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The Outdoor Enthusiast's Guide to Photography & Motion

Lesson 24 of 67

Selling Drone Footage

Ian Shive

The Outdoor Enthusiast's Guide to Photography & Motion

Ian Shive

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Lesson Info

24. Selling Drone Footage


  Class Trailer
Now Playing
1 Bootcamp Introduction Duration:06:35
4 Storytelling in Motion Duration:34:19
6 Gear for Drones Duration:02:53
7 Gear for Motion Duration:05:23
8 Inside Ian's Gear Bag Duration:20:07
10 Virtual Scouting Duration:03:54
11 Weather Duration:10:17
12 Permits and Permission Duration:03:09
13 Model and Property Releases Duration:04:43
14 Health and Fitness Duration:03:04
15 Checklist Duration:03:20
16 Location Scouting Overview Duration:15:18
18 Drone Introduction Duration:14:59
19 Drone Safety Duration:03:26
22 Telling a Story With a Drone Duration:06:15
24 Selling Drone Footage Duration:02:39
26 Establish the End User Duration:06:35
27 Identify Your Audience Duration:03:12
28 Build a Production Plan Duration:05:28
29 Create the Story Structure Duration:04:26
30 The Shooting Script Duration:07:08
31 Production Quality Duration:08:37
32 Composition for Stills Duration:08:04
38 Capturing Landscapes - Part 1 Duration:28:12
39 Capturing Landscapes - Part 2 Duration:23:36
40 Capturing Movement in Stills Duration:32:17
42 Understanding Stock Duration:20:45
43 Editorial vs Commerical Duration:03:57
44 Pricing Stock Duration:05:40
45 Producing Stock Duration:14:49
47 Choosing an Agency Duration:08:58
49 Stock Photography Market Duration:05:28
50 Create A Style Guide Duration:05:30
51 Stock Shoot Analysis Duration:21:29
57 Editing to the Content Duration:05:00
58 Music as a Character Duration:05:41
59 Business Diversification Duration:07:07
60 Business Strategy Duration:04:57
61 Pillars of Revenue Duration:17:09
62 Branding Duration:06:36
64 Galleries and Fine Art Duration:03:11
65 Budgeting Duration:05:21
66 The Future of Photography Duration:26:12
67 Q&A And Critique Duration:1:09:39

Lesson Info

Selling Drone Footage

um, selling your drone footage is really the next big thing. People always ask. Hey, are you looking for drone footage? The answer is no. I'm not looking for drone footage. No one's looking for drone footage. People are looking for content looking for aerials, looking for story. So don't think just cause you're flying and you film something from the air, it's marketable. They're looking for the same thing that looking for from stills and motion clip shot on the ground, which is specific locations, specific content, story elements, dramatic looking imagery, etcetera, etcetera. So selling your footage is important. It is a great career option can be its own standalone option. Flying a drone actually, Um, and the things that sell best are listed here wide, establishing shots that give a strong sense of place, shots that draw the viewer in with movement, like flying over the open ocean slowly and panning up. Uh, they could be edited pretty well together as well on and seeing something we t...

hought we knew in a new way, you know, whales breaching or like dolphins, like we saw in the Midway film. Ah, in the um earlier in the boot camp so those are the kinds of things that really will make it marketable. How much can you make? You know, really? That's a wild question. I'm not really sure, but you know, anywhere from bucks a clip to $4000 a clip for commercial use really depends on quality, of course. Just like any video clip, there's a wide range of money to be made. But the better the resolution, the more you could make. So if you're really going after this, you're getting your pilot's license. You're going to shoot commercial. There is a lot. There's definitely a lot of potential upside a same time. You have to make sure the contents great. And there are so many restrictions on flight and where you could fly when you rule the national parks out right now. Rule out most federal lands right now, so we're gonna go is a private land. Open ocean boating trips. Other countries just depends. So you really just got to understand what the opportunity is and how you're going. Teoh. Address that, and you may still of course, need permits to talk about external APs, and resource is this is really the last last step in last thing you would think about once you've made a commitment to you know what you may need to make your, uh, your drone work work for you. And, you know, I recommend maybe a two controller system might be the way to go. One person fly, who is a pilot? Maybe you just control the camera. Maybe you want to go through all that. It's another great way to go. You can hire a remote operator a lot of different ways to do it. So lots of options. Lots to consider. This is really just the introduction to it, but it is an absolute pivotal part of storytelling in motion.

Class Description

Great outdoor photography starts with a love of adventure and exploration. Learn to maximize your skills and optimize your potential with this complete guide to capturing photos and video in the great outdoors. Award-winning photographer and filmmaker Ian Shive will go in-depth on how to create a story through stills and motion in any environment.

Throughout these lessons, Ian will cover scouting and planning, capturing photo and video, and understanding how to get an audience for your final project
Ian will cover:

  • Permit needs and location scouting essentials
  • Gear basics & prep
  • Introduction to using drones
  • Fundamentals of moving from still photography to capturing video
  • How to capture landscapes 
  • Composition and lighting techniques
  • How to handle low-light situations
  • How to capture for stock photography and video
  • Getting your work seen in print and publications
  • And more!

For four weeks, Ian will be your outdoor guide to capturing the beauty and greatness in nature. If you have a love for nature or adventure, join this class to learn how to turn your passion and social media posts into profit or exposure. 



Ian was an amazing instructor.; very fun, enthusiastic, encouraging, and comprehensive. I hope to be able to return as an audience member for another of his classes. It is a privilege and a gift to have access via Creative Live to such a wealth of expertise. Thank you!

Cindee Still

Ian Shive is a dynamic speaker with a wealth of knowledge he is willing to share. He has had a magical path that led to his success. He touches on so many aspects of making, selling and creating images as well as how to market them and make an income from your work. It is so much fun to be part of the studio audience. The Creative Live staff are always so warm and friendly and they feed you like your on a cruise ship! Wonderful experience.


What a great class this has been. Thank you Ian Shive and Creative Live! Recently retired, I have set out to learn everything I can about photography and pursue this passion to capture the beauty in the outdoors. Creative Live has served as an amazing educational platform to help me learn everything from how to use my camera, the fundamental technicals, and learn about software and tools. This class brought it all together. At the end of this class my approach to photography and my images are different. Ian shares so much valuable knowledge that will change the way you go about taking a picture; from scouting a location, to thinking through the story and adding elements to an image to evoke an emotional response. My personal growth has been significant and I have changed to the way I approach creating an image from an Outdoor Landscape to an Outdoor Experience. Loved every minute of it, sad the class is over.