Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Creative Best Practices
best practices for creative in general. You want to make sure that the images tell a unique perspective about your client's brand or business. You want to focus on details that are exclusive to the business and not just show generic images out of context. Another important thing is a photography itself and the visuals and how you choose to frame or balance those visuals within the post. So subtle details, like the rule of thirds or making sure that the photo is straight or showing some kind of symmetry in the visual itself will make the image look a lot more polished. You also always want to make sure that there's a key focal point in the visual too. Pay attention to what you want the viewer to remember about the image and make sure that their attention is focused right on that point. As you can see here in this example on the left, the photos on the left are very well aligned and you're looking at a very balanced composition. Whereas another image different perspective of just people ...
in a coffee shop is way too busy to know exactly where we should be looking in that picture. Most importantly, you want to inspire emotion and so showing people interacting with each other, how they're responding to each other, how they're interacting with that your client's product or service or brand are also highly important as well expressions. A twinkle in someone's eye. Perhaps the the the angle of their arm or or the way that they are touching or holding a specific product that your client owns are all very key to making sure that the visual is emotionally engaging. Then there are just some general technical best practices as well. From a lighting and a texture perspective, you want to make sure all of that is well composed and high resolution, even though instagram is only on your mobile device, having the highest possible resolution of an image or a visual will make a big difference in the quality of the photo that you're putting out there for people to see. Lighting is a big part of that to having the right type of lighting to enhance the focal point of that image will be critical to make sure that people are engaging with it in the right way. From a post production perspective, overly filtering images is highly discouraged. There's a fine line between tweaking the image in some way editing the photo so that it's it's it still looks balanced and well composed, overly filtering so that it looks almost cold or or unreal. And so you want to make sure that you're being very careful and diligent in the post production and editing process of any image that you're putting out there
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class