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Create Art You Love and Bring an Audience To You

Lesson 57 from: Creating a Fine Art Series

Brooke Shaden

Create Art You Love and Bring an Audience To You

Lesson 57 from: Creating a Fine Art Series

Brooke Shaden

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Lesson Info

57. Create Art You Love and Bring an Audience To You

When you identify areas of your process and craft that are non-negotiable vs. negotiable, you begin to identify how you can work best with clients and what you need to keep sacred.

Lessons

Class Trailer
1

Class Introduction

07:25
2

Overview of Brooke’s Journey

20:13
3

Your Timeline is Nonlinear

05:37
4

Using Curiosity and Intention to Build Your Career

03:26
5

What Factors Dictate Growth

08:24
6

Organic Growth vs. Forced Growth

05:18
7

Niche Branding

04:57
8

Brooke’s Artistic Evolution and Timeline

24:27
9

How Can You Get Ahead if You Feel Behind?

10:02
10

Ideation and Conceptualization to Identify Meaning in Your Art

05:54
11

Idea Fluency

10:33
12

How to Represent an Idea

07:01
13

How to Innovate an Idea

07:07
14

Creating a Dialogue With Your Art

05:48
15

Conceptualization For a Series vs. a Single Image

03:43
16

Transforming a Single Image Into a Series

03:12
17

How to Tell a Story in a Series

03:28
18

How to Create Costumes From Fabric

07:20
19

Brooke’s Most Useful Costumes

02:19
20

Using Paint and Clay as Texture in an Image

02:56
21

Create Physical Elements in an Image

10:22
22

Shooting for a Fine Art Series

05:45
23

Conceptualization: Flowery Fish Bowl in the Desert

04:08
24

Wardrobe and Texture

04:54
25

Posing for the Story

05:32
26

Choosing an Image

01:23
27

Conceptualization: Rainy Plexiglass

11:34
28

Posing for the Story

04:17
29

Creating Backlight

02:37
30

Photo Shoot #1 - Creating a Simple Composite

17:51
31

Photo Shoot #2 - Creating a Dynamic Composite

06:31
32

Photo Shoot #3 - Creating a Storytelling Composite

07:40
33

Shooting the Background Images

06:14
34

Editing Samsara Shoot #1 - Working With Backgrounds

24:35
35

Editing Samsara Shoot #1 - Retouching the Subject

04:20
36

Editing Samsara Shoot #1 - Color Grading

02:45
37

Editing Samsara Shoot #1 - Floor Replacement Texture

15:24
38

Editing Samsara Shoot #1 - Final Adjustments

03:21
39

Editing Samsara Shoot #2 - Cropping and Editing Backgrounds

05:25
40

Editing Samsara Shoot #2 - Selective Adjustments

03:55
41

Editing Samsara Shoot #2 - Adding Texture + Fine Tuning

03:21
42

Editing Composite Shoot #1 - Compositing Models

06:58
43

Editing Composite Shoot #1 - Expanding Rooms

02:17
44

Editing Composite Shoot #1 - Selective Color

02:47
45

Editing Composite Shoot #1 - Selective Exposure

04:04
46

Editing Composite Shoot #2- Masking Into Backgrounds

10:45
47

Editing Composite Shoot #2- Creating Rooms in Photoshop

06:11
48

Editing Composite Shoot #2- Compositing Hair

05:07
49

Editing Composite Shoot #2- Global Adjustments

04:49
50

Editing Composite Shoot #3- Blending Composite Elements

05:00
51

Editing Composite Shoot #3- Advanced Compositing

08:46
52

Editing Composite Shoot #3- Cleanup

03:34
53

Materials for Alternative Processes

06:20
54

Oil Painting on Prints

05:41
55

Encaustic Wax on Prints

03:09
56

Failure vs. Sell Out

05:14
57

Create Art You Love and Bring an Audience To You

03:35
58

Branding Yourself Into a Story

05:40
59

The Artistic Narrative

05:26
60

Get People to Care About Your Story

03:36
61

Get People to Buy Your Story

11:36
62

Getting Galleries and Publishers to Take Notice

03:41
63

Pricing For Commissions

06:43
64

Original Prints vs. Limited Edition Prints vs. Open Edition Prints

02:11
65

Class Outro

01:00
66

Live Premiere

16:14
67

Live Premiere: Layers of Depth 1

04:41
68

Live Premiere: Layers of Depth 2

07:12
69

Live Premiere: Q&A

16:10
70

Live Premiere: Photo Critique

47:33

Lesson Info

Create Art You Love and Bring an Audience To You

to create authentically but two equally connect to an audience. How can we connect our art to somebody and then take it that extra step to say, Are you interested in supporting me as an artist by buying what I have to sell now? I think that it's really helpful to identify areas of potential change as well as areas that are non negotiable. So what parts of your craft do you feel like? You could, um, let go of a little bit and be flexible about? And which areas will you never compromise on? It's really good toe. Have those lists on hand. So, for example, when I work with other people, let's say I'm working with a band and I'm doing photos further album. Well, I will compromise on a few things. There are things that I'm flexible on. For example, I only create square format images in my personal work, but I'm willing to create different ratio images for the clients. I'm totally okay with that, because it's not part of this intrinsic moral value of my images location. I'm willing to try out...

different locations, particularly, um, wardrobe is well just depending within reason and the type of model. I mean, I usually just photograph myself, but I'm willing to photograph other people from time to time that those air areas where I compromise in my art for the sake of marketing, branding and bringing in money, which I want to say for the purposes of this, you know, our of talking about business or for the sake of just moving forward in your life. Don't let money be a scary word that we don't want to say out loud because we're too afraid to talk about it or be honest about wanting to make money. I think that we should all make money. I think that it's really valuable to be open about that with yourself and invite that into your life, the areas where I feel really steadfast about my craft, where I'm not going to change anything. I will not compromise or that I want my images to be timeless. I don't want to be a photographer that photographs modern things, and I feel really strongly about that and then they have to be conceptually dark. If somebody contacts me and says I want you to make something happy for me, I'm gonna say, I can't do that but here's the name of a photographer that can and just pass that on, because I know that that goes against what I love to create. So those are my steadfast areas where I will not compromise on those things, and I know what they are. But if you're unwilling to compromise on any part of your art, then how can you bring people to your side? And I ask this legitimately not like you can't do it. But if you're unwilling to compromise, you've thought about thes two lists, and you think I can't put anything in the compromise part of the list? Well, then, what can you dio? The first thing you can do is practice technical excellence. Really, Really. Make sure that your technique is flawless and that people can look at your art without thinking about how you did it. That's a great way to bring people to your side, to show your expertise so that they inherently trust you and your vision. Having a clear message. Also very important. The clearer your message, the more people will see the professionalism and what you do and eventually learn to sort of come over to your side to take a better look at what you're doing and then think about how your brand can be a story. How can you work all these parts of who you are and what you dio into this really amazing story that people want to follow?

Class Materials

Bonus Materials with Purchase

Worksheets.pdf
Student Practice Images (large 1.9gb zip file)

Ratings and Reviews

a Creativelive Student
 

Brooke never fails to deliver. I found this course superb from start to finish. From exercising your creative 'muscle', demystifying taking self portraits, and showing that they don't have to be perfect before you begin editing, to walking you through her editing process and how to price your work. Brooke's enthusiastic personality and excitement about the work shines through it all. Definitely recommended!

Søren Nielsen
 

Thank for fantastic motivating an very inspiring. The story telling and selling module was very helpful - thanks from Denmark

Rebecca Potter
 

Thank you! Thank you! Thank you! Brooke for this amazing class. Inspired and so full of practical knowledge, this is the best class I've ever watched. You have given me the confidence to pursue what I've always been afraid to do. Watch this space!

Student Work