Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Placement on Instagram Only
when it comes to placement. And this is probably one of the simplest tricks that um, a lot of folks don't know about the way that you use ads manager to run an instagram ad is truly just by only checking instagram as a channel that you wanted to run on. So ads manager because it's only because it's a facebook product will serve ads on default to all of facebook's various locations, whether it's a facebook feed or in stream in the videos, the marketplace and so forth. But all you need to do is edit your placements on check facebook Uncheck the audience network, which is a network of about 20,000 websites that Facebook owns where they have display inventory. And so that's how, you know, you might um, attempt to buy a pair of shoes and put them in a shopping cart and forget to check out and you see that pair of shoes follow you all around the internet, especially when you're on facebook and instagram. That's because it's following you through the audience network and then you'll also unch...
eck messenger because you don't want your ads running in there. So now we have checked our instagram feed and instagram stories and maybe even within this, depending on your client's objectives, you may decide that you only want really want to be running ads in one of these two, but for now I'm going to leave both checked as well
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class