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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 64 of 67

Galleries and Fine Art


The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 64 of 67

Galleries and Fine Art


Lesson Info

Galleries and Fine Art

another pillar of revenue. Another channel for you to generate revenue. I think it comes easier a little later. There's a lot of variation on this, but depends are galleries and fine art, um, volume versus quality. So you know there's there's that aren't the core. And then there's fine art and Art Deco or is more like the stuff of our talk about corporate, maybe mugs, T shirts, whatever. It's the whole, the whole genre of, of things that go on in places, right? And then there's the limited edition fine art print. So I actually just did a show last year at a gallery in Santa Fe, New Mexico called Addition one. And we did a whole American wilderness in the National Park Show, and it's great. I mean, it gets a huge visibility. Um, you know, it gives you something to promote yourself, keep your name out there and be relevant. In this case, it's quality sales versus volume sales, and that's something that every photographer needs to figure out where they stand. In my opinion, I do not think...

art decor and volume sales where you're seeing $5 prints and other things go out the door. I do not think in the current market place, it degrades the value of your art. I think if you're a very famous photographer, possibly. But even then I don't think so. I think very few I sold lots of prints here. I sell cheap posters online. I had no problems. I'm making revenue from both channels. You just have to have expectations on it. You may say my philosophy is not about that. I want to be a highbrow. I want my stuff on Lee. Be fine. Are I'm an art photographer. I don't even want to stock. That's fine. Be realistic about your expectations. That's where it's gonna bay. It will be limited to that. These things are expensive to put on, expensive to make the prince expensive to get him framed expensive. Do the madding. You will probably responsible for all of it. Short of the hanging and someone else will get half. But people walked through the door. And if you have already been following the other pillars of revenue, what do you notice in the bottom of this little picture here? My book. So I have now a new opportunity. So a bunch of books and cheaper products by using someone else's retail space. I don't need my own retail space music someone else's by throwing some pictures up another good way. And another thing you think about volume versus quality is also volume in location. I sometimes think being in a coffee shop that's very popular is better than being in a high end gallery. It's gonna take a lot longer to get into a high end gallery. It's gonna cost you a lot more to produce high end work where you're going to have literally 100 people in our walk into a coffee shop. Who might say I like that? And instead of selling a print for $500 you sell it for $150 yourself five of them a week. Um, that's a judgment call. A lot of places do that. A lot of even big chains will support local artists, so I wouldn't rule that out. I think it's a good I think it's a good revenue generator, and I think it's something that should be part of your money making machine.

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 


  1. Bootcamp Introduction
  2. Storytelling with Stills and Motion Overview
  3. Elements of a Well-told Story
  4. Storytelling in Motion
  5. Choosing the Best Gear for Your Outdoor Project
  6. Gear for Drones
  7. Gear for Motion
  8. Inside Ian's Gear Bag
  9. General Advice for Preparation
  10. Virtual Scouting
  11. Weather
  12. Permits and Permission
  13. Model and Property Releases
  14. Health and Fitness
  15. Checklist
  16. Location Scouting Overview
  17. Location Scouting in the North Cascades
  18. Drone Introduction
  19. Drone Safety
  20. What Kind of Drone Should I Buy?
  21. FAA Part 107 Test: How to Prepare
  22. Telling a Story With a Drone
  23. Drone Camera, Lenses and Movements
  24. Selling Drone Footage
  25. Why Does a Photographer Need Motion?
  26. Establish the End User
  27. Identify Your Audience
  28. Build a Production Plan
  29. Create the Story Structure
  30. The Shooting Script
  31. Production Quality
  32. Composition for Stills
  33. Composition for Stills: Landscape
  34. Composition for Stills: Telephoto Lens
  35. Composition for Stills: Macro Lens
  36. Techniques for Capturing Motion in the Field
  37. Lenses and Filters for Outdoor Photography
  38. Capturing Landscapes - Part 1
  39. Capturing Landscapes - Part 2
  40. Capturing Movement in Stills
  41. Shooting Water, Sky and Panorama
  42. Understanding Stock
  43. Editorial vs Commerical
  44. Pricing Stock
  45. Producing Stock
  46. Shooting for Social Media vs Stock
  47. Choosing an Agency
  48. Assignments and Capturing Stock
  49. Stock Photography Market
  50. Create A Style Guide
  51. Stock Shoot Analysis
  52. Workflow for Selecting Final Stills
  53. Initial Editing in Adobe Bridge
  54. Reviewing and Selecting Motion Footage
  55. Keeping Track of Your Story Ideas
  56. Script and Story Structure Evolution
  57. Editing to the Content
  58. Music as a Character
  59. Business Diversification
  60. Business Strategy
  61. Pillars of Revenue
  62. Branding
  63. Partnerships and Brand Strategy
  64. Galleries and Fine Art
  65. Budgeting
  66. The Future of Photography
  67. Q&A And Critique



Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.


What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.