Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Research & Insight
if your client already has incredible, gorgeous content that you can also use in your ads, you're in a good place. However, take note that all other business is doing well on instagram also have gorgeous, incredible content. So no pressure. Right Before you start developing the ads themselves, audit the Instagram activities of your client's 3-5 competitors and 2-3 lifestyle aligned brands. Things to note would be things like what images visuals or video content are getting the most engagement. What are some themes that they are communicating in their content? Are they consistent with their content strategy or do they take risks posting unexpected content or find new ways of engaging followers? What trends do you notice? Is everyone posting latte art or shots of their toes in the sand? If so, why are those pieces of content working so well with this audience And most importantly, what types of content can your client offer that will make it stand apart from the competition while still s...
peaking to the customer in a way that he or she will enjoy because instagram is such a visual medium. The imagery you select for your content is highly important for representing your brand other resources. That could be helpful. Are creating templates for instagram stories, canvas is one of my favorites for creating templates and style guides or if you're comfortable with Photoshop later has customizable and downloadable templates that you can edit and refine as well. The calls to action for your ad are as important as the visuals ads manager provides a range of default calls to action such as learn more sign up by now and others. When you develop your captions for ads, make sure that you are speaking to your audience in the right tone of voice. Although you are creating an ad to sell something, you don't want to sound overly sales or desperate. The words that you choose for your description should be authentic to the brand and should communicate with the audience in the same ways that your organic instagram content does.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class