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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 43 of 67

Editorial vs Commerical


The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 43 of 67

Editorial vs Commerical


Lesson Info

Editorial vs Commerical

editorial versus commercial. Ah, lot times are here commercial referred to as creative depending on where you're looking at editorial, being newspapers, magazines, that kind of thing. Uh, commercial creative being adds, um, you know that kind of, ah, that higher end marketing usually advertising right or creative. A lot of a lot of creative collections are sometimes used an editorial very often, depending on the agency. So but I make the distinction mostly from the sense of as a photographer. Editorial for you might mean no photo, no property release, no model release and commercial means is commercially available. It could be used to market and sell products, and so or creative and again they blended. But you have releases property model, whatever. So that's a big distinction to make in stock photography. Stock is for everything. It is not just photography, and the reason I mentioned that is because this is the outdoor enthusiast Guide to stills and motion, and you may license your st...

ock photography, but you may find you are a purchaser of the other things. And I can tell you that as a ah photo ah, manager of a photo agency and as a stop photographer myself and all things. I have bought at least one of these at one time or another. Um, and you may 2. And so that's why I mentioned that. What's why this card is here? You may also have more than one talent that you want to develop, And so there is music libraries that you can license for whatever, and there are big ones on great and very, very talented. It's amazing how many musicians air out there for soundtracks and things who are doing great work, who, just like us photographers, are looking for those opportunities to be part of short films. And the prices are really, really reasonable, especially if you're just looking for Web and streaming. You can get a great track for anywhere from 75 to 175 bucks for, like a finished, beautiful, well orchestrated song. So you're not limited in that way. As you start to think about that, music could be something for you. Motion clips. Some of our projects number ones have showed you today, but some of our projects we have gotten back and realize we just missed that detail of a leaf. I didn't think to get it out there just by by us somehow right happens. So we log on and we buy clips, so you might want to buy a clip for your motion project. You don't have to shoot 100% of your own project. If you forgot something, maybe somebody else shot it helps somebody else out. Put a little of your budget towards licensing a clip, and then you can do it. The other way, of course, is you may license your clips and vice versa. So starts to go back and forth. It's interesting because we create our own content, so we often end up licensing from our own creatives. Sound effects, you know, footsteps, all that kind of stuff off ducks, birds, whatever. There's library after library of sound effects illustrations. Of course, if you're an artist store or something like that animation, same thing and video effects, video effects or another big one for licensing. If you're looking at stills in motion on your looking at finishing emotion piece and you want graphics or opening titles or any sort of little thing, there's a lot of presets that you can actually just download. The finished file and depending on the software you're using after using an advanced software like adobe after effects, you can actually download those those. I don't know if the plug ins or effects and then you can customize them so you could just change the name out and put it in on your own so you don't actually create a whole new animation. Um, it's a nice way to work. If you are looking for something that's a quick way to go. But stock is a lot of things, and it, uh, it could be something that you could be a part of. It could be something that you are a purchaser of.

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 


  1. Bootcamp Introduction
  2. Storytelling with Stills and Motion Overview
  3. Elements of a Well-told Story
  4. Storytelling in Motion
  5. Choosing the Best Gear for Your Outdoor Project
  6. Gear for Drones
  7. Gear for Motion
  8. Inside Ian's Gear Bag
  9. General Advice for Preparation
  10. Virtual Scouting
  11. Weather
  12. Permits and Permission
  13. Model and Property Releases
  14. Health and Fitness
  15. Checklist
  16. Location Scouting Overview
  17. Location Scouting in the North Cascades
  18. Drone Introduction
  19. Drone Safety
  20. What Kind of Drone Should I Buy?
  21. FAA Part 107 Test: How to Prepare
  22. Telling a Story With a Drone
  23. Drone Camera, Lenses and Movements
  24. Selling Drone Footage
  25. Why Does a Photographer Need Motion?
  26. Establish the End User
  27. Identify Your Audience
  28. Build a Production Plan
  29. Create the Story Structure
  30. The Shooting Script
  31. Production Quality
  32. Composition for Stills
  33. Composition for Stills: Landscape
  34. Composition for Stills: Telephoto Lens
  35. Composition for Stills: Macro Lens
  36. Techniques for Capturing Motion in the Field
  37. Lenses and Filters for Outdoor Photography
  38. Capturing Landscapes - Part 1
  39. Capturing Landscapes - Part 2
  40. Capturing Movement in Stills
  41. Shooting Water, Sky and Panorama
  42. Understanding Stock
  43. Editorial vs Commerical
  44. Pricing Stock
  45. Producing Stock
  46. Shooting for Social Media vs Stock
  47. Choosing an Agency
  48. Assignments and Capturing Stock
  49. Stock Photography Market
  50. Create A Style Guide
  51. Stock Shoot Analysis
  52. Workflow for Selecting Final Stills
  53. Initial Editing in Adobe Bridge
  54. Reviewing and Selecting Motion Footage
  55. Keeping Track of Your Story Ideas
  56. Script and Story Structure Evolution
  57. Editing to the Content
  58. Music as a Character
  59. Business Diversification
  60. Business Strategy
  61. Pillars of Revenue
  62. Branding
  63. Partnerships and Brand Strategy
  64. Galleries and Fine Art
  65. Budgeting
  66. The Future of Photography
  67. Q&A And Critique



Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.


What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.