footage Duration:02:39
26 Establish the End User Duration:06:35
27 Identify Your Audience Duration:03:12
28 Build a Production Plan Duration:05:28
29 Create the Story Structure Duration:04:26
30 The Shooting Script Duration:07:08
31 Production Quality Duration:08:37
32 Composition for Stills Duration:08:04
38 Capturing Landscapes - Part 1 Duration:28:12
39 Capturing Landscapes - Part 2 Duration:23:36
40 Capturing Movement in Stills Duration:32:17
42 Understanding Stock Duration:20:45
43 Editorial vs Commerical Duration:03:57
44 Pricing Stock Duration:05:40
45 Producing Stock Duration:14:49
47 Choosing an Agency Duration:08:58
49 Stock Photography Market Duration:05:28
50 Create A Style Guide Duration:05:30
51 Stock Shoot Analysis Duration:21:29
57 Editing to the Content Duration:05:00
58 Music as a Character Duration:05:41
59 Business Diversification Duration:07:07
60 Business Strategy Duration:04:57
61 Pillars of Revenue Duration:17:09
62 Branding Duration:06:36
64 Galleries and Fine Art Duration:03:11
65 Budgeting Duration:05:21
66 The Future of Photography Duration:26:12
67 Q&A And Critique Duration:1:09:39

Lesson Info


budgeting. Um, you got to do it right. And I'm gonna just sum up this stuff. But these are all things. You got to figure out where you stand and where they fit in your business. I already talked about cost of starting a business. You wouldn't start a restaurant with no money. You probably have to spend some money, get your photography off the ground. You want to get an emotion, it's gonna cost you even more. You wanna have accounting? I recommend outsourcing it. Unless you're lucky enough to be really great with numbers. And that's your thing. But otherwise I would say having accountant doesn't cost all that much. Even for us is a big company is not terribly expensive to have our books done every month. So I would look into it. Um, I recommend incorporating, you know, become a C Corp s Corp LLC. Whatever you want to be LLP figured out. Talk to accountancy. What's best for you. It'll protect you. Liability wise. You don't want to put everything on the line. I recommend that for anybody ...

who is self employed, you should not be doing it as your solo person in your name. get protection, incorporate long you're making money. I think it makes sense any money at all, even if you're not the 1st 2 years. Still probably worth it. Incorporating be better for your taxes, make sure getting them done. And there's implications if you incorporate for your taxes. So you have to understand that. But it's not that terribly complicated. Probably a business license if you're self employed and you figured that out your local community, find out what there is. I live in Los Angeles, and with in Los Angeles, I I work in Culver City. I've got more taxes and more permits, and I know what to do with, Um, it's very, very intimidating, but I got there. I used to be really afraid of starting a business just because of the following regulations and liabilities and all that other stuff. I one step at a time to do your best. Most cities are really cool, by the way, including Ella and Culver City's been great to walk into City Hall. I'm starting a company I don't know to do. They will tell you you walk from step to step literally in their office and you work through the permit process. If we can do it in a big city, you can do it just about anywhere. Marketing and advertising. Once you build your business, you have your Web, say, every philosophy, your brand, your name. You have all these pieces. You have a portfolio, your motion clips, your samples, all that stuff, how you're gonna get it out there. Beyond pitching. I like direct sales. We do them every day. A tandem. Kendall's making phone calls. She's outselling, finding new clients, looking at new magazines. I'm sending them, but there's other ways to do it. You might think about AdWords and social media ads, maybe sponsored ads. Maybe every now and then you put a couple 100 bucks in response, her dad figure out. If that fits your budget or not, that's the difference. Being paid versus earned marketing earned being like PR right free stuff. I'm doing something really cool that your audience to hear about right about me that's earned paid conferences and professional organizations. They fit in. It could take you out of the field. It's gonna cost you money. Don't just be there to be there. I don't go to some because they're a waste of time. I'm preaching to the choir and more people like me. I don't need that. You know which conferences and organizations I go toe? I go to the ones for the outdoor industry that about shoes and jackets. I don't go to the ones that are four photographers all that much because I'm there with a bunch of other photographers. They're not buying my photos. I hope you guys by my father. I'm just kidding. So you want to figure out how you can you break out of that? You're gonna do it? They're very expensive. Do you want in office? This is tandem. I wanted to get a little plug for a cool little spot. Very proud of this. I never thought I'd have an office one day. And I guarantee you might not think you're gonna have an office one day either. It's our editing room. A conference room, kitchen, front office, so on. But you might have 11 day. You should figure out if that fits in your plan. Think about it. What does it get you? How does it move things forward? You want people working for you to want one person working for you running and selling your work while you're out in the field. How does that fit in? How much money do you need to make our they full time or not? You need to figure that kind of stuff out. Ask yourself where you're going with this. That's the business of this. There is a business to it, if that's what you choose to do, doesn't have to be. But if you decide you want to start doing more with it and like I say at the very least you know accounting, branding, name and all that other stuff. Let your gear get paid for by your photos. Be part of stocky part of motion clips, see where it goes. If you enjoy it, you never know. For me, I started as a photographer on a mountain alone, with one camera and a few lenses and a tripod, and not all the best gear not at all. And it just kept going and it still keeps going. But that's what drives me. That's what I enjoy and you forgot where you are. So, um, less in summer and make sure you diversify. Have a strategy just like your photos When you're in the field, be adapted open to adapting as you go. Adaptability is success, right? As Darwin says, stock assignments, retail products find are all great channels from outdoor photographer. Right. Think that they're all awesome branding best if you stick with your name unless you plan to extend beyond yourself as an individual. Of course. Maybe you want to have, ah, bigger company name one day that better represents. The whole partnerships are critical. I think they're important. I think you got to be strategic. You don't want to spend too much time on it, but I think they can really help you get out there. And of course, it is a real business. You need budgets, legal and accounting if you're gonna be making money off of it. Um, and maybe you want an office one day, so don't rule it necessarily out

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 



Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.


What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.