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Checking Google Search Console

Lesson 10 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

Checking Google Search Console

Lesson 10 from: SEO Fundamentals: The Ultimate Framework

Cleo Kirkland

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Lesson Info

10. Checking Google Search Console

Lessons

Class Trailer

Chapter 1: Introduction

1

Intro- Course Overview

01:28

Chapter 2: SEO 101

2

What is a Search Engine, and how do they work

05:40
3

What Kind of Work do SEO Practitioners Do

02:01
4

Popular Tools for SEO

05:55
5

The Evolution of Google's Algo

03:24
6

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

7

Analysis Introduction

03:09
8

Reporting your Findings

02:51
9

Checking Google's Index

04:12
10

Checking Google Search Console

04:46
11

Setting up Crawler Tools

04:47
12

Interpreting Crawler Tool Reports

08:14
13

Interpreting Page Speed Tool Reports

03:35
14

Checking Schema Markup

02:57
15

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

16

Content Audit - Introduction

01:12
17

Basic Keyword Research

03:34
18

How to Determine What Type of Content You Should Create

03:31
19

Qualitative Content Audit

03:25
20

How to Take Your Content Inventory

07:55
21

Reviewing site Architecture

03:54
22

Keyword Optimization

06:29
23

Keyword Gap Analysis

06:18
24

Keyword Opportunity Sizing

06:24
25

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

26

Competitive Link Audit

05:24
27

How to Find Short Term Opportunities

07:15
28

How to Check if a Domain Link is High Quality

02:06
29

The -Oops Something Happened- Audit

08:14
30

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

31

Finding Great Contributors on Fiverr

03:15
32

Finding Great Contributors with Ahrefs

00:48
33

Finding Contact Info using NinjaOutreach

03:42
34

Sending Emails Through NinjaOutreach

05:24
35

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

36

SEO Project Management - Introduction

00:52
37

Wireframing and Product Specs

03:27
38

Reporting on the progress of your work using Asana

05:38
39

A word on Weekly-Monthly Reporting

08:21
40

Reporting Your SEO Impact

04:01
41

Top Tips for Project Managers

07:18
42

Quiz: Chapter 7: Project Management

Final Quiz

43

Final Quiz

Lesson Info

Checking Google Search Console

google Search council formerly known as google. Web master tools is a platform that helps web masters control how google indexes their site which you all should google not index which year olds should they index, which you're all should google not crawl. Which one should they crawl? You can manage all this and more through google search council and it all starts with verifying your domain. So let's get started with that. Go to google search for google search council. If you've never used google search council before, you'll see two options for verifying your domain. Google gives you two options for verifying verify the entire domain at the root level or verify your l prefix. Now verifying the entire domain is a bit more involved and I posted a video on how to do this exactly but it will verify all the sub domains in your site so it's really it's really worth it and saves you a lot of time. However if you encounter yourself demand that you don't want index, I highly recommend that you v...

erify that sub domain separately with the U R L prefix. This will allow you to better control how that sub domain appears in google without waiting for your development team to push code to that sub domain. Once the site is verified. The next step is just to note what keywords are currently ranking. This will help you track the impact of your recommendations. Now lucky for us. Google search council does this automatically. Once someone has verified this site. If that's the case you just log in and you'll see 16 months worth of performance data, you can filter by U R. L. C average rankings and even individual keyword rankings. Next thing is to make sure that you aren't accidentally creating what's known as technical duplicate U R L S. Sometimes €1 will accidentally copy another euro on your site and that usually happens through something called a parameter. A parameter is a piece of your l that's dependent at the end of a U R L to track usage. Say you're doing a facebook advertising campaign to a blog post you wrote, you'd append something like question mark, which is the parameter. Ut m underscore campaign equals facebook ad. So if anyone comes to that whole euro with the facebook ad in it, we know where that user came from. So to avoid any confusion, google search council has this feature called you're all parameter handling. Just click on legacy tools and reports and click on your all parameters. You'll see all the Euro parameters. Google's encountered in their crawl and in this view you can click on each parameter, see examples and decide whether it's a unique. You're all that should be indexed, click yes or if it's a technical duplicate, click No. They will also give you a timestamp for when these changes have occurred. Next thing you want to make sure is that you submit your site map a site map is a file that lists all the euros that you want. Google to index. It also contains information like how frequently should google crawl these pages and what's the priority of crawl for each of these pages. Going back to the new view of google search council, you can simply add your site map here. Each site map can hold up to 50,000 u R. L. S. So if you have more than €50,000 I suggest you nest your site maps within each other. Something called a site map in next file. Note, make sure you clean your site maps of dirt. If google sees a lot of errors in your site map, if you're including things that have no index tags or are 44 broken pages, they'll stop following your recommendations entirely and just crawl whatever they want. Next check for air patterns that you might find. Sometimes your site will generate 44 you RLS unintentionally. So you may see a large group of similar looking error pages and solving for one of those pages will solve for a whole bunch of them. Also note you can export these errors to your scr research spreadsheet but hold up on doing that for right now because we're going to actually do that when we get to the crawler tools Finally, let's make sure that our robots at txT file isn't blocking any very important anywhere else to do that. Go to this link, input your euro and see if your robots dot txt file is blocking it. And that's my simple framework for checking on google Search Council. In the next section, we'll dive deep into how to enhance your crawl related checks with crawler tools. See you soon.

Class Materials

Bonus Materials with Purchase

SEO Research Spreadsheet