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Creating a Fine Art Series

Lesson 57 of 70

Create Art You Love and Bring an Audience To You

Brooke Shaden

Creating a Fine Art Series

Brooke Shaden

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Lesson Info

57. Create Art You Love and Bring an Audience To You
When you identify areas of your process and craft that are non-negotiable vs. negotiable, you begin to identify how you can work best with clients and what you need to keep sacred.

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:07:25
3 Your Timeline is Nonlinear Duration:05:37
5 What Factors Dictate Growth Duration:08:24
7 Niche Branding Duration:04:57
11 Idea Fluency Duration:10:33
12 How to Represent an Idea Duration:07:01
13 How to Innovate an Idea Duration:07:07
22 Shooting for a Fine Art Series Duration:05:45
24 Wardrobe and Texture Duration:04:54
25 Posing for the Story Duration:05:32
26 Choosing an Image Duration:01:23
28 Posing for the Story Duration:04:17
29 Creating Backlight Duration:02:37
33 Shooting the Background Images Duration:06:14
54 Oil Painting on Prints Duration:05:41
55 Encaustic Wax on Prints Duration:03:09
56 Failure vs. Sell Out Duration:05:14
58 Branding Yourself Into a Story Duration:05:40
59 The Artistic Narrative Duration:05:26
61 Get People to Buy Your Story Duration:11:36
63 Pricing For Commissions Duration:06:43
65 Class Outro Duration:01:00
66 Live Premiere Duration:16:14
69 Live Premiere: Q&A Duration:16:10
70 Live Premiere: Photo Critique Duration:47:33

Lesson Info

Create Art You Love and Bring an Audience To You

to create authentically but two equally connect to an audience. How can we connect our art to somebody and then take it that extra step to say, Are you interested in supporting me as an artist by buying what I have to sell now? I think that it's really helpful to identify areas of potential change as well as areas that are non negotiable. So what parts of your craft do you feel like? You could, um, let go of a little bit and be flexible about? And which areas will you never compromise on? It's really good toe. Have those lists on hand. So, for example, when I work with other people, let's say I'm working with a band and I'm doing photos further album. Well, I will compromise on a few things. There are things that I'm flexible on. For example, I only create square format images in my personal work, but I'm willing to create different ratio images for the clients. I'm totally okay with that, because it's not part of this intrinsic moral value of my images location. I'm willing to try out...

different locations, particularly, um, wardrobe is well just depending within reason and the type of model. I mean, I usually just photograph myself, but I'm willing to photograph other people from time to time that those air areas where I compromise in my art for the sake of marketing, branding and bringing in money, which I want to say for the purposes of this, you know, our of talking about business or for the sake of just moving forward in your life. Don't let money be a scary word that we don't want to say out loud because we're too afraid to talk about it or be honest about wanting to make money. I think that we should all make money. I think that it's really valuable to be open about that with yourself and invite that into your life, the areas where I feel really steadfast about my craft, where I'm not going to change anything. I will not compromise or that I want my images to be timeless. I don't want to be a photographer that photographs modern things, and I feel really strongly about that and then they have to be conceptually dark. If somebody contacts me and says I want you to make something happy for me, I'm gonna say, I can't do that but here's the name of a photographer that can and just pass that on, because I know that that goes against what I love to create. So those are my steadfast areas where I will not compromise on those things, and I know what they are. But if you're unwilling to compromise on any part of your art, then how can you bring people to your side? And I ask this legitimately not like you can't do it. But if you're unwilling to compromise, you've thought about thes two lists, and you think I can't put anything in the compromise part of the list? Well, then, what can you dio? The first thing you can do is practice technical excellence. Really, Really. Make sure that your technique is flawless and that people can look at your art without thinking about how you did it. That's a great way to bring people to your side, to show your expertise so that they inherently trust you and your vision. Having a clear message. Also very important. The clearer your message, the more people will see the professionalism and what you do and eventually learn to sort of come over to your side to take a better look at what you're doing and then think about how your brand can be a story. How can you work all these parts of who you are and what you dio into this really amazing story that people want to follow?

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Beat “creator's block” by practicing exercises to help you overcome it
  • Conceptualize a series that nails story, emotion, and connection
  • Execute a low-budget, high-impact photoshoot for your series
  • Edit your images for series cohesion and seamless compositing
  • Brand yourself and your art into a story that others can connect with

ABOUT BROOKE'S CLASS:

Creating a fine art body of work can be daunting when you consider that a great series has innovative ideas, cohesive editing, and an undeniable connection to an audience. During this class, Brooke will walk through the entire process of creating a fine art series, from conceptualization, shooting, and editing to branding and pricing. The success of a body of work comes from the artist’s ability to go beyond the connection to an audience; it must land in the heart of the viewer and then instill a call to action within them. Brooke will lead you through not only how to make your work relatable, but how to take that extra step to become unforgettable, and ultimately, sellable.

WHO THIS CLASS IS FOR:

  • Intermediate creators who want to focus on personal work and find a deeper level of creating.
  • Creators who not only want to tighten the cohesion of their work but ensure that the full depth of meaning is communicated.
  • Artists who want to learn simple yet effective ways of creating a body of personal work.

SOFTWARE USED:

Adobe Photoshop 2020 (v21.2.4) and Adobe Bridge CC 2020 (v10.1.1)


ABOUT YOUR INSTRUCTOR:

Brooke explores the darkness and light in people, and her work looks at that juxtaposition. As a self-portrait artist, she photographs herself and becomes the characters of dreams inspired by a childhood of intense imagination and fear. Being the creator and the actor, Brooke controls her darkness and confronts those fears.

After studying films for years in college, she realized her love of storytelling was universal. She started photography then in 2008, excited to create in solitude and take on character roles herself. Brooke works from a place of theme, often gravitating toward death and rebirth or beauty and decay.

Ultimately, her process is more discovery than creation. She follows her curiosity into the unknown to see who her characters might become. Brooke believes the greatest gift an artist has is the ability to channel fears, hopes, and experience into a representation of one's potential.

While her images come from a personal place of exploration, the goal in creating is not only to satisfy herself; her greatest wish is to show others a part of themselves. Art is a mirror for the creator and the observer.

Brooke's passion is storytelling, and her life is engulfed in it. From creating self-portraits and writing to international adventures and motivational speeches, she wants to live a thousand lives in one. She keeps her curiosity burning to live a truly interesting story.


*This course contains artistic nudity.



Reviews

a Creativelive Student
 

Brooke never fails to deliver. I found this course superb from start to finish. From exercising your creative 'muscle', demystifying taking self portraits, and showing that they don't have to be perfect before you begin editing, to walking you through her editing process and how to price your work. Brooke's enthusiastic personality and excitement about the work shines through it all. Definitely recommended!

Søren Nielsen
 

Thank for fantastic motivating an very inspiring. The story telling and selling module was very helpful - thanks from Denmark

Rebecca Potter
 

Thank you! Thank you! Thank you! Brooke for this amazing class. Inspired and so full of practical knowledge, this is the best class I've ever watched. You have given me the confidence to pursue what I've always been afraid to do. Watch this space!