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Budgeting

Lesson 65 from: The Outdoor Enthusiast's Guide to Photography & Motion

Ian Shive

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Lesson Info

65. Budgeting

Lessons

Class Trailer
1

Bootcamp Introduction

06:35
2

Storytelling with Stills and Motion Overview

14:35
3

Elements of a Well-told Story

22:12
4

Storytelling in Motion

34:19
5

Choosing the Best Gear for Your Outdoor Project

16:24
6

Gear for Drones

02:53
7

Gear for Motion

05:23
8

Inside Ian's Gear Bag

20:07
9

General Advice for Preparation

14:19
10

Virtual Scouting

03:54
11

Weather

10:17
12

Permits and Permission

03:09
13

Model and Property Releases

04:43
14

Health and Fitness

03:04
15

Checklist

03:20
16

Location Scouting Overview

15:18
17

Location Scouting in the North Cascades

15:24
18

Drone Introduction

14:59
19

Drone Safety

03:26
20

What Kind of Drone Should I Buy?

02:58
21

FAA Part 107 Test: How to Prepare

06:18
22

Telling a Story With a Drone

06:15
23

Drone Camera, Lenses and Movements

04:34
24

Selling Drone Footage

02:39
25

Why Does a Photographer Need Motion?

10:59
26

Establish the End User

06:35
27

Identify Your Audience

03:12
28

Build a Production Plan

05:28
29

Create the Story Structure

04:26
30

The Shooting Script

07:08
31

Production Quality

08:37
32

Composition for Stills

08:04
33

Composition for Stills: Landscape

08:15
34

Composition for Stills: Telephoto Lens

14:48
35

Composition for Stills: Macro Lens

07:50
36

Techniques for Capturing Motion in the Field

25:15
37

Lenses and Filters for Outdoor Photography

26:20
38

Capturing Landscapes - Part 1

28:12
39

Capturing Landscapes - Part 2

23:36
40

Capturing Movement in Stills

32:17
41

Shooting Water, Sky and Panorama

29:40
42

Understanding Stock

20:45
43

Editorial vs Commerical

03:57
44

Pricing Stock

05:40
45

Producing Stock

14:49
46

Shooting for Social Media vs Stock

11:37
47

Choosing an Agency

08:58
48

Assignments and Capturing Stock

13:49
49

Stock Photography Market

05:28
50

Create A Style Guide

05:30
51

Stock Shoot Analysis

21:29
52

Workflow for Selecting Final Stills

27:43
53

Initial Editing in Adobe Bridge

21:02
54

Reviewing and Selecting Motion Footage

11:02
55

Keeping Track of Your Story Ideas

22:40
56

Script and Story Structure Evolution

04:34
57

Editing to the Content

05:00
58

Music as a Character

05:41
59

Business Diversification

07:07
60

Business Strategy

04:57
61

Pillars of Revenue

17:09
62

Branding

06:36
63

Partnerships and Brand Strategy

05:12
64

Galleries and Fine Art

03:11
65

Budgeting

05:21
66

The Future of Photography

26:12
67

Q&A And Critique

1:09:39

Lesson Info

Budgeting

budgeting. Um, you got to do it right. And I'm gonna just sum up this stuff. But these are all things. You got to figure out where you stand and where they fit in your business. I already talked about cost of starting a business. You wouldn't start a restaurant with no money. You probably have to spend some money, get your photography off the ground. You want to get an emotion, it's gonna cost you even more. You wanna have accounting? I recommend outsourcing it. Unless you're lucky enough to be really great with numbers. And that's your thing. But otherwise I would say having accountant doesn't cost all that much. Even for us is a big company is not terribly expensive to have our books done every month. So I would look into it. Um, I recommend incorporating, you know, become a C Corp s Corp LLC. Whatever you want to be LLP figured out. Talk to accountancy. What's best for you. It'll protect you. Liability wise. You don't want to put everything on the line. I recommend that for anybody ...

who is self employed, you should not be doing it as your solo person in your name. get protection, incorporate long you're making money. I think it makes sense any money at all, even if you're not the 1st 2 years. Still probably worth it. Incorporating be better for your taxes, make sure getting them done. And there's implications if you incorporate for your taxes. So you have to understand that. But it's not that terribly complicated. Probably a business license if you're self employed and you figured that out your local community, find out what there is. I live in Los Angeles, and with in Los Angeles, I I work in Culver City. I've got more taxes and more permits, and I know what to do with, Um, it's very, very intimidating, but I got there. I used to be really afraid of starting a business just because of the following regulations and liabilities and all that other stuff. I one step at a time to do your best. Most cities are really cool, by the way, including Ella and Culver City's been great to walk into City Hall. I'm starting a company I don't know to do. They will tell you you walk from step to step literally in their office and you work through the permit process. If we can do it in a big city, you can do it just about anywhere. Marketing and advertising. Once you build your business, you have your Web, say, every philosophy, your brand, your name. You have all these pieces. You have a portfolio, your motion clips, your samples, all that stuff, how you're gonna get it out there. Beyond pitching. I like direct sales. We do them every day. A tandem. Kendall's making phone calls. She's outselling, finding new clients, looking at new magazines. I'm sending them, but there's other ways to do it. You might think about AdWords and social media ads, maybe sponsored ads. Maybe every now and then you put a couple 100 bucks in response, her dad figure out. If that fits your budget or not, that's the difference. Being paid versus earned marketing earned being like PR right free stuff. I'm doing something really cool that your audience to hear about right about me that's earned paid conferences and professional organizations. They fit in. It could take you out of the field. It's gonna cost you money. Don't just be there to be there. I don't go to some because they're a waste of time. I'm preaching to the choir and more people like me. I don't need that. You know which conferences and organizations I go toe? I go to the ones for the outdoor industry that about shoes and jackets. I don't go to the ones that are four photographers all that much because I'm there with a bunch of other photographers. They're not buying my photos. I hope you guys by my father. I'm just kidding. So you want to figure out how you can you break out of that? You're gonna do it? They're very expensive. Do you want in office? This is tandem. I wanted to get a little plug for a cool little spot. Very proud of this. I never thought I'd have an office one day. And I guarantee you might not think you're gonna have an office one day either. It's our editing room. A conference room, kitchen, front office, so on. But you might have 11 day. You should figure out if that fits in your plan. Think about it. What does it get you? How does it move things forward? You want people working for you to want one person working for you running and selling your work while you're out in the field. How does that fit in? How much money do you need to make our they full time or not? You need to figure that kind of stuff out. Ask yourself where you're going with this. That's the business of this. There is a business to it, if that's what you choose to do, doesn't have to be. But if you decide you want to start doing more with it and like I say at the very least you know accounting, branding, name and all that other stuff. Let your gear get paid for by your photos. Be part of stocky part of motion clips, see where it goes. If you enjoy it, you never know. For me, I started as a photographer on a mountain alone, with one camera and a few lenses and a tripod, and not all the best gear not at all. And it just kept going and it still keeps going. But that's what drives me. That's what I enjoy and you forgot where you are. So, um, less in summer and make sure you diversify. Have a strategy just like your photos When you're in the field, be adapted open to adapting as you go. Adaptability is success, right? As Darwin says, stock assignments, retail products find are all great channels from outdoor photographer. Right. Think that they're all awesome branding best if you stick with your name unless you plan to extend beyond yourself as an individual. Of course. Maybe you want to have, ah, bigger company name one day that better represents. The whole partnerships are critical. I think they're important. I think you got to be strategic. You don't want to spend too much time on it, but I think they can really help you get out there. And of course, it is a real business. You need budgets, legal and accounting if you're gonna be making money off of it. Um, and maybe you want an office one day, so don't rule it necessarily out

Class Materials

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Slides

Ratings and Reviews

monica4
 

Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still
 

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.

Cindy
 

What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.

Student Work