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Niche Branding

Lesson 7 from: Creating a Fine Art Series

Brooke Shaden

Niche Branding

Lesson 7 from: Creating a Fine Art Series

Brooke Shaden

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Lesson Info

7. Niche Branding

If you brand yourself into a story, you will be less likely to fall victim to boredom within your branded niche.

Lessons

Class Trailer
1

Class Introduction

07:25
2

Overview of Brooke’s Journey

20:13
3

Your Timeline is Nonlinear

05:37
4

Using Curiosity and Intention to Build Your Career

03:26
5

What Factors Dictate Growth

08:24
6

Organic Growth vs. Forced Growth

05:18
7

Niche Branding

04:57
8

Brooke’s Artistic Evolution and Timeline

24:27
9

How Can You Get Ahead if You Feel Behind?

10:02
10

Ideation and Conceptualization to Identify Meaning in Your Art

05:54
11

Idea Fluency

10:33
12

How to Represent an Idea

07:01
13

How to Innovate an Idea

07:07
14

Creating a Dialogue With Your Art

05:48
15

Conceptualization For a Series vs. a Single Image

03:43
16

Transforming a Single Image Into a Series

03:12
17

How to Tell a Story in a Series

03:28
18

How to Create Costumes From Fabric

07:20
19

Brooke’s Most Useful Costumes

02:19
20

Using Paint and Clay as Texture in an Image

02:56
21

Create Physical Elements in an Image

10:22
22

Shooting for a Fine Art Series

05:45
23

Conceptualization: Flowery Fish Bowl in the Desert

04:08
24

Wardrobe and Texture

04:54
25

Posing for the Story

05:32
26

Choosing an Image

01:23
27

Conceptualization: Rainy Plexiglass

11:34
28

Posing for the Story

04:17
29

Creating Backlight

02:37
30

Photo Shoot #1 - Creating a Simple Composite

17:51
31

Photo Shoot #2 - Creating a Dynamic Composite

06:31
32

Photo Shoot #3 - Creating a Storytelling Composite

07:40
33

Shooting the Background Images

06:14
34

Editing Samsara Shoot #1 - Working With Backgrounds

24:35
35

Editing Samsara Shoot #1 - Retouching the Subject

04:20
36

Editing Samsara Shoot #1 - Color Grading

02:45
37

Editing Samsara Shoot #1 - Floor Replacement Texture

15:24
38

Editing Samsara Shoot #1 - Final Adjustments

03:21
39

Editing Samsara Shoot #2 - Cropping and Editing Backgrounds

05:25
40

Editing Samsara Shoot #2 - Selective Adjustments

03:55
41

Editing Samsara Shoot #2 - Adding Texture + Fine Tuning

03:21
42

Editing Composite Shoot #1 - Compositing Models

06:58
43

Editing Composite Shoot #1 - Expanding Rooms

02:17
44

Editing Composite Shoot #1 - Selective Color

02:47
45

Editing Composite Shoot #1 - Selective Exposure

04:04
46

Editing Composite Shoot #2- Masking Into Backgrounds

10:45
47

Editing Composite Shoot #2- Creating Rooms in Photoshop

06:11
48

Editing Composite Shoot #2- Compositing Hair

05:07
49

Editing Composite Shoot #2- Global Adjustments

04:49
50

Editing Composite Shoot #3- Blending Composite Elements

05:00
51

Editing Composite Shoot #3- Advanced Compositing

08:46
52

Editing Composite Shoot #3- Cleanup

03:34
53

Materials for Alternative Processes

06:20
54

Oil Painting on Prints

05:41
55

Encaustic Wax on Prints

03:09
56

Failure vs. Sell Out

05:14
57

Create Art You Love and Bring an Audience To You

03:35
58

Branding Yourself Into a Story

05:40
59

The Artistic Narrative

05:26
60

Get People to Care About Your Story

03:36
61

Get People to Buy Your Story

11:36
62

Getting Galleries and Publishers to Take Notice

03:41
63

Pricing For Commissions

06:43
64

Original Prints vs. Limited Edition Prints vs. Open Edition Prints

02:11
65

Class Outro

01:00
66

Live Premiere

16:14
67

Live Premiere: Layers of Depth 1

04:41
68

Live Premiere: Layers of Depth 2

07:12
69

Live Premiere: Q&A

16:10
70

Live Premiere: Photo Critique

47:33

Lesson Info

Niche Branding

this leads me to a very weird pivot point, which I think is very important, which is about niche branding. And I bring this up as a pivot point because we're talking about growth we're talking about, you know, setting intentions for ourselves and for our art. And that might lead us naturally to a conversation about branding. Well, you might think what I'm saying to you. Pick a style, pick a voice, pick a technique pick a medium that you love, you know, and and let all of that come together under your inspiration, which could lead you to a brand. And a brand is very often a singular thing that you focus on so that you can create money around what you dio. But people often think of branding as niche branding like you pick one thing that you're going to do and then you do that thing. I don't particularly agree with that, and the reason why I don't agree is because branding is too often labeled as the thing that you produce, and how can you create a story around that? I think that if you b...

rand yourself around an idea rather than a thing than you are going to find more success at being able to rebrand and change what you dio and maintain support from your audience. I am very interested in this because I have been a photographer for 11.5 years. I have done ah lot of images. I have created a lot of work and a lot of it has looked very similar because I have a very consistent style and I remember coming up on a point where I felt bored by my own work. I felt bored by what I was doing time and time again, and I was worried that if I changed what I did, I would lose people. People would say, See, I'm not interested. Um, I really like this other thing that you did and now you're doing something different and I don't appreciate it, and that is a fear that is valid. People will leave when you change what you do, people are going to go. So what? First of all, your creativity and your inspiration is not dependent on other people. Second of all, if you brand yourself around an idea and not a particular thing, people will follow you for you and not for the thing that you're putting out. And that is what I have done over the past decade is to brand myself into an idea, an idea of passion, of innovation, of curiosity and because I have branded myself into an idea. It doesn't matter if I change what I dio. There are still people who will follow me for the idea and not for the thing, not for the product. And I have put this to test. Recently, I started doing mixed media. I started doing sculpture. I started painting on my prince. I started doing a lot more writing, and I still have people saying, No matter what you dio, I will be here to support you because I'm supporting the ideas that you stand for, not the art that you make. That is a revolutionary idea in branding because you will watch 100 classes that tell you you have to brand into a specific thing. You have to have this amazing product, and I'm not saying that they're wrong. But those ideas of branding don't consider longevity and the fact that you are a human being with different versions of yourself waiting inside ready to get out. So if you think that right now the thing that you're doing is what you're still gonna want to do in or 20 years, you might be wrong. You may be so sure. And when I started photography, I was so sure. I said, this is the only thing I will ever want to do in my whole life. I love it and it's not, and I don't love it all the time. And that's okay. It's okay. Toe walk outside of the zone that you've created for yourself, the box that you have put yourself in and trust that other people will follow if you tell them. Thio, if you're smart about how you brand yourself, branding can be about legacy. And if you worry less about your product changing and you worry more about the legacy that you're leaving and how you can bring people into your fold, then you're gonna be okay. It's gonna be fine all of that to say we will talk about branding more later in the class. So we're gonna go into more depth about how to do what I just said, since that was sort of a conceptual overview. But all of this comes together in your artistic timeline because timelines very often go like this. You have an interest. That interest turns into a passion. That passion turns into a main manic hobby that you just can't stop doing. And then after that, it turns into a career, and at some point you're going to feel burnout. You're going toe, find milestones that are important and others that you thought were gonna be great. That turned out horrible. You're going to find all these different points on your timeline that serve you that don't serve you. And I want to share my timeline with you in depth.

Class Materials

Bonus Materials with Purchase

Worksheets.pdf
Student Practice Images (large 1.9gb zip file)

Ratings and Reviews

a Creativelive Student
 

Brooke never fails to deliver. I found this course superb from start to finish. From exercising your creative 'muscle', demystifying taking self portraits, and showing that they don't have to be perfect before you begin editing, to walking you through her editing process and how to price your work. Brooke's enthusiastic personality and excitement about the work shines through it all. Definitely recommended!

Søren Nielsen
 

Thank for fantastic motivating an very inspiring. The story telling and selling module was very helpful - thanks from Denmark

Rebecca Potter
 

Thank you! Thank you! Thank you! Brooke for this amazing class. Inspired and so full of practical knowledge, this is the best class I've ever watched. You have given me the confidence to pursue what I've always been afraid to do. Watch this space!

Student Work